2020-August-07-Dessert With The Experts,
2020
East Tennessee State University
2020-August-07-Dessert With The Experts, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Aug. 7, 2020) – East Tennessee State University’s College of Arts and Sciences presents its first virtual alumni event, “Dessert with the Experts,” on Tuesday, Aug. 11, at 7 p.m. via Zoom.
During this new event, faculty experts from throughout the College of Arts and Sciences will share their knowledge over dessert with alumni of the college and other participants. For a fun twist, the experts will provide their favorite dessert recipes for participants to make ahead of time and enjoy during the event, or to try later.
Teaching music virtually during a pandemic is the topic for …
2020-August-07-Etsu Health Experts Assist With Plans To Protect Safety And Health Of Campus Clinics,
2020
East Tennessee State University
2020-August-07-Etsu Health Experts Assist With Plans To Protect Safety And Health Of Campus Clinics, University Marketing And Communication, East Tennessee State University
ETSU News
p xmlns:ouc="https://omniupdate.com/XSL/Variables">JOHNSON CITY (August 7, 2020) – A team of experts from East Tennessee State University’s health sciences colleges is helping the university navigate important decisions and policies to protect the health and safety of the campus community and ETSU Health clinics during the COVID-19 pandemic.
Created in response to the pandemic, the Medical Response Team meets regularly to analyze disease trends, craft medical suggestions and aid in decisions and considerations regarding the safe return to campus.
“In addition to following recommendations from the Centers for Disease Control and local and state health officials, ETSU is fortunate to have …
Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter,
2020
Rowan University
Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis
AMTP Proceedings 2020
This study explored brand communication and audience engagement metrics for automakers selling electrified vehicle models in the U.S. The dataset included all Twitter communication from 27 major brand accounts during a one-year period (July 2018 through June 2019). Data analysis focused on communication volume, explicit saturation, and discourse clustering around key themes and variables. The study found abysmal amounts of EV-category explicit terminology for all brands, particularly so for U.S. accounts. Audience engagement was stronger for brands that pulled EVs into the lifestyle of their targets, than for brands pushing normative messages about environmental concerns.
2020-August-05-Welcome Class Of 2024,
2020
East Tennessee State University
2020-August-05-Welcome Class Of 2024, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (August 5, 2020)— East Tennessee State University Bill Gatton College of Pharmacy welcomed the Class of 2024 during a new two-week orientation program called Gatton Ready.
Held virtually due to the COVID-19 pandemic, the program is designed to help students connect through orientation activities and ultimately succeed in the classroom through learning strategies, time management skills, and some introductory coursework. In addition, the program features a focus on health and wellbeing, along with a friendly, year-long competition to inspire students.
“Gatton Ready is exciting because it not only gives our students a head start in the classroom, but …
2020-August-05-Etsu Pharmacy School Welcomes Class Of 2024,
2020
East Tennessee State University
2020-August-05-Etsu Pharmacy School Welcomes Class Of 2024, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (August 5, 2020)— East Tennessee State University Bill Gatton College of Pharmacy welcomed the Class of 2024 during a new two-week orientation program called Gatton Ready.
Held virtually due to the COVID-19 pandemic, the program is designed to help students connect through orientation activities and ultimately succeed in the classroom through learning strategies, time management skills, and some introductory coursework. In addition, the program features a focus on health and well-being, along with a friendly, year-long competition to inspire students.
“Gatton Ready is exciting because it not only gives our students a head start in the classroom, but …
The Status Of Women Leadership In Government–State Of Utah,
2020
Utah Women & Leadership Project
The Status Of Women Leadership In Government–State Of Utah, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
Organizations increasingly thrive when both men and women hold leadership roles and work together. Gender inclusivity in leadership benefits not only Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and state and local bureaucracies. Recent events underscore the need for government—and democratic governance processes in general—to demand diversity at all levels.
The Status Of Women Leaders In Government – State Of Utah,
2020
Utah Women Leadership Program
The Status Of Women Leaders In Government – State Of Utah, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
Organizations increasingly thrive when both men and women hold leadership roles and work together. Gender inclusivity in leadership benefits not only Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and state and local bureaucracies. Recent events underscore the need for government—and democratic governance processes in general—to demand diversity at all levels
2020-August-04-A Life With Flavor,
2020
East Tennessee State University
2020-August-04-A Life With Flavor, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Aug. 4, 2020) – When Dr. Cecilia McIntosh retires from East Tennessee State University one day, she hopes to leave “a whole chapter in the book” on plant biochemistry.
That goal is important to the researcher, but equally important is the legacy she leaves with her students – undergraduate and graduate – a legacy of critical thinking skills, hands-on and high-tech laboratory practices and a drive to keep asking, seeking, discovering and sharing.
Exhibiting a mathematical mind at an early age, McIntosh was encouraged and challenged by her grandfather, who gave her math problems to work in her …
2020-August-04-College Of Nursing Offering Info Sessions For Graduate Programs,
2020
East Tennessee State University
2020-August-04-College Of Nursing Offering Info Sessions For Graduate Programs, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (August 4, 2020) – East Tennessee State University’s College of Nursing is offering four online information sessions throughout August for nurses who are interested in pursuing a nursing graduate degree.
The sessions will be offered via Zoom on:
- Wednesday, Aug. 5, 11 a.m.-noon
- Thursday, Aug. 13, noon to 1 p.m.
- Monday, Aug. 17, 4-5 p.m.
- Tuesday, Aug. 25, 8-9 a.m.
“These sessions will be useful for nurses who are considering continuing their education, advancing their careers or focusing their interests,” said Karen Hirst, assistant dean of student services in the College of Nursing. “We will have staff and …
2020-August-04-Dr Daryl A Carter,
2020
East Tennessee State University
2020-August-04-Dr Daryl A Carter, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Aug. 4, 2020) – The Africana Studies Program at East Tennessee State University is under new leadership. Dr. Daryl A. Carter, professor of history, has been named interim director of the program effective Aug. 1 by Interim Provost Dr. Wilsie Bishop and Dr. Gordon Anderson, dean of the College of Arts and Sciences.
Dr. Daryl A. Carter
As interim director of Africana Studies, Dr. Carter aims to provide greater outreach to students and prepare them for an increasingly competitive and diverse world.“I am humbled by this opportunity and I look forward to working with students, faculty and …
2020-August-03-Data Analytics Graduate Certificate,
2020
East Tennessee State University
2020-August-03-Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Aug. 3, 2020) – East Tennessee State University’s College of College of Business and Technology is now offering a data analytics graduate certificate that is geared toward professionals across a multitude of industries who are interested in learning how to use data to develop business strategies and improve decision-making skills.
The program is designed to be completed in a four-course, 12-credit-hour sequence that builds a strong foundation for becoming a data analyst. The certificate can be completed on campus, online, or a combination of the two. Evening classes will be offered to allow maximum flexibility for program participants. …
2020-Health Care Innovation Flourishes At Etsu Pharmacy School Shark Tank Presentation,
2020
East Tennessee State University
2020-Health Care Innovation Flourishes At Etsu Pharmacy School Shark Tank Presentation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Budding pharmacy entrepreneurs at East Tennessee State University Bill Gatton College of Pharmacy displayed their business savvy during the annual Shark Tank event, the colleges version of the popular reality show.
The students were challenged to develop business plans which addressed health care gaps in the community, region or nation with viable interventions spanning clinical and technological mediums. Each student group presented to live "sharks, business owners, health care administrators, or related experts who serve as volunteer judges seeking to encourage highly engaged, business-ready professionals to make an impact on a community. The competition was led by Drs. Jeff Gray …
2020-August-High School Golf Tryouts,
2020
East Tennessee State University
2020-August-High School Golf Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-August-Hs Girls Soccer - Parent Meeting - Practice Begins,
2020
East Tennessee State University
2020-August-Hs Girls Soccer - Parent Meeting - Practice Begins, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-August-Fall 2020 Sports Covid Announcement,
2020
East Tennessee State University
2020-August-Fall 2020 Sports Covid Announcement, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-August-Hs Cross Country Welcomes New Coach - Parent Meeting,
2020
East Tennessee State University
2020-August-Hs Cross Country Welcomes New Coach - Parent Meeting, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-High School Girls Softball,
2020
East Tennessee State University
2020-High School Girls Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Don’T Cut Your Marketing Budget In A Recession,
2020
Singapore Management University
Don’T Cut Your Marketing Budget In A Recession, Nirmalya Kumar, Koen Pauwels
Research Collection Lee Kong Chian School Of Business
Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Right now, advertising agencies are struggling to stay afloat, and Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle (cyclical marketing). But that is today’s equivalent of bleeding – an old-fashioned but once widespread treatment that actually reduces the patient’s ability to fight disease. Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend, and in many cases actually increased it. But they did change …
Customer Deviance: A Framework, Prevention Strategies, And Opportunities For Future Research,
2020
Singapore Management University
Customer Deviance: A Framework, Prevention Strategies, And Opportunities For Future Research, Paul W. Fombelle, Clay M. Voorhees, Mason R. Jenkins, Karim Sidaoui, Sabine Benoit, Thorsten Gruber, Anders Gustafsson, Ibrahim Abosag
Research Collection Lee Kong Chian School Of Business
The phrase the "customer is always right" assumes that customers provide universal benefits for firms. However, in recent years, customer deviance is on the rise and the academic literature has provided little insight into the drivers of deviance, the actual behaviors, and strategies for how managers can better manage a customer base that cannot be classified as universally benign. This article addresses customer deviance ranging from classic examples like shoplifting to engaging in hostile anti-brand behaviors on social media or even breaking established norms such as trespassing in stores after closing hours. In an effort to spur new research into …
How Consumers Use And Propagate Information In Digital World,
2020
University of Texas at Arlington
How Consumers Use And Propagate Information In Digital World, Meichen Dong
Marketing Dissertations - Archive
With the advent of technology and the emergence of social media, information-sharing amongst consumers has increased exponentially. Consumers now can discuss their purchases with different people in different formats, in person or online (Hennig-Thurau et al., 2010; Berger and Iyengar, 2013). Both researchers and marketers have acknowledged word of mouth (WOM) as a significant driver for consumption decisions (Akpinar & Berger, 2017). However, research regarding how consumer will use or share information in the digital world is still unclear.This dissertation research is trying to investigate the drivers of how consumers use, or share,information in digital environment – and how this …
