Effect Of Motivation Type And Reward Uncertainty On Consumers’ Marketing Promotion Participation,
2017
Asia Marketing Journal (AMJ)
Effect Of Motivation Type And Reward Uncertainty On Consumers’ Marketing Promotion Participation, Yan-Jie Zhang, Youseok Lee, Sang-Hoon Kim
Asia Marketing Journal
The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers’ promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of …
Asia Marketing Journal Vol.19 No.3 목차,
2017
Asia Marketing Journal (AMJ)
2017-October-31-Bucky's Career Closet,
2017
East Tennessee State University
2017-October-31-Bucky's Career Closet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-31-Fossil Celebration,
2017
East Tennessee State University
2017-October-31-Fossil Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-30-Women On Wednesdays,
2017
East Tennessee State University
2017-October-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-28-Zeta Puppis,
2017
East Tennessee State University
2017-October-28-Zeta Puppis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-28-Zombie Run,
2017
East Tennessee State University
2017-October-28-Zombie Run, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Clothing Recycling,
2017
East Tennessee State University
2017-October-27-Clothing Recycling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Physical Therapy Residency Program,
2017
East Tennessee State University
2017-October-27-Physical Therapy Residency Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Socon Votes,
2017
East Tennessee State University
2017-October-27-Socon Votes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-27-Veterans Day Ceremony,
2017
East Tennessee State University
2017-October-27-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-26-Zina Age Talk,
2017
East Tennessee State University
2017-October-26-Zina Age Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-26-Fl3tch3r Exhibit,
2017
East Tennessee State University
2017-October-26-Fl3tch3r Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Emotions Involved In Shopping At The Airport,
2017
University of Southern Mississippi
Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw
The Catalyst
This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …
2017-October-23-Climate Change Film Screening,
2017
East Tennessee State University
2017-October-23-Climate Change Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Mixed-Method Multiple Case Study Of Three Business Models For Local Healthy Food Delivery Systems In Underprivileged Urban Areas,
2017
Andrews University
A Mixed-Method Multiple Case Study Of Three Business Models For Local Healthy Food Delivery Systems In Underprivileged Urban Areas, Gretchen Elizabeth Krivak, Garth B. Woodruff, S. Forrest, Hannah Mbungu, Kechler Orcel, Soraya Fish, Sherine R. Brown-Fraser
Faculty Publications
Define a USDA food desert Analyze the three business models for benefits and deficiencies Identify methods for starting a sustainable mobile farmers market program. Over 40% of Berrien County Michigan land use is agricultural. Many products are fruits and vegetables. Yet, the county has six identified USDA defined Food Deserts. Past research, based on a mobile farmers market, confirmed local trends and deficits. The purpose for this research is to define a sustainable business model that delivers healthy local food options to USDA Food Deserts combating food inequity. A mixed method multiple case study was created to test three business …
Determinants Of Tipping Rates: New Findings And Extensions,
2017
University of South Florida
Determinants Of Tipping Rates: New Findings And Extensions, Christopher Carl Olson
USF Tampa Graduate Theses and Dissertations
There is a movement underway to eliminate the practice of tipping restaurant servers that is gaining momentum (Goldberger, 2015). In lieu of gratuities, restaurants are simply raising menu prices or assessing a service charge and paying servers a fixed hourly wage (Kummer, 2016). Before restaurateurs can adopt such a strategy, they need to thoroughly understand the factors that affect tipping behavior in order to develop meaningful fixed wage rates that do not diminish service levels or employee morale. The first step in this process is a better understanding of the determinants of tipping rates.
The existing research has identified many …
2017-October-20-A New Subjectivity,
2017
East Tennessee State University
2017-October-20-A New Subjectivity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-Center For Teaching Excellence,
2017
East Tennessee State University
2017-October-20-Center For Teaching Excellence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-20-Jewell Friend Lecture,
2017
East Tennessee State University
2017-October-20-Jewell Friend Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
