Marketing Commons^™

Young People, Social Media, And Impacts On Well-Being, Andreana Nop

School of Professional Studies

Millennials and Generation Z were born into an age where social media and digital technology have been integrated in nearly all aspects of their lives. While social media has proven to be a valuable communication tool in connecting with each other and sharing information, the long-term psychosocial effects are beginning to become more apparent as social media matures. This study analyzes what these effects are and how communication is impacted for these young people. It questions how young people can leverage social media and decrease harm. The study will be conducted through a literature review and analysis. Its goal is …

Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram

School of Professional Studies

This Case Study explores how burnout and secondary traumatic stress impact staffing, service delivery, and organizational effectiveness in a human service agency. The Case Study is focused around Ascentria Care Alliance’s Children & Family Services in Massachusetts, which encompasses three foster care programs: the Unaccompanied Refugee Minor (URM), Division of Children’s Services (DCS), and Intensive Foster Care (IFC) programs. Both individual and organizational approaches are needed to most effectively address burnout and secondary traumatic stress. Individual workers need to build resilience factors such as self-compassion and mindfulness, set appropriate boundaries with clients, engage in ongoing training, support, consultation, and supervision, …

Rest Homes: Their Value On Massachusetts Healthcare Continuum, Ronald Pawelski

School of Professional Studies

In Massachusetts, rest homes provide cost effective care for elderly residents in a community setting. Rest homes, however, are not well-understood and the rest home industry itself suffers greatly, not only from a lack of understanding of the services they provide, but also from the strain on their financial resources due to both competition from other healthcare options and insufficient reimbursement rates for residents’ care.

The paper explores the financial challenges facing the industry and outlines the data that speaks to the value of the rest home care option for both the residents themselves and Massachusetts state healthcare budget. It …

A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey

School of Professional Studies

In working with the Facilitating Organization for Peer Recovery Support Services through Harbor Homes, I have found that the Recovery Community Organizations that receive support through the FO provide valuable services that help individuals that struggle with substance use disorder achieve and maintain long term sobriety and recovery. The RCOs throughout New Hampshire bridge gaps in services and treatments that are left untouched by traditional clinical methods and through regular check ins, participants at the RCOs have reported that the services provided resulted in positive outcomes in their lives. Throughout the course of this research, I found that the RCOs …

How Search Personalization Impacts Consumer Behavior, Jessica Taylor

Honors Projects in Marketing

Almost half the world’s population is online, roughly 3.2 billion people and one of the main uses of the internet is for search. Search engines like Google receive over 63,000 searches per second on any given day, with users looking to find information to questions, interact with communities, and purchase products online. Personalization enables search engines to provide the most relevant results and helps companies reach their target audiences more efficiently. This study focuses on personalization and its various forms, including targeted advertisements, the disadvantages of search, Cookies, and data privacy. The goal of this study is to understand (a) …

From Listening To Lyrics To Buying Brands: The Effectiveness Of Lyrical Product Placement, Mary Bridget Gomes

Honors Projects in Marketing

Brand placement is a nonconventional medium for companies to use to help consumers gain brand awareness and ultimately purchase a product. The purpose of this study was to investigate brand placement in different genres of songs to identify the participants’ degree of recall and recognition of these brands and determine if participants were enticed to purchase the brand, in order to draw conclusions of what genre and speed make a placement effective. Brand placement has been used in music videos, television shows and movies. Studies have seen a positive effect on purchase intent from these placements, yet there is a …

Elder Isolation In Immigrant Communities, Jessica Da Silva

School of Professional Studies

This paper examined loneliness, as a measurement of perceived social isolation, in older immigrant adults. Previous research shows that older adults are more likely to experience social isolation and loneliness. Both of which have a direct correlation with their overall health (Wilson & Molton, 2010, Cacioppo et al., 2002) and mortality rates (Holt-Lunstad et al, 2015). Another international study found that immigrants in particular are at a higher risk for experiencing loneliness (Government of Canada, 2018). In this study, 35 immigrants and non-immigrants participants answered a survey which included 20 questions from the UCLA Loneliness Scale Version 3 (Russel, 1996). …

Dallas, Tx: The Staggering Wealth Gap, Macy Golman

School of Professional Studies

In the summer of 2019, I had the privilege of serving as an AmeriCorps member with an organization called Equal Heart. One of Equal Heart’s main initiatives was to provide meals to children in underserved populations, to make sure that without school in session, these children would still be receiving food. Unfortunately, in many instances, without these meals, many of the children we served would likely not know when they would be eating their next fulfilling meal. There were certain pockets of Dallas that we would travel to everyday, places that were fifteen minutes maximum from my house, but places …

2020-May-Congrats To Our 2020 Bs And Mba Graduates, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the ETSU Bill Gatton College of Pharmacy student pharmacists who earned their Bachelor of Science in Pharmacy Studies and Master of Business Administration at ETSU's Fall Commencement. Watch the ceremony here.

The recipients of the BS in Pharmacy studies are the following:

• Angela Achiaa Poku ('23)
• Sydney Fields ('23)
• Matthew Gouge ('23)
• Aspen Higgins ('23)
• Jessica Howington ('22)
• Vinh Mac ('23)
• Joshua Nida ('23)
• Meredith Reeder ('23)
• Derick Whitson ('23)

The recipients of the MBA are the following fourth years, who completed their degree on August 28, 2020:

• Jessica Brumit
• Kayshalla Charlton
• Courtney Clarke
• Thomas Flynn
• Nice …

2020-May-Etsu Bill Gatton College Of Pharmacy Celebrates Virtual Hooding And Commencement, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University Bill Gatton College of Pharmacy celebrated the Class of 2020 with a Virtual Hooding and Commencement for its 68 graduates on Friday, May 8.

The Class of 2020 is the 11^th graduating class of Gatton College of Pharmacy, and the first class at the college to celebrate its commencement virtually.

In her address to the graduates, Dr. Debbie Byrd, dean of Gatton College of Pharmacy, acknowledged that it is an unprecedented time, but one which the graduates are well prepared to face.

“You will be on the front lines of patient care, …

2020-May-01-Sarah Hamilton, University Marketing And Communication, East Tennessee State University

ETSU News

Sarah Hamilton’s college experience turned out very different from what she expected it to be – in the best way possible. When the Johnson City resident began her freshman year at East Tennessee State University, she wanted to focus entirely on her grades. At first, she had no desire to get involved in any extracurricular activities or organizations on campus.

Sarah’s attitude changed when she realized that connecting to the ETSU community improved her college experience and made her a better student. Remaining focused on her studies in her double major – biology and Spanish – Sarah began to embrace …

2020-May-01-Medical Student Summer Research Program Offered Remotely, University Marketing And Communication, East Tennessee State University

ETSU News

Sarah Hamilton’s college experience turned out very different from what she expected it to be – in the best way possible. When the Johnson City resident began her freshman year at East Tennessee State University, she wanted to focus entirely on her grades. At first, she had no desire to get involved in any extracurricular activities or organizations on campus.

Sarah’s attitude changed when she realized that connecting to the ETSU community improved her college experience and made her a better student. Remaining focused on her studies in her double major – biology and Spanish – Sarah began to embrace …

2020-May-Daxx Carr Signs With Tusculum University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-May-Girls Soccer Parent Meeting, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-Owen Signs To Play Softball At Milligan University, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2020.

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Dark Clouds: The Ethics Behind A Growing Vape Culture, Matthew Crenshaw

Accounting Undergraduate Honors Theses

This project addresses the areas of vaping consequences and the overall perception of vaping as a whole from the public. It also successfully answers one primary question: Have vaping companies really done anything “unethical” in terms of marketing and selling their products, or are they just the easiest entity to blame?

Vaping has been referred to as an “epidemic” in recent years. It has gained an immense amount of popularity among America’s youth however little is known about its long-term health risks. Vaping, along with its advertising techniques and unique target audience, has been compared to cigarettes and with that …

Live Thankfully Little Rock: A Case Study Of Marketing For Nonprofit For Resale Shops, Ann Claire Cook

Marketing Undergraduate Honors Theses

This thesis discusses the best practices that nonprofit resale shops should follow when marketing.

What Consumers Don’T Know They’Re Giving Away (Data And Privacy Concerns), Bayleigh Reeves

Marketing Undergraduate Honors Theses

The modern world leverages technology and information captured by it in ways the inventors of these technologies likely never imagined. Phones and other devices are gathering information about consumers in the background when they do not even realize it. Pew Research Center found that about 77% of Americans own a smartphone and 88% use the internet. This mass access to technology and information tracking raises many privacy concerns. Basic demographic information is being tracked as well as more in-depth information like shopping tendencies, financial information, and information about known associates. While most of this data is being used for marketing …