2017-February-10-Marian Young Gifts,
2017
East Tennessee State University
2017-February-10-Marian Young Gifts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Life Writing,
2017
East Tennessee State University
2017-February-10-Life Writing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Innovation Lab Steve Nice,
2017
East Tennessee State University
2017-February-10-Innovation Lab Steve Nice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Earls Of Leicester,
2017
East Tennessee State University
2017-February-10-Earls Of Leicester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Mercy Killers,
2017
East Tennessee State University
2017-February-10-Mercy Killers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-09-Peace Corps Partnership,
2017
East Tennessee State University
2017-February-09-Peace Corps Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women On Wednesdays,
2017
East Tennessee State University
2017-February-08-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Voudrie Baking Class,
2017
East Tennessee State University
2017-February-08-Voudrie Baking Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women In Song,
2017
East Tennessee State University
2017-February-08-Women In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Interstate Career Fair,
2017
East Tennessee State University
2017-February-08-Interstate Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Entrepreneurs Club Campbell Boyd,
2017
East Tennessee State University
2017-February-08-Entrepreneurs Club Campbell Boyd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Janette Johnson,
2017
East Tennessee State University
2017-February-07-Janette Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Reina Henderson,
2017
East Tennessee State University
2017-February-07-Reina Henderson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Tsbdc Classes,
2017
East Tennessee State University
2017-February-07-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Iptc Clinic,
2017
East Tennessee State University
2017-February-07-Iptc Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations,
2017
Northeastern State University
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
Consumer Practical Wisdom: Toward A Conceptual Clarification Of An Emergent Consumer Culture,
2017
Faculty of Economics and Management of Sfax, Tunisia
Consumer Practical Wisdom: Toward A Conceptual Clarification Of An Emergent Consumer Culture, Manel Masmoudi
Atlantic Marketing Journal
This article is a continuation of the previous works related to the new rationalization and control tendencies in purchasing behavior and consumption. More precisely, it is enrolled in the perspective of the contribution to a better understanding of the postmodern consumer wisdom which continues to be met more frequently in outlets.
Since there is a lack of research on consumer wisdom conceptualization, we attempt in this article to present a conceptual framework used to delineate this concept in consumer behavior. To achieve this objective, we adopted an interdisciplinary theoretical framework. Then, we compared the concept to some others considered as …
The Cross-Platform Consistency Of Online User Movie Ratings,
2017
Pace University, Lubin School of Business
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
Atlantic Marketing Journal
Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique,
2017
Marshall University
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Atlantic Marketing Journal
This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories,
2017
Coastal Carolina University
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Atlantic Marketing Journal
Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.
