2017-September-01-Wind Whisperers,
2017
East Tennessee State University
2017-September-01-Wind Whisperers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
1017-September-01-Escape From Rape,
2017
East Tennessee State University
1017-September-01-Escape From Rape, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Decomposing Time Effect On Valuation And Choice,
2017
CUNY Graduate Center
Decomposing Time Effect On Valuation And Choice, Yan Meng
Dissertations, Theses, and Capstone Projects
Intertemporal choice, defined as tradeoffs consumers make between the costs of waiting and the benefits of larger reward size, is an important and ubiquitous effect in marketing. Individuals’ perception of time has been shown to impact intertemporal choice. Event markers are demarcations that cut time duration into intervals and make time discrete rather than continuous. Event markers impact individuals’ decision making, such that a large number of event markers make individuals perceive the future to be far away. Therefore, when faced with an intertemporal choice, they take a Small-Sooner (SS) reward rather than waiting for a Large-Later (LL) reward. The …
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study,
2017
CUNY Graduate Center
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite
Dissertations, Theses, and Capstone Projects
This thesis is an explanatory case study that applies geographic information systems (GIS) data, biographical data, and other secondary data. It includes mainly qualitative data collection and analysis; furthermore, the study examines quantitative data on the cultural events offered within each city. Overall, this case study adopts a theoretical perspective. The two individual cases (based on a multiple, holistic case-study design framework) of fashion culture in New York City and London, as per Michael Kors and Alexander McQueen respectively, represent ‘confirmatory cases or presumed replications of the same phenomenon’ (Yin 2014:59). Each describes the house’s fashion aesthetics as well as …
1017-September-01-Roginskaya Rdc Grant,
2017
East Tennessee State University
1017-September-01-Roginskaya Rdc Grant, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Near Future Of Marketing From The Consulting Perspective,
2017
Florida State University
The Near Future Of Marketing From The Consulting Perspective, Ronald E. Goldsmith, Luiz Moutinho
Journal of Applied Marketing Theory
How we see the future depends partly on our current perspective. A research-oriented visionary will detail what the future brings for researchers. A technology-oriented one describes the wonders of coming technologies. Marketing managers are likely concerned with future developments in their specific areas of responsibility (i.e., advertising and promotion, branding, or supply chain). Academics likely look for the hot new research topics. This article summarizes how several major consulting companies, e.g., McKinsey & Company, Strategy&, and Euromonitor International, view the near future on the premise that academic researchers often overlook such forecasts although they provide a unique perspective on what …
Reasons Why Small, Private Schools Should Start Football Programs,
2017
Mercer University
Reasons Why Small, Private Schools Should Start Football Programs, Ania Izabela Rynarzewska, Steven Mcclung
Journal of Applied Marketing Theory
College football programs are booming in popularity. College football benefits both fans and schools. Those benefits differ between small and large schools. This paper looked at reasons why small, private schools should start football program, Findings suggest a positive effect of fan identity, expectation of enjoyment and perceived importance of football to the school on intention to attend games and consume football related goods. Relationship between intentions to donate and enjoyment and importance were partially mediated by intentions to consume. Fan identity had no direct effect on intentions to donate. This study suggests that small-scale football programs can benefit students …
Comparative Price And The Design Of Effective Product Communications,
2017
Singapore Management University
Comparative Price And The Design Of Effective Product Communications, Thomas Allard, Dale Griffin
Research Collection Lee Kong Chian School Of Business
The authors propose amodel relating a product's comparative price to the construal level of its associated communications and show how perceived expensiveness shapes consumers' response to the wording of marketing communications. A series of six studies shows that for both absolute low-and high-cost product categories, comparatively expensive (inexpensive) products are preferred when accompanied by high-construal (low-construal) messages, due to the conceptual fluency of the "match" between price-induced psychological distance and construal level. The model provides novel implications for designing effective marketing communications: comparatively expensive versions of objectively low-priced products (e.g., an expensive chocolate truffle) are best promoted through more abstract …
What Do We Know About Mobile Media And Marketing?,
2017
Old Dominion University
What Do We Know About Mobile Media And Marketing?, John B. Ford
Marketing Faculty Publications
Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”
Cyber-Empathic Design: A Data-Driven Framework For Product Design,
2017
SUNY University at Buffalo
Cyber-Empathic Design: A Data-Driven Framework For Product Design, Dipanjan Ghosh, Andrew Olewnik, Kemper Lewis, Junghan Kim, Arun Lakshaman
Research Collection Lee Kong Chian School Of Business
A critical task in product design is mapping information from consumer to design space. Currently, this process largely depends on designers identifying and mapping psychological and consumer level factors to engineered attributes. In this way, current methodologies lack provision to test a designer's cognitive reasoning and could introduce bias when mapping from consumer to design space. In addition, current dominant frameworks do not include user-product interaction data in design decision making, nor do they assist designers in understanding why a consumer has a particular perception about a product. This paper proposes a framework-cyber-empathic (CE) design-where user-product interaction data are acquired …
2017-August-31-Bonsai Exhibit,
2017
East Tennessee State University
2017-August-31-Bonsai Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-31-Dada Cabaret,
2017
East Tennessee State University
2017-August-31-Dada Cabaret, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015-2016,
2017
University of Kentucky
A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015-2016, Emily M. Dewitt, Margaret Louise Mcgladrey, Emily Liu, Nicole Rachael Peritore, Kelly H. Webber, Brooke F. Butterworth, Ann Vail, Alison A. Gustafson
Dietetics and Human Nutrition Faculty Publications
Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an …
2017-August-30-Concussion Management Program,
2017
East Tennessee State University
2017-August-30-Concussion Management Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-30-Women On Wednesdays,
2017
East Tennessee State University
2017-August-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-'Breaking The Silence' Reception,
2017
East Tennessee State University
2017-August-29-'Breaking The Silence' Reception, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-Etsu Response: Harvey,
2017
East Tennessee State University
2017-August-29-Etsu Response: Harvey, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-Patterson/Sutton Duo,
2017
East Tennessee State University
2017-August-29-Patterson/Sutton Duo, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-28-Breakfast Is Served,
2017
East Tennessee State University
2017-August-28-Breakfast Is Served, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Research On The Export Mode Of Sinotruck And Future Prospect In Africa,
2017
World Maritime University
Research On The Export Mode Of Sinotruck And Future Prospect In Africa, Wei Zhang
World Maritime University Dissertations
No abstract provided.
