Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,743 Full-Text Articles 12,908 Authors 15,508,643 Downloads 286 Institutions

All Articles in Marketing

Faceted Search

16,743 full-text articles. Page 260 of 709.

2020-September-14-Celebrating The 25th Anniversary Of Hancock County School-Based Health Centers, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-14-Celebrating The 25th Anniversary Of Hancock County School-Based Health Centers, University Marketing And Communication, East Tennessee State University

ETSU News

SNEEDVILLE (Sept. 14, 2020) – East Tennessee State University’s Hancock County School-Based Health Centers are celebrating 25 years of serving the Hancock County/Sneedville community.

Located on the Hancock County Elementary School property and inside the Hancock County Middle/High School, these clinics provide primary care, urgent care and mental health services to students and the community.

“For a quarter of a century, the Hancock County School-Based Health Centers have been a beacon of care for not only pediatric patients, but for the entire community,” said Dr. Wendy Nehring, dean of the ETSU College of Nursing. “These clinics serve a rural area …


2020-September-14-Etsu Welcomes Chairs Of Excellence In Business, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-14-Etsu Welcomes Chairs Of Excellence In Business, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 14, 2020) – The College of Business and Technology at East Tennessee State University has filled two endowed chair positions, each charged to provide expertise to academic programs and assist in fulfilling the strategic mission of the college while building regional and international partnerships.


David Golden has been named professor of practice and Allen and Ruth Harris Chair of Excellence in Business, and Jim Harlan has been named professor of practice and AFG Chair of Excellence in Business and Technology.


For almost 25 years, Golden served as a senior manager for Eastman, most recently as senior vice …


2020-September-11-Constitution Day Lecture, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-11-Constitution Day Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 11, 2020) – “Equality and The Constitution from the Civil War to Black Lives Matter” is the topic of a free public talk to be given virtually at East Tennessee State University by NPR host and noted academic Stewart Harris on Wednesday, Sept. 16.

Stewart Harris

Stewart Harris is a law professor and associate director of the Abraham Lincoln Institute for the Study of Leadership and Public Policy at Lincoln Memorial University, and hosts the nationally syndicated public radio show "Your Weekly Constitutional."

His talk will be given via Zoom from 6-7 p.m. and will include the …


2020-September-09-Norman And Smith To Represent Etsu College Of Nursing In National Fellowship, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-09-Norman And Smith To Represent Etsu College Of Nursing In National Fellowship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2020)  – East Tennessee State University’s Dr. Kayla Norman and Vanessa Smith have been selected as fellows for the Duke-Johnson & Johnson Nurse Leadership Program.

Norman serves as the lead nurse practitioner and Smith is the center manager at ETSU’s University Health Center.

The Duke-Johnson & Johnson Nurse Leadership Program, a 10-month experience, is a partnership between Duke University School of Medicine, Duke University School of Nursing and Johnson & Johnson.  The program provides leadership development for advanced practice nurses and their team partners to develop and launch transformational health improvement initiatives within their organizations and …


2020-September-08-We Shall All Be Reunited, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-08-We Shall All Be Reunited, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2020) – For two decades Dr. Ted Olson, a professor in East Tennessee State University’s Department of Appalachian Studies, has been at the vanguard of efforts to study and publicly celebrate the historic recordings popularly known as the Bristol Sessions, which were conducted by influential Victor Records producer Ralph Peer.

Widely characterized as a seminal event from the early years of commercial recording, the Bristol Sessions actually involved two distinct sets of recording sessions, the first occurring in late July and early August 1927 and the second in late October and early November 1928.

Dr. Ted …


2020-September-08-Martin School Of The Arts To Host Virtual Screening Of Coded Bias, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-08-Martin School Of The Arts To Host Virtual Screening Of Coded Bias, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2020) – The film industry has had a rough year, but unlike Hollywood, independent films have not “gone dark” during the pandemic, continuing instead to bring to light disparate subjects and people from around the globe.

The Mary B. Martin School of the Arts at East Tennessee State University will virtually screen all three of its fall independent films in the South Arts Southern Circuit Tour of Independent Filmmakers series.

“With live events on hold at the university until sometime in 2021, we are so grateful that the Southern Circuit is working with its venues to …


2020-September-07-College Of Public Health Experts Featured Prominently In National Journal, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-07-College Of Public Health Experts Featured Prominently In National Journal, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2020)  – Experts from East Tennessee State University’s College of Public Health are featured prominently throughout the September issue of the American Journal of Public Health (AJPH), a publication of the American Public Health Association.

The theme of the special section is “A Public Health Lens on Rural Health,” and ETSU College of Public Health faculty authored four of the articles in this issue.

“I am honored that ETSU and the Center for Rural Health Research are so prominently featured in the premier public health journal in the United States,” said Dr. Randy Wykoff, dean of …


2020-September-07-Etsu Board Of Trustees To Hold Quarterly Meeting, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-07-Etsu Board Of Trustees To Hold Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2020)  — East Tennessee State University’s Board of Trustees will hold its quarterly meeting on Friday, Sept. 18, at 10 a.m.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.

Public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When it becomes available, the agenda and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.


Consumers And Their Celebrity Brands: How Personal Narratives Set The Stage For Attachment, Ben Eng, Cheryl B. Jarvis 2020 Marshall University

Consumers And Their Celebrity Brands: How Personal Narratives Set The Stage For Attachment, Ben Eng, Cheryl B. Jarvis

Marketing Faculty Research

This research demonstrates how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e., altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs. professional lives in creating attachment, and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity.

Design/methodology/approach – Three online experiments tested the proposed direct, mediating, and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs.

Findings – Results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type …


2020-September-04-Tuesday Talks Series To Begin With Discussion On Combatting Systemic Racism, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-04-Tuesday Talks Series To Begin With Discussion On Combatting Systemic Racism, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 4, 2020) – “Tuesday Talks,” a new series of conversations on “hot-button” issues, will begin Sept. 8 for East Tennessee State University students, faculty and staff and community members.

These talks, which will provide a forum for discussion on a range of cultural and political topics, will be held via Zoom each Tuesday through Oct. 27 from 5:30-6:30 p.m. Each week’s session will open with a quick overview from a guest speaker, followed by a period for discussion and debate between participants. Pre-registration is required by visiting https://etsu.zoom.us/j/95876338224.


“Combating Systemic Racism in America” is the focus …


2020-September-03-Discovery Of Flyers On Campus, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-03-Discovery Of Flyers On Campus, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University has learned that flyers have been placed on some cars in parking lots on campus. The message of these flyers does not align with the mission and values of East Tennessee State University. These flyers were distributed without permission, and the placement of temporary signage on vehicles is prohibited by university policy. Our campus is a place of inclusion and a place where people are treated with dignity and respect.



Your safety is our highest priority. I recognize that the message of these flyers may be troubling to some people. Our campus has resources available for …


2020-September-03-Bucky Hits The Road, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-03-Bucky Hits The Road, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 3, 2020) Bucky’s ETSU Road Trip is about to begin.

For the next several weeks, admissions counselors from East Tennessee State University will set up tents in parks, pavilions and other outdoor and indoor spaces across Tennessee as well as Virginia, North Carolina, South Carolina, Georgia and Kentucky. Prospective students can arrange to meet with a counselor to learn about the admissions process, scholarships, academic opportunities and more.

“This is our way of bringing ETSU to our prospective students,” said Caleb Bennett, ETSU assistant director for recruitment.  “College visits are the highlight of the high school …


2020-September-03-Carter Railroad Museum Now Open Saturdays, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-03-Carter Railroad Museum Now Open Saturdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 3, 2020) – The George L. Carter Railroad Museum has reopened to the public under specific health guidelines instituted by East Tennessee State University.



The museum, located in the Campus Center Building, is open Saturdays from 10 a.m. to 3 p.m. All visitors are required to wear masks while on the ETSU campus and in its buildings, including the railroad museum. Directional signage is posted throughout the museum to promote physical distancing and for safe traffic flow inside the galleries and corridors. All frequently touched surfaces are routinely disinfected for added safety.


The number of visitors will …


The Status Of Women Leaders In Government–Utah Counties, April Townsend, Susan R. Madsen 2020 Utah Women & Leadership Project

The Status Of Women Leaders In Government–Utah Counties, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Recent events underscore the need for government—and democratic governance processes in general—to embrace diversity at all levels. Organizations with diverse leadership teams, including both women and men, have proven to be more innovative and resilient, make better strategic decisions, and have an increased capacity for problem solving. The benefits of gender equity can be found in any organization, including government structures such as state legislatures, city councils, and state and local bureaucracies.


2020-September-02-Dessert With The Experts, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-02-Dessert With The Experts, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2020) – “The Importance of Africana Studies in a Rapidly Changing World” is the topic to be addressed in “Dessert with the Experts,” a virtual alumni event sponsored by East Tennessee State University’s College of Arts and Sciences, on Tuesday, Sept. 8, at 7 p.m. via Zoom.

Dr. Daryl A. Carter

Dr. Daryl A. Carter is interim director of ETSU's Africana Studies Program and a professor in the Department of History.

During this event, faculty experts from throughout the College of Arts and Sciences will share their knowledge over dessert with alumni of the college and …


Understanding Students’ Decision-Making Process When Considering A Sales Career: A Comparison Of Models Pre- And Post-Exposure To Sales Professionals In The Classroom, Shannon Cummins, James W. Peltier 2020 University of Nebraska at Omaha

Understanding Students’ Decision-Making Process When Considering A Sales Career: A Comparison Of Models Pre- And Post-Exposure To Sales Professionals In The Classroom, Shannon Cummins, James W. Peltier

Marketing & Entrepreneurship Faculty Publications

Businesses face a challenge recruiting and maintaining a high-quality salesforce. Increasingly, recruiting focus for entry-level sales positions has turned to university business students and sales centers. Unfortunately, research shows that most students have persistent negative misconceptions about professional sales careers and there is little research examining comprehensive and structured decision-making frameworks used by students when evaluating a sales career. This paper develops and tests an integrative framework that maps students’ decision-making process to their intention to pursue a sales career. Specifically, we examine how perceived sales knowledge, perceptions of selling ethics, perceptions of salespeople, and perceptions of the selling profession …


Securities Regulation And Social Media, Seth C. Oranburg 2020 University of New Hampshire School of Law

Securities Regulation And Social Media, Seth C. Oranburg

Law Faculty Scholarship

Federal securities regulation originally divided corporate finance into two neat categories, public and private. In 1933, private financing was limited to “sophisticated” investors but otherwise lightly regulated. Public financing became heavily regulated. In 1982, the SEC introduced Reg D, which introduced the concept of “general solicitation” to clarify the distinction between public and private offerings. Reg D is well understood to prohibit newspaper advertisements and permit direct solicitations to venture capital investors. This enabled great wealth consolidation in regions like Silicon Valley while effectively banning general solicitations in private offerings.

Now, social media communication challenges the definition of “general solicitation.” …


2020-September-01-Amythyst Kiah, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-September-01-Amythyst Kiah, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Grammy Award-nominated musician Amythyst Kiah will give a free virtual performance Friday, Oct. 2, at 6 p.m. from Tipton Gallery in downtown Johnson City.

Her performance is in conjunction with the city’s monthly First Friday celebration and with the “Black Diaspora: From Africa to Appalachia to Affrilachia” exhibit currently on display at Tipton Gallery, which is operated by East Tennessee State University’s Slocumb Galleries and Department of Art and Design.

Kiah, an alumna of ETSU’s Bluegrass, Old-Time and Country Music Program, was nominated for a Grammy Award for Best American Roots Song for “Black Myself,” the opening …


2020-August-Athletic Physical Forms, University School, East Tennessee State University, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-August-Athletic Physical Forms, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


2020-Uh Cross Country State Finals - Meet Results, University School, East Tennessee State University, University Marketing and Communication, East Tennessee State University 2020 East Tennessee State University

2020-Uh Cross Country State Finals - Meet Results, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress