An Investigation Of Web Atmospherics In Online Luxury Branding,
2018
Georgia Southern University
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
Honors College Theses
Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …
Should Donation Ads Include Happy Victim Images? The Moderating Role Of Regulatory Focus,
2018
University of Central Florida
Should Donation Ads Include Happy Victim Images? The Moderating Role Of Regulatory Focus, Yael Zemack-Rugar, Sona Klucarova
Marketing & Entrepreneurship Faculty Publications
We examine how victim imagery interacts with ad messaging’s regulatory focus to determine the effectiveness of donation appeals. We predict and show that ads that combine a happy victim image with a promotion-focused message uniquely increase donation intentions. We demonstrate that this occurs because the combination of promotion-focused messaging, which makes gain goals salient, and a happy victim image, which signals gains are occurring, increases consumers’ perceived response efficacy. Four studies test the interaction of victim imagery and regulatory focus showing the predicted effect. We also test the mediating role of perceived response efficacy and rule out several alternative explanations. …
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate,
2018
University of South Florida
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt
USF Tampa Graduate Theses and Dissertations
In the competitive and fast-paced industry of residential real estate, digital marketing strategies must effectively meet the information needs and demands of the industry’s three key stakeholders: buyers, sellers, and agents. Digital house hunting is the predominant search strategy for prospective homebuyers who scour the Internet looking for homes to purchase. Property sellers and real estate professionals, whose shared end-goal is to transact a successful sale, must discern which digital marketing choices are optimal for marketing for-sale properties online in the digital channels where buyers are searching.
A 2008 settlement agreement between the Department of Justice and the National Association …
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction,
2018
University of South Florida
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah
USF Tampa Graduate Theses and Dissertations
Increasingly competitive markets lead brand managers to search for new methods to improve customer satisfaction, increase revenue, and promote customer loyalty. Sensory marketing has the potential to meet those objectives. Sensory marketing programs are designed to engage consumers’ senses and affect perceptions, judgments, and behaviors. Ambient light color is an environmental variable with the potential to influence the customer experience in lodging industry sensory marketing programs. Contrast theory and disconfirmation of expectations served as the theoretical framework for this study. The purpose of this quantitative comparative study was to examine the relationships between ambient light color, consumer spending, and perceptions …
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy,
2018
University of South Florida
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard
USF Tampa Graduate Theses and Dissertations
This purpose of this dissertation is to examine the progressive and regressive factors that affect a small business owner’s decision to implement an exit strategy. An exit strategy can be defined as an entrepreneur's strategic plan to sell his or her investment in a company he or she has controlling interest in. An exit strategy gives a business owner a way to reduce or eliminate his or her stake in the business and, if the business is successful, make a substantial profit. Exiting a business is a complicated process which includes among other things, the evaluation, preparation, marketing, and ultimate …
2018-November-15-David P. Atkins As Dean Of University Libraries,
2018
East Tennessee State University
2018-November-15-David P. Atkins As Dean Of University Libraries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Lactation Suite,
2018
East Tennessee State University
2018-November-15-Lactation Suite, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Millennium Center,
2018
East Tennessee State University
2018-November-15-Millennium Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-New Employees,
2018
East Tennessee State University
2018-November-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Notable Women,
2018
East Tennessee State University
2018-November-15-Notable Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Retirees,
2018
East Tennessee State University
2018-November-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Sane Grant,
2018
East Tennessee State University
2018-November-15-Sane Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Yi-Yang Chen,
2018
East Tennessee State University
2018-November-15-Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Tema Stauffer,
2018
East Tennessee State University
2018-November-15-Tema Stauffer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Dr. Dana Harrison,
2018
East Tennessee State University
2018-November-15-Dr. Dana Harrison, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Dual Enrollment Partnership,
2018
East Tennessee State University
2018-November-15-Dual Enrollment Partnership, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 15, 2018) – Building on strong histories of providing quality educational opportunities, East Tennessee State University and the Niswonger Foundation are partnering to provide online dual enrollment opportunities for high school students in East Tennessee and beyond. Through Niswonger Online, students can earn both high school and college credit at ETSU with application and qualifying course fees waived as part of memorandum of understanding between the two entities.
With this new partnership, which is aimed to support the state of Tennessee’s “Drive to ‘55” initiative, ETSU, through Niswonger Online, will provide an extensive inventory of college courses …
2018-November-15-Iper,
2018
East Tennessee State University
2018-November-15-Iper, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Archives Anniversary,
2018
East Tennessee State University
2018-November-15-Archives Anniversary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-14-Leading Voices Lecture,
2018
East Tennessee State University
2018-November-14-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
NOTE: This event has been postponed. Rescheduled lecture to be announced spring 2019.
JOHNSON CITY (Nov. 14, 2018) – Dr. Daniel Martinez Garcia, a pediatric advisor for Doctors Without Borders, will speak at East Tennessee State University on Tuesday, Nov. 27, at 6 p.m. in The James and Nellie Brinkley Center ballroom.
In addition to his role in the Medical Department of Médecins Sans Frontières (MSF), or Doctors Without Borders, in Geneva, Switzerland, Garcia is a core member of the organization’s International Pediatric Working Group and a clinical coordinator for the Telemedicine platform. He grew up in both France and …
Place-Brand Stereotypes: Does Stereotype-Consistent Messaging Matter?,
2018
Loyola University Chicago
Place-Brand Stereotypes: Does Stereotype-Consistent Messaging Matter?, Brittney C. Bauer, Clark D. Johnson, Nitish Singh
School of Business: Faculty Publications and Other Works
Purpose: This research seeks to address an overarching question: Does matching consumer place-brand associations with stereotype-consistent messaging affect consumer perceptions of an advertisement?
Methodology: This paper presents two experiments that examine participants’ differing evaluations of advertisements under various experimental conditions. Study 1 examines the match of place-brand warmth vs. competence stereotypes and the use of symbolic vs. utilitarian advertising messaging for both new foreign and domestic brands. Study 2 examines this match for global brands.
Findings: The research reveals that stereotype-consistent messaging increases the perceived fit between the advertisement and the brand for new foreign brands, but not for new …
