Nonprofit Reputation And Bitcoin Use,
2019
Assistant Professor, Anderson College of Business, Regis University
Nonprofit Reputation And Bitcoin Use, Crystal A. Evans, Abigail B. Schneider
Journal of Ideology
In recent years, cryptocurrencies, digital assets used as mediums of exchange that use cryptography to secure the creation and exchange of the currency, have gained in popularity. One cryptocurrency in particular, Bitcoin, has received a considerable amount of attention in the media. As the general public’s awareness of Bitcoin increases, one must consider the impact that aligning a nonprofit with such a currency could have. The present research uses three studies to examine the impact that advertising the nonprofits’ alignment with Bitcoin has on perceived effectiveness as well as potential donors’ attitudes toward investing nonprofits’ assets in the currency. Results …
2019-September-03-Quillen College Of Medicine’S Department Of Pediatrics Honors Alumni,
2019
East Tennessee State University
2019-September-03-Quillen College Of Medicine’S Department Of Pediatrics Honors Alumni, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing: It’S All About The Experience,
2019
Singapore Management University
Marketing: It’S All About The Experience, Singapore Management University
Perspectives@SMU
Experiential marketing delivers high recall. You can now even do it with blockchain
2019 September,
2019
Morehead State University
2019 September, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2019.
When Individual Goal Pursuit Turns Competitive: How We Sabotage And Coast,
2019
Singapore Management University
When Individual Goal Pursuit Turns Competitive: How We Sabotage And Coast, Szu-Chi Huang, Stephanie C. Lin, Ying Zhang
Research Collection Lee Kong Chian School Of Business
People working toward individual goals often find themselves surrounded by others who are pursuing similar goals, such as at school, in fitness classes, and through goal-oriented network devices like Fitbit. This research explores when these individual goal pursuits can turn into competitions, why it happens, and the downstream consequences of this pseudo-competition on goal pursuers. We found that people were more likely to treat their goal pursuit as a competition when they were near the end (vs. at the beginning) of their individual goal and thus prioritized relative positional gain (i.e., performing better than others sharing similar pursuits) over making …
2019-September-01-Meg Roussos M.F.A. Exhibit,
2019
East Tennessee State University
2019-September-01-Meg Roussos M.F.A. Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Youtube Advertising Value And Its Effects On Purchase Intention,
2019
Kocaeli University
Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat
Journal of Global Business Insights
This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, …
2019-August-30-Songs In The Wind,
2019
East Tennessee State University
2019-August-30-Songs In The Wind, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-29-Etsu, Northeast State Sign Rehabilitative Health Sciences Articulation Agreement,
2019
East Tennessee State University
2019-August-29-Etsu, Northeast State Sign Rehabilitative Health Sciences Articulation Agreement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-29-Newly Renovated Dining Hall Opens,
2019
East Tennessee State University
2019-August-29-Newly Renovated Dining Hall Opens, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit,
2019
Kennesaw State University
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story
The Kennesaw Journal of Undergraduate Research
With increased online connectivity in the current generation, more non-for-profit organizations are focusing their efforts on producing online marketing appeals. It has, therefore, become necessary to identify the effect some appeals have on different people. The present study seeks to determine whether an organization offering increased recognition will result in a greater willingness to give by people with narcissistic personalities. Additionally, it will determine if “willingness” to give or “amount” given are different between genders or employment status, as prior research suggests. Results indicated that whether the organization offered increased recognition or not, narcissism did not affect willingness to give …
2019-August-28-Archaeology Day,
2019
East Tennessee State University
2019-August-28-Archaeology Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Women On Wednesdays,
2019
East Tennessee State University
2019-August-27-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Tri-Cities College Fair,
2019
East Tennessee State University
2019-August-27-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Mbmsota Fall 2019 Season,
2019
East Tennessee State University
2019-August-27-Mbmsota Fall 2019 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs,
2019
Michigan Technical University
Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong
Markets, Globalization & Development Review
No abstract provided.
Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan,
2019
Meiji University
Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura
Markets, Globalization & Development Review
This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …
Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment,
2019
Meiji University
Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi
Markets, Globalization & Development Review
Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.
A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi,
2019
Saitama Gakuen University
A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui
Markets, Globalization & Development Review
This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.
Critical Thinking From Japan: Additional Perspectives,
2019
Meiji University
Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
