Marketing Commons^™

2018-November-5-Nobuntu Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 5, 2018) – If you don’t know much about Zimbabwe, its culture and music, Nobuntu wants to change that. The world’s only female mbube a cappella quintet is on its second American tour, and by December, will have brought its unique sound and universal messages of respect, love, peace, hope and “everything that’s good” to nearly 20 U.S. states.

It is an educational program but one that is also full of heart and motherly love, says Duduzile Sibanda, who has sung with Nobuntu since its inception in 2011.

“I must say we are cultural ambassadors. If you …

Unrequited: Asymmetry In Interorganizational Trust, Melissa E. Graebner, Fabrice Lumineau, Darcy Fudge Kamal

Business Faculty Articles and Research

Many studies of interorganizational relationships assume that trust between organizations is symmetric. In this essay, we explore the origins of this assumption and examine relevant quantitative and qualitative evidence from the literatures on strategy, marketing, supply chain management, and information systems. We conclude that no systematic evidence currently exists to support the assumption that interorganizational trust is typically symmetric. We explore how the possibility of asymmetry complicates interpretation of previous research on the effects of interorganizational trust. We encourage further research to identify conditions under which symmetry is likely, and offer a variety of strategies that scholars may use to …

Recruiting Sales Students: The Value Of Professionals In The Classroom, Blake Nielson, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

It can be difficult for employers to recruit sales students because of the supply/demand gap. This is true despite increases in university sales education programs. This study investigates the impact of a sales organization representative giving an in-class presentation about student intent to pursue employment at the organization. The results indicate that a quality in-class presentation can improve students’ desire to work for the organization, but an average in-class presentation or shorter extracurricular presentation had no positive effect. These results imply that an in-class presentation should be taken seriously and done well in order to positively impact the recruitment process.

Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Substance use disorders, including the opioid epidemic, have reached crisis levels throughout the United States, and Utah is no exception. In 2017, more than 72,000 Americans died from drug overdoses, a number that has doubled in the past decade. According to the Centers for Disease Control, 635 Utahns died from a drug overdose in 2016; that is 22.4 per 100,00 population, a rate that was above the national average of 19.8 and the 19th highest in the nation for that year. Although in Utah and the U.S. as a whole, men are more likely to die from a drug overdose, …

2018-November-Students Meet Scholarship Donors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

NOVEMBER 2018 — The outpouring of generosity from Bill Gatton College of Pharmacy scholarship donors was on full display in November. Recipients of over 30 scholarships got to meet and thank their donors in person.

2018-November-1-Color My World, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Color My World” is the theme of the fall concert by East Tennessee State University’s student vocal ensemble Greyscale, which will be held Sunday, Nov. 18, at 5 p.m. in the Brown Hall auditorium.

The concert will feature Greyscale’s signature mix of a cappella vocal styles, including pop, jazz, classical and more, with performances by the full ensemble and individuals within the group.

Greyscale performs under the direction of Dr. Alan Stevens, assistant professor and associate director of choral activities in the ETSU Department of Music.  Members include Isaiah Bishop, Alex Byars, Emmi Cabello, Rebekah Cormack, Jared …

2018-November-1-Concerts At Down Home, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Bluegrass, Old Time and Country Music Studies program will host five nights of music at the Down Home in Johnson City from Nov. 30-Dec. 5.

These end-of-semester performances kick off with the Country Band Showcase on Friday, Nov. 30.  A mixture of different bluegrass, old-time and Celtic bands will take the stage on Saturday, Dec. 1, as well as Tuesday and Wednesday, Dec. 4-5.  Bands led by students doing their capstone projects in band leadership will perform on Monday, Dec. 3.

Shows begin at 7 p.m. each night at the Down Home, located …

2018-November-1-Controllership-Concentration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – New courses in the Master of Accountancy (M.Acc.) Program at East Tennessee State University are allowing students the flexibility to prepare for careers in the corporate sector.

The concentration in controllership began this fall and reflects the emerging role of accountants to aid in financial consultations and decision-making in the corporate workplace. It also provides an alternative to the traditional career paths of a Certified Public Accountant (CPA) in audit or tax.

“We are seeing that some students don’t want to work as public accountants, nor do they want to work 60-to-80 hour weeks …

2018-November-1-John Bartram The Kings Gardener, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Award-winning designer, speaker and dramatist Kirk R. Brown will deliver his presentation, “John Bartram, the King’s Gardner,” at East Tennessee State University on Thursday, Nov. 15, at 7 p.m. in the Brown Hall auditorium.

This free public presentation is sponsored by the Southern Appalachian Plant Society (SAPS) and the ETSU Arboretum.

Dressed in a waistcoat, stylish breeches and buckled shoes, Brown will portray the life and times of the great colonial era American horticulturist, explorer and royal botanist to King George III.  As John Bartram, “the father of American botany,” he will recount the horticultural history of …

2018-November-1-Dean Of Libraries Named, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – East Tennessee State University has selected David P. Atkins as dean of University Libraries.

Atkins comes to ETSU following over 20 years of service at the University of Tennessee, including his most recent role as department head and professor in Branch Libraries and Collection Logistics. Atkins has also held leadership roles in Resource Sharing and Document Delivery as well as Access and Delivery Services. His deanship at ETSU will begin Jan. 1, 2019.

Atkins is a graduate of the University of Tennessee where he earned a bachelor’s in history and political science. He obtained …

2018-November-1-Milton Marathon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — East Tennessee State University will hold a Milton Marathon, with a public reading of John Milton’s 1667 masterpiece, “Paradise Lost,” on Thursday, Nov. 8, from 9 a.m. to 7 p.m. in the Reece Museum.

ETSU President Dr. Brian Noland will lead off the reading of the epic poem that features God, Satan, the war in Heaven and mankind’s loss of the Garden of Eden.

Guests are invited to stop by during the day to listen or read some of the 10,000 lines of poetry. In addition, a student-curated exhibition of rare 17^th through 20^th century …

2018-November-1-Veterans Day Closing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will be closed Friday, Nov. 9, in observance of Veterans Day.  Offices will reopen and classes will resume on Monday, Nov. 12.

2018-November-1-Social Work Info Sessions, University Marketing And Communication, East Tennessee State University

ETSU News

ABINGDON, Virginia – East Tennessee State University’s Department of Social Work will host two information sessions at the Southwest Virginia Higher Education Center in Abingdon, Virginia, on its bachelor’s and master’s degree programs.

A Master of Social Work Information Session will be held Thursday, Nov. 15, from 5-7 p.m.  Attendees will learn about the educational foundation needed for careers in social work, including the educational requirements to begin supervision toward the licensed clinical social worker (LCSW) designation post-graduation.

The M.S.W. program begins in May 2019, and the application deadline is Feb. 28.  Classes are offered one afternoon/evening per week at …

2018-November-1-Tis The Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Wind Ensemble and Concert Band will perform in concert on Tuesday, Nov. 20, at 7:30 p.m. in Milligan College’s Seeger Chapel.

In “‘Tis the Season,” each ensemble will showcase concert programs that focus on yearly seasons, particularly Christmas.  Pieces include “Variants on a Medieval Tune” by Norman Dello Joio, “October” by Eric Whitacre and “Lincolnshire Posy” by Percy Grainger.

The Wind Ensemble is conducted by Dr. Christian Zembower, professor and director of bands in the ETSU Department of Music.  The Concert Band is conducted by Dr. Joe D. Moore, assistant professor and director …

2018-November-1-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 1, 2018) – Award-winning photographer Tema Stauffer will present an artist’s talk in conjunction with her most recent photographic series, “UPSTATE,” in East Tennessee State University’s “Women on Wednesdays” Lecture Series on Nov. 7 at noon at the Reece Museum.

In the photographs of “UPSTATE,” showcased in her current new faculty solo exhibition at the Reece Museum and her monograph of this body of work published by Daylight Books, Stauffer records the imprint that American industrial and agricultural history left on settings in and around Hudson, New York.  Her combined bodies of work explore the social, economic …

2018-November-East Tennessee Portfolio Day.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The East Tennessee Portfolio Day will be hosted by East Tennessee State University and the Knoxville Museum of Art. It will be held Sunday, November 4 from 12pm to 4pm at the Knoxville Museum of Art. Portfolio day will provide students with the opportunity to meet with art faculty and admission representatives from accredited art and design programs to talk about college plans and to have their portfolios reviewed. All students interested in pursuing a career in the visual arts are welcome, and high school students considering a visual arts major are especially encouraged. The event is free and open …

Does Persistence Explain Esg Disclosure Decisions?, Garret A. Mcbrayer

Marketing Faculty Publications and Presentations

Advocates of an increased focus on environmental, social, and governance (ESG) initiatives have argued that increased ESG disclosure is a necessary first step. Given the limited regulatory requirements on ESG disclosure, manager preferences serve as a primary determinant of ESG transparency. Using data on ESG disclosure from Bloomberg, I examine the extent to which disclosure persistence on the behalf of firm management, as proxied by managerial tenure, affects firms’ ESG disclosure strategies. Overall, I find that ESG disclosure quality and ESG disclosure variability are reduced as management tenure increases. Further, I find that the replacement of a firm’s CEO interrupts …

Social Media Technology Use And Salesperson Performance: A Two Study Examination Of The Role Of Salesperson Behaviors, Characteristics, And Training, Jessica Ogilvie, Raj Agnihotri, Adam Rapp, Kevin Trainor

Marketing Faculty Research and Publications

Extending the literature on sales technology, we use two studies to develop and test a model involving salesperson-customer shared technology tools, referred to as Social Media Technology (SMT). Specifically, we demonstrate the impacts of SMT in B2B sales contexts on customer relationship performance and objective sales performance through key mediating behaviors and characteristics. Empirical findings from two studies, cross-company and within-company data, demonstrate the effects of SMT on salesperson product information communication, diligence, product knowledge, and adaptability. Moderating effects suggest that the integration of SMT in the absence of training on the technology may not yield the best results. Findings …

2018-November-1-Thanksgiving Closing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will be closed Wednesday-Friday, Nov. 21-23, in observance of the Thanksgiving holiday. Offices will reopen and classes will resume Monday, Nov. 26.

Strategic Customer Engagement Marketing: A Decision Making Framework, Agarzelim Alvarez-Milán, Reto Felix, Philipp A. Rauschnabel, Christian Hinsch

Marketing Faculty Publications

Drawing on social exchange theory (SET), this research explores customer engagement (CE) as a firm-initiated resource. Based on interviews with 41 managers from 34 companies, a five-facet, strategic customer engagement marketing (CEM) decision making framework emerges. CE Conceptualization differentiates between behavioral and psychological engagement. CE Target refers to who is engaged with the firm through CE (end-users or intermediaries such as retailers or distributors). CE Domain distinguishes between online and offline contexts. CE Experiential Routes differentiates absorption (controlled by the firm) from appropriation (controlled or transformed by the customer). Finally, CE Value demarcates customer interactional value from customer multiplier value. …