1017-September-29-All-American Rejects,
2017
East Tennessee State University
1017-September-29-All-American Rejects, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-29-Etsu Response,
2017
East Tennessee State University
1017-September-29-Etsu Response, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-29-Hurricane Relief Concert,
2017
East Tennessee State University
1017-September-29-Hurricane Relief Concert, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-28-Curtain Up!,
2017
East Tennessee State University
1017-September-28-Curtain Up!, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-27-Entrepreneurs' Club Speaker,
2017
East Tennessee State University
1017-September-27-Entrepreneurs' Club Speaker, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-27-Walk Of Hope,
2017
East Tennessee State University
1017-September-27-Walk Of Hope, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Roles Of Product Type And Product Newness In Consumer Value Co-Creation For Luxury Brands,
2017
Lingnan University
The Roles Of Product Type And Product Newness In Consumer Value Co-Creation For Luxury Brands, Qi Lu
Lingnan Theses
The study examines the effect of consumer co-creation in different new product development stages on consumer loyalty, purchase intention and word-of-mouth. It also examines (a) the mediating role of consumer perceived value, (b) the moderating effect of product type (search goods vs. experience goods) and (c) the influence of product newness (high-level vs. low-level) on the moderating effect of product type. Two scenario-based experiments on real luxury buyers in China were conducted to test the proposed hypotheses.
The findings show that co-creation at the early (vs. late) stage have a greater positive impact on consumer loyalty, purchase intention and word-of-mouth. …
Translation Of Viral News Topics Into Digital Marketing,
2017
Lynn University
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …
1017-September-25-Cma Training,
2017
East Tennessee State University
1017-September-25-Cma Training, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-25-Melanie Demore,
2017
East Tennessee State University
1017-September-25-Melanie Demore, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Killmeyer Recital,
2017
East Tennessee State University
1017-September-22-Killmeyer Recital, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Pet Portraits,
2017
East Tennessee State University
1017-September-22-Pet Portraits, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Renaissance Child,
2017
East Tennessee State University
1017-September-22-Renaissance Child, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Access To Healthcare: Impact Recommendation Report,
2017
YWCA Utah
Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Laurie Baksh (Dept. of Health), Senator Luz Escamilla, Vicky Fuentes (Comunidades Unidas), Erin Jemison (YWCA Utah), Becky King (Division of Substance Abuse & Mental Health), Jenifer Lloyd (AUCH), Susan Madsen (Utah Women & Leadership Project, UVU), UVU), Jessie Mandle (VUC), Jean Millar (Intermountain Healthcare), Kyl Myers (U of U), Jessica Sanders (U of U), Sara Simonsen (U of U), Heather Stringfellow (PPAU), Micah Vorwaller (UHPP)
1017-September-21-Etsu Response: Mexico,
2017
East Tennessee State University
1017-September-21-Etsu Response: Mexico, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Fletcher Lecture,
2017
East Tennessee State University
1017-September-21-Fletcher Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Leading Voices Lecture,
2017
East Tennessee State University
1017-September-21-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Roan Scholars Steering Committee,
2017
East Tennessee State University
1017-September-21-Roan Scholars Steering Committee, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Victoria Mccullah,
2017
East Tennessee State University
1017-September-21-Victoria Mccullah, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-20-Career Fair,
2017
East Tennessee State University
1017-September-20-Career Fair, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
