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2020-February-01-Blue Gold Digest, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-Blue Gold Digest, University Marketing And Communication, East Tennessee State University

ETSU News

 

Academic Council

  • Academic Council has implemented a consent agenda for routine actions.
  • In November, a graduate certificate in Sports Nutrition and a minor in Allied Health were approved. The Allied Health minor is a way for students not in admission selective programs to remain eligible for financial aid.
  • Academic Council also revised the procedure on undergraduate GPA calculations. The change will allow more students to progress toward graduation. Every grade is counted toward overall GPA, but the new procedure allows programs to identify specific courses for majors and minors to calculate GPA. The exact wording of the procedure change is …


2020-February-01-Gov Bill Lee To Give State Of East Tennessee Address, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-Gov Bill Lee To Give State Of East Tennessee Address, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is honored to welcome Tennessee Governor Bill Lee to campus on Thursday, Feb. 6, for his “State of East Tennessee” address.  Gov. Lee will make his remarks at 6 p.m. in the ETSU Millennium Center ballroom, located at 2001 Millennium Place in Johnson City. The event is open to the public, and you are invited to hear Gov. Lee share his vision for the future of Tennessee. Doors will open at 5 p.m.  Please allow extra time for security check at the event entrance. 

Beginning at 4:30 p.m. on Feb. 6, the Millennium Center parking …


When Sales Becomes Service: The Evolution Of The Professional Selling Role And An Organic Model Of Frontline Ambidexterity, Douglas E. Hughes, Jessica Ogilvie 2020 University of South Florida

When Sales Becomes Service: The Evolution Of The Professional Selling Role And An Organic Model Of Frontline Ambidexterity, Douglas E. Hughes, Jessica Ogilvie

Marketing Faculty Research and Publications

Building on new theoretical foundations in the professional selling domain, growing bodies of research on frontline ambidexterity, and an increasingly demanding and dynamic frontline role, this article advances frontline ambidexterity through three focal goals. We first provide an in-depth discussion of the evolution of the professional selling role. This foundation allows us to identify and explore the implications of a market-driven model of ambidexterity that can manifest organically within certain professional selling contexts. In so doing, we espouse a new model of individual-level ambidexterity—organic frontline ambidexterity. Next, we discern existing models of frontline ambidexterity (characterized as inorganic) and compare these …


2020-February-01-Etsu Professor Publishes Editorial On Tanning Bed Use, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-Etsu Professor Publishes Editorial On Tanning Bed Use, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Joel Hillhouse

Associate Dean for Research, College of Public Health
Professor, Department of Community and Behavioral Health

JOHNSON CITY – Dr. Joel Hillhouse, associate dean for research in East Tennessee State University’s College of Public Health, has co-authored an editorial that challenges the tanning bed industry’s attempts to change the conversation about the dangers of tanning bed use.

The editorial titled “Industry influence in indoor tanning research” was co-authored with Dr. Jerod L. Stapleton of the University of Kentucky. It was published this month in the British Medical Journal (the BMJ), one of the world’s top four most cited …


2020-February-01-Meet Dr Brooke Schmeichel, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-Meet Dr Brooke Schmeichel, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Brooke Schmeichel

Dr. Brooke Schmeichel, an expert in research of the neurobiology of addiction, joined the Quillen College of Medicine faculty in February 2020 as Assistant Professor in the Department of Biomedical Sciences.

She earned a BS (2001), MS (2010) and PhD (2012) in psychology from the University of Wisconsin-Madison. She began a postdoctoral fellowship with Dr. George Koob at The Scripps Research Institute and completed her postdoctoral training at the National Institute on Drug Abuse, Intramural Research Program.

How did you develop your interest in addiction medicine?

I became interested in addiction research early in my training at …


2020-February-01-All-Socon Faculty And Staff Team, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-All-Socon Faculty And Staff Team, University Marketing And Communication, East Tennessee State University

ETSU News

(February 2020) East Tennessee State University’s Dr. Joe Moore and Jay Seehorn were among those recognized as members of this year’s All-SoCon Faculty and Staff Team, and were honored locally in an award presentation by Southern Conference Commissioner Jim Schaus during the men’s basketball game against The Citadel on Feb. 12.

Two representatives of each institution within the conference are named to the All-SoCon Faculty and Staff Team every year.  While the selections are left up to each institution’s discretion, the recipients all share the common characteristics of demonstrated service to the institution and contributions to campus life and the …


2020-February-01-Reece Museum Features Art Rosenbaum Paintings Drawings, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-Reece Museum Features Art Rosenbaum Paintings Drawings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Over his 81 years of life, Art Rosenbaum has intermingled a palette of interests, passions and endeavors as broad as the spectrum of color and elements in his paintings. “(Rosenbaum’s) investigations have resulted in a tapestry of images woven from the uncommon threads of his life’s pursuits,” says Dennis Harper, curator at Jule Collins Smith Museum of Fine Arts at Auburn University.

Rosenbaum’s tapestry of pursuits include painter, muralist, illustrator, educator and author, as well as collector, folk music recording documentarian, ethnographer and performer of traditional American folk music.

This month, East Tennessee State University begins an …


2020-February-01-The Infiltrators, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-February-01-The Infiltrators, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Everyone needs a plan,” says activist Marco Saavedra.

Saavedra and his partner, Viridiana Martinez, as members of the immigrant advocacy group National Immigrant Youth Alliance, believe the best way to stop deportations is to do it from the inside, so they are planning a sort of prison break from the Broward Transitional Center, an immigration holding facility in Pompano Beach, Florida, in “The Infiltrators.”

This 2019 hybrid docu-drama shines a spotlight on “DREAMers,” young undocumented immigrants impacted by former President Barack Obama’s DACA (Deferred Action on Childhood Arrivals) program following the failure of the Development, Relief and …


2020 February, Morehead State University. Office of Communications & Marketing. 2020 Morehead State University

2020 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2020.


The Paradoxical Consequences Of Choice: Often Good For The Individual, Perhaps Less So For Society?, Shilpa MADAN, Kevin NANAKDEWA, Krishna SAVANI, Hazel Rose MARKUS 2020 Singapore Management University

The Paradoxical Consequences Of Choice: Often Good For The Individual, Perhaps Less So For Society?, Shilpa Madan, Kevin Nanakdewa, Krishna Savani, Hazel Rose Markus

Research Collection Lee Kong Chian School Of Business

The proliferation of products and services, together with the rise of social media, affords people the opportunity to make more choices than ever before. However, the requirement to think in terms of choice, or to use a choice mind-set, may have powerful but unexamined consequences for judgment and decision making, both for the chooser and for others. A choice mind-set leads people to engage in cognitive processes of discrimination and separation, to emphasize personal freedom and independent agency, and to focus on themselves rather than others. Reviewing research from social psychology, legal studies, health and nutrition, and consumer behavior, we …


Asia Marketing Journal Vol.21 No.4 목차, 2020 Asia Marketing Journal (AMJ)

Asia Marketing Journal Vol.21 No.4 목차

Asia Marketing Journal

No abstract provided.


The Causes Of Guilt In Ready-Meal Users: A Focus On Cooking Instructions And Consumers’ Health Locus Of Control, Hyunsook Shin, Dongmin Lee, Jeeyoung Lim, Moon 2020 Asia Marketing Journal (AMJ)

The Causes Of Guilt In Ready-Meal Users: A Focus On Cooking Instructions And Consumers’ Health Locus Of Control, Hyunsook Shin, Dongmin Lee, Jeeyoung Lim, Moon

Asia Marketing Journal

Although ready meals have recently increased their market share in the Korean food industry, a literature review found that the use of ready meals triggers feelings of guilt in homemakers. Such guilt arises as a result of several factors apparently related to consumers’ health. Consequently, levels of guilt might be expected to vary depending on consumers’ perceived health locus. The present study aims to examine (a) how health locus affects guilty feelings about ready-meal consumption, (b) how the effect varies in relation to the consumption of different types of ready meal, and (c) the relationship between consumers’ guilty feelings and …


2020-January-31-Going Places, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-January-31-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Maura Condon is a research coordinator in the Department of Health Services Management and Policy.  Before coming to ETSU, she was a research assistant with the North Carolina Division of Marine Fisheries.  She holds an M.A. degree in anthropology from the University of North Carolina-Charlotte.

Pam DeVore is an executive aide in the Department of Internal Medicine.  She was previously an office manager/executive assistant at First Christian Church, Johnson City.  She holds a B.A. degree from Draughon’s Junior College. 

Katie Flora-Moore is a senior clerkship coordinator in the …


2020-January-31-Etsu Elevates Pitch Competition Winners, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-January-31-Etsu Elevates Pitch Competition Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2020) – The competition was fierce, but three teams were successful in convincing spectators that their service projects were worthy of $5,000 service grants from East Tennessee State University to fund projects aimed at improving the lives of people across the region.

Now it is time for the winners – Unicoi County Animal Shelter, the International Storytelling Center and Girls Inc. of Johnson City/Washington County – to begin implementing their projects.

Last week, five teams were drawn from a pool of applicants to present their service project ideas at the ETSU Elevates Pitch Competition Thursday night …


The Effect Of Population-Level Learning On Entry Likelihood In The Mobile Game Industry, Dusan Seong, Sahangsoon Kim 2020 Asia Marketing Journal (AMJ)

The Effect Of Population-Level Learning On Entry Likelihood In The Mobile Game Industry, Dusan Seong, Sahangsoon Kim

Asia Marketing Journal

Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry.


2020-January-31-Etsu Celebrates Black History Month, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-January-31-Etsu Celebrates Black History Month, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2020) – A variety of educational and entertaining events will be held at East Tennessee State University throughout the month of February in celebration of Black History Month.

The following programs are free and open to the public:

  • Red, Black and Green Ribbon Giveaway – Tri-colored ribbons commemorating Black History Month, with information on the meaning of the colors, will be provided by the Multicultural Center.  Feb. 3, 11 a.m.-2 p.m. Borchuck Plaza in front of Sherrod Library and the Dining Hall on the third floor of the D.P. Culp University Center.  Contact: Tedra Bennett, 423-439-6171 …


What Brings Customer Gapjil? The Intertwined Effects Of Perceived Economic Mobility, Self-Other Referent Priming, And Temporal Focus, Yongju Kwon, Youjae Yi 2020 Asia Marketing Journal (AMJ)

What Brings Customer Gapjil? The Intertwined Effects Of Perceived Economic Mobility, Self-Other Referent Priming, And Temporal Focus, Yongju Kwon, Youjae Yi

Asia Marketing Journal

The current research brings the spotlight onto customer Gapjil toward service employees. In an attempt to understand what brings Gapjil, the present article investigates the intertwined effects of perceived economic mobility (PEM), self-other referent priming (SORP), and temporal focus on Gapjil. Study 1 shows that PEM increases Gapjil among self-referent primed people, but not among other-referent primed people. Study 2 examining the role of temporal focus (present vs. future) reveals that the effect found in study 1 is replicated in the present focus, but the effect is reversed in the future focus. We explain this dynamic pattern of the 3-way …


The Effect Of Product Experience Through Virtual Reality On Product Evaluation, Eunmi Jeon, Youngjee Han, Hyunjin Woo 2020 Asia Marketing Journal (AMJ)

The Effect Of Product Experience Through Virtual Reality On Product Evaluation, Eunmi Jeon, Youngjee Han, Hyunjin Woo

Asia Marketing Journal

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that “enjoyment” has a mediating effect while evaluating …


Liability Of Newness, Startup Capabilities And Crowdfunding Success, Sahangsoon Kim 2020 Asia Marketing Journal (AMJ)

Liability Of Newness, Startup Capabilities And Crowdfunding Success, Sahangsoon Kim

Asia Marketing Journal

Though crowdfunding has emerged as a cost-effective means to market innovative products and a channel for financial resource acquisition, our understanding about what makes a successful crowdfunding is still limited. This study is motivated by the presence of the inconsistency that both entrepreneurs and investors pay more attention to capabilities required for developing prototype products rather than capabilities needed to deliver the promised products in crowdfunding. By drawing insights from studies about liability of newness and legitimacy in institutional theory, this study argues that startups can overcome the liability of newness, earn investor trust, and successfully complete crowdfunding campaigns by …


2020-January-30-Us Surgeon General Dr Jerome Adams Visits Etsu For Roundtable On Opioid Crisis, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-January-30-Us Surgeon General Dr Jerome Adams Visits Etsu For Roundtable On Opioid Crisis, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 30, 2020) – United States Surgeon General Dr. Jerome Adams visited the campus of East Tennessee State University with U.S. Rep. Dr. Phil Roe on Thursday, Jan. 30, where they hosted a roundtable discussion about opioids.

Approximately 65 university, community, state and federal leaders attended the roundtable discussion, held in ETSU’s Interprofessional Education and Research Center (also known as Building 60) on the VA campus. Adams and Roe were joined on the platform by Dr. Lisa Piercey, commissioner for the Tennessee Department of Health and an alumna of ETSU’s Quillen College of Medicine.

U.S. Surgeon General Dr. …


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