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2019-August-07-Baker To Be Sociology Of Religion Editor, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-August-07-Baker To Be Sociology Of Religion Editor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-August-06-New Chief Of Staff, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-August-06-New Chief Of Staff, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-August-06-Researchers Secure Nih Grant To Study Childhood Obesity Risk Factors, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-August-06-Researchers Secure Nih Grant To Study Childhood Obesity Risk Factors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-August-06-New Chief Of Staff, University Marketing and Communication, East Tennessee State University 2019 East Tennessee State University

2019-August-06-New Chief Of Staff, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2019-August-06-Nphc Plaza Construction, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-August-06-Nphc Plaza Construction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-08-05-Sane Certification, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Sane Certification, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-August-05-College Of Nursing’S Online Rn To Bsn Earns #1 Ranking In Tennessee, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-August-05-College Of Nursing’S Online Rn To Bsn Earns #1 Ranking In Tennessee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-08-05-Baker Editor Of Sociology Of Religion, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Baker Editor Of Sociology Of Religion, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Doug Thewke, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Doug Thewke, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Echoes Of 1869, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Echoes Of 1869, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Evanshen Naecte President-Elect, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Evanshen Naecte President-Elect, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Faculty Convocation, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Faculty Convocation, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Meet Adrianna Guram, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Meet Adrianna Guram, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Retirement, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Retirement, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Weyant Wallace, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Weyant Wallace, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-Studying The Habitat Of Salamanders, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-Studying The Habitat Of Salamanders, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2019-08-05-New Employees, University Marketing and Communications, East Tennessee State University 2019 East Tennessee State University

2019-08-05-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen 2019 Utah Valley University

Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen

Marketing and Strategy Faculty Publications

According to a recent article in Utah Business Magazine, Utah had the strongest job growth in the nation in 2018, with no signs of slowing down. Forbes ranked Utah second in their 2018 Best States for Business scorecard, moving it up from third the previous year. Given the increase in the number of high-tech firms in Utah, it should come as no surprise that many jobs are based in the STEM (science, technology, engineering and mathematics) fields. In fact, Utah contains three of the top 100 best cities for STEM jobs in the United States, including Salt Lake City (#8), …


Reppert, Charles Kramer, 1842-1921 (Sc 3456), Manuscripts & Folklife Archives 2019 Western Kentucky University

Reppert, Charles Kramer, 1842-1921 (Sc 3456), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 3456. Letter, 24 July 1864, of Charles K. Reppert, Louisville, Kentucky, to his brother William E. Reppert, then serving with a Pennsylvania cavalry company at Nashville, Tennessee. He reports on the progress of their business making and marketing “Silver Pearl Soap,” the difficulty of trade in Kentucky without proof of loyalty to the Union, and his hopes to eventually sell the business. He also remarks on an upcoming military draft and that “the Negro Enlistments have cleared Kentucky.”


Color Lightness And Inter-Item Hierarchy: When People Associate Darker Colors With Higher Hierarchical Items, Myungjin Chung 2019 University of Texas at Arlington

Color Lightness And Inter-Item Hierarchy: When People Associate Darker Colors With Higher Hierarchical Items, Myungjin Chung

Marketing Dissertations - Archive

While a rich collection of literature demonstrates the influence of packaging color on consumer decision making, little is known about how packaging color affects consumer behavior for bundled products. Bundled products are defined as two or more items in a single package for a special price. Often bundles consist of items with varying hierarchy: a higher-hierarchical product paired with a lower-hierarchical product (e.g., a fabric detergent and a fabric softener). I argue and show that there is a universal association between color lightness of the products’ packages and the perceived inter-item hierarchy, with darker packaging signifying a higher hierarchical product …


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