2017-Manlalakbay (Voyager)- Filipina-O Diaspora And The Hybrid Identity.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The exhibit features Filipina/o (pronounced Filipin Now) and Fil-American contemporary artists whose works explore the complex issues of migration and the nuanced hybrid identity. Filipino cuisine, Filipiniana attire and traditional ‘tinikling’ bamboo dance performance will be presented during the November 3rd, First Friday reception with the gallery talk. Johnson City Mayor David Tomita, Hon. Patrick Chuasoto from Philippine Embassy in Washington D.C., and Jeremy Ross, Acting Chief Operating officer at ETSU are Guests of Honor.

The collaborative painting and jewelry demo will be conducted by New York based artists Jeho Bitancor, Jojo Austria and Art Zamora on November 3rd, Friday …

2017-Sophomore Studio.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sophomore Studio this semester explored various issues in residential design.  Their final project was to design a home for a family of middle-eastern decent. This is to be a custom home that meets the needs of a handicapped grandmother and include a prayer room.  One of the great learning experiences is that ETSU middle-eastern students were invited to help the design students understand their culture so the home can perfectly meet their needs.  Design students learned to be sensitive to cultural needs and the guests learned that design can make their homes a better place to live, care for their …

Gatton Alum Receives Prestigious Award From Cvs Health, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

An alumnus of the Gatton College of Pharmacy at East Tennessee State University has received a prestigious award from CVSHealth after going above and beyond to help a patient earlier this year.

Brock Leisge, a member of the GCOP Class of 2016, works as a pharmacist at the CVS in Mt. Sterling, Kentucky. Earlier this year, a patient came in to have a prescription filled, but Leisge did much more than that he may very well have saved her life.

In a letter written to Leisges employer, the patients daughter explains that her mom had been battling thyroid cancer for …

2017-2017 Cradle To Cradle Specification.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Seniors in Sustainable Seminar explained the differences of cradle to cradle versus cradle to grave and then provided justification to each other for their senior studio cradle to cradle specification selections. 

2017-2017 Presentations.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students in interior architecture give many presentations every semester explaining their design intentions to peers, faculty, outside professionals and professional mentors.  In these presentations, students explain their reasons why their designs meet the expectations of the assignment.  Explanations go way past, “I like it”, by using design terminology and design precedence research to give the reasons the design impacts the health, safety and welfare of their clients.  You will leave the program knowing how to very clearly orally express your designs in front of varied audiences.

Seniors use technology to present research to professional mentors in cities outside of The …

2017-May-Melissa Magno Receives Scholarship From Aeg Foundation, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

May 2017: Geosciences student, Melissa Magno, receives scholarship from the Stout Fund at the Association of Environmental and Engineering Geoscientists (AEG) Foundation.

Is Major League Baseball Striking Out? In-Game Advertising And Its Effects On America's Pastime, Ashley M. Anderson

Honors Theses

The purpose of this thesis is to determine the effectiveness of in-game advertisements at Major League Baseball games. Average attendance at Major League Baseball games has been steadily declining for years. Simultaneously, the average length of a professional baseball game has increased significantly. Secondary research has shown that just a few minutes of advertising per game could add up to hours of extra playing time per season. There is ample research available on the evolution and frequency of in-game advertisement, but little has been done to study the actual effectiveness of in-game advertising. Therefore, I conducted primary research in the …

They Call It Le Big Mac: The Importance Of Adapting To Local Preferences In Marketing Strategy, Walker Bobo

Honors Theses

When McDonald's entered France in the 1970s, critics did not believe it would be a success. France is a country with a strong and longstanding gastronomic tradition, and it is proud and protective of its culture. In addition, the country has been known for its anti-globalization views. However, France is today the largest market for McDonald's, outside of the United States. How was McDonald's able to win over the French market and become so successful? This thesis analyses adaptations to marketing strategy that McDonald's undertook in France to better appeal to the local audience and connects these adaptations to trends …

A Fresh Take: Rebranding La Catalia, Diana Alessandra Alvites Vasquez

Whittier Scholars Program

Abstract (English)

This project involves the rebranding of La Catalía, a small, Lima, Peru-based dark kitchen bakery Started during the COVID-19 pandemic in an Instagram launch, La Catalía gained good traction in terms of a customer base but had an incoherent brand identity that reflected the high-quality and artisanal nature of its desserts.

As a result of the project, a holistic rebranding strategy encompassing a new visual identity, a new system of logos, a bespoke icon system, packaging, and a digital content plan for Instagram and TikTok was developed. The objective was to upscale the brand's presence while keeping its …

The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones

Williams Honors College, Honors Research Projects

The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …

Millennials On The Move, But To Where?, Zach Kisor, Shelby Hoge, Ashley Cosher, Bethany Gump, Derek Carson, Kristi Mitchell

Williams Honors College, Honors Research Projects

The following reports discuss the geographical preferences of Millennials in relation to job selection preferences. Our team analyzed the moving trends of Millennials in both Ohio and the United States to determine what factors influence this decision. Collectively, our team concluded that in order to successfully recruit Millennials, companies must offer benefit packages that center around work-life balance. This entails not just highlighting what a job requires technically, but opportunities for leadership development, social activities outside of work, and more. To recruit this upcoming talent, companies need a holistic approach that convinces Millennials that working for their company creates a …

Beauty Brand Versus New Media: How Have Communications Tactics Changed Within A Large Cosmetic Brand & How Have They Incorporated New Media Pr Tactics, Ruth Walsh

Theses

This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; and beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts; a PR professional, a …

Is The Internet Killing Your Creative Potential?, Matt Stefl, Andrew Rohm Phd

Marketing & Business Law Faculty Works

The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?

A Comment On Privacy, David Stewart

Marketing & Business Law Faculty Works

No abstract provided.

Mysteries, Markets, And Myths: Publishing Relevant Policy Research, David Stewart

Marketing & Business Law Faculty Works

This issue of the Journal of Public Policy & Marketing fJPPMJ is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence o/MPPM. Serving as the editor of a major journal such as J PPM is a learning experience. My service as editor of J PPM, combined with my prior terms as editor or" Journal of Marketing and Journal of the Academy of Marketing Science, has taught me …

The Sociodemographic Indicators Of Travel Insurance Fraud: Motivations, Emotions, And Behaviours, Gonzalo Díaz-Meneses

Irish Business Journal

This work centres on the study of travel insurance fraud, with the aim of identifying the psychographic and behavioural responses involved in claiming an insurance policy through simulating injury or loss. To be specific, five types of motivation (fun, compensation, revenge, profitability, and family interest), nine types of emotion (love, surprise, disgust, anger, shame, sadness, trust, fear, and pride), and three types of behaviour (without personal damages, at destination, and with personal damages) have been found to be related to travel insurance fraud. In order to facilitate the detection of dishonest claims, the relationship between these psychographic, as well as …

The Relationships Among Counterfeit Users' Social Class, Perceived Counterfeit Proliferation, Luxury Brand Values And Patronage Intention: A Moderating Effect Of Need For Status, Natee Srisomthavil

Chulalongkorn University Theses and Dissertations (Chula ETD)

Literature reviews have shown that three main gaps prevail in literature of counterfeit luxury brands. First, there is a mixed result regarding the effects on counterfeits. Second, past studies did not explore the interaction effects of consumers' need for status with the relationships between counterfeit product consumption and luxury fashion brand values. Third, past studies that explored the effects of counterfeits on original luxury brand values did not clearly define the dimensions of the value being studied. To address the gaps in the literature, this research studies the relationships between the social class of the counterfeit luxury fashion brand users, …

Does Diversification Lead To Better Loan Portfolio Returns? Empirical Evidence From Indonesian Banks, Apriani Dorkas Rambu Atahau, Tom Cronje

DLSU Business & Economics Review

The composition of the loan portfolios of Indonesian banks are analysed in this study to determine whether loan diversification or loan focus strategies lead to better loan portfolio returns. This study is based on secondary data obtained from the Indonesian Banking Directory of the Indonesian Central Bank, as well as commercial bank annual reports provided by Infobank magazine and the Indonesian Banking Development Institute. Data pertaining to 109 commercial banks for the period 2003 to 2011 were analysed using non-parametric testing of means and panel data regression. The research findings indicate that the loan portfolios of government-owned, domestic-owned, and foreign-owned …

Financial Integration In Money Markets: Evidence From Saarc Region, Abdul Rafay, -- Fca, Saqib Farid

DLSU Business & Economics Review

The primary purpose of the study was to investigate the extent of financial integration between the four major money markets (Pakistan, India, Sri Lanka, and Bangladesh) in the SAARC region. To determine the association between these money markets, this study deployed variety of robust time series techniques such as JJ Co-integration Test, Granger Causality Test, Impulse Response Functions (IRF), and Variance Decomposition Analysis (VDC). Monthly data for the period 2007–2015 was utilized for the data analysis whereas Call Money rates and Interbank rates were used as proxies of money markets. The empirical findings confirmed the presence of long term relationship …

Ways Of Depicting: The Presentation Of One's Self As A Brand, Lelia Green, Richard Morrison, Andrew Ewing, Cathy Henkel

Research outputs 2014 to 2021

The research question animating this article is: 'How does an individual creative worker re-present themselves as a contemporary - and evolving - brand?' Berger notes that the "principal aim has been to start a process of questioning" (5), and the raw material energising this exploration is the life's work of Richard Morrison, the creative director and artist who is the key moving force behind The Morrison Studio collective of designers, film makers and visual effects artists, working globally but based in London. The challenge of maintaining currency in this visually creative marketplace includes seeing what is unique about your potential …