Rescuing Relationships: Toward An Understanding Of Exchange Relationship Disruption And Recovery,
2017
Louisiana State University and Agricultural and Mechanical College
Rescuing Relationships: Toward An Understanding Of Exchange Relationship Disruption And Recovery, Matthew Mark Lastner
LSU Doctoral Dissertations
Research investigating business-to-business (B2B) exchange supports the position that cultivating strong exchange relationships is vital to the long-term success of both parties involved in an exchange. However, while much is known about how exchange relationships are developed and organized to yield maximum benefits for buyers and sellers, very little research has been advanced to understand how B2B exchanges experience disruptive events and what impact disruptions have on the long-term health of these relationships. Across three essays, this dissertation utilizes a multi-method approach to examine the nature and impact of disruptive events on inter-firm exchange relationships to address this shortcoming in …
Making A Difference: The Impact Of Corporate Ethical Behavior On Consumers In The Beauty Industry,
2017
University of New Hampshire, Durham
Making A Difference: The Impact Of Corporate Ethical Behavior On Consumers In The Beauty Industry, Paige M. Gould
Honors Theses and Capstones
Over the years, the cosmetic industry has struggled with a variety of ethical issues. This research examines the effects of these unethical practices on consumers’ perceptions and judgements. More specifically, do consumers consider ethical issues when evaluating cosmetics? Can consumers’ ethical perceptions and decision making be influenced? If so, are heuristic appeals or systematic appeals more persuasive? The results of this study indicate that unless prompted, most consumers do not consider ethical issues when purchasing cosmetics. The study also found that both heuristic and systematic appeals were effective in influencing general industry perceptions, but only the systematic appeal was successful …
Gerald Davis, The Vanishing American Corporation (2016),
2016
University of Rhode Island
Gerald Davis, The Vanishing American Corporation (2016), James R. Blair
Markets, Globalization & Development Review
No abstract provided.
Euny Hong, The Birth Of Korean Cool (2014),
2016
Michigan Technological University
Euny Hong, The Birth Of Korean Cool (2014), Soonkwan Hong
Markets, Globalization & Development Review
No abstract provided.
Daniel Tudor, Korea: The Impossible Country (2013),
2016
University of Rhode Island
Daniel Tudor, Korea: The Impossible Country (2013), Jiyoon An
Markets, Globalization & Development Review
No abstract provided.
The Impact Of Ethical Concerns On Fashion Consumerism: A Review,
2016
Izmir University of Economics
The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
Ethical and sustainable business practices have become some of the most significant concerns in the highly globalized fashion industry. Firms in this multi-billion dollar industry are taking these concerns seriously, and are carefully monitoring and responding to consumers’ actions that can range from expressing displeasure via social media to holding protests or even calling for boycotts of certain brands and firms. In this paper, the first output from a larger project on ethics of fashion, we review the extant literature on the ethical aspects of the global fashion system; and set the stage for further empirical and conceptual work.
Exploring Late Globalization: A Viewpoint,
2016
Aalborg University
Exploring Late Globalization: A Viewpoint, Romeo V. Turcan
Markets, Globalization & Development Review
The purpose of this viewpoint paper is to motivate a program of research on late globalization, a program that could eventually lead to one or more significant theories of late globalization. The paper explores the phenomenon of late globalization as well as the idea of “late” by drawing on sparse literature on late globalization from sociocultural and economic perspectives. It illustrates in a vignette the character and features of late globalization observable in the withdrawal from foreign locations or de-internationalization of universities, as late globalizing entities. The paper discusses the range of constructs around the core idea of late globalization, …
Cybersecurity And Development,
2016
University of North Carolina at Greensboro
Cybersecurity And Development, Nir Kshetri
Markets, Globalization & Development Review
While scholars and policymakers have realized the importance of information and communication technologies in economic development, relatively less attention has been given to the role of cybersecurity. This research sheds light on issues associated with the "dark side" of digitization in the Global South. We examine the hollowness in the Global South’s digitization initiatives that is associated with a poor cybersecurity. The article also advances our understanding of how institutional and structural characteristics of the Global South influence cybersecurity.
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace,
2016
Loyola University Chicago
Marketing An End To War: Constructive Engagement, Community Wellbeing, And Sustainable Peace, Clifford J. Shultz
Markets, Globalization & Development Review
Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable …
A Journal For A Fast-Changing World,
2016
University of Rhode Island
A Journal For A Fast-Changing World, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2016-December-22-Tolliver Joins Pediatrics,
2016
East Tennessee State University
2016-December-22-Tolliver Joins Pediatrics, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-22-Interfaith Concert,
2016
East Tennessee State University
2016-December-22-Interfaith Concert, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
2016-December-21-Travis Graves,
2016
East Tennessee State University
2016-December-21-Travis Graves, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media,
2016
The University of Nottingham Malaysia
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali
International Conference on Marketing
This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …
Parallel Session: Tactics To Save Brands From Failure,
2016
Institute of Business Management, Karachi
Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui
International Conference on Marketing
The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.
Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken,
2016
University of Malaya, Kualalumpur, Malaysia
Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi
International Conference on Marketing
The purpose of this study is to build an argument in order to investigate the Muslim consumers switching behaviour. Moreover, it also intends to examine the previous literature on brand switching behaviour generally and in relation to the Muslim consumers specifically. This study seeks to expand the body of knowledge in consumer behaviour research with the emphasis on the role of Islam. The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced …
Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging),
2016
National University of Emerging Sciences
Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan
International Conference on Marketing
From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …
Labor Force Participation: Impact Recommendation Report,
2016
YWCA Utah
Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)
2016-December-20-Health Departments,
2016
East Tennessee State University
2016-December-20-Health Departments, University Marketing And Commucications, East Tennessee State Univeristy
ETSU News
No abstract provided.
Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan,
2016
Institute of Business Administration
Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad
International Conference on Marketing
Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …
