Marketing Commons^™

2020-September-01-Dr Benjamin Caton, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2020) – A longtime East Tennessee State University music educator received two awards during a ceremony on Thursday, Sept. 17, that he had not been able to receive earlier due to COVID-19 restrictions, but he also received a surprise honor when university officials unveiled a special honor from the Tennessee legislature.

Dr. Benjamin D. Caton III retired from the university earlier this year after serving his alma mater as a professor of piano in the Department of Music for 46 years.

Dr. Benjamin Caton

2020-September-01-Professors Take Part In International Research Collaboration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2020) – Researchers from East Tennessee State University are part of an international team of scientists from Europe, South America and the United States who have published a paper on new insights to how the human immune system recognizes the pathogenic fungus Candida auris.  

Candida auris, which first surfaced in 2009, is resistant to many standard anti-fungal therapies and is not easy to diagnose. It has been identified as an emerging pathogen and a new public health threat. The team’s research has been able to pinpoint a potential Achilles heel for this fungus, which …

2020-September-01-University Closure, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will be closed Monday and Tuesday, Oct. 5-6.  During those days, classes will not meet and offices will not be open.  These days are being provided as our way of saying thank you and as an opportunity for you to rest and rejuvenate in anticipation for the remainder of the fall 2020 semester.  Please note:

• Students scheduled for clinical rotations on those days should attend.
• Students with scheduled educational activities in the community (e.g., student teaching, service learning hours, internships) should attend.
• Quillen College of Medicine students should continue with their current academic schedule as planned. …

Reflections About Professor Robert F. Lusch: Friend, Co-Author And Marketing Visionary, Gene Laczniak

Marketing Faculty Research and Publications

This personal commentary offers some brief reflections about the late Professor Robert F. Lusch. These insights are offered by someone who knew him for many decades as a friend, colleague and co-author.

Exploring The Influence Of Acbsp Accreditation On The Value Proposition Of Nc Business Schools, Jamie Holleman Conrad

Doctoral Dissertations and Projects

National accreditation agencies, such as the Accreditation Council for Business Schools and Programs, offer accreditation opportunities to provide external validation of continuous improvement processes implemented within the business schools’ programs of study. The requirements for obtaining and maintaining the most popular national business program accreditations are resource consuming and do not yet have a documented level of influence on the business schools’ value propositions associated with the accreditation process or accreditation status. The current study is necessary to explore the influence accreditation has on the value proposition presented to the marketplace, which is an essential component of the marketing strategy …

2020-September-01-Tennessee Legislative Internships Applications, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Applications for the 2021 Legislative Internship Program in the Tennessee General Assembly are available in East Tennessee State University’s Department of Political Science, International Affairs and Public Administration.

The internship is open to undergraduate students in political science, public administration, law, history, economics, sociology, social work, journalism and related fields who have completed 60 credit hours and have at least a 3.0 overall grade point average. Applicants must be registered to vote in the state of Tennessee.

Students selected as interns will work directly with legislators and their staffs at the Tennessee General Assembly in Nashville from …

2020-September-01-Amythyst Kiah, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Grammy Award-nominated musician Amythyst Kiah will give a free virtual performance Friday, Oct. 2, at 6 p.m. from Tipton Gallery in downtown Johnson City.

Her performance is in conjunction with the city’s monthly First Friday celebration and with the “Black Diaspora: From Africa to Appalachia to Affrilachia” exhibit currently on display at Tipton Gallery, which is operated by East Tennessee State University’s Slocumb Galleries and Department of Art and Design.

Kiah, an alumna of ETSU’s Bluegrass, Old-Time and Country Music Program, was nominated for a Grammy Award for Best American Roots Song for “Black Myself,” the opening …

When Poignant Stories Outweigh Cold Hard Facts: A Meta-Analysis Of The Anecdotal Bias, Traci H. Freling, Zhiyong Yang, Ritesh Saini, Omar S. Itani, Ryan Rashad Abualsamh

Marketing Faculty Publications

The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence type, we establish that, in situations where emotional engagement is high (e.g., an issue associated with a severe threat, involving a health issue, or affecting oneself), statistical evidence is less influential than anecdotal evidence. However, in situations where emotional engagement is relatively low (e.g., an issue associated with low threat severity, involving a non-health issue, or affecting others), statistical evidence is more persuasive than anecdotal evidence. We …

2020-September-01-Meet Shivam Patel, University Marketing And Communication, East Tennessee State University

ETSU News

          Like all other ETSU students, Shivam Patel spent the last part of the spring 2020 semester at home connected to the campus via his laptop.  The virtual world was not just his classroom; it was his campaign ground.

          “During the process of campaigning for the SGA presidency, I had to spend most of that time using social media to get the word out about issues,” said Patel, who won the election and is currently serving as the 2020-21 SGA President.

          “What meant the most to me about winning the election was that it showed that despite the challenges and changes …

2020-September-01-Department Of Biomedical Sciences Awarded More Than Million Since January, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Faculty in the Department of Biomedical Sciences at East Tennessee State University’s Quillen College of Medicine have received more than $7 million in extramural funding so far this year to conduct research ranging from substance misuse to kidney disease.

The grant proposals were funded by agencies such as the National Institutes of Health; the National Institute of Neurological Disorders and Stroke; the National Heart, Lung and Blood Institute; the National Institute on Drug Abuse; and the American Heart Association.

“We have welcomed several new faculty members to the Department of Biomedical Sciences over the past few years,” …

2020-September-01-Rice Named To American Academy Of Nursings 2020 Class Of Fellows, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2020) – The American Academy of Nursing (AAN) named Dr. Judy Rice, associate professor at East Tennessee State University’s College of Nursing, among 230 distinguished nurse leaders to join the 2020 Class of Fellows.

The inductees will be recognized for their significant contributions to health and health care at the Academy’s annual Transforming Health, Driving Policy Conference, taking place virtually October 29-31.

The newest Fellows represent 38 states, the District of Columbia and the U.S. territory of Guam, as well as 13 countries. Rice is one of three nurses from Tennessee to be inducted this year. …

Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topcu

Journal of Global Business Insights

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of …

2020 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2020.

Pretrial Justice Reform And Property Crime: Evidence From New Jersey, Jung K. Kim, Yumi Koh

Research Collection Lee Kong Chian School Of Business

Several states and localities have begun to implement various forms of pretrial justice reforms aimed at reducing the size of pretrial detainee population. However, empirical investigation of the effect of such reforms on crimes more broadly (other than recidivism) is limited. We analyse the effect of the 2017 New Jersey Criminal Justice Reform on property crimes. We find that property crime per 100,000 population increased by 22.5% within the first two years. Our findings suggest that reducing the likelihood of pretrial detention for less violent crimes can have substantial impact on behavioural incentives for offenders of such crimes.

Can You See Me Now?: Engaging Distance Learners Through Virtual Reference Consultations, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations continue to be a valuable service offered by academic libraries for students who are able to visit the library, however, most students enrolled in online degree programs or considering enrollment have limited access to campus services. To address this, the authors designed and tested a virtual reference consultation service in their library for distance learners and graduate students. This article outlines a practical approach for designing and initiating a virtual research consultation service pilot, providing equitable access to library services and a positive user experience for distance learners.

“Caring Is Sharing”: The Effect Of Childhood Memories On Consumers’ Lending Behavior, Teodora Szabo-Douat

Dissertations, Theses, and Capstone Projects

This research demonstrates that recalling childhood memories increases the likelihood of lending one’s possessions to someone else by making people (particularly those who are less rebellious) feel more connected to their communities. Five studies demonstrate the predicted effect of childhood memories on consumers’ lending intentions and actual lending behavior. The studies also provide evidence that childhood memories increase less-rebellious consumers’ sense of self–community connectedness, which, in turn, facilitates lending, as sharing in (sharing with family and close others) is a far more common form of sharing than sharing outside those circles.

Peer-To-Peer Consumption In 3d Printing Design, Weizhi Chen

Dissertations

Three-dimensional printing or additive manufacturing is a new element in new product development that emphasizes on digitalization and innovation. However, due to its new emergence, existing research has rarely explored its mechanism and benefits especially in marketing, new product development and innovation. This research addresses the mechanism of 3D printing under collaborative consumption in the age of personal fabrication. The primary focus of this research lies at the intersection of marketing, 3D printing in collaborative consumption, and data science. Online peer-to-peer 3D printing sharing platform myminifactory.com is utilized as primary study context. In this research, two types of product design …

2020-August-31-Virtual Climate Reality Training Mentor, University Marketing And Communication, East Tennessee State University

ETSU News

p>JOHNSON CITY (Aug. 31, 2020) – Dr. Audrey Depelteau, director of the ETSU Innovation Lab, was chosen to be a mentor in the first Climate Reality global virtual training held in July. Five hundred Climate Reality Leaders from around the world served as mentors for more than 10,000 participants. Climate crisis training focused on diversity, equity, inclusion

Depelteau’s graduate studies focused on environmental toxicology, and she trained to be a Climate Reality Leader in 2013 to support Innovation Lab clients developing green technologies. The Climate Reality Project (CRP), founded and chaired by Nobel Laureate and former Vice President Al …

Freedom Indices And Capital Asset Pricing Model: Malaysian Evidence Influence Policy?, Tay Lee Ying, Devinaga Rasiah, Lai Ming Ming

International Journal of Management, Finance and Accounting

Human rights and fundamental freedoms such as economic, political, and press freedoms vary widely from country to country. It creates opportunity and risk in investment decisions. Thus, this study is carried out to examine if the explanatory power of the model for capital asset pricing could be improved when these human rights movement indices are included in the model. The sample for this study comprises of 495 stocks listed in Bursa Malaysia, covering the sampling period from 2003 to 2013. The model applied in this study employed the pooled ordinary least square regression estimation. In addition, the robustness of the …

The Nexus Of Female Labour Force Participation, Economic Growth, Education And Fertility Rate: Empirical Evidence In Malaysia, Goh Han Hwa, Vishalini Macharagai, Thai Siew Bee, Teh Boon Heng, Ong Tze San

International Journal of Management, Finance and Accounting

Malaysia, a fast-growing developing country in Asia, has envisioned Shared Prosperity Vision 2030 to become a developed economy with highincome via sustainable and inclusive economic growth by the year 2030. To accomplish this vision, femalelabour participation isneeded as the femalepopulation constitutesalmost half of Malaysia’s total population. However, female labour participation rate iswaylower than Malaysia’s overall labour force participation rate.The relatively low female labour participation rate can be a barrier to Malaysia’s economic development and thus the realization of its goal of a high income nation.Therefore, this paper makes an attempt to examine empirically the long-run causal association amongfemale labour force …