2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors,
2019
East Tennessee State University
2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-Etsu To Host Gray Ram Clinic Information Session,
2019
East Tennessee State University
2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun,
2019
East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-07-'Underwater World',
2019
East Tennessee State University
2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions,
2019
Seattle Pacific University
The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz
Honors Projects
The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …
2019-June-07-Small Business Seminar,
2019
East Tennessee State University
2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions,
2019
East Tennessee State University
2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community,
2019
Seattle Pacific University
Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown
Honors Projects
Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.
2019-June-05-Honors College Dean,
2019
East Tennessee State University
2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-05-Renaissance Child Camps,
2019
East Tennessee State University
2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Was Television Responsible For A New Generation Of Smokers?,
2019
Santa Clara University
Was Television Responsible For A New Generation Of Smokers?, Michael Thomas
Marketing
Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …
What Athletic Coaches Can Do To Strengthen
The Impact Of Utah Girls And Young Women,
2019
Utah State University
What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.
2019-June-04-Meditations For Chaos,
2019
East Tennessee State University
2019-June-04-Meditations For Chaos, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-04-Tennessee Small Business Development Center Workshop,
2019
East Tennessee State University
2019-June-04-Tennessee Small Business Development Center Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-04-Wyatt Powell,
2019
East Tennessee State University
2019-June-04-Wyatt Powell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-04-College Of Clinical And Rehabilitative Health Sciences Adding Programs, Students,
2019
East Tennessee State University
2019-June-04-College Of Clinical And Rehabilitative Health Sciences Adding Programs, Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-03-Cybersecurity And Modern Networks,
2019
East Tennessee State University
2019-June-03-Cybersecurity And Modern Networks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-03-Zahner And Lu Funded To Study Obesity Hormones,
2019
East Tennessee State University
2019-June-03-Zahner And Lu Funded To Study Obesity Hormones, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo,
2019
California Polytechnic State University, San Luis Obispo
Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed
Agricultural Education and Communication
In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or who …
Graduate Internship Report - Cactus Ropes,
2019
Cal Poly
Graduate Internship Report - Cactus Ropes, Chelsey K. Bushnell
Agricultural Education: Graduate Internship Reports
This internship was a partnership between the Cal Poly Rodeo program and Cactus Ropes. I interned with marketing and promotion for Cactus Ropes. My main responsibility was managing and creating promotional jackpot ropings, creating promotional highlight videos for social media, promotional marketing ideas for the Poly Royal Rodeo, promotional highlight shots of the night at the rodeo, and involving Cactus Ropes with with Cal Poly Rodeo. I also participated in other aspects of promotions and events, including taking promotional photographs of rodeo athletes using Cactus Ropes, assisting in event planning, and promoting ropes and products. Besides organizing the awards given …
