2018-November-20-Heritage Day,
2018
East Tennessee State University
2018-November-20-Heritage Day, University Marketing And Communication, East Tennessee State University
ETSU News
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JOHNSON CITY (Nov. 20, 2018) — A local legacy, the Clinchfield Railroad and its founder, George L. Carter, will be honored during Heritage Day on Saturday, Nov. 24, at East Tennessee State University’s Carter Railroad Museum.
The museum’s namesake was instrumental to the growth of the region and the university. Carter was most responsible for establishing the original Carolina, Clinchfield and Ohio Railway, now part of CSX. A well-known developer and land owner, Carter bequeathed his 120-acre farm and $100,000 toward the establishment of the East Tennessee State Normal School, which later became ETSU.
The Clinchfield’s main line and …
2018-November-20-Tema Stauffer,
2018
East Tennessee State University
2018-November-20-Tema Stauffer, University Marketing And Communication, East Tennessee State University
ETSU News
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JOHNSON CITY (November 20, 2018) – For more than two years, Tema Stauffer captured images portraying the history of Hudson, New York. This fall, she is sharing her finished project with the public in her solo exhibition at East Tennessee State University.
Since she was a child, Stauffer gravitated toward literature and fine arts. During her childhood, she was a prolific reader and enjoyed writing. She also took many kinds of art classes at the Kalamazoo Art Institute. A class she took there during high school, however, marked the beginning of her exposure to photography.
“Photography is a medium …
2018-November-20-Gatton Mentor Program,
2018
East Tennessee State University
2018-November-20-Gatton Mentor Program, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 20, 2018) – Second-year pharmacy students interested in becoming independent community pharmacists will develop important leadership and business skills through a new mentorship launched by the Bill Gatton College of Pharmacy at East Tennessee State University.
Seven students joined the first mentorship group and have been assigned to independent pharmacy owner mentors, who, beyond the development of crucial networking opportunities, will work one-on-one to help students prepare for their careers.
“Formally, the program is designed to last 24 months, but we anticipate the relationships will last a lifetime,” said Dr. Jeffrey Gray, program director and associate professor …
2018-November-20-Through A Different Lens,
2018
East Tennessee State University
2018-November-20-Through A Different Lens, University Marketing And Communication, East Tennessee State University
ETSU News
Photography expert's talk to focus on 'UPSTATE' exhibition, buildings as reflection of human experience
JOHNSON CITY (Nov. 20, 2018) – Photos, though they focus on one fraction of a second in time, are multivalent, says independent scholar and photography curator Dr. Alison Nordström. They can have multiple meanings and values.
“They describe, with encyclopedic detail, what a person, place or thing has looked like at a singular moment,” says Nordström, an associate at Harvard’s Peabody Museum and a former curator at George Eastman House and Southeast Museum of Photography. “They show us what has existed in what space and how …
Predicting Thrill Seeking Behavior,
2018
Georgia Southern University
Predicting Thrill Seeking Behavior, Matthew I. Keane
Honors College Theses
Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill …
An Investigation Of Web Atmospherics In Online Luxury Branding,
2018
Georgia Southern University
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
Honors College Theses
Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …
Should Donation Ads Include Happy Victim Images? The Moderating Role Of Regulatory Focus,
2018
University of Central Florida
Should Donation Ads Include Happy Victim Images? The Moderating Role Of Regulatory Focus, Yael Zemack-Rugar, Sona Klucarova
Marketing & Entrepreneurship Faculty Publications
We examine how victim imagery interacts with ad messaging’s regulatory focus to determine the effectiveness of donation appeals. We predict and show that ads that combine a happy victim image with a promotion-focused message uniquely increase donation intentions. We demonstrate that this occurs because the combination of promotion-focused messaging, which makes gain goals salient, and a happy victim image, which signals gains are occurring, increases consumers’ perceived response efficacy. Four studies test the interaction of victim imagery and regulatory focus showing the predicted effect. We also test the mediating role of perceived response efficacy and rule out several alternative explanations. …
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy,
2018
University of South Florida
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard
USF Tampa Graduate Theses and Dissertations
This purpose of this dissertation is to examine the progressive and regressive factors that affect a small business owner’s decision to implement an exit strategy. An exit strategy can be defined as an entrepreneur's strategic plan to sell his or her investment in a company he or she has controlling interest in. An exit strategy gives a business owner a way to reduce or eliminate his or her stake in the business and, if the business is successful, make a substantial profit. Exiting a business is a complicated process which includes among other things, the evaluation, preparation, marketing, and ultimate …
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction,
2018
University of South Florida
The Relationship Between Ambient Lighting Color And Hotel Bar Customer Purchase Behavior And Satisfaction, Kunal Shah
USF Tampa Graduate Theses and Dissertations
Increasingly competitive markets lead brand managers to search for new methods to improve customer satisfaction, increase revenue, and promote customer loyalty. Sensory marketing has the potential to meet those objectives. Sensory marketing programs are designed to engage consumers’ senses and affect perceptions, judgments, and behaviors. Ambient light color is an environmental variable with the potential to influence the customer experience in lodging industry sensory marketing programs. Contrast theory and disconfirmation of expectations served as the theoretical framework for this study. The purpose of this quantitative comparative study was to examine the relationships between ambient light color, consumer spending, and perceptions …
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate,
2018
University of South Florida
The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt
USF Tampa Graduate Theses and Dissertations
In the competitive and fast-paced industry of residential real estate, digital marketing strategies must effectively meet the information needs and demands of the industry’s three key stakeholders: buyers, sellers, and agents. Digital house hunting is the predominant search strategy for prospective homebuyers who scour the Internet looking for homes to purchase. Property sellers and real estate professionals, whose shared end-goal is to transact a successful sale, must discern which digital marketing choices are optimal for marketing for-sale properties online in the digital channels where buyers are searching.
A 2008 settlement agreement between the Department of Justice and the National Association …
2018-November-15-David P. Atkins As Dean Of University Libraries,
2018
East Tennessee State University
2018-November-15-David P. Atkins As Dean Of University Libraries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Lactation Suite,
2018
East Tennessee State University
2018-November-15-Lactation Suite, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Millennium Center,
2018
East Tennessee State University
2018-November-15-Millennium Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-New Employees,
2018
East Tennessee State University
2018-November-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Notable Women,
2018
East Tennessee State University
2018-November-15-Notable Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Retirees,
2018
East Tennessee State University
2018-November-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Sane Grant,
2018
East Tennessee State University
2018-November-15-Sane Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Yi-Yang Chen,
2018
East Tennessee State University
2018-November-15-Yi-Yang Chen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Tema Stauffer,
2018
East Tennessee State University
2018-November-15-Tema Stauffer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-November-15-Dr. Dana Harrison,
2018
East Tennessee State University
2018-November-15-Dr. Dana Harrison, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
