2017-April-25-Commencement Speakers,
2017
East Tennessee State University
2017-April-25-Commencement Speakers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-25-Spring Sounds,
2017
East Tennessee State University
2017-April-25-Spring Sounds, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-24-Diesel Celebration,
2017
East Tennessee State University
2017-April-24-Diesel Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-24-Marching Bucs Signing,
2017
East Tennessee State University
2017-April-24-Marching Bucs Signing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-24-Msn Online,
2017
East Tennessee State University
2017-April-24-Msn Online, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-23-Rhapsodic Melodies,
2017
East Tennessee State University
2017-April-23-Rhapsodic Melodies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Als Clinic,
2017
East Tennessee State University
2017-April-21-Als Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Dr. Tina Hudson,
2017
East Tennessee State University
2017-April-21-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Top Winners,
2017
East Tennessee State University
2017-April-21-Top Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Dpt Dinner,
2017
East Tennessee State University
2017-April-21-Dpt Dinner, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies,
2017
Western Michigan University
Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis
Honors Theses
Businesses in our region and in our country today have a unique opportunity being presented to them. Four generations of employees are walking through the doors of our companies each day. To expect that each generation can be catered to the same would be ignorant for a CEO or manager to believe. It’s common knowledge that this new generation entering the workforce, the millennials, are unlike any other generation to come before in regards to their workplace necessities and demands. Technology, diversity, and flexibility just scratch the surface when it comes to what the millennial generation is looking for when …
Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps,
2017
Western Michigan University
Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps, Abbigail Griffith
Honors Theses
Mobile apps create a space for users to share information with other users and, in doing so, the creators of the applications. Generally, the greater amount of sharing information that occurs between users and creators enhances the experience of the apps for both parties. However, the extent to which mobile apps use this information can cause concerns with users about privacy due to the unknown practices of mobile apps relevant to data collection, data sharing, and data storage.
Documents, such as privacy policies, exist in attempts to moderate these concerns. Additionally, mobile apps offer in-app features for the same reasons. …
The Sustainable Future Of The Fashion Industry,
2017
Dominican University of California
The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova
Scholarly and Creative Works Conference (2015 - 2021)
Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …
2017-April-20-In Memoriam,
2017
East Tennessee State University
2017-April-20-In Memoriam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-20-Niswonger Village,
2017
East Tennessee State University
2017-April-20-Niswonger Village, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-20-Bucsworth In Knoxville,
2017
East Tennessee State University
2017-April-20-Bucsworth In Knoxville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment,
2017
University of Richmond
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment, Sara Hanson, Hong Yuan
Marketing Faculty Publications
Businesses often seek to leverage customers’ social networks to acquire new customers and stimulate word-of-mouth recommendations. While customers make brand recommendations for various reasons (e.g., incentives, reputation enhancement), they are also motivated by a desire for social empowerment—to feel an impact on others. In several multi-method studies, we show that facilitating sharing of social coupons (i.e., coupon sets that include one for self-use and one to be shared) is a unique marketing strategy that facilitates social empowerment. Firms benefit from social coupons because customers who share spend more and report greater purchase intentions than those who do not. Furthermore, we …
Women Leaders In Marketing: Breaking Through The Glass Ceiling,
2017
Western Michigan University
Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green
Honors Theses
Introduction: During my internships I was able to work with and meet women leaders in marketing. Through our discussions I learned that gender roles are still prevalent in large companies today. Many of the women I worked with talked about struggles women face in their career that men do not. There were strong emotions that women did not get equal treatment for their contributions to the company. I was surprised by these statements, especially from seemingly successful women. This thesis will be an exploration of the difficulties professional female marketers face, and the ways women that are starting their career …
Treat Transparency,
2017
Western Michigan University
Treat Transparency, Amanda Van Giesen
Honors Theses
Snacking is Growing at an Alarming Rate
As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).
Why Students?
With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks during the …
2017-April-18-B.S.W. Info Meeting,
2017
East Tennessee State University
2017-April-18-B.S.W. Info Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
