Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior,
2017
Charlotte Metro FCU
Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, Jonathan P. Leavell
Atlantic Marketing Journal
The purpose of this non-empirical paper is to explore the theoretical value of introducing constructs of self-determination theory (SDT) into the framework of the theory of planned behavior (TPB). Deci’s and Ryan’s (1985) formulation of SDT maintains an intrinsic focus while much of Ajzen’s (1985) TPB framework maintains an extrinsic focus. The incorporation of constructs based on an internal locus of causality may enhance the predictive power of TPB. Applications for practitioners and opportunities for further research are presented.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy,
2017
North Carolina Central University
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions,
2017
North Carolina A&T State University
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones
Atlantic Marketing Journal
The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …
Do You Feel Financially Secured? The Investigation Of Economic Indicators And Consequences Of Financial Well-Being,
2017
Tarleton State University
Do You Feel Financially Secured? The Investigation Of Economic Indicators And Consequences Of Financial Well-Being, Tommy Hsu, Leona Tam, Ryan T. Howell
Atlantic Marketing Journal
The economy has been in downward movement in the past few years in the United States as well as different parts of the world. Consumers’ financial situations have been found to influence their purchase behaviors. While some personal finance experts blame consumers’ (lack of) spending plans for their financial situations, others suggest that consumers’ perception of their financial standing influences their purchase plans. Using two nationwide large scale survey studies, we investigated how the consumer’s financial well-being affects planned and unplanned purchasing decisions from two competing perspectives. Supporting our notion of financial well-being as a status, the results revealed consumers …
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?,
2017
Middle Tennessee State University
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Atlantic Marketing Journal
Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …
Domestic Violence Among Utah Women,
2017
Utah State University
Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Domestic violence is a serious and widespread issue affecting women and families in Utah. One in three Utah women will experience some form of domestic violence in her lifetime, and our rate is slightly higher than the national average (32.4% vs 28.8%). According to the Utah Domestic Violence Coalition, more than 40% of adult homicides in Utah since 2000 have been domestic violence related. Domestic violence is often presumed to refer only to physical violence, but it also includes many other forms of abuse— emotional, verbal, financial, spiritual, digital/online, and sexual. Domestic violence can be perpetrated against anyone regardless of …
2017-February-04-'Art Of The Breakup',
2017
East Tennessee State University
2017-February-04-'Art Of The Breakup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Ready For The World: Brazilian Colors,
2017
East Tennessee State University
2017-February-02-Ready For The World: Brazilian Colors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Crochet Artist Talk,
2017
East Tennessee State University
2017-February-02-Crochet Artist Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-New Day Center,
2017
East Tennessee State University
2017-February-02-New Day Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Darwin Day,
2017
East Tennessee State University
2017-February-02-Darwin Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-02-Roan Scholars Class Of '21,
2017
East Tennessee State University
2017-February-02-Roan Scholars Class Of '21, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Environmental Scanning And Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework,
2017
Eastern Kentucky University
Environmental Scanning And Global Marketing Strategy: A Multitheoretical Normative Conceptual Framework, Philip J. Boutin Jr.
EKU Faculty and Staff Scholarship
This research paper involves the development of a normative conceptual framework of global or international marketing strategy for academic researchers and practitioners that is informed by multiple literature streams and theoretical foundations, including environmental scanning, the strategy fit paradigm (environment-strategy coalignment), industrial organization theory, the resource-based view, and perceived environmental uncertainty.
Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior,
2017
Utah State University
Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior, Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen B. Detienne, R. Bruce Money
Management Faculty Publications
In two studies (a longitudinal field experiment with an established B2C national chain, and a field experiment with a B2B software manufacturer), we demonstrate that starting a survey with an open-ended positive solicitation increases customer purchase behavior. Study 1, a longitudinal field experiment, showed that one-year following the completion of a survey that began by asking customers what went well during their purchase experience, customers spent 8.25% more than customers who completed a survey that did not include the positive solicitation. In Study 2, we utilized multiple treatment groups to assess the step-wise gains of solicitation, measurement, and solicitation frame. …
2017-February-01-Medical Summer Camp,
2017
East Tennessee State University
2017-February-01-Medical Summer Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions,
2017
The University of Texas Rio Grande Valley
A Social Commerce Investigation Of The Role Of Trust In A Social Networking Site On Purchase Intentions, Nick Hajli, Julian Sims, Arash H. Zadeh, Marie-Odile Richard
Marketing Faculty Publications
Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated contents. This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship. We propose a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence. The models clarify the mechanisms through which trust, familiarity, social presence, and social commerce information seeking influence behavioral intentions on social commerce platforms. Findings from a survey of Facebook …
2017-February-01-Aimee Johnson,
2017
East Tennessee State University
2017-February-01-Aimee Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions Of New Products Through Cognitive And Affective Processing,
2017
CUNY Graduate Center
A Whole New Wurld? How Unusual Brand Name Spelling Negatively Affects Sensory Perceptions Of New Products Through Cognitive And Affective Processing, Ann E. Mcneel
Dissertations, Theses, and Capstone Projects
Introducing the importance of unusual brand name spelling to sensory marketing, this research shows that utilizing the linguistic device of unique brand name spelling can lead to differences in sensory perceptions and actual consumption of a variety of consumer products. Across five studies, we explore how perceptions of the uniqueness of a brand name can be achieved by varying one letter in the spelling of the brand name, and that such a small variation can result in less favorable sensory perceptions of taste (studies 1 and 3), scent (study 2), and vision (studies 4 and 5) as a result of …
2017 February,
2017
Morehead State University
2017 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2017.
2017-January-31-History Harvest: Tobacco,
2017
East Tennessee State University
2017-January-31-History Harvest: Tobacco, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
