Marketing Commons^™

Contemporary Marketing, R Henry Migliore

Migliore Collection

No abstract provided.

The Influence Of Relationship Beliefs On Gift Giving, Dipankar Rai, Chein-Wei (Wilson) Lin, Junghwa (Jenny) Hong, George Kulick

Marketing Faculty Publications and Presentations

People have fundamental beliefs about what constitutes a good relationship, known as implicit theories of relationship, where some people have destiny beliefs whereas others have growth beliefs. People with destiny beliefs believe that potential partners are meant either for each other or not, whereas people with growth beliefs believe that successful relationships are cultivated and developed. This research shows that different implicit theories of relationship influence consumers’ gift choice to their significant others. We demonstrate, through two studies, that consumers with destiny beliefs prefer giving gifts that are more feasible in nature, whereas consumers with growth beliefs prefer giving gifts …

Salesperson Ambidexterity And Customer Satisfaction: Examining The Role Of Customer Demandingness, Adaptive Selling, And Role Conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, Michael T. Krush

Marketing Faculty Publications

This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a model which highlights both the positive and negative consequences of this simultaneous goal pursuit. Specifically, while sales-service ambidexterity positively impacts adaptive selling behaviors, it also increases perceptions of role conflict among salespeople. Customer demandingness moderates these relationships. Taken together, the results provide insights for firms on how to manage their sales force to optimize both sales and service outcomes based on characteristics of their salespeople and customers.

Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden

Electronic Theses and Dissertations

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag’s “fitting response” may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between …

Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski

Faculty Scholarship and Creative Works

Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. ‘Meetup’ is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …

Consignment Auctions: A Proposed Optional Channel For Reverse Logistics, Marvin Lovett

Marketing Faculty Publications

This paper addresses the proposed utilization of the C.A.L.M. Method-The Consignment Auction Liquidation Marketing Method of Mass Product Distribution-as an optional secondary market channel for reverse logistics requirements. This nontraditional method of product distribution was initiated over twenty years ago and can provide business organizations a further option for reverse logistic needs. Consignment auctions depend on securing good sources of merchandise sold at their auctions. Many business organizations including retailers, wholesalers, manufacturers and entrepreneurs often have excess and returned merchandise and can benefit from additional secondary market channel options to meet their reverse logistics needs. A review of both reverse …

Student To Student Marketing And Engagement: A Case Study Of The University Of Nebraska-Lincoln Libraries Peer Guides, Joan M. Barnes

University of Nebraska-Lincoln Libraries: Faculty Publications

This chapter examines an undergraduate student peer guide employment program that works to promote the University of Nebraska–Lincoln (UNL) Libraries’ services and resources. As a part of this program, students engage peers by staffing booths at recruitment events, posting on social media, planning and implementing library events, and gathering feedback from students using surveys or other methods. Each peer guide is assigned to lead an area and to collaborate with the remaining peer guides on projects as needed. There have been challenges and successes within the UNL Libraries peer guide program, including the influence peer guides have on the creation …

Brand Hate And Brand Forgiveness - A Dynamic Analysis, Alexandra Sampedro

Honors Program Theses

Purpose – Despite the vast research regarding customer brand relationships, and the positive feelings towards brand, there is little research on negative feelings towards brand. Despite the importance of brand hate and brand forgiveness, no research assesses how brand hate evolve over time and how this relates to brand forgiveness. The purpose of this thesis is to address this gap. Design/Methodology/Approach – We used a multi-method approach. First, we conducted a series of 30 in-depths interviews to explore these concepts and develop our research model. Second, we conducted a survey by using MTurk to obtain U.S. representative sample of 506 …

Gender Matters: Perceptions Of Corporate Leadership, Kylie A. Braegelmann

Electronic Theses and Dissertations

Women remain conspicuously underrepresented at the highest levels of corporate management; thus, it seems, gender matters. Gender bias in financial markets would imply an inefficient market, which necessarily constrains economic performance and social welfare more generally. To measure gender bias, I examine the cumulative abnormal returns around CEO announcements from 1992 through 2016 using a modified event study methodology. Existing event studies in this field are inconclusive as to whether or not such a bias exists. Therefore, this research contributes to the literature by extending the data, using a larger event window, and studying bias over time and firm size. …

The 2016 Jesuit Task Force Report On ‘Justice In The Global Economy:’ Analysis, Implications And Actions For Jesuit Business Schools, Gene R. Laczniak, Nicholas J C Santos

Marketing Faculty Research and Publications

No abstract provided.

Taxation, Debt And Relative Prices In The Long Run: The Irish Experience., Vahagn Galstyan, Adnan Velic

Articles

This paper investigates the effects of public debt and distortionary labour taxation on the long-run behaviour of Irish relative non-traded goods prices. We highlight that higher public debt, acting through higher taxes, has an equivocal impact on the relative supply of non-traded goods and, correspondingly, relative prices. Our empirical analysis for Ireland suggests that taxes and public debt play significant roles in the long run, comoving negatively with the relative price of non-tradables. Accordingly, shifts in public debt and taxation bear implications for the country’s international price competitiveness.

The Papal Encyclical Laudato Si’: A Focus On Sustainability Attentive To The Poor, Ann-Marie Kennedy, Nicholas J. C. Santos

Marketing Faculty Research and Publications

This article seeks to reflect upon Laudato Si’, the papal encyclical on ecology and sustainable development, and uncover its apparent philosophical and practical approach to the environment. It begins with a discussion of paradigms of thought that outline the new ecological paradigm (NEP) suggested in the ecological literature, thereby helping to situate the ecosophy of Laudato Si’ within current thought. As we will show, Laudato Si’ differs from the NEP by linking the poor to our approach to sustainability and in its consideration of integral ecology. Specific principles for sustainability in business are then identified and strategic approaches are recommended, …

2017-University School Alumni Featured In Niswonger Scholars Directory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Three of our University School Alumni were recently featured in the 2017 Niswonger Scholars Directory:

So very proud of our Bucs, past, present, and future! Go, Bucs, Go!

2017-January-01-Erica Colen, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-Cida.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

We are proud to announce that the ETSU Interior Architecture program has be awarded accreditation from CIDA (Council of Interior Design Accreditation) for a six-year term. The Accreditation Commissions decision was based on the interior architecture programs demonstrated achievement of sixteen accreditation standards. The evaluators noted the program had strengths in 9 of the 16 standards. The next re-accreditation visit is in 2023.

2017-Interior Architecture Alumni Calvin Clawson.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Interior Architecture Alumni Calvin Clawson has been the lead Interior Designer at the James H. Quillen VA Medical Center for 3 years.  He has transformed the look and feel of the Mountain Home facility with each project.  His talent, work ethic, and heart for the veterans make him the perfect choice for Interior Designer of the Year.

“The Mountain Home VA Health Care System provides quality healthcare which supports the core values of the Department of Veterans Affairs.  Mr. Clawson has been successful at creating an environment at this facility which represents the quality, compassion and excellence we strive for …

2017-Gatton Faculty Receive A $50,000 Interdisciplinary Grant From Etsu's Research Development-Council, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Drs. Walls, Panus, Odle, Covert, and Karpen from Gatton College of Pharmacy and Dr. Courtney Hall who has positions at ETSU’s Physical Therapy department and the Mountain Home VA have received a $50,000 Interdisciplinary Grant from ETSU’s Research Development Council to study fall risk in older adults.  Dr. Hall is the Principal Investigator on the award.

Each year, 2.5 million people 65 and older are treated in emergency departments for falls, resulting in over 700,000 hospitalizations. Falls are among the 20 most expensive medical conditions, with an average hospital cost for a fall-related injury of $35,000, leading to an estimated …

2017-2017 Hands On Construction Experience.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

What better way to learn about construction than by doing it yourself?  Freshman Hanna Huntley volunteered with Appalachia Service Project over the past couple of weeks, to experience construction firsthand.  Hannah is shown removing a corner of a wall to prepare it to be replaced it with a bullnose corner.  Great job Hannah!

2017-Designing For Acoustics.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sophomore Interior Architecture students discussed the importance of accounting for acoustics in the design phase of their projects. They discussed how acoustics affects health, safety, comfort and human factors and productivity and what solutions can help alleviate sound issues. Students worked in teams to explore methods of using this valuable design tool.

2017-January-Faculty Member Travis Graves Receives Tennessee Arts Commission Grant.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sculpture professor Travis Graves has been awarded an individual artists fellowship from the Tennessee Arts Commission for 2017. The fellowship provides a monetary award of $5000 to outstanding professional artists in a particular art form or discipline. 

Graves has taught sculpture in the Department of Art & Design since 2005 and was the receipent of the ETSU Distinguished Faculty Award in Teaching in 2013.

For more information on the the artist please follow this link:
http://www.travisgraves.com/