Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,552 Full-Text Articles 12,527 Authors 15,296,354 Downloads 283 Institutions

All Articles in Marketing

Faceted Search

16,552 full-text articles. Page 429 of 699.

2017-February-23-Pushing To Win, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-23-Pushing To Win, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-23-Spring Major Concert, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-23-Spring Major Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-21-Darrell Fowler, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-21-Darrell Fowler, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-20-Etsu, Uv Event, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-20-Etsu, Uv Event, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-20-Mental Health First Aid, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-20-Mental Health First Aid, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-20-Retirement Planning Today, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-20-Retirement Planning Today, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Defining Your Online Presence For The Arts Professional: Facebook, Twitter And Instagram, Lauren Puzier 2017 University at Albany, State University of New York

Defining Your Online Presence For The Arts Professional: Facebook, Twitter And Instagram, Lauren Puzier

University Libraries Faculty Scholarship

A discussion of the costs and benefits of using social media and online tools to boost your professional profile, and tips on how to tailor your experience. This presentation focuses on how artists, art educators, museum professionals and other art world are using Twitter, Facebook and Instagram to manage their online image and business.


2017-February-15-Always A Bridesmaid, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-15-Always A Bridesmaid, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-15-Spring Career Fair, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-15-Spring Career Fair, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-15-Florence Honored, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-15-Florence Honored, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-14-Spring Renaissance Child Camp, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-14-Spring Renaissance Child Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Salesperson Ambidexterity And Customer Satisfaction: Examining The Role Of Customer Demandingness, Adaptive Selling, And Role Conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, Michael T. Krush 2017 The University of Texas Rio Grande Valley

Salesperson Ambidexterity And Customer Satisfaction: Examining The Role Of Customer Demandingness, Adaptive Selling, And Role Conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, Michael T. Krush

Marketing Faculty Publications

This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a model which highlights both the positive and negative consequences of this simultaneous goal pursuit. Specifically, while sales-service ambidexterity positively impacts adaptive selling behaviors, it also increases perceptions of role conflict among salespeople. Customer demandingness moderates these relationships. Taken together, the results provide insights for firms on how to manage their sales force to optimize both sales and service outcomes based on characteristics of their salespeople and customers.


2017-February-14-Chicken Little, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-14-Chicken Little, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-14-Ryan Baird, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-14-Ryan Baird, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian 2017 California State Polytechnic University - Pomona

Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian

UNLV Gaming Research & Review Journal

Las Vegas has developed into one of the world’s top tourist destinations, and the international market has become a vital stream of the city’s revenue. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study applied the econometric modeling method of panel data analysis to secondary data originated from a Las Vegas Strip casino property. This study attempted to validate the foreign exchange effect through empirical investigation. Results of this study showed that foreign exchange rate has an impact on international gaming demand.


2017-February-13-Facing The Surge, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-13-Facing The Surge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-13-Gre Workshop, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-13-Gre Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-13-Rr Museum Heritage Day, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-13-Rr Museum Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-13-Fiddler's Convention, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-13-Fiddler's Convention, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-February-11-Eaglecam, University Marketing and Communications, East Tennessee State University 2017 East Tennessee State University

2017-February-11-Eaglecam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress