2018-October-5-Medicare Assistance, University Marketing And Communication, East Tennessee State University

ETSU News

Medicare Assistance

JOHNSON CITY (Oct. 5, 2018) – For anyone interested in enrolling in Medicare Part D, student groups from East Tennessee State University’s Bill Gatton College of Pharmacy are hosting several Saturday events in Johnson City.

 At the events, which are free and open to the public, pharmacy students will guide participants on how to use the online registration tool, explore individual plan options and answer questions. Participants will need to bring their red, white and blue Medicare card as well as a full list of current medications.

 Students will be at the following locations on the dates listed: …

2018-October-4-Crypto Facts And Future, University Marketing And Communication, East Tennessee State University

ETSU News

Crypto Facts and Future

JOHNSON CITY (Oct. 4, 2018) – Symply Data Centers, an affiliate member of the Innovation Lab (iLab) at East Tennessee State University, is hosting a first of its kind event on Saturday, Oct. 13.

Bitcoin and cryptocurrencies along with the foundation Blockchain technology have been described as the next generation of internet technology. “Crypto – Facts and Future” is a one-day conference bringing the best and brightest minds from across the region, state, nation and international community together to discuss the projected future of this technology.

 John Cannon, president of Symply Data Centers, stated, “last year …

2018-October-3-Trio Workshops, University Marketing And Communication, East Tennessee State University

ETSU News

TRIO workshops

KINGSPORT (Oct. 3, 2018) – Anyone thinking about returning to college or taking classes for the first time is invited to attend one of three free Financial Aid and College Admissions/Transfer Workshops being offered.

The workshops are scheduled for Tuesday, Oct. 9 or Nov. 8 at the Kingsport Center for Higher Education, 300 W. Market St., from 4:30-7:30 p.m., and Tuesday, Nov. 13, at the Kingsport Public Library, 400 Broad St., in the auditorium, from 5:30-7:30 p.m.

Sponsored by East Tennessee State University TRIO Educational Opportunity Center (EOC), the workshops are open to the public. No matter which …

What Male Allies Can Do To Strengthen The Impact Of Utah Women In Workplace Settings, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 professional men at various stages in their careers, all of whom have committed to supporting and advancing women professionally. Understanding that male engagement is critical in reducing workplace gender imbalances, these suggestions focus on what men can do in professional settings to create awareness, rethink systems, build capacity (in both women and men), foster developmental relationships, and advocate for necessary cultural change.

Congruence Between Course Modality And Professor Communication: A Study Of Pedagogical Impact Using Sales Techniques, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Yuliya Yurova

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: Given the similarities between influencing others when teaching and when selling, this work explores student perceptions of selling techniques used by professors. This work investigates faculty instructional methods informed by the prospecting and follow-up sales process’s steps to positively affect student perceptions, and to attract and retain students in online and traditional formats. Selling efforts are developed, described, and examined to see how prospecting and follow-up can be used to increase course learning, retention, and subsequent course enrollment.

Method/Design and Sample: The study used a 2 (Professor Communication Type: Face-to-face vs. Virtual) by 2 …

Imsa360: Fall 2018, Imsa Fund

IMSA Fund Reports

Buoyed from the energy and success of hosting the 14th Annual International Student Science Fair (ISSF) this past summer and outside recognition by niche.com as the #1 Public High School, the 2018-2019 Academic year is moving at a robust pace.

Excerpt: From the President

The Kiwi Way: Marketing In New Zealand, A Program Design For Johnson & Wales University, Rachael L. Peters

Capstone Collection

The proposal for a study abroad program to be implemented at Johnson & Wales University [JWU] results from a five-month internship in the JWU Abroad office and multiple interviews with full-time colleagues in the department. It is designed to not only expand the current JWU portfolio in subject matter and program location, but to strengthen a newly built partnership with American Universities International Programs Limited [AUIP] through the addition of a second collaborative program in the provider’s catalogue.

The Kiwi Way: Marketing in New Zealand is a twelve-day faculty-led study abroad [FLSA] program that splits time between the cities of …

2018-October-1-Alumni Awards, University Marketing And Communication, East Tennessee State University

ETSU News

Alumni Awards

JOHNSON CITY – Following the July 28 annual meeting of the Quillen Alumni Society Board of Directors, Dr. Tim Powers, Class of 1988, was elected to serve a two-year term as President of the Board. Powers succeeds, Dr. Kyle Colvett, Class of 1992, who will now serve as Immediate Past-President.  Other Officers and Directors include:

President-Elect, Dr. Wes Pectol, Class of 1994; and

Secretary/Treasurer, Dr. Landon Combs, Class of 1994.

The Directors-at-Large are:

Dr. Yolanda Chatman, ’89

Dr. Bob Elder, ’84

Dr. Matt Goldman, ’09

Dr. Shasta Helsel, ’04

Dr. Theresa Lura, ’84 …

2018-October-1-Choral Collage, University Marketing And Communication, East Tennessee State University

ETSU News

'Choral Collage'

JOHNSON CITY – The choral ensembles of East Tennessee State University’s Department of Music will open their fall concert season with a “Choral Collage” on Friday, Oct. 12, at 7:30 p.m. at Munsey Memorial United Methodist Church.

The concert will feature a wide range of styles, from Renaissance to contemporary.  Composers include Antonio Lotti, Johannes Brahms, Franz Schubert, Halsey Stevens, Dale Trumbore and “more that no one will know,” says Dr. Matthew Potterton, an associate professor who serves as chair of the department and director of choral and vocal activities.

Ensembles performing during the program are the ETSU …

2018-October-1-Fl3tch3r Jurors Talk, University Marketing And Communication, East Tennessee State University

ETSU News

'FL3TCH3R' jurors' talk

JOHNSON CITY – Artists Cheryl Goldsleger and Larry Millard sifted through several hundred entries to make selections for this year’s “FL3TCH3R Exhibit: Social and Politically Engaged Art” at East Tennessee State University’s Reece Museum, which runs through Dec. 14.

Goldsleger and Millard will share their insights on the exhibit and the art of social and political expression on Thursday, Nov. 1, in a jurors’ talk at 5 p.m. in Reece Museum. The 2018 “FL3TCH3R” awards ceremony and reception will follow at 6 p.m.

Rather than a specific topic standing out as thematic, the courage of the artists …

2018-October-1-Grace Ivy, University Marketing And Communication, East Tennessee State University

ETSU News

Grace Ivy

Meet Grace Ivy

Grace Ivy is a third-year physical therapy student at ETSU. The Memphis native came to Johnson City after first earning her bachelor’s degree in Knoxville and then falling in love with the Tri-Cities region. Scheduled to graduate from the ETSU College of Clinical and Rehabilitative Health Sciences as a physical therapist in December, Ivy found herself leaving the country for the first time ever earlier this year as part of an interprofessional service trip to Costa Rica. She has also found herself immersed in her latest endeavor – woodworking.

What might people not know about …

2018-October-1-Haunted House, University Marketing And Communication, East Tennessee State University

ETSU News

Haunted House

JOHNSON CITY – Things are about to get spooky in East Tennessee State University’s Mathes Hall.

The ETSU Department of Music will host a Haunted House on Saturday, Oct. 20, throughout the building. 

A Kids’ Hour will be held from 6-7 p.m.  Lights will be on, and a clown, superheroes and princesses will be on hand to interact with the young folks.  Admission during this time is free, and $5 suggested donations will be accepted.

The “Real Haunting” will take place from 7:30-11 p.m., with scares better suited for adults.  Admission during this time is $5 per person. …

2018-October-1-Ibma Awards, University Marketing And Communication, East Tennessee State University

ETSU News

IBMA Awards

JOHNSON CITY – East Tennessee State University congratulates the alumni, faculty and students of Bluegrass, Old Time and Country Music Studies who received 2018 International Bluegrass Music Association (IBMA) awards.

Current ETSU graduate student and Bluegrass, Old-Time and Country Music Studies alumna Aynsley Porchak received an Instrumentalist of the Year Momentum Award.

Alumna Becky Buller and alumnus and Program Director Dan Boner received an IBMA award for their work on “Speakin’ to That Mountain,” which won for Gospel Recorded Performance of the Year.

Buller also received an award for her work with Missy Raines, Molly Tuttle, Sierra Hull …

2018-October-1-October Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

October Heritage Day

JOHNSON CITY — The George L. Carter Railroad Museum at East Tennessee State University will feature the railroads of the South on Saturday, Oct. 27. The Heritage Days program, scheduled on the final Saturday of each month, will present not only the legendary Southern Railway, but the many lines of the Southeast, from the Carolinas to Florida and outward to New Orleans.

“We have always had Southern Railway-oriented Heritage Days in the past, and we have been expanding the program to allow for more variety for our visitors,” noted Geoff Stunkard, Heritage Days coordinator. “This will be …

2018-October-1-Tailgate Concert, University Marketing And Communication, East Tennessee State University

ETSU News

Tailgate Concert

JOHNSON CITY – Folk Soul Revival will perform at East Tennessee State University in a tailgate concert on Saturday, Oct. 6, in conjunction with the university’s Homecoming festivities.

The free public concert will take place at 1:30 p.m. at the Pepsi/Buctainment stage in parking lot 21 behind Warf-Pickel Hall.

Formed in Southwest Virginia in 2008, Folk Soul Revival has spent a decade growing a wide audience both at home and on the road.  The band has become a regular regional presence at the Carter Family Fold, FloydFest and the Bristol Rhythm and Roots Reunion. The “road warriors” log …

2018-October-1-Travis Long, University Marketing And Communication, East Tennessee State University

ETSU News

Travis Long

Meet Travis Long

Travis Long, a senior Midway Honors Scholar, transferred to ETSU from Walters State Community College with an associate degree in business administration and certificate in general education.  The management major with a concentration in general management commutes to ETSU from his home in Morristown, where he works full time at Carousel Pets as a shift leader.  Long enjoys being active in a variety of leadership roles on campus, and talks about everything from pets to improving the ETSU experience for transfer, adult and commuting students in this Q&A.

Dog person or cat person?

Dog. With …

2018-October-Numerous Etsu Faculty And Students Attend The 2018 Svp Conference In Albuquerque, New Mexico, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Twenty-three faculty, staff, and students for the ETSU Department of Geosciences and Gray Fossil Site attend the 2018 Society of Vertebrate Paleontology in Albuquerque, New Mexico. This is the largest number of attendees from ETSU to such an event. The conference took place October 17-20 and hosted symposiums, workshops, and presentations throughout the week. For more information regarding the conference click here.

The Impact Of The Miles Trade Business In The Brazilian Airline Industry, Daniela De Araujo Pereira, Evandro Magno Vianna Goncalves, Fabricio Benato Jeronimo, Renato Luiz Furquim De Mendonca Bellomo

Graduate Student Works

This study analyzes the impact of the Miles Trade business in the Brazilian airline industry. This is linked some factors: economy recession, cultural traces, legal flaws and new technologies that led to the creation and growth of the Miles Trade business in Brazil. The impacts over airlines are related to loyalty weakening between customers and airlines and revenue dilution due to the lower prices of air tickets sold in miles. This project analyzes the qualitative impacts using the SWOT analysis, Porter’s 5 forces, Cause and Effect Diagram and the quantitative impacts comparing public available information about the Miles Trade business …

2018-October-Up The Gravel Path Arrowmont School Of Arts And Crafts Exhibit At Slocumb Galleries.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Up The Gravel Path: Arrowmont School of Arts & Crafts, curated by faculty member Lindsay Rogers will be on display at Slocumb Galleries through October 19. A reception will be held on Tuesday at 5 p.m. at the Slocumb Galleries with the Arrowmont Panel starting at 6 p.m. in Ball Hall Auditorium. Guests of honor include Krishna Adams, Director of Craft, Visual Arts & Media, TAC and Bill May, Director, Arrowmont School of Arts & Crafts.

Studio craft and art demostrations will be held on October 9 & 10. There will be a metals demo by Everett Hoffman on Tuesday, …

Exploring The Sources Of Design Innovations: Insights From The Computer, Communications And Audio Equipment Industries, Sujan M. Dan, Brian I. Spaid, Charles H. Noble

Marketing Faculty Research and Publications

Whereas business research has focused on the impact of design innovations on market response and financial performance, the sources of design innovations, as opposed to those of technological innovations, have largely escaped investigation. In this research, we examine the organizational, financial, and environmental drivers of design innovations and how they contrast to technological innovations. Our study utilizes a unique dataset encompassing a 10-year window of innovation output drawn from the computer, communications, and audio and video equipment manufacturing industries. Our results suggest that design innovations are driven primarily by investments in research and development and slack organizational resources. Interestingly, we …