Marketing Commons^™

Comprehensiveness Of Product Placement Study In Hollywood And Bollywood Movies, Nikita A. Subba

Merge

This research study is a detailed content analysis focused on finding a relationship between product placements found in Hollywood and Bollywood movies that share similar plotlines with one another from the year 2006 to 2015. The researcher examined twenty movies, ten movies from each movie industry. It was found that both Hollywood and Bollywood movies use a lot of brand integration as well as long durations of brand exposure. However, the detailed log produced through the coding sheet indicated that between the years of 2006 to 2015, Bollywood used a slightly higher number and duration of product placement than the …

Providing Protection For Better Outcomes: The Need For Boundary Walls At Schools In Pakistan, Abbas Ali Gillani

Business Review

This paper explores the importance of a boundary wall at school as a measure of protection and safety, by testing the correlation between a school having a boundary wall and its total enrolment. By using panel data estimation with year and district fixed effects we find that across all levels of schooling, having a boundary wall was correlated with higher total enrolment. Enrolment at primary, middle and high school was 4.0 per cent, 2.3 per cent and 3.0 per cent higher. Gender-wise breakup of the results shows similar correlation for both boys and girls at primary level. However, at middle …

2019-Spring Dates For Shadowing Program Announced, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Considering a career in pharmacy? Experience firsthand the impact pharmacists make every single day on patients. ETSU Gatton College of Pharmacy offers college students opportunities throughout the year to shadow clinical, inpatient, and emergency medicine pharmacists at Johnson City Medical Center. The experiences are from 8:30-11:30 a.m. on the dates listed below for Spring 2019.

On Tuesday: April 2, April 16, and May 7.

On Wednesdays: April 3, April 17, and May 8.

After completing this experience, or if encountering scheduling conflicts with the JCMC program, students are able to schedule one-on-one shadowing opportunities in ambulatory care, inpatient, specialty, and …

Earnings Response Coefficient As A Determinant Of Dividend Policy: Testing Free Cash Flow Theory On Non-Financial Dividend Paying Firms In The Pakistan Stock Exchange, Hamid Ullah, Anjum Ihsan

Business Review

This study tests Jensen’s free cash flow theory which states that managers overinvest retained earnings in negative NPV projects. A data set of 238 firms listed on the Pakistan Stock Exchange for the period 1999 to 2016 is used. The results of the panel regression model show a significant positive association of the earnings response coefficient and dividend payout ratio, which supports the free cash flow theory in listed Pakistani firms. Moreover, the imposition of the capital gains tax and the financial crisis has further strengthened the positive relationship between ERC and dividend payout ratio.

Higher Education, Robert Ping

Marketing Faculty Publications

Research on Higher Education, including promotion and tenure, and the possibility of reusing one's data for a second paper to help reduce the "time between papers." (Perhaps surprisingly, some editors do not object to reusing data, as long as new theory is being tested.) This Higher Education web page has been substantially revised and updated in its "The Jr. Faculty Corner" section. For example, the suggestions there for Revising and Resubmitting a paper and sample "Responses to the Reviewers" have been heavily edited for clarity and, utility.

(Buyer-Seller) Relationship Termination, Robert Ping

Marketing Faculty Publications

Research on responses to (business, e.g., buyer-seller) relationship problems: Relationship Exiting, Voice, Loyalty, Relationship Neglect, Opportunism, and their antecedents.

Latent Variable Interactions And Quadratics, Robert Ping

Marketing Faculty Publications

Research on interactions (XZ) and quadratics (XX) in theoretical model (hypothesis) tests using structural equation analysis (LISREL, EQS, AMOS, SIMPLIS, etc.) and real-world data. Topics include XZ and XX reliability and validity. In theory tests these are important because low reliability/validity in XZ or XX may mean that a significant interaction or quadratic will be NS or of opposite sign in its next model test. Other topics include estimating categorical (nominal) variables, and improving measures that are in serious trouble--ones with low Average Variance Extracted (AVE), or unacceptable model-to-data fit (i.e., only a 3-indicator specification fits the data, etc.)

2019-Etsu Welcomes New Pharmacy Residents, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY— East Tennessee State University Bill Gatton College of Pharmacy welcomes several new residents who will be furthering their postgraduate pharmacy training in various practice settings over the next year.

Gatton alum Dr. Tucker Ensley (’19), of Asheville, North Carolina, was matched with the Postgraduate Year 1 (PGY1) Community-Based Pharmacy Residency, a program created in partnership with Boone Drug and Healthcare in Boone, North Carolina. The program is designed to prepare community-based pharmacists as leaders and innovators through unique practice experiences, with the goal of elevating pharmacy practice and overall healthcare both in the region and nationally.   

“I …

2019-Continuing Education Opportunities 2019-2020, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Save the date for our upcoming slate of 2019-20 continuing education opportunities offered at ETSU Bill Gatton College of Pharmacy, available live in person and remote. Learn more.

2019-Student Research Awards, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two students at East Tennessee State University Bill Gatton College of Pharmacy recently earned national research awards.

Yaa Anane (’20), from Arlington, Texas, was one of eight students across the nation who were selected as Student and Trainee Abstract Award winners by the 2019 Annual Meeting of the American College of Clinical Pharmacology (ACCP). As a Student Award Winner, she will be presented with a $1,000 honorarium and a complimentary registration to attend the ACCP Annual Meeting. Also, she will be provided with up to $500 in travel reimbursement. 

Her faculty research advisor is Dr. Sam …

2019-January-Uh Alumni Rosie Mcveigh Featured On Etsu Webpage Spotlight, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

UH Alumni Rosie McVeigh, Class of 2014, is currently featured on the ETSU Webpage, Spotlight Section. View complete article on ETSU Website

Meet Rosie McVeigh

Rosie McVeigh, a native of Tennessee’s oldest town, Jonesborough, took a year and a half off between graduating from University School, located on the ETSU campus, and beginning her studies at ETSU.  During that time, she traveled to Nicaragua, lived in Miami and worked as a model.  Now a senior anthropology major with minors in both culture and health, and Spanish, McVeigh puts her academic interests to work in her hometown at the Ardinna Woods …

2019-Faculty Member Andrew Scott Ross To Exhibit Work In Asheville.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Andrew Scott Ross, Assistant Professor of Drawing and Foundations Coordinator has been chosen to be part of the "Appalachia Now!" exhibition in Asheville, North Carolina. The exhibit situates artists within a regional and national dialogue that spans time and socio-economic status. Whether works are bio-bibliographical, or address larger, universal themes, this cross-disciplinary exhibition invites visitors to participate in the individual experiences that make this part of the world so unique.The work explores the amalgamation of tradition and present-day perspectives extant in contemporary artistic representations of life in this region.

The exhibit will take place Summer 2019. For more information …

2019-January-Bfa Alum Jonathan Adams Presenter At Conference In Memphis Tennessee.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BFA alum Jonathan Adams has been chosen as one of the Young Arts Patrons for the 2019 Young Collectors Contemporary Talks, Masterclasses, and Forums. The group consists of some of the top up and coming changemakers in the arts community. Presenters include artists, curators, community activists, entrepreneurs, and arts writers that are leading the way in how we conceptualize, and interact with the arts around us.

Adams graduated with his BFA in studio art in 2016. He is currently attending Rutgers University pursuing his MFA degree.  

For mor einformation on the Young Arts Patrons for this year, please follow this …

2019-2019 Appalachian Student Research Forum, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Call for abstracts - The Appalachian Student Research Forum is a regional competition in which participants from universities and colleges across the Appalachian region present their research in a formal, juried setting. Oral and poster presentations of original research from all disciplines are accepted. Deadline: March 12, 2019
For registration details and to submit your abstract, visit: 

The Augmenting Effects Of Artificial Intelligence On Marketing Performance, Jing Chen

Open Access Theses & Dissertations

This study explores the antecedents and consequences of firm's artificial intelligence (AI) adoption. Based on technology-organization-environment (TOE) framework and institutional theory, I propose that technological opportunism, top management support, customer orientation, and normative pressure are the main antecedents lead to firm's AI adoption. According to firm's different strategic types, this study added that prospectors are most likely to adopt AI, followed that analyzers, defenders, and reactors. In addition, enlightened by dynamic capability theory, I further propose that the intensity of AI adoption will enhance firm's marketing performance through improved dynamic selling capability, dynamic pricing capability, dynamic new product development capability, …

Measuring Fiscal And Monetary Policies Spillovers In Asean, Thi Mai Lien Dau, Yuthana Sethapramote

DLSU Business & Economics Review

This paper aims to comprehensively examine fiscal and monetary policies spillovers to real GDP and inflation in ASEAN-5 countries. We examine the effects of shocks from each of the ASEAN members and advanced economies by employing the global vector autoregression (GVAR) model because it allows us to investigate this issue in a multinational system. The empirical results show several important findings. Generally, both internal and external fiscal and monetary spillovers have a significant effect on all ASEAN-5 countries, although internal monetary spillover seems to be stronger than internal fiscal spillovers. At country level, out of the five ASEAN countries, Indonesia’s …

On Implementation Delays, Marginal Costs And Price Dynamics: A Theoretical Note With Implications For The Philippines, Lawrence B. Dacuycuy, Mariel Monica Sauler, Dickson Lim

DLSU Business & Economics Review

It has been known that longer implementation delays in public investments result in sluggish accumulation of public capital. In models in which public capital determines firm productivity, the longer the duration of implementation delays, the

higher the marginal costs which, in a New Keynesian economy means higher price markups. Consequently, higher mark- ups may increase the inflation rate, leading to an appropriate monetary policy response. Using a dynamic stochastic general

equilibrium (DSGE) model, this theoretical note focuses on the relationships among government investments, firm pricing policy, and monetary policy. It addresses some aspects of public investment, and through simulations, characterizes …

An Investigation Into The Management Of Branding In Irish Artisan Food Businesses, Daniel David Hickey

Theses

A consumer’s lifestyle is busier now then in the past and is moving towards products that reduce preparation and cooking times (Bia, 2015). The demand for value added convenience products has created opportunity for the Artisan food sector. This has lead to the expansion of food Small Medium Enterprises (SME’s) in Ireland. There were 235 specialty food producers in Ireland in 2018, a 2.7% increase on the previous year. SME’s are growing in popularity among consumers but there is very little research been completed into Irish SME’s. A 2016 study by Kennedy and Wright identified that the area is scant …

Innovation Vs Privacy, Jessica Gallucci

Honors College Theses

No abstract provided.

Ua1c8/1 Athletics Logos/Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of WKU athletics, all sports as well as Ogden College.