Marketing Commons^™

2017-November-Dr. Lisa Whittington And Patricia Kabore To Give Talk At The Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The FL3TCH3R Exhibit presents An Evening in the Reece Museum with an Emmett Till Painting. Join us as artists Dr. Lisa Whittington and Patricia Kabore explore art, racism, and social justice pertaining to Till's brutal murder. Both artists have work currently on display in the FL3TCJ3R Exhibit and each of them have personal connections to the Emmett Till story.

The talk will take place December 6, 2017 from 4:30-5:30pm at the Reece Museum on ETSU's main camous. The museum is located at 363 Stout Drive, Johnson City, TN.

For more information about the FL3TCH3R Exhibit or the artist's talk please …

2017-November-Faculty Member Lindsay Rogers Featured In Food Wine Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design ceramics professor Lindsay Rogers has her work featured in the November 2017 issue of Food & Wine magazine. Her work is currently in their print version and on the Food & Wine website: http://www.foodandwine.com/... Rogers has also had her work featured in Martha Stewart Living, Ceramics Monthly, as well as a host of other magazines and books. 

For more inforation on Rogers ceramics please follow this link: http://www.lindsayrogersceramics.com/

2017-November-Student Profile.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Morgan is a freshmen interior architecture student and a memeber ofETSU women's triathlon team. See her interview here.

2017-November-01-Beth Hutton Speaker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Drop In For Adult Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Jones Scp Fellow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Maternal Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Social + Emotional Intelligence, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

To Retrench Or Invest? Turnaround Strategies During A Recessionary Time, Manveer Mann, Sang Eun Byun

Department of Marketing Faculty Scholarship and Creative Works

By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.

2017-November-01-Moore Cefp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Erin Light, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Oldham Tcecd, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-Rock The Ball Art And Design Open House.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Rock the Ball – Art and Design Open House
Where – Ball Hall, ETSU's main campus
When – November 9th from 5-7pm
What – This is our art ball, and we will be art covering almost every wall in our four-story Art and Design building located on ETSU's main campus. Also, there will be food, music, performances, and site-specific installations – all on display for our broader community.

2017-November-The Fl3tch3r Exhibit Currently On Display At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Established in memory of Barbara and Wayne Dyer’s son, Fletcher, a BFA senior at ETSU who passed away in 2009 in a motorcycle accident, the FL3TCH3R international juried exhibit focuses on work with strong social and/or political content. In addition to providing an opportunity for socially relevant expression, the FL3TCH3R Exhibit supports the annual Fletcher H. Dyer Memorial Scholarship for an ETSU Art & Design student. Entries for the 2017 FL3TCH3R Exhibit were selected by illustrator/painter Anita Kunz, a visual artist whose work has made her one of The National Post’s 50 most influential women in Canada and whose …

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

2017 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from November of 2017.

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Faculty and Staff Scholarship

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance, Beenish Malik, Jahanvash Karim, Tayyaba Noreen, Han

Asia Marketing Journal

Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning.
The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training …

2017-October-31-Jackson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-October-31-The Centenary Of The Bolshevik Revolution: Meaningand Legacy, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.