Lean Principles And Optimizing Flow: Case Studies,
2019
Robert Morris University
Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Rfid Technologies And Warehouse Applications: Case Studies,
2019
Robert Morris University
Rfid Technologies And Warehouse Applications: Case Studies, Alan D. Smith, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Case Studies Of Green Supply Chains And Enabling Rfid Technology,
2019
Austin Peay State University
Case Studies Of Green Supply Chains And Enabling Rfid Technology, Alan D. Smith, Willian R. Rupp, Dean R. Manna
Atlantic Marketing Association Proceedings
No abstract provided.
Personal Internet Shopping Agent (Pisa): A Framework,
2019
New Mexico State University
Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman
Atlantic Marketing Association Proceedings
No abstract provided.
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising,
2019
Miami University - Oxford
Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni
Atlantic Marketing Association Proceedings
No abstract provided.
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis,
2019
Kennesaw State University
Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres
Atlantic Marketing Association Proceedings
No abstract provided.
An Emotional Perspective On Political Attack Advertising,
2019
The Citadel
An Emotional Perspective On Political Attack Advertising, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Standard Oil Company Of Kentucky (Sc 3331),
2019
Western Kentucky University
Standard Oil Company Of Kentucky (Sc 3331), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscripts Small Collection 3331. Receipts, promotional material, and a photograph of a sign documenting the operation of the Standard Oil Company service station at the corner of College and Seventh streets in Bowling Green, Kentucky. Also includes a paper by Michael Mathews for a museum internship in which he examined the items in the collection. Because of the deteriorated condition of many of the originals, they could not be kept without causing damage to other material. A month of inventory sheets were kept from December 1922 to show a typical month’s operation for the station.
Southard Collection, 1924-1994 (Mss 650),
2019
Western Kentucky University
Southard Collection, 1924-1994 (Mss 650), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scans (Click on "additional files" below) for Manuscripts Collection 650. Financial records and some personal correspondence of Robert “Bob” Southard who ran an itinerant movie theater in a tent, 1931-1959, in south central Kentucky. Also includes research and promotional material for an exhibit titled “Breathless Moments: Green River Valley Picture Shows,” which showed at several public libraries in south central Kentucky.
What Utah Mothers Can Do To Strengthen
The Impact Of Their Daughters,
2019
Utah State University
What Utah Mothers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2018 gathering of 25 mothers who are raising school-aged daughters in Utah. With the knowledge that mothers are one of the most powerful influences in a girl’s life, this discussion focused on various topics, including culture, confidence and self-discovery, education, personal and social development, and resilience.
How Some New Products Succeed While Others Flop,
2019
Singapore Management University
How Some New Products Succeed While Others Flop, Singapore Management University
Perspectives@SMU
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
The Role Of Normative Marketing Ethics,
2019
Marquette University
The Role Of Normative Marketing Ethics, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications
This essay highlights the importance of normative thinking in marketing ethics and proposes avenues for future research. It begins with contrasting positive and normative ethics. Then, a brief discussion of the literature in the field is included. Arguments offered by those who tend to avoid normative analysis are examined. Four types of normative ethical theories are presented: consequentialism, duty-based ethics, contract-based morality, and virtue ethics. The essay concludes with seven future research directions for normative marketing ethics and customer-brand relationships.
2019 February,
2019
Morehead State University
2019 February, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2019.
A Product Affinity Segmentation Framework,
2019
Kennesaw State University
A Product Affinity Segmentation Framework, Lili Zhang, Jennifer Priestley, Joseph Demaio, Sherry Ni
Published and Grey Literature from PhD Candidates
Product affinity segmentation discovers the linking between customers and products for cross-selling and promotion opportunities to increase sales and profits. However, there are some challenges with conventional approaches. The most straightforward approach is to use the product-level data for customer segmentation, but it results in less meaningful solutions. Moreover, customer segmentation becomes challenging on massive datasets due to computational complexity of traditional clustering methods. As an alternative, market basket analysis may suffer from association rules too general to be relevant for important segments. In this paper, we propose to partition customers and discover associated products simultaneously by detecting communities in …
Support For Resettling Refugees: The Role Of Fixed Versus Growth Mind-Sets,
2019
Singapore Management University
Support For Resettling Refugees: The Role Of Fixed Versus Growth Mind-Sets, Shilpa Madan, Shankha Basu, Aneeta Rattan, Krishna Savani
Research Collection Lee Kong Chian School Of Business
In six studies (N = 2,340), we identified one source of people’s differential support for resettling refugees in their country—their beliefs about whether the kind of person someone is can be changed (i.e., a growth mind-set) or is fixed (i.e., a fixed mind-set). U.S. and UK citizens who believed that the kind of person someone is can be changed were more likely to support resettling refugees in their country (Studies 1 and 2). Study 3 identified a causal relationship between the type of mind-set people hold and their support for resettling refugees. Importantly, people with a growth mind-set were more …
Labeling And Customer Loyalty,
2019
Asia Marketing Journal (AMJ)
Labeling And Customer Loyalty, Zheltauova Gulzira, Sang-Lin Han
Asia Marketing Journal
The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer’s behavior and their decision.
This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms.
Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory …
Asia Marketing Journal Vol.20 No.4 목차,
2019
Asia Marketing Journal (AMJ)
Pioneering New Markets,
2019
Asia Marketing Journal (AMJ)
Pioneering New Markets, Shijin Yoo, Myung Soo Kang, Minjeong Kim
Asia Marketing Journal
This paper reports a case study of SevenBräu, the first company to acquire a license for small and medium scale beer manufacturing in Korea. This study explores how SevenBräu analyzed its consumers, competition, and environment to set its target market and successfully positioned itself to explore new markets in Korea. The company accomplished this through a mixture of marketing strategies with differentiated products and consumer benefits.
SevenBräu has been growing fast and establishing its image as a “high-quality craft beer locally produced in a traditional way” and a “beer with regional characteristics,” with young consumers (aged 20 to 35) as …
The Synergy Effect Of A Corporate-Level Loyalty Program Integration On Customer Equity,
2019
Asia Marketing Journal (AMJ)
The Synergy Effect Of A Corporate-Level Loyalty Program Integration On Customer Equity, Dae-Yun Park, Shijin Yoo
Asia Marketing Journal
This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009). A corporate-level loyalty program refers to a company-wide integration loyalty program at the corporate-level in which subsidiaries (multi-divisions) participate as program members. It does not merely examine whether there is an integration effect of a corporate-level loyalty program from the CE perspective, but it provides practical implications for a firm’s strategic focus by identifying which value creation channels (i.e., acquisition, retention, and cross-selling), brand characteristics (i.e., size of the customer …
You Want More When You Have Something In Your Hand,
2019
Asia Marketing Journal (AMJ)
You Want More When You Have Something In Your Hand, Hakkyun Kim, Youngjee Han, Eunmi Jeon
Asia Marketing Journal
In this research, two studies show that the bodily experience of holding objects in the hand is tied to the mental concept of acquiring material wealth. Holding objects in the hand (a) increased people’s desires for possessing fairly luxurious goods (Study 1) and (b) made people judge a controversial issue (e.g., “sweatshops” run by global companies) more favorably based on wanting to generate more wealth for individuals and society rather than on humanitarian concerns (Study 2). These results provide evidence that the bodily experience not only helps to represent an abstract concept but also can shape attitude and judgment congruent …
