2019-May-17-Pack Appointed To New Substance Abuse Advisory Council,
2019
East Tennessee State University
2019-May-17-Pack Appointed To New Substance Abuse Advisory Council, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Moosejaw Market Expansion Into France,
2019
Bowling Green State University
Moosejaw Market Expansion Into France, Rachel Renou
Honors Projects
This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …
Multiformat Communication Strategies: A Conceptual Framework And Empirical Investigation Of Video Formats,
2019
Louisiana State University and Agricultural and Mechanical College
Multiformat Communication Strategies: A Conceptual Framework And Empirical Investigation Of Video Formats, Jordan Worth Moffett
LSU Doctoral Dissertations
Essay One was conducted to build a more complete view of bilateral, multiformat customer–firm communication. A review of communication theory builds a foundation for effective multiformat strategies across different exchange contexts (e.g., message complexity) and timing factors (e.g., relationship duration), while accounting for both positive and negative aspects of communication richness. Four perspectives on multiformat communication during exchange events suggest pertinent propositions and produce three parsimonious tenets. First, the authors propose a communication theory foundation for relationship marketing; second, they compile and synthesize extant research. Third, they identify six fundamental communication characteristics associated with different formats. Finally, they integrate insights …
Tony Yang,
2019
Andrews University
Tony Yang, Tony Yang
Summer 2019
A recent Stories of Andrews piece featured Tony Yang, our associate vice president for Marketing & Enrollment Management and chief marketing officer. See the ways God has moved in Tony’s life at andrews.edu/stories
Andrea Luxton
2019-May-15-Etsu Pharmacy School Receives Grant To Support First-Generation College Student Outreach,
2019
East Tennessee State University
2019-May-15-Etsu Pharmacy School Receives Grant To Support First-Generation College Student Outreach, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-15-Twenty Under 20 Award Recipients,
2019
East Tennessee State University
2019-May-15-Twenty Under 20 Award Recipients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Power Of Promotional Marketing To Millennials,
2019
Bridgewater State University
The Power Of Promotional Marketing To Millennials, Colleen Longley
Honors Program Theses and Projects
As Millennials are currently at the forefront of the consumer population, their business is an essential partnership. When targeting the Millennial Generation; the most effective component of the Marketing Mix is Promotion. The main purpose of this thesis is to highlight the importance of adaptability and increased targeting toward the Millennial Generation. The methodology will include: a combination of data from primary and secondary research on the Millennial’s Promotional Marketing experience, and an analysis of successful promotional strategies from the corporate and industry level. The research will clearly identify the overall importance and benefit of the Promotional Marketing Strategy of …
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018,
2019
East Tennessee State University
2019-May 14-College Of Nursing Reports 100% Dnp Pass Rate For 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-14-University School Is Ranked Ninth,
2019
East Tennessee State University
2019-May-14-University School Is Ranked Ninth, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality,
2019
Bowling Green State University
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies,
2019
East Tennessee State University
2019-May-13-Free Talks To Address Recovery-Related Options For Opioid Users, Babies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Investing In Faculty To Improve Attendance At Collegiate Athletic Events,
2019
Bowling Green State University
Investing In Faculty To Improve Attendance At Collegiate Athletic Events, Nicholas Ocampo
Honors Projects
NCAA Division I institutions across the nation have consistently experienced declining attendance numbers at home athletic events over the past few years. Acknowledging this downward trend, this study explores how making an investment in faculty can positively influence attendance numbers and faculty involvement in athletics. In addition, studies have supported the notion that a high level of fan support and attendance at athletic events can be correlated to team success. Accordingly, Bowling Green State University (BGSU), a mid-major school that sponsors 18 NCAA Division I varsity athletic programs, has implemented a faculty, staff and retiree ticketing program in order to …
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations,
2019
University of San Diego
The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic
M.A. in Leadership Studies: Capstone Project Papers
Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …
Brand Expansion Vs. Strong Consumer Relationships,
2019
Loyola Marymount University
Brand Expansion Vs. Strong Consumer Relationships, Julia Da Motta, Mitchell Hamilton
Honors Thesis
Brand transgressions are defined as violations of the norms defined by the relationship between the brand and its consumers. In other words, it is when a brand takes an action that goes against what they promised their consumers, or what the consumers expected, based on the repeated interactions between the brand and the consumers. When brands are highly adopted by a very specific group of consumers, these controversial actions might give these consumers the idea that the brand is “cheating” on them, moving away from them and going against the image and personality that the brand has worked so hard …
2019-May-10-Grant Writing Workshop,
2019
East Tennessee State University
2019-May-10-Grant Writing Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-Shuaib Siddiqui,
2019
East Tennessee State University
2019-May-10-Shuaib Siddiqui, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-A New Species Of Rhino,
2019
East Tennessee State University
2019-May-10-A New Species Of Rhino, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-May-10-2019 Distinguished Staff Awards,
2019
East Tennessee State University
2019-May-10-2019 Distinguished Staff Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Creating The Level Up Festival: Marketing & Production Plan,
2019
University of Mississippi
Creating The Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham
Honors Theses
The following document is a case study which began on May 20th of 2018 and was researched for the next couple of months over the course of several different internships in the entertainment industry. The purpose of the study was to compare several companies within different arenas of the entertainment industry, along with current market research in order to develop an event marketing plan for the newest live entertainment trend, esports. There were many different methods of research conducted in order to reach the final conclusion. The first method of research was done during several internships over the course of …
Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit,
2019
Pace University
Political Consumerism And Branding: An Analysis Of The Exploitation Of Political Movements For Brand Equity And Profit, Ashley Simkovitch
Honors College Theses
This article discusses the ways in which companies and brands project certain political affiliations to consumers. The exploitation or co-option of political or social movements in branding and advertising has been seen for decades, and it is now particularly prevalent since the election of President Trump. In order to be competitive in an era of political consumerism and an age when brands are expected to make a statement or take action regarding political movements, they are facing an increased pressure to integrate values into their brand identities in order to connect to consumers. In this essay, I ask how the …
