Marketing Commons^™

2018-November-1-Color My World, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Color My World” is the theme of the fall concert by East Tennessee State University’s student vocal ensemble Greyscale, which will be held Sunday, Nov. 18, at 5 p.m. in the Brown Hall auditorium.

The concert will feature Greyscale’s signature mix of a cappella vocal styles, including pop, jazz, classical and more, with performances by the full ensemble and individuals within the group.

Greyscale performs under the direction of Dr. Alan Stevens, assistant professor and associate director of choral activities in the ETSU Department of Music.  Members include Isaiah Bishop, Alex Byars, Emmi Cabello, Rebekah Cormack, Jared …

2018-November-1-Concerts At Down Home, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Bluegrass, Old Time and Country Music Studies program will host five nights of music at the Down Home in Johnson City from Nov. 30-Dec. 5.

These end-of-semester performances kick off with the Country Band Showcase on Friday, Nov. 30.  A mixture of different bluegrass, old-time and Celtic bands will take the stage on Saturday, Dec. 1, as well as Tuesday and Wednesday, Dec. 4-5.  Bands led by students doing their capstone projects in band leadership will perform on Monday, Dec. 3.

Shows begin at 7 p.m. each night at the Down Home, located …

2018-November-1-Controllership-Concentration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – New courses in the Master of Accountancy (M.Acc.) Program at East Tennessee State University are allowing students the flexibility to prepare for careers in the corporate sector.

The concentration in controllership began this fall and reflects the emerging role of accountants to aid in financial consultations and decision-making in the corporate workplace. It also provides an alternative to the traditional career paths of a Certified Public Accountant (CPA) in audit or tax.

“We are seeing that some students don’t want to work as public accountants, nor do they want to work 60-to-80 hour weeks …

2018-November-1-John Bartram The Kings Gardener, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Award-winning designer, speaker and dramatist Kirk R. Brown will deliver his presentation, “John Bartram, the King’s Gardner,” at East Tennessee State University on Thursday, Nov. 15, at 7 p.m. in the Brown Hall auditorium.

This free public presentation is sponsored by the Southern Appalachian Plant Society (SAPS) and the ETSU Arboretum.

Dressed in a waistcoat, stylish breeches and buckled shoes, Brown will portray the life and times of the great colonial era American horticulturist, explorer and royal botanist to King George III.  As John Bartram, “the father of American botany,” he will recount the horticultural history of …

2018-November-1-Dean Of Libraries Named, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – East Tennessee State University has selected David P. Atkins as dean of University Libraries.

Atkins comes to ETSU following over 20 years of service at the University of Tennessee, including his most recent role as department head and professor in Branch Libraries and Collection Logistics. Atkins has also held leadership roles in Resource Sharing and Document Delivery as well as Access and Delivery Services. His deanship at ETSU will begin Jan. 1, 2019.

Atkins is a graduate of the University of Tennessee where he earned a bachelor’s in history and political science. He obtained …

2018-November-1-Milton Marathon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University will hold a Milton Marathon, with a public reading of John Milton’s 1667 masterpiece, “Paradise Lost,” on Thursday, Nov. 8, from 9 a.m. to 7 p.m. in the Reece Museum.

ETSU President Dr. Brian Noland will lead off the reading of the epic poem that features God, Satan, the war in Heaven and mankind’s loss of the Garden of Eden.

Guests are invited to stop by during the day to listen or read some of the 10,000 lines of poetry. In addition, a student-curated exhibition of rare 17^th through 20^th century …

2018-November-1-Veterans Day Closing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will be closed Friday, Nov. 9, in observance of Veterans Day.  Offices will reopen and classes will resume on Monday, Nov. 12.

2018-November-1-Social Work Info Sessions, University Marketing And Communication, East Tennessee State University

ETSU News

ABINGDON, Virginia – East Tennessee State University’s Department of Social Work will host two information sessions at the Southwest Virginia Higher Education Center in Abingdon, Virginia, on its bachelor’s and master’s degree programs.

A Master of Social Work Information Session will be held Thursday, Nov. 15, from 5-7 p.m.  Attendees will learn about the educational foundation needed for careers in social work, including the educational requirements to begin supervision toward the licensed clinical social worker (LCSW) designation post-graduation.

The M.S.W. program begins in May 2019, and the application deadline is Feb. 28.  Classes are offered one afternoon/evening per week at …

2018-November-1-Tis The Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Wind Ensemble and Concert Band will perform in concert on Tuesday, Nov. 20, at 7:30 p.m. in Milligan College’s Seeger Chapel.

In “‘Tis the Season,” each ensemble will showcase concert programs that focus on yearly seasons, particularly Christmas.  Pieces include “Variants on a Medieval Tune” by Norman Dello Joio, “October” by Eric Whitacre and “Lincolnshire Posy” by Percy Grainger.

The Wind Ensemble is conducted by Dr. Christian Zembower, professor and director of bands in the ETSU Department of Music.  The Concert Band is conducted by Dr. Joe D. Moore, assistant professor and director …

2018-November-1-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – Award-winning photographer Tema Stauffer will present an artist’s talk in conjunction with her most recent photographic series, “UPSTATE,” in East Tennessee State University’s “Women on Wednesdays” Lecture Series on Nov. 7 at noon at the Reece Museum.

In the photographs of “UPSTATE,” showcased in her current new faculty solo exhibition at the Reece Museum and her monograph of this body of work published by Daylight Books, Stauffer records the imprint that American industrial and agricultural history left on settings in and around Hudson, New York.  Her combined bodies of work explore the social, economic …

2018-November-East Tennessee Portfolio Day.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The East Tennessee Portfolio Day will be hosted by East Tennessee State University and the Knoxville Museum of Art. It will be held Sunday, November 4 from 12pm to 4pm at the Knoxville Museum of Art. Portfolio day will provide students with the opportunity to meet with art faculty and admission representatives from accredited art and design programs to talk about college plans and to have their portfolios reviewed. All students interested in pursuing a career in the visual arts are welcome, and high school students considering a visual arts major are especially encouraged. The event is free and open …

Does Persistence Explain Esg Disclosure Decisions?, Garret A. Mcbrayer

Marketing Faculty Publications and Presentations

Advocates of an increased focus on environmental, social, and governance (ESG) initiatives have argued that increased ESG disclosure is a necessary first step. Given the limited regulatory requirements on ESG disclosure, manager preferences serve as a primary determinant of ESG transparency. Using data on ESG disclosure from Bloomberg, I examine the extent to which disclosure persistence on the behalf of firm management, as proxied by managerial tenure, affects firms’ ESG disclosure strategies. Overall, I find that ESG disclosure quality and ESG disclosure variability are reduced as management tenure increases. Further, I find that the replacement of a firm’s CEO interrupts …

Social Media Technology Use And Salesperson Performance: A Two Study Examination Of The Role Of Salesperson Behaviors, Characteristics, And Training, Jessica Ogilvie, Raj Agnihotri, Adam Rapp, Kevin Trainor

Marketing Faculty Research and Publications

Extending the literature on sales technology, we use two studies to develop and test a model involving salesperson-customer shared technology tools, referred to as Social Media Technology (SMT). Specifically, we demonstrate the impacts of SMT in B2B sales contexts on customer relationship performance and objective sales performance through key mediating behaviors and characteristics. Empirical findings from two studies, cross-company and within-company data, demonstrate the effects of SMT on salesperson product information communication, diligence, product knowledge, and adaptability. Moderating effects suggest that the integration of SMT in the absence of training on the technology may not yield the best results. Findings …

2018-November-1-Thanksgiving Closing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will be closed Wednesday-Friday, Nov. 21-23, in observance of the Thanksgiving holiday. Offices will reopen and classes will resume Monday, Nov. 26.

Strategic Customer Engagement Marketing: A Decision Making Framework, Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Hinsch

Marketing Faculty Publications

Drawing on social exchange theory (SET), this research explores customer engagement (CE) as a firm-initiated resource. Based on interviews with 41 managers from 34 companies, a five-facet, strategic customer engagement marketing (CEM) decision making framework emerges. CE Conceptualization differentiates between behavioral and psychological engagement. CE Target refers to who is engaged with the firm through CE (end-users or intermediaries such as retailers or distributors). CE Domain distinguishes between online and offline contexts. CE Experiential Routes differentiates absorption (controlled by the firm) from appropriation (controlled or transformed by the customer). Finally, CE Value demarcates customer interactional value from customer multiplier value. …

Open Skies Agreement Between Brazil And The United States: Regulations, Alliances, Economic Impacts And A General Long Term Projection, Diego Alvim, Jose Simi, Mathias Gitahy, Rebecca Meadows

Graduate Student Works

This research has been developed based on the new United States and Brazil open skies agreement signed in 2018 with the goal to analyze regulations, alliances, economic impacts and a general long term projection. As a result, the model proposed indicates 14 potential new routes, 6 coming from São Paulo and Rio de Janeiro and 8 from other cities. The new routes create a new axis of air transport, with new direct flights programmed for the northeast, center-west and south regions. These new weekly frequencies allow an increase of 151 weekly frequencies between the two countries, going from the current …

2018-November-1-Callie Dowd, University Marketing And Communication, East Tennessee State University

ETSU News

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Meet Callie Dowd

Knoxville native Callie Dowd is a sophomore Theatre and Dance major at ETSU and is also a Fine and Performing Arts Scholar in the Honors College.  She is in the final days of rehearsals for the upcoming production of “Ken Ludwig’s Baskerville: A Sherlock Holmes Mystery.”

When did you discover a love for acting?

Technically, I started doing plays at church when I was six years old, but when I was in sixth grade, my mom signed me up for acting classes at a children’s theater in Knoxville.  My first show was “Snow Queen” and I …

2018-November-1-Archives Reaches Milestone, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services (CASS) is marking the 40^th anniversary of the founding of its Archives of Appalachia.

During the past four decades, the Archives of Appalachia has acquired a world-class repository of more than 800 collections, 84,000 sound recordings and nearly 8,000 moving images, making it one of the world’s leading regional archives.

The Archives began in 1978 to promote an awareness of and appreciation for Appalachian culture and history.  Among its earliest collections was the Burton-Manning collection, an oral history archive of Appalachian folklore, manners and …

2018-November-1-Fossil Celebration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site and Museum will hold a Fossil Celebration Saturday, Nov. 10, from 10 a.m.-3 p.m.

This event is part of a local celebration of National Fossil Day, an annual observance highlighting the scientific and educational value of paleontology and the importance of preserving fossils for future generations.  This year, East Tennessee State University’s Gray Fossil Site and Museum is partnering with the National Park Service, Hands On! Discovery Center and Appalachian State University in hosting this event.

Activities and presentations for all ages are planned, including opportunities to see fossils up-close and talk one-on-one …

2018-November-Faculty Member Tema Stauffer To Give Women On Wednesdays Lecture.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty member and photographer Tema Stauffer will present an artist talk in conjunction with her most recent photographic series, UPSTATE, at the East Tennessee State University “Women on Wednesdays” Lecture Series on November 7, 2018 at 12pm at the Reece Museum.

Stauffer’s lecture will focus on her new faculty solo exhibition, UPSTATE, and the release of her monograph of this body of work. Her photographs record the imprint of American industrial and agricultural history left in and around Hudson, New York. Her combined bodies of work explore the social, economic, and cultural landscape of these spaces. 

For more information on …