2018-November-1-And On Earth Peace, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Holiday Choral Concert, “And on Earth, Peace,” will be presented Saturday, Dec. 1, with two performances at 4 and 7:30 p.m. at Munsey Memorial United Methodist Church, 201 E. Market St.

The ETSU Chorale, Greyscale, BucsWorth men’s choir, East Tennessee Belles women’s choir and ETSU Faculty Brass Quintet will present an evening filled with music from various holiday traditions, as they have done for over 50 years.

The program includes works from such composers as Eric Whitacre, David Wilcox, Franz Gruber, Felix Mendelssohn, Jake Runested and more.  There will be familiar holiday carols, …

2018-November-1-Darack Nanto, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Darack Nanto

Darack Nanto is many things. He’s an inventor, a graduate student, a personal trainer, an Olympic hopeful and a leader. He’s determined to show those in his home country of Togo that he can succeed at both his academic and athletic aspirations. Darack is building a prototype of his invention, the Eco Smart Can, while balancing his time between graduate classes and training to become an Olympic athlete. His goal is to become the first person from Togo to compete in bobsled skeleton at the winter games in 2022.

What was it like adjusting to life in …

2018-November-1-Response Pittsburgh, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the Oct. 27 shooting at the Tree of Life synagogue in Pittsburgh, which left 11 dead and numerous others injured.

The website, www.etsu.edu/response, helps connect students, faculty and staff who may have been affected by the tragedy to support services, including the ETSU Counseling Center, the Employee Assistance Program and BucsCARE.  It also provides links and contact information for the ETSU Leadership and Civic Engagement Office, which serves as the clearinghouse for student response efforts.

The ETSU …

2018-November-1-Sally Berry At Nyse, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Sally Berry, an alumna of East Tennessee State University, will be a featured performer at the New York Stock Exchange’s 95^th annual Christmas Tree Lighting on Thursday, Nov. 29.

This ceremony, held in conjunction with the day’s NYSE closing bell, is one of the oldest tree lightings in New York City.  The event will take place from 2:30-6 p.m., with the closing bell at 4 p.m. and the tree lighting at 5 p.m.  It will be livestreamed at www.nyse.com.

Berry, who holds a degree in sociology with a minor in bluegrass from ETSU, is a …

2018 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2018.

Future Scenarios Of The Collaborative Economy: Centrally Orchestrated, Social Bubbles Or Decentralized Autonomous?, Julia A. Fehrer, Sabine Benoit, Lerzan Aksoy, Thomas L. Baker, Simon J. Bell, Roderick J. Brodie, Malliga Marimuthu

Research Collection Lee Kong Chian School Of Business

Purpose: The collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation). The purpose of this paper is to explore the trends and develop future scenarios for market structures in the CE. This allows service providers and public policy makers to better prepare for potential future disruption. Design/methodology/approach: Thought experiments - theoretically grounded in population ecology (PE) - are used to extrapolate future scenarios beyond the boundaries of existing observations. Findings: The patterns suggested by PE forecast developmental trajectories of CE …

The Impact Of Salesperson Look-Brand Personality Congruence On Brand Affect, Heekyung Lee, Youjae Yi

Asia Marketing Journal

Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality. While previous research has mainly focused on behavioral traits of employees, this research examines the employee’s physical appearance in association with the brand personality trait across two studies. Study 1 shows that salesperson look-brand personality congruence enhances brand affect by inducing positive affect. Specifically, a brand-congruent look of a salesperson increases positive affect among customers by confirming their prior expectations about what a salesperson of a certain brand should …

The Dark Side Of Star Marketing, Hojoon Jang, Kyoungmi Lee

Asia Marketing Journal

This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers’ judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand’s future as less promising. Furthermore, we identify consumers’ inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management’s misjudgment about resource allocation for a brand, which …

Customer-Contact Employee Support And Service Recovery Efforts, Younhee Moon

Asia Marketing Journal

The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the service. Service recovery efforts of service providers are important because effective responses to service failures can enhance customer satisfaction despite service failures. Social support for customer-contact employees needs to improve service recovery efforts. Specifically, this study focuses on the mediation roles of job burnout and customer orientation in relationship between social support for customer-contact employees …

Asia Marketing Journal Vol.20 No.3 목차

Asia Marketing Journal

No abstract provided.

Differentiated B2b Marketing Strategy Of Dongwon Systems, The No.1 Packaging Solution Company In Korea, Mina Jun, Sang Yong Kim, Janghyuk Lee, Koo

Asia Marketing Journal

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and …

Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives, Hyejeung Cho

Asia Marketing Journal

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers’ psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers’ alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking …

2018-October-30-Chasing Portraits, University Marketing And Communication, East Tennessee State University

ETSU News

'Chasing Portraits'

JOHNSON CITY (Oct. 30,2018) – Over 70 years ago, as Moshe Rynecki watched Hitler’s regime becoming more and more ominous, the Jewish art store owner and artist began bundling his 800-or-so paintings and sculptures and seeking safe places for his life’s work in and around his home of Warsaw, Poland.

“Moshe hid his work with the notion that whatever this was – nobody knew it was the World War and the Holocaust – when it was over, he would collect his paintings and his collection would be whole once again … and that’s not at all what happened,” …

2018-October-30-It Is Curtain Time, University Marketing And Communication, East Tennessee State University

ETSU News

UPSTATE exhibit

JOHNSON CITY (Oct. 15, 2018)  – White curtains frame a ’50s-style diner table with red vinyl bench seats and a cup of coffee. Leafless trees, patchy snow, empty warehouses and unmanned equipment dot the Hudson River’s edge. Dark clouds loom over a weathered yellow house rimmed with weeds, featuring an unwelcoming “Private Property” sign in the yard.

Tema Stauffer’s lens sees barns collapsing, weeds encroaching, structures deteriorating, cars rusting and world-worn eyes staring, long after history has been made and nature often has reclaimed the landscape. There are both a haunted quality and an eerie sense of peace. …

2018-October-30-Slow Road To Healing, University Marketing And Communication, East Tennessee State University

ETSU News

‘Slow Road to Healing’

JOHNSON CITY (Oct. 30, 2018) – “Slow Road to Healing” is the topic of a talk to be delivered by Dr. Victoria Sweet on Thursday, Nov. 1, at 6 p.m. in the Grand Soldiers Ballroom at the Carnegie Hotel on State of Franklin Road.

Sweet is a physician, Guggenheim Fellow of Medical History and author of two books, “God’s Hotel: A Doctor, a Hospital, and a Pilgrimage to the Heart of Medicine” and “Slow Medicine: The Way to Healing.”

Her free public talk, which will focus on the “slow medicine movement,” or “spending time to save …

Law School News Tim Baxter '83 Elected Chair Of Rwu Board Of Trustees 10/29/2018, Edward Fitzpartick

Life of the Law School (1993- )

No abstract provided.

2018-October-26-Five Alive, University Marketing And Communication, East Tennessee State University

ETSU News

'Five Alive!'

KINGSPORT (Oct. 26, 2018) – East Tennessee State University’s contemporary a cappella ensembles, Greyscale, SwashBucklers and Harmonium, as well as Dobyns-Bennett High School’s Armonia and Duly Noted, will present a concert titled “Five Alive!” on Friday, Nov. 2, at 7:30 p.m. at the Kingsport Renaissance Theatre.

Greyscale’s music incorporates a blend of pop, jazz and contemporary a cappella. SwashBucklers and Harmonium are student-led men’s and women’s groups, respectively, that perform a variety of musical styles.

Dobyns-Bennett’s Armonia is a mixed a cappella group that started out by mimicking Pentatonix videos and has now become a Voices in Harmony …

Social Media Deployment In A Business To Business Environment: Theory And Practice., Loran Jarrett

USF Tampa Graduate Theses and Dissertations

Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectives of these firms at different stages of the relationship …

2018-October-23-Trot-Or-Treat 3k, University Marketing And Communication, East Tennessee State University

ETSU News

Trot-or-Treat 3K

JOHNSON CITY (Oct. 23, 2018) – East Tennessee State University’s Department of Physical Therapy invites area residents to dress up and get out to race in celebration of Halloween during a Trot-or-Treat 3K Fun Run/Walk on Saturday, Oct. 27, at 9 a.m.

Check-in for this race, formerly known as the Zombie Run, opens at 7 a.m. at Tri-Hall Field behind Governors, Centennial and Davis residence halls.  The race route will be half on campus roads and half on the University Woods trails behind campus.

“We’ve changed the theme this year from Zombie Run to Trot-or-Treat to make it …

Utah Women's Postsecondary Education Roundtable, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.