2017-August-09-Ace Board Of Directors,
2017
East Tennessee State University
2017-August-09-Ace Board Of Directors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-09-Carter Railroad Excursion,
2017
East Tennessee State University
2017-August-09-Carter Railroad Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Tsbdc August Workshops,
2017
East Tennessee State University
2017-August-07-Tsbdc August Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Home And Family,
2017
East Tennessee State University
2017-August-07-Home And Family, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Jarred Light,
2017
East Tennessee State University
2017-August-07-Jarred Light, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-07-Kingsport Yard Sale,
2017
East Tennessee State University
2017-August-07-Kingsport Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-04-Paper And Ink: Prints, Drawings And Installations,
2017
East Tennessee State University
2017-August-04-Paper And Ink: Prints, Drawings And Installations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Gender Wage Gap In Utah,
2017
Utah State University
The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2016, American women earned approximately 20% less than men. This gap has narrowed substantially since 1963, when the Equal Pay Act was passed and women earned 41% less than men; yet a gap persists, and a half century later women are still paid less than men in almost every occupation. In Utah, a woman earns approximately 71 cents per dollar that a man earns (though reports vary, several recent national studies show a gap between 70–71 cents), and according to the American Association for University Women, we have the nation’s fourth-largest gender wage gap for year-round full-time workers. With …
2017-August-02-Theatre And Dance,
2017
East Tennessee State University
2017-August-02-Theatre And Dance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Strategy Of School Of Professional Studies In China,
2017
Clark University
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
School of Professional Studies
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …
Maximizers,
2017
University of Texas at Arlington
Maximizers, Jeremy Morgan
Marketing Dissertations - Archive
In decision making situations, maximizers are known to prefer choosing between larger sets of product options compared to satisficers. However, even with more options, maximizers often make worse decisions. This counterintuitive phenomenon is known by researchers as the “Maximization Paradox.” This article explores how and when maximizers show more status quo bias. Additionally, I find that maximizers and satisficers respond to upward and downward counterfactual thinking different and maximizers are more likely to use processing fluency as evaluative information compared to satisficers.
When Your Experience Depends On Others: The Effect Of Group-Services On Customer Satisfaction,
2017
University of Texas at Arlington
When Your Experience Depends On Others: The Effect Of Group-Services On Customer Satisfaction, Ryan Rashad Abualsamh
Marketing Dissertations - Archive
Previous research on customer-to-customer interactions studied the interactions between customers who are present in the same service environment. The interactions in these studies are not planned; they occur by chance, or sometimes are even encouraged to occur, but never planned as part of the core-service. In this dissertation, we expand the body of literature in this domain to include planned customer-to-customer interactions in services that are called group-services. A group-service is designed to serve more than one customer participating in the same service, at the same time, and depending on customer interaction and collaboration with one another. This topic is …
2017-August-01-Austin Herink,
2017
East Tennessee State University
2017-August-01-Austin Herink, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-Etsu Geosciences Faculty Presentation Selected By National Geograhic,
2017
East Tennessee State University
2017-August-Etsu Geosciences Faculty Presentation Selected By National Geograhic, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The 77th Society of Vertebrate Paleontology meeting held in Calgary, Canada (http://vertpaleo.org/Annual-Meeting/Annual-Meeting-home.aspx) selected ETSU Geosciences Professor Dr. Blaine Schuberts (Director - Center of Excellence in Paleontology) presentation for special press coverage by the society. National Geographic Society funds the research. Here is a link to the press release.
https://phys.org/news/2017-08-ice-age-era-bones-recovered.html
http://news.nationalgeographic.com/2017/08/ice-age-fossils-underwater-cave-bears-humans-science/
Essays On Donation And Helping Behavior,
2017
University of Texas at Arlington
Essays On Donation And Helping Behavior, Yashar Dehdashti
Marketing Dissertations - Archive
In 2015, individual donations were at a $264.58 billion high, accounting for about 72% of overall donations. The proportion of individual donations coming from crowdfunding has had a steep, increasing pattern. In 2015, for instance, $34 billion of the individual donation came from crowdfunding sources, which has nearly doubled since 2014. This share was at about $5 billion in 2013 (Forbes 2015; www.GivingUSA.org 2017). The increasing use of the Internet and the growth in crowdfunding vehicles give rise to more increasing estimates of this share for the years to come. While it seems intuitive that sharing online crowdfunding campaigns on …
Consumer Attitudes And Purchase Intentions Of Cruises In China,
2017
University of Nevada, Las Vegas
Consumer Attitudes And Purchase Intentions Of Cruises In China, Wenjia Han
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study examined the impact of consumers’ attitudes towards cruises on their purchase intention of cruises. A sample of 229 past outbound travelers in China were surveyed via an online self-administered survey sent by a Chinese online survey platform named ’So Jump’. The survey used a two-part statement evaluation format to measure cruise purchase intentions and the factors that impact the intentions. Respondents were asked to rate their level of agreement, the important of the sub-factors, and the likelihood to participate in certain activities on a seven-point Likert scale. Use the theory of planned behavior as the base, the three …
Impact Of Ingredient Branding On The Hotel Brand: Spillover Effect Of Branded Amenities,
2017
University of Nevada, Las Vegas
Impact Of Ingredient Branding On The Hotel Brand: Spillover Effect Of Branded Amenities, Eun Joo Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
Ingredient branding is a popular marketing strategy, in which a brand uses a different branded product as a component in the main one. Utilizing ingredient branding, a host brand can benefit from the positive evaluation of a component brand that customers are already aware of. Although the hotel industry has applied a substantial number of other brands as internal factors, there has been little awareness or research on ingredient branding. The main purpose of the study was to investigate 1) whether ingredient branding has a positive impact on a hotel brand equity and 2) whether the effect varies for different …
2017 August,
2017
Morehead State University
2017 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2017.
The Effects Of Calorie Information Disclosures On Food Choice And Retailer-Related Outcomes,
2017
University of Arkansas, Fayetteville
The Effects Of Calorie Information Disclosures On Food Choice And Retailer-Related Outcomes, Christopher Berry
Graduate Theses and Dissertations
Federal legislation will begin requiring the provision of calorie information on the menus and menu boards of restaurants and other retail food establishments with 20 or more locations in May 2018. Food retailers not included in this mandate can choose to voluntarily provide calorie information to consumers. However, there are concerns that this major policy change will not have the desired widespread positive effects on consumer choice behavior. Further, although proponents of calorie labeling argue that consumers have the right to know the calorie content of their food orders, many food retailers have argued that calorie labeling is too expensive …
An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence,
2017
University of Arkansas, Fayetteville
An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork
Graduate Theses and Dissertations
Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …
