2017-February-04-'Art Of The Breakup',
2017
East Tennessee State University
2017-February-04-'Art Of The Breakup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Ready For The World: Brazilian Colors,
2017
East Tennessee State University
2017-February-02-Ready For The World: Brazilian Colors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Crochet Artist Talk,
2017
East Tennessee State University
2017-February-02-Crochet Artist Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-New Day Center,
2017
East Tennessee State University
2017-February-02-New Day Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Roan Scholars Class Of '21,
2017
East Tennessee State University
2017-February-02-Roan Scholars Class Of '21, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Darwin Day,
2017
East Tennessee State University
2017-February-02-Darwin Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Environmental Scanning And Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework,
2017
Eastern Kentucky University
Environmental Scanning And Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework, Philip J. Boutin Jr.
EKU Faculty and Staff Scholarship
This research paper involves the development of a normative conceptual framework of global or international marketing strategy for academic researchers and practitioners that is informed by multiple literature streams and theoretical foundations, including environmental scanning, the strategy fit paradigm (environment-strategy coalignment), industrial organization theory, the resource-based view, and perceived environmental uncertainty.
Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior,
2017
Utah State University
Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior, Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen B. Detienne, R. Bruce Money
Management Faculty Publications
In two studies (a longitudinal field experiment with an established B2C national chain, and a field experiment with a B2B software manufacturer), we demonstrate that starting a survey with an open-ended positive solicitation increases customer purchase behavior. Study 1, a longitudinal field experiment, showed that one-year following the completion of a survey that began by asking customers what went well during their purchase experience, customers spent 8.25% more than customers who completed a survey that did not include the positive solicitation. In Study 2, we utilized multiple treatment groups to assess the step-wise gains of solicitation, measurement, and solicitation frame. …
2017-February-01-Medical Summer Camp,
2017
East Tennessee State University
2017-February-01-Medical Summer Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-01-Aimee Johnson,
2017
East Tennessee State University
2017-February-01-Aimee Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions,
2017
The University of Texas Rio Grande Valley
A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard
Marketing Faculty Publications
Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated contents. This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship. We propose a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence. The models clarify the mechanisms through which trust, familiarity, social presence, and social commerce information seeking influence behavioral intentions on social commerce platforms. Findings from a survey of Facebook …
A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions Of New Products Through Cognitive And Affective Processing,
2017
CUNY Graduate Center
A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions Of New Products Through Cognitive And Affective Processing, Ann E. Mcneel
Dissertations, Theses, and Capstone Projects
Introducing the importance of unusual brand name spelling to sensory marketing, this research shows that utilizing the linguistic device of unique brand name spelling can lead to differences in sensory perceptions and actual consumption of a variety of consumer products. Across five studies, we explore how perceptions of the uniqueness of a brand name can be achieved by varying one letter in the spelling of the brand name, and that such a small variation can result in less favorable sensory perceptions of taste (studies 1 and 3), scent (study 2), and vision (studies 4 and 5) as a result of …
2017 February,
2017
Morehead State University
2017 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2017.
2017-January-31-History Harvest: Tobacco,
2017
East Tennessee State University
2017-January-31-History Harvest: Tobacco, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impacts Of Reward Accrual Effort On Redemption Behavior In A Multi-Vendor Loyalty Program,
2017
Asia Marketing Journal (AMJ)
Impacts Of Reward Accrual Effort On Redemption Behavior In A Multi-Vendor Loyalty Program, Ji Yoon Kim, Janghyuk Lee, Sang Yong Kim
Asia Marketing Journal
This research explores two key facets of behavior (reward point accrual and redemption) that consist of a loyalty program. It focuses on assessing the impact of accrual effort level on three types of redemption behavior: speed, unit size, and hedonic preference at the individual level by using large scale transaction data from a multi-vendor loyalty program providing flexible environment for point accrual and redemption. Findings from this research demonstrate that customers tend 1) to speed up point redemption, 2) to enlarge the size of redeemed points, and 3) to prefer utilitarian rewards as the level of effort at the accrual …
Asia Marketing Journal Vol.18 No.4 목차,
2017
Asia Marketing Journal (AMJ)
2017-January-31-Eaglecam,
2017
East Tennessee State University
2017-January-31-Eaglecam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Research Trends And The Top 100 Research-Active Scholars In Asia During 2011~2016,
2017
Asia Marketing Journal (AMJ)
Marketing Research Trends And The Top 100 Research-Active Scholars In Asia During 2011~2016, Jaihak Chung
Asia Marketing Journal
This study introduces research trends in Asia by analyzing the publications of scholars in major universities in Asia, which can provide Asian researchers with what topics Asian researchers have been conducting the last six years. In addition, this study provides information on who have been active in research with the list of top one hunred scholars according to their H index scores.
For this analysis, we have collected academic publications of all the professors in major universities from twelve Asian countries, analyzed what topics they have been studying along with which topics are most popular by country and geographical area, …
An Exploratory Study On The Effect Of Price As An Anchor On Willingness-To-Pay,
2017
Asia Marketing Journal (AMJ)
An Exploratory Study On The Effect Of Price As An Anchor On Willingness-To-Pay, Jae-Do Song
Asia Marketing Journal
The two competing underlying mechanisms of anchoring, anchoring-and-adjustment and selective accessibility, have very different managerial implications for the effect of price as an anchor on willingness-to-pay (WTP). To clarify their relative roles in inducing the anchoring effect, path analysis modeling in which two paths are included in a single model was utilized. The first path proceeds directly from anchor price to WTP, representing anchor-and-adjustment. The second path, representing selective accessibility, includes a mediator formed by various explanatory variables of WTP. The results consistently show that only the direct path, anchoring-and-adjustment, is significant. The results also show that the level of …
Does The Variance Of Customer Satisfaction Matter For Firm Performance?,
2017
Asia Marketing Journal (AMJ)
Does The Variance Of Customer Satisfaction Matter For Firm Performance?, Eun Young Lee, Shijin Yoo, Dong Wook Lee
Asia Marketing Journal
Although much attention has been paid to customer satisfaction (CS) as a leading indicator of firm performance, few studies have investigated the role of CS distribution across individual customers. With 10 years of National Customer Satisfaction Index (NCSI) data in Korea, we examine the relationship between the variance of CS and key corporate performance measures such as revenue, profit, Tobin’s q, and stock return.
There are three main findings. First, we confirm the findings of previous studies that the average CS for a firm is related to the firm’s economic performance. Second, we find a moderating effect of CS variance …
