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2018-December-01-Holiday Message, University Marketing And Communications, East Tennessee State University

ETSU News

Season’s Greetings and Happy Holidays to the students, faculty, staff, alumni and friends of East Tennessee State University!

Watch the video above to see what happened when Santa Bucky dropped in for a campus visit before finals week and hear a cheerful tune from ETSU’s a cappella ensemble Greyscale. Click http://bit.ly/SantaBucky to view photos of ETSU students, faculty and staff who visited with Santa Bucky!

ETSU will be closed for the holidays from Dec. 24-Jan. 1.  Offices will reopen on Jan. 2, and spring classes begin Monday, Jan. 14, 2019.

2018-December-01-Morgan Munsey, University Marketing And Communications, East Tennessee State University

ETSU News

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Meet Morgan Munsey

Morgan Munsey, a Church Hill native, is a senior computing major with a concentration in information technology who will graduate on Saturday, Dec. 15 (for complete information on ETSU's fall commencement ceremonies, visit https://bit.ly/2Er3J6u). She is a member of the Roan Scholars Leadership Program, which was established in 1997 by Louis H. Gump to attract the region’s most promising young leaders and develop each student’s unique leadership potential. In addition, she is creator of the program iGit—Involving Girls in Tech, and also holds the titles of Miss Historic Jonesborough 2017 and Miss Johnson City 2018. …

An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul

Dissertations and Theses Collection (Open Access)

The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …

2018 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2018.

What's In A Name? The Impact Of Subcategory Salience On Value Perception And Upgrade Intention For Multicategory Products, Jin K. Han, Seh-Woong Chung, Yong Seok Sohn

Research Collection Lee Kong Chian School Of Business

Despite many convergence products rapidly approaching market saturation, academic research yet lags behind with the focus still on the primary demand in the introduction stage. The authors close this gap by focusing on how the labeling of convergence products may impact on value perception and upgrade intentions for these products. Convergence products, which combine multiple categories of products into a single device, create a unique naming dilemma for manufacturers and retailers: Whether to opt for (a) a subordinate label—a lower‐level descriptor or name that embodies its subcategory elements (e.g., smartphone or Apple’s iPhone) or (b) a superordinate label—a higher‐level descriptor …

The Transformation Of Globe Telecom, Havovi Joshi, Christopher Dula, Philip Zerrillo

Research Collection Lee Kong Chian School Of Business

Redefining telecommunications in the Philippines. Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world.

A Longitudinal Investigation Of Customer Cooperation In Services: The Role Of Appraisal Of Cooperation Behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, Hangjun Xu

Department of Marketing Faculty Scholarship and Creative Works

The customer cooperation level in behavior change programs (e.g., weight‐loss programs, alcohol‐quitting programs, and debt management programs) is low, which leads to a low program success rate. To address this problem, this study draws on the goal‐driven behavior theory and develops a theoretical framework to explain how goal intention, and behavioral appraisal processes influence the subsequent cooperation behaviors, which, in turn, influence customers’ goal attainment. A two‐wave longitudinal survey was used to test the theoretical model. Results show that customers’ appraisals of the cooperation behaviors play a vital role in influencing customers’ cooperation behaviors. Three appraisal factors (self‐efficacy, instrumental belief, …

What Do We Know About Digital Attribution?, John B. Ford

Marketing Faculty Publications

(First paragraph) Digital attribution sounds rather simple in that it involves isolating advertising tactics and assessing their impact on consumer decision making. But in a complex digital environment, advertisers must navigate through a variety of consumer platforms and touch points to find the optimal vehicles and mechanisms to cost effectively have an impact on consumer choice. And, on each research occasion, the process has to be all but reinvented.

Student Perceptions Of The Online Customer Experience: A Phenomenological Investigation Of The Behavioral And Experiential Factors That Influence Online Student Retention, William Delaney

Doctoral Dissertations and Projects

The acquisition of the accounts blended and online students experienced formed the foundation for this phenomenological investigation. Emanating from the foundation, the findings of the phenomenological investigation suggested both experiential and behavioral factors influenced the blended and online students’ customer experience. The phenomenological investigation concluded that the mechanics of the blended and online students’ customer, experience effected the blended and online students’ persistence to complete the online program.

2018-November-28-Mccall Appointment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 28, 2018) – A graduate of the Bill Gatton College of Pharmacy at East Tennessee State University has been appointed to one of the highest pharmacy positions in Tennessee.

Gov. Bill Haslam requested Dr. Melissa McCall, of Kingsport, to serve on the Tennessee Board of Pharmacy for the next six years. McCall is a 2010 graduate of the Gatton College of Pharmacy’s inaugural class.

“I am honored and humbled to serve the state in this capacity and look forward to helping the Tennessee Department of Health fulfill its mission to protect, promote and improve the health and …

2018-November-28-Gatton Alumna Appointed To Tennessee Board Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 28, 2018) – A graduate of East Tennessee State University Bill Gatton College of Pharmacy has been appointed to one of the highest pharmacy positions in Tennessee.

Gov. Bill Haslam requested Dr. Melissa McCall, of Kingsport, to serve on the Tennessee Board of Pharmacy for the next six years. McCall is a 2010 graduate of the Gatton College of Pharmacy’s inaugural class.

“I am honored and humbled to serve the state in this capacity and look forward to helping the Tennessee Department of Health fulfill its mission to protect, promote and improve the health and prosperity of …

2018-November-27-Percussion Ensemble Concert, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Nov. 27, 2018) – The East Tennessee State University Percussion Ensemble will present its Fall Concert on Sunday, Dec. 2, at 5:30 p.m. in the Mathes Hall auditorium.

The ensemble will perform a variety of literature under the direction of Dr. Matthew Geiger and Logan Ball.  The program features works by John Cage, Henry Cowell, Anders Åstrand and more contemporary composers.

This is the first ETSU Percussion Ensemble concert for Geiger, who joined the Department of Music faculty this fall following the retirement of longtime percussion director Dr. Rande Sanderbeck.

Geiger was a visiting assistant professor of …

2018-November-27-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 27, 2018) – “Infertility Finds All the Weak Spots: Effects of Infertility on Women’s Mental, Physical and Relational Functioning” is the topic Dr. Julia Dodd will address in East Tennessee State University’s “Women on Wednesdays” Lecture Series on Dec. 5 at noon at the Reece Museum.

This free public lecture is the last talk of the fall semester in the “Women on Wednesdays” series sponsored by the ETSU Women’s Studies Program.

Dodd will discuss the different effects experiencing infertility has on women’s mental, physical and relationship functioning as shown in results from a recent international, mixed-method study. …

The Influence Of Managerial Optimism And Self-Regulation On Learning And Business Growth Expectations Within An Emerging Economic Context, Stern Neill, Raghuvar Dutt Pathak, Barbara A. Ribbens, Terry W. Noel, Gurmeet Singh

Marketing

This paper examines psychological and behavioral mechanisms that underlie business growth expectations by examining how managerial optimism and self-regulatory focus influence learning behaviors. To empirically examine these relationships, the study situates in a resource-constrained business context by studying managers in two Pacific Island economies. Results indicate that a positive view toward gains encourages exploratory learning in unknown situations; whereas, a less optimistic disposition and avoidance are related to exploitative learning. This finding is consequential as managerial learning that leans toward development of new insights and possibilities is associated with greater business growth expectations versus learning that adheres to familiar and …

Media Guide And Strategic Plan, Ella Greer

Master of Arts in Professional Writing Capstones

An MAPW candidate composes a strategic plan and media guide for a local government office.

2018-November-20-Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Nov. 20, 2018) — A local legacy, the Clinchfield Railroad and its founder, George L. Carter, will be honored during Heritage Day on Saturday, Nov. 24, at East Tennessee State University’s Carter Railroad Museum.

The museum’s namesake was instrumental to the growth of the region and the university. Carter was most responsible for establishing the original Carolina, Clinchfield and Ohio Railway, now part of CSX. A well-known developer and land owner, Carter bequeathed his 120-acre farm and $100,000 toward the establishment of the East Tennessee State Normal School, which later became ETSU.

The Clinchfield’s main line and …

2018-November-20-Tema Stauffer, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (November 20, 2018) – For more than two years, Tema Stauffer captured images portraying the history of Hudson, New York.  This fall, she is sharing her finished project with the public in her solo exhibition at East Tennessee State University.

Since she was a child, Stauffer gravitated toward literature and fine arts. During her childhood, she was a prolific reader and enjoyed writing. She also took many kinds of art classes at the Kalamazoo Art Institute. A class she took there during high school, however, marked the beginning of her exposure to photography.

“Photography is a medium …

2018-November-20-Gatton Mentor Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 20, 2018) – Second-year pharmacy students interested in becoming independent community pharmacists will develop important leadership and business skills through a new mentorship launched by the Bill Gatton College of Pharmacy at East Tennessee State University.

Seven students joined the first mentorship group and have been assigned to independent pharmacy owner mentors, who, beyond the development of crucial networking opportunities, will work one-on-one to help students prepare for their careers.

“Formally, the program is designed to last 24 months, but we anticipate the relationships will last a lifetime,” said Dr. Jeffrey Gray, program director and associate professor …

2018-November-20-Through A Different Lens, University Marketing And Communication, East Tennessee State University

ETSU News

Photography expert's talk to focus on 'UPSTATE' exhibition, buildings as reflection of human experience

JOHNSON CITY (Nov. 20, 2018) – Photos, though they focus on one fraction of a second in time, are multivalent, says independent scholar and photography curator Dr. Alison Nordström. They can have multiple meanings and values.

“They describe, with encyclopedic detail, what a person, place or thing has looked like at a singular moment,” says Nordström, an associate at Harvard’s Peabody Museum and a former curator at George Eastman House and Southeast Museum of Photography. “They show us what has existed in what space and how …

Predicting Thrill Seeking Behavior, Matthew I. Keane

Honors College Theses

Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill …