Marketing Commons^™

Branding Services In Mature Markets: Evidence From Egypt, Noha Bendary, Rasha Naggar

Business Administration

Branding of services is a challange due to services characteristics. It is even more challanging in mature markets. In mature markets, customers show low levels of brand loyalty, with minimum perceived differences among competing offers. All of these factors raise the complexity of branding services in mature highly competitive markets. This research provides guidance for branding services in such markets. To fulfill the research main aim, Aaker’s (1991) model of branding is extended to include variables of importance, as detected from literature, and confirmed by practitioners. Direct and indirect relationships are tested in the extended model to provide detailed guide …

Managing The Next Generation Of Sales, Gen Z/Millennial Cusp: An Exploration Of Grit, Entrepreneurship, And Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, Scott Cohen

Marketing Department Faculty Journal Articles

Purpose: The current study explores the latest generation of the workforce, Generation Z/Millennial cusp, and the loyalty concerns hiring managers’ experience. The authors explore how the characteristics of entrepreneurship and grit can potentially impact employee loyalty to an organization.

Methodology/approach: A content analysis using responses from 51 hiring managers and their views of the advantages and challenges of hiring from the millennial generation yielded patterns focused on grit, loyalty, and entrepreneurship.

Findings: Based on the feedback from hiring managers using a grounded theory approach, we propose a conceptual model that includes three constructs that emerged from the analysis: individual entrepreneurship …

2019-January-07-Gatton Welcomes Gannaway To Serve As Assistant Dean Of Finance, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (January 7, 2019) – East Tennessee State University Bill Gatton College of Pharmacy has named Bruce Gannaway to serve as assistant dean of finance.    

In this new position, Gannaway serves as the college’s chief financial officer and is responsible to the dean for all activities related to budget, personnel, finance and administration, and participates as a member of the college’s leadership team.

Gannaway holds a bachelor’s in business administration from the University of North Georgia and commissioned through the Army ROTC program as an infantry officer, where he served in the U.S. Army for nearly 21 years  and …

Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations, Sarah Lefebvre, Zachary Johnson, Huifang Mao, Jaishankar Ganesh

Faculty & Staff Research and Creative Activity

This research investigates how consumer evaluations of brand extensions are affected by two distinct types of brand reputation: a reputation for social responsibility built through commitments to societal obligations, versus a reputation for ability developed by delivering quality offerings. Through six studies, we establish that while the two reputation types equivalently influence high fit brand extensions, a reputation for social responsibility (vs. ability) leads to more favorable responses toward low fit brand extensions by inducing a desire to support and help the company that has acted to benefit consumers. Furthermore, the facilitative effect of social responsibility on low fit brand …

History And Political Studies Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's History and Political Science 2019 information brochure.

Freshman Campus Visit Information Booklet, Southern Adventist University

Booklets

No abstract provided.

Transfer Student Guide, Southern Adventist University

Booklets

No abstract provided.

2019-2020 Financial Aid Information, Southern Adventist University

Booklets

No abstract provided.

2019-2020 Transfer Student Financial Aid Information, Southern Adventist University

Booklets

No abstract provided.

Junior Viewbook Ebook, Southern Adventist University

Booklets

No abstract provided.

Campus Life Ebook, Southern Adventist University

Booklets

No abstract provided.

Your Passion God's Purpose Viewbook, Southern Adventist University

Booklets

No abstract provided.

Luxury Branding For Asia, Singapore Management University

Perspectives@SMU

Asian brands must aim to be aspirational; having employees who really understand the brand is crucial

“Woke” Advertising And The Best Men Can Be, Singapore Management University

Perspectives@SMU

Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?

Leadership In Informal Stormwater Governance Networks, Brian C. Chaffin, Theresa M. Floyd, Sandra L. Albro

Management and Marketing Faculty Publications

Recent transitions in the governance of urban stormwater, specifically developments that leverage the environmental and social benefits of green infrastructure (GI) including infiltration and neighborhood stabilization, often require capacities beyond those of any single municipal- or regional-scale organization. In many cities, transitions toward green stormwater infrastructure have been shepherded by networks of individuals spanning a diversity of organizations from governments to NGOs. These networks are often informal, that is, not established by legal mandate, governing authority, or formal agreement, and are often striking for their lack of formal hierarchy or formal leadership. Previous scholarship has revealed the importance of leadership …

Vegetarian Culinary Arts Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Vegetarian Culinary Arts 2019 information brochure.

Mathematics Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Mathematics 2019 information brochure.

Allied Health Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Allied Health 2019 information brochure.

Biology Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Biology 2019 information brochure.

Education Information Card, Southern Adventist University

Academic Information Cards

Southern Adventist University's Education 2019 information brochure.