Marketing Commons^™

2017-March-25-Tony Lettich, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-24-Asking 'What If?', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-24-National Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-24-Live From Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-24-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-24-Etsu Film Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Women And Leadership Theory Think Tank Report 2015, Julia Storberg-Walker, Susan R. Madsen

Marketing and Strategy Faculty Publications

On July 26–28, 2015, at George Washington University, 25 senior scholars from multiple disciplines gathered to attend a path-breaking event on women and leadership theory. The event, named The Women and Leadership Theory Think Tank (hereafter “Think Tank”), was a part of a targeted and comprehensive effort to “move the needle” forward on women and leadership theory. Beginning in 2013, Drs. Susan R. Madsen and Julia Storberg-Walker (with others) designed and delivered a series of related events, and women from all over the world have participated. The Think Tank was one strategy to scale up the impact on women and …

2017-March-22-Building Higher Ed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Evaluating The Relative Importance Of Influencing Factors On Cruise Vacations: A Conjoint Analysis, Frida Bahja

USF Tampa Graduate Theses and Dissertations

This study focuses on exploring the relative importance of six influential factors in cruise customers’ decision-making process such as: cruise vacation price, cruise duration, distance from the cruise port, itineraries, environmental friendliness of cruise line and cruise online reviews. The decision on which influencing factors to select was made based on the review of literature.

The complexity of cruise customers’ decision-making process for these six attributes with several levels was examined with Choice-Based Conjoint (CBC) Analysis. CBC was selected due to its realistic approach to purchase decisions, in the form of trade-offs. The online survey collected data anonymously. The survey …

2017-March-20-Sga Civility Celebration, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-17-Maternal And Child Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-17-Expert Advice, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-17-Match Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-17-Native Returns Home, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-16-Women On Air, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-15-Night At The Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-14-7th In Nation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-14-Tables Of Content, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-14-Real World 101, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu

Western Research Forum

Background:

File-sharing and on-line piracy have caught great public attention. There is a public debate on whether or not we should close torrenting sites like Piratedbay.com. Copyright holders argue yes and claim substantial loss due to filesharing while Pirates claim that file-sharing is welfare-improving and the effects on sale are negligible. Right now no consensus has been reached on how file-sharing affects industry revenue in economics literature.

Methods:

Using a novel dataset of downloads from Bit-Torrent network, this paper quantifies the effects of file-sharing on movie box-office revenue. I estimate a random coefficient demand model of movies to …