2017-January-01-Erica Colen, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-Cida.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

We are proud to announce that the ETSU Interior Architecture program has be awarded accreditation from CIDA (Council of Interior Design Accreditation) for a six-year term. The Accreditation Commissions decision was based on the interior architecture programs demonstrated achievement of sixteen accreditation standards. The evaluators noted the program had strengths in 9 of the 16 standards. The next re-accreditation visit is in 2023.

2017-Interior Architecture Alumni Calvin Clawson.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Interior Architecture Alumni Calvin Clawson has been the lead Interior Designer at the James H. Quillen VA Medical Center for 3 years.  He has transformed the look and feel of the Mountain Home facility with each project.  His talent, work ethic, and heart for the veterans make him the perfect choice for Interior Designer of the Year.

“The Mountain Home VA Health Care System provides quality healthcare which supports the core values of the Department of Veterans Affairs.  Mr. Clawson has been successful at creating an environment at this facility which represents the quality, compassion and excellence we strive for …

2017-Gatton Faculty Receive A $50,000 Interdisciplinary Grant From Etsu's Research Development-Council, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Drs. Walls, Panus, Odle, Covert, and Karpen from Gatton College of Pharmacy and Dr. Courtney Hall who has positions at ETSU’s Physical Therapy department and the Mountain Home VA have received a $50,000 Interdisciplinary Grant from ETSU’s Research Development Council to study fall risk in older adults.  Dr. Hall is the Principal Investigator on the award.

Each year, 2.5 million people 65 and older are treated in emergency departments for falls, resulting in over 700,000 hospitalizations. Falls are among the 20 most expensive medical conditions, with an average hospital cost for a fall-related injury of $35,000, leading to an estimated …

2017-2017 Hands On Construction Experience.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

What better way to learn about construction than by doing it yourself?  Freshman Hanna Huntley volunteered with Appalachia Service Project over the past couple of weeks, to experience construction firsthand.  Hannah is shown removing a corner of a wall to prepare it to be replaced it with a bullnose corner.  Great job Hannah!

2017-Designing For Acoustics.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sophomore Interior Architecture students discussed the importance of accounting for acoustics in the design phase of their projects. They discussed how acoustics affects health, safety, comfort and human factors and productivity and what solutions can help alleviate sound issues. Students worked in teams to explore methods of using this valuable design tool.

2017-January-Faculty Member Travis Graves Receives Tennessee Arts Commission Grant.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sculpture professor Travis Graves has been awarded an individual artists fellowship from the Tennessee Arts Commission for 2017. The fellowship provides a monetary award of $5000 to outstanding professional artists in a particular art form or discipline. 

Graves has taught sculpture in the Department of Art & Design since 2005 and was the receipent of the ETSU Distinguished Faculty Award in Teaching in 2013.

For more information on the the artist please follow this link:
http://www.travisgraves.com/

2017-Manlalakbay (Voyager)- Filipina-O Diaspora And The Hybrid Identity.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The exhibit features Filipina/o (pronounced Filipin Now) and Fil-American contemporary artists whose works explore the complex issues of migration and the nuanced hybrid identity. Filipino cuisine, Filipiniana attire and traditional ‘tinikling’ bamboo dance performance will be presented during the November 3rd, First Friday reception with the gallery talk. Johnson City Mayor David Tomita, Hon. Patrick Chuasoto from Philippine Embassy in Washington D.C., and Jeremy Ross, Acting Chief Operating officer at ETSU are Guests of Honor.

The collaborative painting and jewelry demo will be conducted by New York based artists Jeho Bitancor, Jojo Austria and Art Zamora on November 3rd, Friday …

2017-Sophomore Studio.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Sophomore Studio this semester explored various issues in residential design.  Their final project was to design a home for a family of middle-eastern decent. This is to be a custom home that meets the needs of a handicapped grandmother and include a prayer room.  One of the great learning experiences is that ETSU middle-eastern students were invited to help the design students understand their culture so the home can perfectly meet their needs.  Design students learned to be sensitive to cultural needs and the guests learned that design can make their homes a better place to live, care for their …

Gatton Alum Receives Prestigious Award From Cvs Health, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

An alumnus of the Gatton College of Pharmacy at East Tennessee State University has received a prestigious award from CVSHealth after going above and beyond to help a patient earlier this year.

Brock Leisge, a member of the GCOP Class of 2016, works as a pharmacist at the CVS in Mt. Sterling, Kentucky. Earlier this year, a patient came in to have a prescription filled, but Leisge did much more than that he may very well have saved her life.

In a letter written to Leisges employer, the patients daughter explains that her mom had been battling thyroid cancer for …

2017-2017 Cradle To Cradle Specification.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Seniors in Sustainable Seminar explained the differences of cradle to cradle versus cradle to grave and then provided justification to each other for their senior studio cradle to cradle specification selections. 

2017-2017 Presentations.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students in interior architecture give many presentations every semester explaining their design intentions to peers, faculty, outside professionals and professional mentors.  In these presentations, students explain their reasons why their designs meet the expectations of the assignment.  Explanations go way past, “I like it”, by using design terminology and design precedence research to give the reasons the design impacts the health, safety and welfare of their clients.  You will leave the program knowing how to very clearly orally express your designs in front of varied audiences.

Seniors use technology to present research to professional mentors in cities outside of The …

2017-May-Melissa Magno Receives Scholarship From Aeg Foundation, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

May 2017: Geosciences student, Melissa Magno, receives scholarship from the Stout Fund at the Association of Environmental and Engineering Geoscientists (AEG) Foundation.

Is Major League Baseball Striking Out? In-Game Advertising And Its Effects On America's Pastime, Ashley M. Anderson

Honors Theses

The purpose of this thesis is to determine the effectiveness of in-game advertisements at Major League Baseball games. Average attendance at Major League Baseball games has been steadily declining for years. Simultaneously, the average length of a professional baseball game has increased significantly. Secondary research has shown that just a few minutes of advertising per game could add up to hours of extra playing time per season. There is ample research available on the evolution and frequency of in-game advertisement, but little has been done to study the actual effectiveness of in-game advertising. Therefore, I conducted primary research in the …

They Call It Le Big Mac: The Importance Of Adapting To Local Preferences In Marketing Strategy, Walker Bobo

Honors Theses

When McDonald's entered France in the 1970s, critics did not believe it would be a success. France is a country with a strong and longstanding gastronomic tradition, and it is proud and protective of its culture. In addition, the country has been known for its anti-globalization views. However, France is today the largest market for McDonald's, outside of the United States. How was McDonald's able to win over the French market and become so successful? This thesis analyses adaptations to marketing strategy that McDonald's undertook in France to better appeal to the local audience and connects these adaptations to trends …

Effective Strategies Small Retail Leaders Use To Engage Employees, Dr. Janet Lynn Deskins

Walden Dissertations and Doctoral Studies

Research suggests that 70% of North American employees are disengaged in the workplace. Some small retail managers lack strategies for engaging employees. Using the employee engagement framework, the purpose of this descriptive case study was to explore successful strategies that small retail managers use to engage employees. The target population was small retail leaders, purposefully selected because of their success with engaging employees at an Orlando, Florida, company. Data collection was through face-to-face interviews with 5 leaders; and a review of archived organizational documents, including company memorandums, central email software, and online customer reviews through social media websites such as …

Integrating Consumer Feedback Into Business Marketing Strategies, Elijah G. Clark

Walden Dissertations and Doctoral Studies

Consumer feedback and reviews are critical to the success of businesses because 49% of consumers trust online reviews more than other sources. The purpose of this multicase study was to explore marketing managers' strategies for using consumer reviews to improve marketing success, brand awareness, and their clients' profitability. The conceptual framework for this study was built upon organizational theory and disruptive innovation theory. The participants were recruited through local events, social media, and e-mail. Data were collected from public online records and semistructured telephone interviews using 1 marketing manager from each of 5 marketing agencies in North Texas. Thematic analysis …

Strategies To Teach Customer Service Skills, James Francis Ortman

Walden Dissertations and Doctoral Studies

Business managers' failure to retain dissatisfied customers leads to millions of dollars in lost revenue. The purpose of this single case study was to explore managers' training strategies to teach sales associates customer service skills. The sample included 3 training managers from the mobile phone industry in Michigan who recorded a 25 % increase in customer retention after implementing customer service training. The conceptual framework for this study was human capital theory. Data were collected from semistructured interviews and training documents. Data analysis entailed using coding techniques and cluster analysis. Member checking applied to clarify the interpretation of participants' responses …

Perceptions Among Senior Consumers Regarding Stereotyping In Magazine Advertisements, Greg Milsom

Walden Dissertations and Doctoral Studies

Marketing decision makers often employ stereotypes in their advertising messages, but constant exposure to negative messages is offensive to older consumers and contributes toward ageism. The general problem is that many senior adults feel dissatisfied with advertising directed toward them and may not purchase products that they could otherwise enjoy. Based on the tenets of social identity theory, the purpose of this study was to explore the perceptions of a group of senior consumers toward the stereotypes used to portray older adult models featured in magazine advertisements by uncovering the factors that influence purchasing decisions and the stereotypes that are …

British Virgin Islands Tourists' Motives To Travel, Destination Image, And Satisfaction, Sherrine Natahsa Augustine

Walden Dissertations and Doctoral Studies

The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirmation theory that the individual will act in a particular way because the expectation that a …