2016-November-12-Super Homecoming,
2016
East Tennessee State University
2016-November-12-Super Homecoming, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-11-White Coat Ceremony,
2016
East Tennessee State University
2016-November-11-White Coat Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-10-Beaumont Research,
2016
East Tennessee State University
2016-November-10-Beaumont Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-10-Carter Railroad Museum Homecoming,
2016
East Tennessee State University
2016-November-10-Carter Railroad Museum Homecoming, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-10-Milton Marathon,
2016
East Tennessee State University
2016-November-10-Milton Marathon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sexual Assault Among Utah Women,
2016
Utah State University
Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Nearly one in two women in the U.S. will experience some form of sexual violence victimization in her lifetime (broadly defined), and Utah has the same overall rate. According to the most recent Utah Commission on Criminal and Juvenile Justice report, when considering more specific definitions, one in three Utah women has been sexually assaulted, and one in six women report having been raped. In fact, according to the U.S. Department of Justice, rape occurs in Utah at a rate higher than the national average. Hence, sexual assault is a serious problem within the state.
Poverty Among Utah Women,
2016
Utah State University
Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …
2016-November-07-Woodward Honored,
2016
East Tennessee State University
2016-November-07-Woodward Honored, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-07-Eaglecam,
2016
East Tennessee State University
2016-November-07-Eaglecam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-07-Emily “Katy” Fleming,
2016
East Tennessee State University
2016-November-07-Emily “Katy” Fleming, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-07-Trey Quillin,
2016
East Tennessee State University
2016-November-07-Trey Quillin, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective,
2016
Georgia Southern University
Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim
Marketing: Faculty Presentations (2005-2021)
No abstract provided.
2016-November-04-Faculty And Guest Artist Chamber Music Recital,
2016
East Tennessee State University
2016-November-04-Faculty And Guest Artist Chamber Music Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-04-Teacher Quality Program,
2016
East Tennessee State University
2016-November-04-Teacher Quality Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-03-Morrison Joins Jcchc,
2016
East Tennessee State University
2016-November-03-Morrison Joins Jcchc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent.,
2016
University of South Florida
The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill
USF Tampa Graduate Theses and Dissertations
Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on the impact of businesses using these paralinguistic cues when responding to online consumer reviews. This research is examining the influence these paralinguistic cues have on the consumers perception of the companies quality of the response to an online consumer review, brand relationship, purchase intent.
Using an online survey, participants are asked to answer general questions about the brand, the quality of the response, brand relationship, and purchase intent after seeing a random condition of both …
2016-November-02-Gcop National Champs,
2016
East Tennessee State University
2016-November-02-Gcop National Champs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-November-02-Holiday Baking Basics,
2016
East Tennessee State University
2016-November-02-Holiday Baking Basics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What Makes Consumers Use Their Loyalty Points?,
2016
Singapore Management University
What Makes Consumers Use Their Loyalty Points?, Singapore Management University
Perspectives@SMU
Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12,
2016
Southeastern University - Lakeland
The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell
Selected Honors Theses
The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …
