Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay

Markets, Globalization & Development Review

In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …

Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao

Markets, Globalization & Development Review

Crazy Rich Asians (2018) has been hailed as a symbol of diversity representation, but it has also been challenged for the lack of representativeness. This review analyzes the controversy from two aspects. It traces how this film was made into a progressive symbol of diversity representation through riding sociocultural trends about the rise of Asia and the anti-whitewashing campaign. It also shows that this film tells a classic Cinderella story with a contextual twist of the reversed power balance between the ‘East’ and the ‘West’. Overall, although this movie contributes to bringing attention to the long-existing void of Asian-American representation …

On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt

Markets, Globalization & Development Review

“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.

Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2020-June-04-Straight From The Tapirs Mouth, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU alumna Julia Schap

JOHNSON CITY (June 4, 2020) – The Gray Fossil Site of East Tennessee preserves the remains of mastodons, rhinos, rodents, trees and many more organisms that made their homes in this part of the world between 4.5 and 4.9 million years ago. But was this a safe and stable habitat or a dangerous place of mass mortality? A new study published in the journal Palaeontologia Electronica suggests the former is more likely. 

To answer …

2020-June-04-Health Care Innovation Flourishes At Shark Tank Presentation, University Marketing And Communication, East Tennessee State University

ETSU News

Winning Idea

Sean Vinh ('21), from Knoxville, helped present for the winning team, “MedGuardian,” which seeks to help combat the opioid epidemic and reduce opioid-related health care costs through a smart pill dispenser.

JOHNSON CITY (June 4, 2020) – Budding pharmacy entrepreneurs at East Tennessee State University Bill Gatton College of Pharmacy displayed their business savvy during the annual “Shark Tank” event, the college’s version of the popular reality show.

The students were challenged to develop business plans that addressed health care gaps in the community, region or nation with viable interventions spanning clinical and technological mediums. Each student group …

What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah is full of engaged, passionate individuals who frequently ask the question, “What can I personally and/or professionally do to strengthen the impact of Utah girls and women?” To provide specific answers to that question, the Utah Women & Leadership Project (UWLP) hosted a series of “think tank” gatherings to collect best practices for various stakeholders interested in supporting and empowering Utah women.

2020-June-03-Etsu Health Encourages Families To Keep Child Wellness Visits And Vaccinations, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 3, 2020) – The Tennessee Chapter of the American Academy of Pediatrics (TNAAP) is strongly encouraging families during the COVID-19 pandemic to contact their doctor’s office for newborn, child and adolescent medical and behavioral health care for appointments for urgent, preventive, chronic and specialty care issues.

ETSU Health Pediatrics has utilized rapid innovations and adjusted its clinical procedures so that patient visits can be conducted safely in the doctor’s office, through online telemedicine video or phone visits from the family’s home, or by combination. The State of Tennessee considers well child visits and vaccinations essential services.

“Visiting …

2020-June-03-Plan For Return To Campus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 3, 2020) – East Tennessee State University’s Future Operations Workgroup, which was tasked with developing a plan for academics and services to return to campus, released its recommendations today for a phased return beginning this month.

The report includes a series of operational stages, 1-4, designed to address the need for loosening or restricting physical distancing measures in response to the COVID-19 pandemic. ETSU moved all of its teaching online and the majority of its employees have been working remotely since March. This was Stage 1 of the university’s plan.

In recent days, the university entered Stage …

2020-June-02-Covid-19 Videos Resources, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2020) – From tips on how to follow the latest COVID-19 statistics to information about how to stay safe and healthy, East Tennessee State University’s College of Public Health has created a clearinghouse of information related to the pandemic.

The webpage, www.etsu.edu/cph/covid19.php, contains public service announcements, useful tools and links to helpful resources. It also features a series of short videos on various aspects of COVID-19.  

Need info about COVID-19?

2020-June-02-Meit To Join Etsu Center For Rural Health Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2020) – East Tennessee State University has named Michael Meit, a nationally respected leader in rural health, as the director of research and programs at the ETSU Center for Rural Health Research.

Meit will step down as co-director of the Walsh Center for Rural Health Analysis at the non-partisan and objective research organization NORC at the University of Chicago, but he will retain his senior fellow role at NORC, creating opportunities to leverage synergies and expand partnerships between the two organizations.

“Michael Meit is one of the nation’s most respected leaders in rural health,” said Dr. …

Remaking Retail In The Time Of Covid-19, Singapore Management University

Perspectives@SMU

Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps even get back into the black.

Yeti: A Cooler Way To Market Your Product, Alana Trnavsky

Experience Industry Management

With the increased use of technology, marketing has evolved to primarily use social and digital media as the platform utilized to share content. Brands have creatively implemented new ways to market their products and services to distinguish themselves from other brands. The purpose of this study was to examine YETI’s marketing strategies. YETI is a high-end outdoor gear brand that is known for its sturdy coolers and drinkware. The research was gathered using a case study guide developed by the researcher, which outlined YETI’s current marketing practices. Within this study, there is an instrument used as a guideline to evaluate …

Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny

Experience Industry Management

Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …

Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll

Communication Studies

This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …

2020 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2020.

2020-June-01-Dont Mess With This Rodent Fossil Reveals A New Species Of Horned Gopher, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Picture a groundhog-sized animal with horns on its nose like a rhinoceros, and you have a pretty good idea of the new species of extinct rodent described in a recent paper in the Journal of Systematic Palaeontology. It is only the sixth species of “horned gopher” ever discovered, and it has allowed researchers to tackle some questions about why and how these little critters evolved horns.

This research was published by Dr. Josh Samuels, assistant professor in the Department of Geosciences at East Tennessee State University and curator at the Museum of Natural History at the …

2020-June-01-Etsu Health Family Medicine Kingsport Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The graduation ceremony for ETSU Health Family Medicine Kingsport was held on Friday, June 26, 2020. 

Dr. Mark Brummel, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.

Dr. Amanda Lingerfelt and Dr. Caleb Smith were recognized for serving as Chief Residents.

Special award:  "Heart " Award to Dr. Stephen Miller

Special awards were presented, followed …

2020-June-01-Juneteenth Observing The Demise Of Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

Juneteenth: Observing the demise of slavery

By Dr. Elwood Watson
Professor of history, African American studies and gender studies

This year marks the 155th anniversary of Juneteenth, an annual holiday observing the demise of slavery and marks the day June 19, 1865, when news of emancipation reached citizens in most remote parts of the former confederacy in Galveston, Texas. While President Abraham Lincoln liberated all Black Americans who resided in territory captured from the confederate army when he signed the Emancipation Proclamation into law on January 1, 1863, many Black (and some white citizens) in more rural and remote areas …

2020-June-01-Etsu Health Psychiatry Behavioral Sciences Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Health Psychiatry & Behavioral Sciences Resident Physicians Class of 2020 graduation ceremony was held on Tuesday, June 16, in the Cancellaro Room, Psychiatry Building, VA Campus.

The following awards were presented: 

• Outstanding Inpatient Attending: Kamran Hayel-Moghadam, M.D.
• Outstanding Outpatient Attending: William Scott Huddleston, M.D.
• Outstanding Didactics Teacher: Dr. Gail Kase, M.D.
• PRITE Award: David Jensen, M.D. (PGY3 Resident)
• Research Recognition Certificate: Jean-Maurice M. Salcedo, M.D.
• The Louis A. Cancellaro, PH.D., M.D. Outstanding Performance Award: Geeta Santoshi Tadepalli, M.D.

Class of 2020:

• Geeta Santoshi Tadepalli, M.D.
• Luke Michael Stanley, M.D.
• Jean-Maurice M. Salcedo, M.D.

Congratulations and best wishes to …