2018-May-21-Nih Funding,
2018
East Tennessee State University
2018-May-21-Nih Funding, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-21-Shelby Maiden,
2018
East Tennessee State University
2018-May-21-Shelby Maiden, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-21-Carter Railroad Museum Heritage Day,
2018
East Tennessee State University
2018-May-21-Carter Railroad Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-17-Tmta Conference,
2018
East Tennessee State University
2018-May-17-Tmta Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-16-Syringe Exchange Program,
2018
East Tennessee State University
2018-May-16-Syringe Exchange Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-14-Shawn Salley,
2018
East Tennessee State University
2018-May-14-Shawn Salley, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-14-Reece Exhibits,
2018
East Tennessee State University
2018-May-14-Reece Exhibits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University,
2018
Pittsburg State University
Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines
Electronic Theses & Dissertations
A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …
2018-May-11-Dr. Evan Los Breath Study,
2018
East Tennessee State University
2018-May-11-Dr. Evan Los Breath Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-11-Pharmacy Internship,
2018
East Tennessee State University
2018-May-11-Pharmacy Internship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-11-Lincoln Hensley At Opry,
2018
East Tennessee State University
2018-May-11-Lincoln Hensley At Opry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers,
2018
Western Kentucky University
A Social Media Analysis Of Users, Their General Happiness, And The Impact On Marketers, Megan Hamberg
Mahurin Honors College Capstone Experience/Thesis Projects
As the internet and social media become more prominent in today’s society, it is important for marketers and others to understand who is using these platforms and how this usage affects overall happiness. Using data gathered from the General Social Survey (GSS) 2016 Cross-Section and a survey created and distributed to Western Kentucky University (WKU) Students, this research examines the effect of demographic variables on whether or not respondents utilize Facebook, Instagram, Twitter, and Snapchat. Then, the impact of having accounts on these social media platforms on users’ overall general happiness is analyzed. Several other regressions were run and analyzed …
2018-May-10-Rotc Commissioning,
2018
East Tennessee State University
2018-May-10-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-09-American Advertising Federation Nationalstudent Advertising Competition Finals,
2018
East Tennessee State University
2018-May-09-American Advertising Federation Nationalstudent Advertising Competition Finals, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-08-Accreditation News,
2018
East Tennessee State University
2018-May-08-Accreditation News, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-May-07-Sarah Eggart,
2018
East Tennessee State University
2018-May-07-Sarah Eggart, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel,
2018
James Madison University
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Senior Honors Projects, 2010-2019
Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …
Studying Abroad: A Travel Campaign,
2018
James Madison University
Studying Abroad: A Travel Campaign, Flora Lindsay
Senior Honors Projects, 2010-2019
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
Authenticity And Credibility: Effects On Counter-Stereotypical Ads,
2018
Loyola Marymount University and Loyola Law School
Authenticity And Credibility: Effects On Counter-Stereotypical Ads, Grace Mcmanus
Honors Thesis
To increase involvement of underrepresented groups in stereotyped domains (e.g., urban youth in college), marketers frequently utilize campaigns that include counter-stereotypical stimuli (e.g., a college recruitment advertisement featuring an urban youth). Existing literature on counter-stereotypical advertising suggests that contingency cues (i.e., third-party stereotypes that positively link the group to the domain) may strengthen the advertising campaign. Additionally, existing research has shown that authenticity and credibility influence the effectiveness of such campaigns. However, it may be more difficult to convince members of a subculture (e.g., urban youth with street smarts) that an advertisement containing subcultural symbolism is authentic and credible, unless …
2018-May-04-2018 Quillen Graduation,
2018
East Tennessee State University
2018-May-04-2018 Quillen Graduation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
