Gender Inequality In Sport Illustrated Advertisements,
2017
Lynchburg College
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …
2017-April-05-Ginsberg In Johnson City,
2017
East Tennessee State University
2017-April-05-Ginsberg In Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-05-Now That The Election And First 100 Days Are Behind Us,What’S Next For The Market?,
2017
East Tennessee State University
2017-April-05-Now That The Election And First 100 Days Are Behind Us,What’S Next For The Market?, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Building A Brand For A New Generation,
2017
Liberty University
Building A Brand For A New Generation, Joel Schlaudt
Senior Honors Theses
In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery …
2017-April-04-Asking 'What If?',
2017
East Tennessee State University
2017-April-04-Asking 'What If?', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Vet Initiative,
2017
East Tennessee State University
2017-April-03-Vet Initiative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Celebration Concert,
2017
East Tennessee State University
2017-April-03-Celebration Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Dr. Jeffrey Summers,
2017
East Tennessee State University
2017-April-03-Dr. Jeffrey Summers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-2nd Annual Bgcop Shark Tank Event,
2017
East Tennessee State University
2017-April-2nd Annual Bgcop Shark Tank Event, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Do you remember the first time you watched ABCs Shark Tank? Many find the competition, showmanship and innovative ideas captivating. Ever consider the hours of research or commitment required to compete at that level? The ETSU Gatton College of Pharmacy has. The 2nd annual Shark Tank event was held on April 26, 2017 as part of the third year Advanced Contemporary Practice of Pharmacy Course (ACPOP II). It was a huge success. Eight student teams competed for the prize of being number one. Five external judges from various backgrounds of healthcare and finance were tasked with selecting the winning team. …
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children,
2017
Bryant University
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects,
2017
Bryant University
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement,
2017
Singapore Management University
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School of Business
The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and …
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?,
2017
Goethe University
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?, Emanuel Bayer, Kapil R. Tuli, Bernd Skiera
Research Collection Lee Kong Chian School of Business
Investors, analysts, and regulators frequently advocate greater disclosure of nonfinancial information, such as customer metrics. Managers, however, argue that such metrics are costly to report, reveal sensitive information to competitors, and therefore will lower future cash flows. To examine these counterarguments, this study presents the first empirical examination of the prevalence and consequences of backward- and forward-looking disclosures of customer metrics by manually coding 511 annual reports of firms in two industries, telecommunications (365 reports) and airlines (146 reports). The results reveal significant heterogeneity in the disclosure of customer metrics across firms and between industries. On average, in both industries, …
International Currency Correlation,
2017
Bryant University
International Currency Correlation, Thomas Griffin
Honors Projects in Finance
The purpose of this project is to examine the effects that one country’s currency can have on another countries currency. Currency is one of the key determinants of how a country’s economy is performing compared to the rest of the world. Some currencies have a negative or positive correlation with other currencies around the world. This data will help investors determine what they can expect to happen to a countries currency when there is a fluctuation in another currency. Certain industry practices where this information will be useful include the hedge fund industry and other global companies. This will be …
Developing A Crm Strategy For Small Businesses,
2017
Merrimack College
Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan
Honors Senior Capstone Projects
In a data-driven world, it is becoming easier than ever for businesses to gain more and more information about their customers and use that to their advantage. This data, gathered from previous business dealings, social media, inbound marketing and click data can be utilized to provide goods and services that are more accurately tailored to the specific consumer, and to provide successful customer service. However, there must be a customer relationship management (CRM) system in place to retain, sort, analyze and pull up information. This can be done using expensive software, which is what large and medium-sized corporations may do, …
2017-April-01-Baylea Davenport,
2017
East Tennessee State University
2017-April-01-Baylea Davenport, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Constance Alexander,
2017
East Tennessee State University
2017-April-01-Constance Alexander, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Heather Levesque,
2017
East Tennessee State University
2017-April-01-Heather Levesque, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Military Friendly,
2017
East Tennessee State University
2017-April-01-Military Friendly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp,
2017
Colorado State University at Pueblo
High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp, Abhay Shah
Journal of Applied Marketing Theory
Retailers follow one of two pricing strategies – high-low (HL) and every-day low pricing (EDLP). The HL strategy is where the retailer will start with a higher price and give deep discounts in order to attract customers. On the other hand, retailers that follow the EDLP strategy keep prices very low and rarely giving price discounts. Not too long ago, JC Penney changed its strategy from HL to EDLP that had a very negative impact on its performance. The study hypothesizes that retailers who change their strategy (from HL to EDLP or EDLP to HL) will not be successful if …
