Shiraz Vs Syrah Crafting Advertising Campaign, Using Sensory Images,
2017
Asia Marketing Journal (AMJ)
Shiraz Vs Syrah Crafting Advertising Campaign, Using Sensory Images, Kyoung Sung Choi
Asia Marketing Journal
Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers’ minds, which is how wine consumers associate grape variety Shiraz/Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were ‘Dry’ and ‘Fruity’ across the three region of origins. For Barossa Shiraz, the unique images were …
A Direct Utility Model With Dynamic Constraint,
2017
Asia Marketing Journal (AMJ)
A Direct Utility Model With Dynamic Constraint, Byungyeon Kim, Takuya Satomura, Jaehwan Kim
Asia Marketing Journal
The goal of the study is to understand how consumers’ constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model …
Television Shopping At Home To Alleviate Loneliness Among Older Consumers,
2017
Asia Marketing Journal (AMJ)
Television Shopping At Home To Alleviate Loneliness Among Older Consumers, Min-Sun Lee, Jihye Park
Asia Marketing Journal
Despite widespread awareness of the importance of a middle-aging and older consumer market, it is surprising that very little research has been conducted on their in-home shopping behavior. Therefore, this study focused on middle-aging and older female television home shoppers and examined the effects of persuasive mentions of the show host and parasocial interaction on social involvement, perceived loneliness, mood, perceived risk and unplanned buying tendency. A total of 109 middle-aged and older female television shoppers responded. Results of path analysis revealed that persuasive mentions did not influence parasocial interaction. However, as middle-aging and older consumers more para-socially interacted with …
2017-January-30-Mango Dr,
2017
East Tennessee State University
2017-January-30-Mango Dr, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-'Madam I'M Adam',
2017
East Tennessee State University
2017-January-30-'Madam I'M Adam', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Before The Flood,
2017
East Tennessee State University
2017-January-30-Before The Flood, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Mass Notification System Test,
2017
East Tennessee State University
2017-January-30-Mass Notification System Test, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Women On Wednesdays,
2017
East Tennessee State University
2017-January-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-27-Strings Program,
2017
East Tennessee State University
2017-January-27-Strings Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-25-Basler Chairholder,
2017
East Tennessee State University
2017-January-25-Basler Chairholder, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Integration: Agile Project Management,
2017
Liberty University
Social Media Marketing Integration: Agile Project Management, Ida M. Holst
The Kabod
The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its success. Because of the constantly evolving nature of social media marketing, an agile project management approach should be utilized to enhance chances of success. Social media marketing requires a thorough understanding of the target market and their behaviors on social media to deliver appropriate content utilizing the right mediums of communication. The ability to evaluate the success of a project and make changes as needed to meet …
2017-January-23-Carter Museum Heritage Day,
2017
East Tennessee State University
2017-January-23-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-23-Health Management And Policy,
2017
East Tennessee State University
2017-January-23-Health Management And Policy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-20-Thesis Dissertation Boot Camp,
2017
East Tennessee State University
2017-January-20-Thesis Dissertation Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-19-Lestrange Viols,
2017
East Tennessee State University
2017-January-19-Lestrange Viols, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-19-Cervical Health,
2017
East Tennessee State University
2017-January-19-Cervical Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-18-Ascent Grant,
2017
East Tennessee State University
2017-January-18-Ascent Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-16-King Birthday,
2017
East Tennessee State University
2017-January-16-King Birthday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-13-Leading Voices Lecture,
2017
East Tennessee State University
2017-January-13-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-12-Ebola Impact,
2017
East Tennessee State University
2017-January-12-Ebola Impact, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
