Business Information Card,
2019
Southern Adventist University
Business Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Business 2019 information brochure.
English Information Card,
2019
Southern Adventist University
English Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's English 2019 information brochure.
Physical Therapist Assistant Information Card,
2019
Southern Adventist University
Physical Therapist Assistant Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physical Therapist Assistant 2019 information brochure.
Religion Information Card,
2019
Southern Adventist University
Religion Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Religion 2019 information brochure.
Physics And Engineering Information Card,
2019
Southern Adventist University
Physics And Engineering Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physics and Engineering 2019 information brochure.
Industrial Technology Information Card,
2019
Southern Adventist University
Industrial Technology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Industrial Technology 2019 information brochure.
Physical Education, Health, And Wellness Information Card,
2019
Southern Adventist University
Physical Education, Health, And Wellness Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physical Education, Health, and Wellness 2019 information brochure.
Social Work Information Card,
2019
Southern Adventist University
Social Work Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Social Work 2019 information brochure.
Psychology Information Card,
2019
Southern Adventist University
Psychology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Psychology 2019 information brochure.
Visual Art And Design Information Card,
2019
Southern Adventist University
Visual Art And Design Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Visual Art and Design 2019 information brochure.
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings,
2019
Georgia Institute of Technology
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Faculty & Staff Scholarship
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …
Research On Marketing Channel Of Container Lines,
2019
World Maritime University
Research On Marketing Channel Of Container Lines, Bai Ge
International Transport and Logistics
No abstract provided.
Learning From Semantic Inconsistencies As The Origin Of Dynamic Capabilities In Mncs: Evidence From Pharmaceutical Mncs,
2019
St. John Fisher University
Learning From Semantic Inconsistencies As The Origin Of Dynamic Capabilities In Mncs: Evidence From Pharmaceutical Mncs, Isar Kiani, Pouya Seifzadeh, Iam Alam
Business Faculty/Staff Publications
This paper focuses on origins of dynamic capabilities in multinational corporations (MNCs). Building on literature in the area of organizational memory and organizational learning, we investigate factors that contribute to subsidiaries of MNCs ability to detach themselves from obsolete knowledge and practices. To construct the theoretical framework, 11 extensive interviews with marketing and sales executives from three pharmaceutical MNCs operated in Iran were conducted. We test our hypotheses using statistical quantitative analysis of data related to 459 observations from subsidiaries of 51 pharmaceutical MNCs during years 2005-2009. We examine the quality of corrective actions taken by subsidiaries of pharmaceutical MNCs …
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name,
2019
Bentley University
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery
2019
Forbes Magazine's 2018 publication of "the World's Most Valuable Brands" illustrates a dramatic statistic: of their 100 top ranked brands, each had an estimated brand value of over $7B! In the US, however, the very legislation that protects brands from dilution also contains language on how to cancel a trademark that has become generic. This phenomenon is known as Brand Genericide. To best equip marketers with the ability to strategically influence this phenomenon, I offer an explanation as to "why" it exists, a detailed a methodology for tracing it, a series of strategic interventions for influencing it, and a …
Food Marketing Conference, 2019 - Brochure,
2019
Western Michigan University
Food Marketing Conference, 2019 - Brochure, Haworth College Of Business
Food Marketing Conference and Yearbook
54th Annual Food Marketing Conference March 26-27, 2019
Climbing The Down Escalator: When Customer-To-Customer Interaction May Not Be Helping Service Firms,
2019
Montclair State University
Climbing The Down Escalator: When Customer-To-Customer Interaction May Not Be Helping Service Firms, Devon Johnson, Yam Limbu, C Jayachandran, P. Raghunadha Reddy
Department of Marketing Faculty Scholarship and Creative Works
Purpose: This paper aims to examine the effect of customer-to-customer (C2C) interaction while using a service on the willingness of consumers to engage in altruistic customer participation (CP) or co-production efforts aimed at helping other customers. It further examines the role of consumer skepticism toward the service category in moderating the effects of C2C interaction on altruistic CP and customer satisfaction. Design/methodology/approach: A survey methodology was used to collect data from 374 consumers of health-care services in India. The data collection involved interviews of patients visiting diabetes clinics and focused primarily on the interaction between customers and their willingness to …
The Influence Of Employer Branding In Talent Management In The Hotel Industry,
2019
Cork Institute of Technology
The Influence Of Employer Branding In Talent Management In The Hotel Industry, Donagh Davern, Leo Jago, Margaret Deery
Irish Business Journal
This paper aims to explore the influence of employer branding in attracting and retaining talented employees, with a particular focus on millennial staff. The paper reviews literature in the area of talent management, employer branding and the millennial generation in the hotel industry and draws on the results of interviews with hotel General Managers. At a time when there is a shortage of talent to fill available positions in the hotel industry, this paper seeks to give hoteliers an improved understanding of the concepts of talent management and employer branding and their usage in the attraction and retention of staff, …
Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises,
2019
Cleveland State University
Building International Business Competencies, Human Capital, And Service Capabilities: A Study Of Emerging Market Professional Service Small-And-Medium-Sized Enterprises, Nicholas Mathew
ETD Archive
Prior research has shown that a firm’s intangible resources are an important source of sustainable competitive advantage. This dissertation focuses on the intangible resources of Professional Service Firms that are Small and Medium-sized Enterprises (PSF SMEs) from an emerging market (namely India). PSF SMEs from emerging markets (such as India) are expanding globally and are attempting to compete with developed country market firms. This research study examines the factors that allow these PSF SMEs to compete successfully in the global marketplace. Examining these factors will enable developed country market firms as well as other emerging market firms to better understand …
Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies,
2019
Mississippi University for Women
Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba
Merge
This research study is a detailed content analysis focused on finding a relationship between product placements found in Hollywood and Bollywood movies that share similar plotlines with one another from the year 2006 to 2015. The researcher examined twenty movies, ten movies from each movie industry. It was found that both Hollywood and Bollywood movies use a lot of brand integration as well as long durations of brand exposure. However, the detailed log produced through the coding sheet indicated that between the years of 2006 to 2015, Bollywood used a slightly higher number and duration of product placement than the …
Providing Protection For Better Outcomes: The Need For Boundary Walls At Schools In Pakistan,
2019
Institute of Business Administration, Karachi, Pakistan
Providing Protection For Better Outcomes: The Need For Boundary Walls At Schools In Pakistan, Abbas Ali Gillani
Business Review
This paper explores the importance of a boundary wall at school as a measure of protection and safety, by testing the correlation between a school having a boundary wall and its total enrolment. By using panel data estimation with year and district fixed effects we find that across all levels of schooling, having a boundary wall was correlated with higher total enrolment. Enrolment at primary, middle and high school was 4.0 per cent, 2.3 per cent and 3.0 per cent higher. Gender-wise breakup of the results shows similar correlation for both boys and girls at primary level. However, at middle …
