Marketing Commons^™

Consumer Self-Construals: Development And Validation Of The Csc Scale, Ahmet Koksal

Wayne State University Dissertations

The role of the individual in relation to a collective has been an influential research topic in various scientific fields, including psychology, sociology, marketing, and international business. Despite this popularity, scholars have not yet reached consensus regarding how (unidimensional, two-dimensional, or three-dimensional) or at what level (individual level or culture level) this relationship should be studied. Resting on this epistemological debate, the goal of this dissertation is to provide scholars and practitioners in the marketing and international business fields with a valid and reliable research instrument that will allow the study of this relationship in consumption settings. Specifically in this …

Food Marketing Conference, 2017- Student Yearbook, Haworth College Of Business

Food Marketing Conference and Yearbook

Food and CPG Marketing Yearbook

Food Marketing Conference, 2017 - Food And Cpg Marketing Board, Haworth College Of Business

Food Marketing Conference and Yearbook

Overview of Food and CPG Marketing Industry Advisory Board Members

Food Marketing Conference, 2017 - Food And Cpg Marketing Programs, Haworth College Of Business

Food Marketing Conference and Yearbook

Overview of Food and CPG Marketing Programs at Western Michigan University

Food Marketing Conference, 2017- Brochure, Haworth College Of Business

Food Marketing Conference and Yearbook

52nd Annual Food Marketing Conference Brochure March 21-22, 2017

Food Marketing Conference, 2017 - Covers, Haworth College Of Business

Food Marketing Conference and Yearbook

Cover of the Food Marketing Conference Yearbook

Food Marketing Conference, 2017, Haworth College Of Business

Food Marketing Conference and Yearbook

Full 2017 Food Marketing Conference Yearbook. Includes: Program and Speakers, Board Members, Marketing Program Yearbook, and Advertising.

Food Marketing Conference, 2017 - Advertisers, Haworth College Of Business

Food Marketing Conference and Yearbook

2017 Advertisers

Theatre Marketing: Using Websites To Attract Young Target Audience, Mirna Leko Šimić, Dr. Antun Biloš

Irish Business Journal

Classic theatres worldwide are faced with the trend of aging of loyal audiences and general decrease of the audience size. It indicates that attracting young audiences to classic theatre is the key issue of its existence. Since the quality of communication is one of the major elements of marketing efficiency, the aim of this research is to identify Croatian classic theatre website characteristics and usability elements which are connected with website experience of young target audiences. Altogether 7 Croatian national theatres and three commercial theatres’ official websites were tested. The in-depth analysis of websites of sample theatres implies that website …

The Role Of Place Image In Business Location Decisions, Candice Marie Clouse

ETD Archive

The location where businesses choose to locate or re-locate their businesses, also known as site selection, is an important policy matter for economic development practitioners and academics since significant amount of resources are spent in this area. As places spend a great deal of public dollars marketing their city, region, and state to potential investors and businesses, private sector dollars from business invest a significant amount on land, labor, and capital to get these new facilities and sites up and running. To date, most of the literature as it relates to place image and business site selection decisions examine traditional …

Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective, Nayyer Naseem Naseem

Wayne State University Dissertations

As the world moves towards global economic interdependence and international cultural exchanges, more firms are looking towards expansion into overseas markets, to take advantage of emerging business opportunities and available resources. For a firm, that plans to sell its offerings in any foreign market, it is important to understand the consumer behavior and idiosyncrasies predominant in that market, to be more informed, competitive, and successful. Extant research on the dynamics and drivers of consumer’s buying behavior in a global market place has primarily focused, either on the impact of consumers’ personal predispositions, or the influence of brand/product related perceptions, or …

Imsa360: Winter 2017, Imsa Fund

IMSA Fund Reports

IMSA is nurturing a strong and diverse pipeline of innovative leaders for Illinois and the world, preparing them to solve the most complex social problems of our time.

Innovation is part of IMSA’s legacy. In fact, IMSA alumni have been driving the technology sector over the past decade. Andrew Baptist ‘94, Greg Dhuse ‘99, Dusty Hendrickson ‘01 and Ethan Wozniak ‘99 are responsible for 212 of 350 patents generated by data storage leader, Cleversafe. Sam Yagan ‘95 relocated his tech company, ShopRunner, to Illinois and also co-founded OkCupid, SparkNotes, Techstars Chicago and Corazon Capital. Jessica Droste Yagan ‘95, CEO of …

Are Low Price Guarantees And Price Matching Guarantees Created Equal: Examining The Effects Of Different Types Of Price Guarantees On Consumers’ Evaluations, Swati Verma

Wayne State University Dissertations

Retailers offer one of Low Price Guarantees (LPGs) or Price Matching Guarantees (PMGs) to signal their price position in the marketplace. Past literature has assumed that both LPG and PMG work similarly as signals of low prices, and consequently, LPG and PMG have been used interchangeably in both research and practice. In my dissertation, I posit that LPG and PMG send out different price signals, and therefore have different effects on consumers’ evaluations. Across four studies, I show that LPGs signal lower prices than PMGs, and so LPGs lead to superior evaluations in pre-purchase scenarios, especially for promotion focused consumers …

Star-Crossed Consumers: The Effects Of Online Rating Scale Length On Product Evaluations, Aaron C. Johnson

Wayne State University Dissertations

Consumers’ ratings of products are ubiquitous in the online marketplace (e.g., Amazon; Yelp). The rating scales provided by online businesses typically comprise a set of stars that appear in the form of linear scales. Consumers looking to purchase a certain product likely rely on product ratings based on these rating scales. Although past research confirms the intuitive expectation that a higher star rating for a product elicits more favorable responses from consumers, there is a paucity of research related to effects of the properties of the scales themselves on consumers’ psychology. The literature on cognitive processing of information suggests that …

2017-2017 Designing For Acoustics.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Junior Interior Architecture students discussed the importance of accounting for acoustics in the design phase of their projects.  They discussed how acoustics affects health, safety, comfort and human factors and productivity and what solutions can help alleviate sound issues.  Students worked in teams to explore methods of using this valuable design tool.

Etsu Breaks Ground On Interprofessional Education And Research Center, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Academic Health Sciences Center at East Tennessee State University held a ceremonial groundbreaking Thursday that officially kicked off a multi-million-dollar renovation project intended to create a headquarters for interprofessional education and research at the institution.

Through the project, Building 60 on the Mountain Home Veterans Affairs campus will be transformed from the VAs former Quartermasters Storehouse and fire station into ETSUs Interprofessional Education and Research Center. The state-of-the-art educational facility will include simulation labs, research space, classrooms, student study space and more. 

The renovated and repurposed building will not belong to any single health sciences college, but …

2017-Pharmacy Student Featured On Etsu Homepage, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No matter where he goes, 29-year-old Tandy Branham always seems to find himself in leadership positions. Of course, hes been preparing for those roles since he was just a child.

When I was born, my parents were very poor. Neither of them had graduated from high school and neither had a job, says the Pound, Virginia, native. We lived off of Social Security and food stamps pretty much my whole childhood.

By the time he was in second grade, Branhams parents had split up, leaving him as the man of the house at the tender age of 7.

With a …

2017-Meet Brandi Dahl, Pharmd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Brandi Dahl, PharmD, is the newest faculty member in Pharmacy Practice. Originally from Oxford, Kansas, she recently completed her PGY2 Pharmacotherapy Specialty Residency at Texas Tech University Health Sciences Center School of Pharmacy (TTUHSC SOP) and Northwest Texas Hospital in Amarillo, Texas. Dahl received her Doctor of Pharmacy from TTUHSC SOP in May of 2017. She is actively involved in the American College of Clinical Pharmacy, TTUHSC SOP Alumni Association, and American Society of Health-System Pharmacists at both a state and local level. Dahl’s current practice interests include ambulatory care, transitions of care, and academia. 

Why did you …

2017-Meet Dr. Whitney Aultman, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dr. Whitney Aultman, from Mt. Pleasant, Michigan, Clinical Assistant Professor in the Department of Pharmacy Practice. She also holds a Clinical Pharmacist appointment at State of Franklin Healthcare Associates (SoFHA) where she works collaboratively with multiple providers to optimize medication therapy for patients including those transitioning from hospital discharge.  Dr. Aultman is originally from Mt. Pleasant, MI and relocated to Johnson City, TN, to join the department in 2017. Prior to her appointment at ETSU she completed her PGY-1 residency and PGY-2 Ambulatory Care residency at Beaumont Hospital in Royal Oak, MI (a suburb of Detroit). Her current clinical …

2017-Gatton College Of Pharmacy Student, Fellow Earn Prestigious National Scholarships, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY A student and a research fellow in East Tennessee State Universitys Gatton College of Pharmacy recently returned from a trip to Nashville where they participated in the American Association of Colleges of Pharmacys annual meeting and related activities. 

Irene Abia, a fourth-year student pharmacist, and Dr. KariLynn Dowling, a post-graduate research fellow, are among just 85 individuals across the nation to receive the 2017 AACP Walmart Scholar Program scholarship that allowed them to attend the events on July 15-19 in Nashville with their faculty mentors.

The program aims to strengthen participants skills and commitment to a career in …