Market-Entry Strategies Of Startup Owners,
2018
Walden University
Market-Entry Strategies Of Startup Owners, Evgeny Tsaplin
Walden Dissertations and Doctoral Studies
Russia's startups fail at high rates. The purpose of this multiple case study was to understand the market-entry strategies used by accelerated startup managers to succeed in business longer than the first 3 years. The target population for this study was 3 startup owners who completed an acceleration program from the Internet Initiatives Development Fund and continued to operate businesses that generated revenue. The participants in the study were located in 3 different cities in Russia: Moscow, Saint Petersburg, and Tomsk. The conceptual framework for the study was Raheem and Akhuemonkhan's theory of enterprise development and von Bertalanffy's general system …
Strategies Used By Retail Store Managers To Engage Customers,
2018
Walden University
Strategies Used By Retail Store Managers To Engage Customers, Jefferson Lee Haddox
Walden Dissertations and Doctoral Studies
Between the years 2013 and 2016, e-commerce sales grew as a percent of total retail sales in the United States from 5.8% to 8.5%, an increase of $129 billion. Some brick-and-mortar (B & M) retailers struggle with maintaining the historic levels of revenue in their stores. A multiple case study design with retail store managers was used to understand what factors engage customers to shop at B & M store locations. The consumer-dominant value creation logic was the conceptual framework. Data were collected from semistructured interviews with 5 retail store managers in Texas who demonstrated successful strategies for engaging customers …
Marketing Strategies During The Product Life Cycle In The Pharmaceutical Industry,
2018
Walden University
Marketing Strategies During The Product Life Cycle In The Pharmaceutical Industry, Natasa Naneva
Walden Dissertations and Doctoral Studies
Development and implementation of effective marketing strategies during various stages of product life cycle in the pharmaceutical industry are critical to an organization's successful performance in the marketplace in the 21st century. Guided by the general systems theory developed by Bertalanffy and the evolutionary systems theory developed by Laszlo and Laszlo, the purpose of this single case study was to explore best practices among marketing managers within pharmaceutical companies related to marketing strategies during various stages of product life cycle. Data were gathered via semistructured interviews with 3 purposefully selected managers who have successfully developed marketing strategies in a central …
Branding Strategies Of Service Small And Medium-Sized Enterprise Owners,
2018
Walden University
Branding Strategies Of Service Small And Medium-Sized Enterprise Owners, Mohammed Aslamuddin Siddiquie
Walden Dissertations and Doctoral Studies
Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful service SMEs. Krake's funnel model for the role of brand management in SMEs was the conceptual framework used in the study. Data were collected from semistructured interviews with a purposeful sample of 6 owners of medium-sized service enterprises who used branding strategies to improve the financial performance of their companies, and a review of company …
Successful Marketing Strategies Employed By Traditional Am/Fm Radio Stations,
2018
Walden University
Successful Marketing Strategies Employed By Traditional Am/Fm Radio Stations, Shaquilla Nicole Smith
Walden Dissertations and Doctoral Studies
An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the attitude toward the ad theory, the purpose of this qualitative case study was to explore marketing strategies that successful general managers and sales directors used at traditional radio stations to compete effectively with Internet radio. The population consisted of 8 general managers and sales directors at traditional radio stations located in southeast Florida, who demonstrated success in developing marketing strategies to compete …
Marketing Strategies To Improve Online Sales,
2018
Walden University
Marketing Strategies To Improve Online Sales, Paul Barrie Targett
Walden Dissertations and Doctoral Studies
Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social exchange theory was the conceptual framework for the study. The data collection process entailed face-to-face …
John Lee Hancock, The Founder (2016),
2017
University of Rhode Island
John Lee Hancock, The Founder (2016), Alejandro Hazera
Markets, Globalization & Development Review
No abstract provided.
Sofia Coppola, Lost In Translation (2003),
2017
Meiji University
Sofia Coppola, Lost In Translation (2003), Masaaki Takemura
Markets, Globalization & Development Review
No abstract provided.
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013),
2017
Dokuz Eylül University
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran
Markets, Globalization & Development Review
No abstract provided.
Nassimbeni And Sartor, Sourcing In China (2006),
2017
Sun Yat-Sen University
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Peruvian Antiquities And The Collecting Of Cultural Goods,
2017
California State University, Long Beach
Peruvian Antiquities And The Collecting Of Cultural Goods, Terrence H. Witkowski
Markets, Globalization & Development Review
Ancient art, artifacts, and architecture have long excited the intellectual curiosity and acquisitive passions of private and institutional collectors who, in turn, have funded archaeological research, preservation initiatives, and public education. Yet, the procurement of these goods also has encouraged looting and trafficking activities. Supplying collectors has destroyed much cultural evidence in source countries and has raised questions about who should control heritage and history. This article investigates the market for Peruvian antiquities, the surviving material culture created by the country’s inhabitants before the Spanish Conquest. It briefly reviews Peru’s early history and the history of collecting its artifacts, and …
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach,
2017
University of Illinois at Urbana-Champaign
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar
Markets, Globalization & Development Review
In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, …
Global Range And Eclectic Potpourri,
2017
University of Rhode Island
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2017-December-20-Dr. Qian Xie,
2017
East Tennessee State University
2017-December-20-Dr. Qian Xie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-19-Hats For Hope,
2017
East Tennessee State University
2017-December-19-Hats For Hope, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up,
2017
Girlapproved
Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann
The Transdisciplinary STEAM+ Journal
Encouraging girls to participate in STEM is a hot topic that has captured the concern of the world’s academic, business and scientific communities. The intention is noble, however the strategies being deployed are reinforcing the very bias society seeks to eliminate. If we wish to advance our evolutionary journey as a species, a shift from “feeling sorry for disadvantaged girls” to “fearing STEM without girls’ reformation” is imperative. This piece discusses the rise to an initiative to redesign culture: Girlapproved.
2017-December-15-Rotc Commissioning,
2017
East Tennessee State University
2017-December-15-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-14-December Heritage Day,
2017
East Tennessee State University
2017-December-14-December Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-12-Spiders' Internal Clocks,
2017
East Tennessee State University
2017-December-12-Spiders' Internal Clocks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-11-Treating Depression,
2017
East Tennessee State University
2017-December-11-Treating Depression, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
