A Social Marketing Plan For The Children's Safety Center,
2017
University of Arkansas, Fayetteville
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
Graduate Theses and Dissertations
The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …
2017-July-30-Board Of Trustees,
2017
East Tennessee State University
2017-July-30-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Reversed Effects Of Advertising Of Socially Controversial Products On Endorsers,
2017
Asia Marketing Journal (AMJ)
The Reversed Effects Of Advertising Of Socially Controversial Products On Endorsers, Seoyoung Hwang, Junghoon Moon, Hyun Joo Lim, Jeong
Asia Marketing Journal
This study investigated the impact of advertising of socially controversial products on its endorsers and products, and the role of media in moderating the results. Using the source credibility model with 174 survey samples, advertising of controversial products as a form of product placement (PPL) was found to have negative impact on consumers’ attitude toward the endorsers. The results also confirmed that the moderating effect of media credibility on consumers when developing perceptions toward the endorsers. The results suggest marketing managers to use endorsers with careful consideration in designing advertising messages for socially controversial products, especially when delivered as a …
Do We Always Hope To Become “Better” When We Experience Envy? Effects Of Incidental Envy And Social Context On Self-Improvement Behavior,
2017
Asia Marketing Journal (AMJ)
Do We Always Hope To Become “Better” When We Experience Envy? Effects Of Incidental Envy And Social Context On Self-Improvement Behavior, Y. Jin Youn, Kiwan Park
Asia Marketing Journal
Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We …
Distinguishing Online Opinion Leaders,
2017
Asia Marketing Journal (AMJ)
Distinguishing Online Opinion Leaders, Yukyung Lee, Minjung Park, Subin Im
Asia Marketing Journal
This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of …
Asia Marketing Journal Vol.19 No.2 목차,
2017
Asia Marketing Journal (AMJ)
Is A Cause-Related Self-Prevention Campaign A Good Csr Strategy?,
2017
Asia Marketing Journal (AMJ)
Is A Cause-Related Self-Prevention Campaign A Good Csr Strategy?, Jihye Park
Asia Marketing Journal
This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a self-prevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm’s own product may be more effective …
2017-July-28-Garden Chronicles,
2017
East Tennessee State University
2017-July-28-Garden Chronicles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-26-Board Of Trustees,
2017
East Tennessee State University
2017-July-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Conducting A Communal Questionnaire In Community-Oriented Cultures,
2017
Bilkent University
Conducting A Communal Questionnaire In Community-Oriented Cultures, Forrest Watson
Markets, Globalization & Development Review
In order to enrich our scholarly knowledge we need to consider how our methodologies fit the particularities of every social context. A recent experience conducting a questionnaire in rural Turkey revealed a “community orientation” (Turan 1975) among respondents that caused me to question the individual as the center of analytic attention. Based on my findings, I propose the communal questionnaire, an innovative hybrid of the structured survey, qualitative interview, and focus group, which accounts for the non-standard nature of respondents’ social situations. I conclude with methodological suggestions for conducting research in community-oriented cultures.
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women,
2017
Izmir University of Economics
How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik
Markets, Globalization & Development Review
The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …
The Paramountcy Of Context: Introduction To Special Issue On Popular Culture And Markets In Turkey,
2017
Bilkent University
The Paramountcy Of Context: Introduction To Special Issue On Popular Culture And Markets In Turkey, Güliz Ger
Markets, Globalization & Development Review
No abstract provided.
Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity,
2017
Rowan University
Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity, Bokyung Kim, Kristine Johnson, Sun-Young Park
College of Communication & Creative Arts Departmental Research
To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the …
Redefining The Sales Call,
2017
Salisbury University
Redefining The Sales Call, Judi Billups
Doctor of Business Administration Dissertations
The sales process is undergoing a revolution as a result of social media and related technological advancements. Although each step of the sales process is being affected, the most drastically altered step is likely the sales call. The purpose of this research is to examine the impact the type of sales call used by sellers has on both the buyer’s evaluation of the salesperson and the seller’s attribution of sale call success or failure. The study consists of two essays. The first focuses on the buyer’s evaluation of the salesperson based on the frequency and alignment of their use of …
2017-July-21-Ltc Shawn Dodge,
2017
East Tennessee State University
2017-July-21-Ltc Shawn Dodge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-21-Postal And Passportservices Has Been Named “Mail Center Of The Year”,
2017
East Tennessee State University
2017-July-21-Postal And Passportservices Has Been Named “Mail Center Of The Year”, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-20-Buc Fest Etsu,
2017
East Tennessee State University
2017-July-20-Buc Fest Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-19-Around The World,
2017
East Tennessee State University
2017-July-19-Around The World, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-19-July Heritage Day,
2017
East Tennessee State University
2017-July-19-July Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-18-2017-18 Season,
2017
East Tennessee State University
2017-July-18-2017-18 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
