Social Crm Applications And Impact In Small Businesses,
2017
Liberty University
Social Crm Applications And Impact In Small Businesses, Levi Bridge
Doctoral Dissertations and Projects
The present study explored the effect social customer relationship management (CRM) on. Small businesses typically have limited resources and thus use an informal CRM system causing them to not realize the full sales potential or customer engagement that could occur. The qualitative study consisted of 10 small businesses that utilize social media to engage with customers. The agency theory and resource based view served as the theoretical foundation for the study. One-on-one interviews were conducted with the employee responsible for managing the social media content. From the interviews, three themes emerged that are critical for social CRM success: visibility, interactivity, …
2017-April-30-Harris Recordings,
2017
East Tennessee State University
2017-April-30-Harris Recordings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Pharmacy Technician Training,
2017
East Tennessee State University
2017-April-30-Pharmacy Technician Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-University School Ranked Number 10 In State By Us News And World Report,
2017
East Tennessee State University
2017-April-30-University School Ranked Number 10 In State By Us News And World Report, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Class Reunion 1967,
2017
East Tennessee State University
2017-April-30-Class Reunion 1967, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Consumer Evaluation On The Cause-Related Marketing,
2017
Asia Marketing Journal (AMJ)
The Impact Of Consumer Evaluation On The Cause-Related Marketing, Chia-Lin Lee
Asia Marketing Journal
Cause-related Marketing (CrM) has become an increasingly popular marketing approach over the past two decades. However, neither researchers nor organizations fully understand the determinants of a successful CrM partnership. This research fills this gap. Specifically, we employ the schema theory to explore circumstances in which the CrM alliance cannot achieve a success. We use a theoretical modeling approach to report that, when consumers’ typicality-based cognitive process is assumed, the CrM activity with the partners’ more-discrepant attribute profile cannot be evaluated favorably, but the attribute-level uncertainty about the CrM alliance is less likely to feedback to the two partners. Furthermore, we …
How Network Structure Impacts Firm Performance,
2017
Asia Marketing Journal (AMJ)
How Network Structure Impacts Firm Performance, Kyunghee Kim, Jeongtae Kim, Junhong Min, Ryu
Asia Marketing Journal
Despite the importance of the impact of network structure on the relationships between firms and firm performance, few studies have investigated these effects. This study investigates how network openness influences the relationships between TSI, opportunism, technological uncertainty, and supplier performance. We also try to figure out how network openness functions as a governance mechanism.
Peer Effects In Service Usage,
2017
Asia Marketing Journal (AMJ)
Peer Effects In Service Usage, Sangyoung Song
Asia Marketing Journal
Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms’ allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers’ service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member’s gym-going behavior is influenced by the behaviors and characteristics of the …
To Conform Or Not To Conform : Mixed Conformity Model,
2017
Asia Marketing Journal (AMJ)
To Conform Or Not To Conform : Mixed Conformity Model, Yongjee Han
Asia Marketing Journal
This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of …
Asia Marketing Journal Vol.19 No.1 목차,
2017
Asia Marketing Journal (AMJ)
2017-April-30-Alumni Banquet,
2017
East Tennessee State University
2017-April-30-Alumni Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-30-Cbat Hall Of Fame,
2017
East Tennessee State University
2017-April-30-Cbat Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gospel With A Groove:
A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach,
2017
Southeastern University - Lakeland
Gospel With A Groove: A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen
Selected Honors Theses
Contemporary Christian Music (CCM) is an effective tool for the evangelism of Christianity. With its origins dating back to the late 1960s, CCM resembles musical styles of popular-secular culture while retaining fundamental Christian values in lyrical content. This historical perspective of CCM marketing strategies, CCM music television, CCM and secular music, arts worlds within CCM, and the science of storytelling in CCM aims to provide readers with the context and understanding of the significant role that CCM plays in modern-day evangelism. This thesis will present CCM as an integrational religious style of music, meaning that it targets both Christian and …
2017-April-28-Board Of Trustees,
2017
East Tennessee State University
2017-April-28-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-28-Dr. William N. Duncan,
2017
East Tennessee State University
2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-28-Percussion Concert,
2017
East Tennessee State University
2017-April-28-Percussion Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues,
2017
Bellarmine University
A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott
Undergraduate Theses
This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to …
Restaurant Entrepreneurship: Theory And Practice,
2017
Southeastern University - Lakeland
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Selected Honors Theses
Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.
2017-April-27-Editorial Board,
2017
East Tennessee State University
2017-April-27-Editorial Board, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-26-Tva Investment Challenge,
2017
East Tennessee State University
2017-April-26-Tva Investment Challenge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
