Marketing Commons^™

2020-April-09-Etsu Paleontologists Hosting Virtual Paleo Talks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2020) – East Tennessee State University paleontologists Dr. Blaine Schubert and David Moscato will host a new weekly virtual series, “Paleo Talks,” to engage students and the community during the COVID-19 quarantine.

A new topic will be presented via Zoom each Friday at noon, beginning April 10 with “Early Mastodons of North America” presented by ETSU paleontologist Dr. Chris Widga. Each “Paleo Talk” will be broadcast via Zoom and is open to the public. To join the April 10 presentation, visit https://etsu.zoom.us/j/869754347. 

Details on upcoming “Paleo Talks” topics will be available on the Gray Fossil …

2020-April-09-Bucs Help Bucs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2020) – In times of challenge and adversity, the East Tennessee State University family unites to serve the region and support one another.

In other words, “Bucs Help Bucs.”

ETSU launched this new initiative to assist students facing extraordinary circumstances caused by the COVID-19 pandemic. Following spring break, all courses went completely online and most students moved out of campus housing. With safer at home orders in place, many students are confronting job loss, family financial hardships all while continuing to progress in their courses.

“The need for mental health support is great. When we left …

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Distribution Channel Choice And Divisional Conflict In Remanufacturing Operations, Tianqin Shi, Dilip Chhajed, Zhixi Wan, Yunchuan Liu

Faculty Publications

We consider a firm consisting of two divisions, one responsible for designing and manufacturing new products and the other responsible for remanufacturing operations. The firm will sell these new and remanufactured products either directly to the consumer (direct selling) or through an independent retailer (indirect selling). Our study demonstrates that a firm’s organizational structure can affect its marketing decisions. Specifically, a decentralized firm with separate manufacturing and remanufacturing divisions can benefit from indirect selling with higher firm profit, supply chain profit, and total consumer demand than direct selling. Moreover, this structure also induces a remanufacturable product design. In contrast, a …

2020-April-08-Pharmacy School Produces Hand Sanitizer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 8, 2020) – East Tennessee State University Bill Gatton College of Pharmacy is producing hand sanitizer to help ETSU Health clinics and first responders curb shortages and prevent the spread of COVID-19.

With the local need identified, Dr. Charles Collins, professor of Pharmaceutical Sciences, immediately went to work in the pharmacy school’s compounding lab producing the hand sanitizer.

“During this stressful time, there are numerous instances in providing quality health care when soap and water are not readily or conveniently available,” said Collins. “This hand sanitizer will allow our health care providers and first responders to quickly …

The Expanded View Of Individualism And Collectivism: One, Two, Or Four Dimensions?, Jennifer L. Priestley, Kamal Fatehi, Gita Taasoobshirazi

Faculty Articles

Recent research to analyze and discuss cultural differences has employed a combination of five major dimensions of individualism–collectivism, power distance, uncertainty avoidance, femininity– masculinity (gender role differentiation), and long-term orientation. Among these dimensions, individualism–collectivism has received the most attention. Chronologically, this cultural attribute has been regarded as one, then two, and more recently, four dimensions of horizontal and vertical individualism and collectivism. However, research on this issue has not been conclusive and some have argued against this expansion. The current study attempts to explain and clarify this discussion by using a shortened version of the scale developed by Singelis et …

2020-April-07-Dr Joseph Baker Co-Authors Book On Causes And Consequences Of Fear In America, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 7, 2020) – Terrorism. Natural disasters. Spiders. Losing a job. Needles. Financial difficulty. Crime. Public speaking. Yes, zombies. And now, the novel coronavirus and the illness it causes, COVID-19.

These are just some of the things that Americans admit to being afraid of. What are the root causes of fears, and how do these fears affect the lives of those who hold them?

Those are some of the questions examined in a new book co-authored by East Tennessee State University sociologist Dr. Joseph O. Baker titled “Fear Itself: The Causes and Consequences of Fear in America,” which …

2020-April-07-Medical Supply Collection Drive, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 7, 2020) – Students at East Tennessee State University’s Quillen College of Medicine are partnering with the Washington County Emergency Management Agency to host a no-contact, drive-through medical supply and card collection drive from April 9-12.

The drive-through collection site will be open on the first floor of the ETSU Parking Garage, located at 1043 Jack Vest Drive, from noon to 6 p.m. on Thursday, April 9, and Friday, April 10, and from 9 a.m. to 3 p.m. on Saturday, April 11, and Sunday, April 12.

The students are requesting donations of hand sanitizer, disinfecting wipes, liquid …

2020-April-07-Student Receives Msw Student Of The Year Honor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 7, 2020) – Megan (Meg) Dew, a second-year master of social work (M.S.W.) student at East Tennessee State University, recently was named the recipient of the 2020 National Association of Social Workers (NASW) Tennessee Chapter M.S.W. Student of the Year.

The award is usually presented at Social Work Day on the Hill in Nashville. However, due to the COVID-19 pandemic, the ceremony was cancelled, and the ETSU Department of Social Work, located in the College of Clinical and Rehabilitative Health Sciences, was notified of Dew’s award.

“This is a highly competitive award, with nominations coming for students …

2020-April-07-Sport Management Students Zoom With Sports Legends, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 7, 2020) From their laptop computers, students in Dr. Natalie Smith’s “International Sport” course at East Tennessee State University have the opportunity to ask questions of sport legends and leaders from around the world.

This week is “Pro Athlete Week in International Sport” and students have already chatted via Zoom with Anita Asante, English professional soccer standout who currently plays for the Chelsea Football Club.  She played in the London 2012 Olympics and the 2011 World Cup.

Later this week, students will have a Q&A with French professional basketball player Axel Toupane, a current Euro League …

Successful Strategies For Content Creation And Design Of Online Classes, Antje R. H. Graul

Journal on Empowering Teaching Excellence

Given the increasing demand for an education that is compatible with a students’ professional or private life, there is a growing need for higher-educational bodies to launch high-quality online classes that allow students to pursue their education while fitting it around their individual commitments. Thus, more than ever, guidance is needed on how to design an online class successfully. Drawing on the design of an asynchronous Digital Marketing online class, this article discusses strategic decisions regarding content creation, personalization, assignments, and assessment ideas that may hold the potential to increase students’ engagement in an online class. The insights provided may …

2020-April-03-Virtual Film Screenings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 3, 2020) – The South Arts Southern Circuit Tour of Independent Filmmakers, sponsored by Mary B. Martin School of the Arts at East Tennessee State University, will present free online virtual screenings of four films from the tour series’ “Purple Circuit.”

One film will be screened online every Monday in April at 7:30 p.m., and each will be followed by a real-time online conversation with the filmmaker or filmmakers. The link to each screening will be provided on the Martin School of the Arts website, www.etsu.edu/cas/martin/.

“We thought our spring season might be over far too …

2020-April-03-Classroom Environments, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 3, 2020) Dr. Pamela Evanshen from East Tennessee State University is the co-author of “Room to Learn:  Elementary Classrooms Designed for Interactive Explorations,” published by Gryphon House. Her co-author is Dr. Janet Faulk, a retired faculty member from Milligan College.

The book helps early childhood teachers to focus on how the arrangement of classrooms can create learning opportunities that are student-centered, welcoming and developmentally appropriate and promote positive learning experiences.

According to the authors, educators can learn how to facilitate discovery and active engagement through the use of learning centers and discover strategies for empowering children …

2020-April-03-Sga Elections To Be Held April 8-9, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 3, 2020) – Campaigning has looked different this year, with the East Tennessee State University campus closed due to the COVID-19 pandemic, but the university’s Student Government Association elections will be held as scheduled, with online voting to take place Wednesday and Thursday, April 8-9.

Virtual campaigning has been going on for the last few days, and students are encouraged to visit https://www.etsu.edu/sga/sgaelection.php for information about the election from SGA and candidate questionnaires from the East Tennessean, ETSU’s student newspaper. Links to candidate videos will be shared with the student body on Tuesday, April 7.

A link …

2020-April-02-New Plant Species At Gray, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 2, 2020) – The Gray Fossil Site in Gray, Tennessee, is famous for preserving the remains of a 5-million-year-old Appalachian ecosystem. Not only do these fossils include a variety of ancient animals like rhinos, mastodons and pandas, they also include a forest’s worth of ancient plants. And that list of plants is now a bit longer thanks to a pair of recent studies identifying two extinct Gray Fossil Site plant species that are entirely new to science.

The past several million years on Earth have been marked by dramatic climatic and environmental change, but few fossil sites …

2020-April-02-Committee Recommends No Tuition Increase, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 2, 2020) — During a called meeting of East Tennessee State University’s Board of Trustees Finance and Administration Committee on Wednesday, a motion was passed to not increase tuition and mandatory fees for the 2020-21 academic year contingent on the approval of the Governor’s budget. The ETSU Board of Trustees will vote on the recommendation at its quarterly meeting on April 24.

The recommendation was brought before the committee following discussions among shared governance bodies at the university, including the Student Government Association. ETSU is the first locally governed institution (LGI) in Tennessee to announce plans for …

The Effects Of Product Recalls On Competitors’ Market Value And Recalling Firm’S Reputation, Dong Liu

USF Tampa Graduate Theses and Dissertations

Scholars have paid intensive attention to product recalls over the past two decades. Prior studies show that product recalls negatively affect the recalling firm’s sales, consumer-based brand equity, and firm value. However, less attention has been paid to the spillover effect of product recalls on the market value of the recalling firm’s competitors in the same industry, and the long-term effect of product recalls on firm reputation. The objective of this dissertation is to fill up these research gaps through two essays.

In Essay 1, I investigate factors affecting the spillover effect of a product recall on the firm value …

Mickey’S Mustard Awareness Campaign, Juan Garcia, Miguel Esquivel, Aryauna Barnes

Undergraduate Research Conference

Mickey’s Mustard has the potential to grow sales in both main regions of Texas and its place of origin, Ohio, by increasing awareness through different channels that include social media, word of mouth, and in store adverting, and seasonal events where mustard is highly present.

Women And Finances: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Throughout much of history, women have been seen as an extension of their male relatives when it comes to finances; American women were not allowed to own property in their names until the mid-1800s, overt pay discrimination was legal until 1963, and women could not access credit on their own until 1974. Hence, it is only in the last half century or so that women in the US have been able to participate fully in the financial matters that affect their everyday lives. This holds true in Utah as well, yet Utah women’s lives in the 21st century look dramatically …

The Role Of Dumping And Anti-Dumping In U.S.-China Trade Relations, Xiangguo Zhang

Fordham Dissertations and Theses

After forty years of momentous growth, China has become the second largest global economic entity, only after the United States. The rapid development of Sino-American trade has been accompanied by increasing trade imbalance, frictions, and conflicts. Both countries have relied on the anti-dumping measures to protect their domestic industries. Grounded in both international trade theories and empirical evidence, this study conducts a systematic analysis of anti-dumping strategies by the U.S. and China, including their causes, processes, short-term outcomes and long-term consequences. The dissertation is divided into two main parts.

Part One provides an overview of the …

Social Media Influencer Marketing And Implementing The Return On Investment, Natalie E. Zacek

Selected Honors Theses

This thesis dives into the importance of social media marketing within a business. It starts off with a literature review that explains how much people use social media, how businesses have begun to recognize this trend, and how to turn this trend into a successful marketing strategy. This strategy can be demonstrated through online ads, influencer marketing, and a strong social media presence. The thesis will identify and examine all of these methods. The second part of this thesis is based on an online survey provided to the general public (over 18) in order to discover if the findings in …