Marketing Commons^™

2020-October-09-24-Hour Climate Crisis Conversation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 9, 2020) — Local Climate Reality Leaders Dr. Audrey Depelteau, director of the East Tennessee State University Innovation Lab, and ETSU student Irene Poulton will join former U.S. Vice President Al Gore and The Climate Reality Project for “24 Hours of Reality: Countdown to the Future” on Saturday, Oct. 10.

This 24-hour digital and global conversation about the climate crisis and its solutions in communities around the world will include Gore and members of Climate Reality’s network of more than 27,000 Climate Reality Leaders from 169 countries. Groups will lead digital discussions and presentations in communities across …

Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe

Journal of Environmental Sustainability

With the spread of the Internet, e-mail has also steadily gained in relevance over the past years and decades. Especially in the form of newsletters, e-mail marketing is probably the most important channel of digital dialogue marketing today. This paper examines the carbon dioxide emissions of advertising e-mails in Germany on the basis of existing sources and compares them with the emissions caused by sending letters by post. Despite significantly lower CO2 emissions per piece compared to a letter, e-mails seem to be a much greater burden on the environment due to their practically unlimited scalability in terms of cost. …

The Status Of Women Leaders In Government–Utah Cities And Towns, April Townsend, Susan R. Madsen, D. Candice Backus Pierucci, Brooke Smith

Marketing and Strategy Faculty Publications

Research shows that communities and organizations increasingly thrive when men and women work together in leadership roles. Gender inclusivity benefits not only businesses, churches, schools, and state legislatures, but also state and local governments. American democracy is grounded in the idea of representation. “Representative bureaucracy” is the term for government entities employing a workforce that shares the demographic characteristics of the communities they serve, and the combined experiences and perspectives of that workforce represent and benefit all residents within its purview. This includes the thousands of government professionals who run the daily functions of municipalities within the State of Utah.

2020-October-01-2020 Fl3tch3r Exhibit.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The year 2020 has been a year ofsocial, political and health-related statements of many kinds. The annual “FL3TCH3R Exhibit: Social and Politically Engaged Art” at East Tennessee State University’s Reece Museum is a visual art forum inspired by and tailored for just that kind of expression.

Fittingly, the 2020 exhibition will be a hybrid, part in-person and part virtual.

"The Real Virus"

“We believe the hybrid, virtual way in which the exhibit will function this year conforms with …

2020-October-01-Five Night Concert And Comedy Festival.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Rico Nasty

JOHNSON CITY – A Five Night Concert and Comedy Festival Series of virtual entertainment of East Tennessee State University students, faculty and staff begins Wednesday, Oct. 7.

These performances will be held virtually on Looped Live every Wednesday night at 9 p.m. Each event will include a live Q&A, and members of the campus community who register will be entered for a chance to win a one-on-one meet-and-greet with an act.

Opening the series on Oct. 7 is Cheat Codes, a Los Angeles-based dance trio crafting floor-filling, radio-ready tunes. Each …

2020-October-01-Faculty And Staff Senates Elections.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty and Staff Senates at East Tennessee State University announce new senators and members elected to officer positions. These individuals are chosen to represent their peers and provide leadership through shared governance. 

Faculty Senate

Officers 

Officers were elected April 20. Executive Committee Members at Large were elected Aug. 18. 

• President – Mr. Stephen Hendrix
• 
   Vice President – Dr. Ginni Blackhart
• 
  Secretary – Ms. Ashley Sergiadis
• 
  COO/Treasurer – Dr. Patrick Brown
• 
  Past President – Dr. Susan Epps
• 
  Executive Committee Members at Large:
  • 
    Dr. Donna Cherry
  • 
    Mr. Bill Hemphill
  • 
    Dr. Kason O’Neil
  • 
    Dr. Alex Sargsyan
  • 
    Dr. Alan Stevens
• 
  Faculty Member, Board of …

2020-October-Middle School Boys Basketball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-Middle School Girls Basketball Meeting And Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Last Tryout Date For Middle School Basketball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Middle School Cross Country Wins 2nd Place At Invitational, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Ms Cross Country Teams Qualify For State Meet, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Association Between Usage Of An App To Redeem Prescribed Food Benefits And Redemption Behaviors Among The Special Supplemental Nutrition Program For Women, Infants, And Children Participants: Cross-Sectional Study, Qi Zhang, Junzhou Zhang

Department of Marketing Faculty Scholarship and Creative Works

Background: The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is one of the most important food assistance programs in the United States, serving 6.4 million low-income, eligible women, infants, and children under 5 years of age in 2019. In the program, participants are prescribed a list of food benefits, which can be redeemed in WIC-authorized stores. However, there are multiple behavioral barriers in the program and the stores that prevent participants from redeeming the benefits fully. Objective: This study aims to examine the relationship between the use of a widely used mobile phone app, WICShopper, and the …

2020-October-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Elizabeth Childress is an SBIRT (screening, brief intervention and referral for treatment) coordinator in the Addiction Science Center, College of Public Health. She was previously a residential tech/CPRS (computerized patient record system) with Frontier Health. She holds a B.S. degree in psychology from the University of Virginia at Wise.

Erin Lorelle Cook is an adjunct faculty member in the Department of Computing after serving as a graduate assistant. She holds an M.S. degree in computing and information sciences from ETSU.

Karla Marie German is a counselor in the …

2020-October-01-National Merit Semifinalists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 1, 2020) Four seniors at University School on the East Tennessee State University campus have been named semifinalists for the 66^th annual National Merit Scholarship Program.

These students will have the opportunity to continue in the competition for some 7,600 National Merit Scholarships totaling more than $30 million that will be offered in spring 2021.

 Amisha Agrawal is a member of the Beta Club, Science Club, Scholars Bowl Club, Debate Club, Math Club and the Student Government Association.

She is the founder of Our Young Minds, a non-profit organization working to raise awareness for student …

Social Media And Customer Relationship Management Technologies: Influencing Buyer-Seller Information Exchanges, Omar S. Itani, Michael T. Krush, Raj Agnihotri, Kevin J. Trainor

Marketing Faculty Publications

Highlights

• Social media and CRM technology aid salespeople in market sensing and customer-linking activities.

• Social media utilization enhance the competitive information collection abilities of the seller.

• CRM techpositively affects seller product information communication, which enablesbuyer information sharing intentions.

• Sellers capture value from buyers by CRM utilization.

• Seller experience has significant moderating and explanatory power regarding the use of sales technology.

Abstract

Due to the increasing array of sales technology, salespeople must understand how each application assists them. This study examines how business-to-business salespeople use different forms of sales technology to meet their boundary-spanning roles. Our research draws from social exchange …

2020-October-01-Dekliah Kelly.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

De’Kliah Kelly, a sophomore from Chattanooga, is an Honors-in-Discipline in History student with a second major in anthropology. Kelly applied to a number of schools, but the tipping points that led her to choose ETSU were its classical studies minor and its Summer Bridge Program, which provides incoming African American, Hispanic and Native American students a solid foundation before they start their freshman year.  After taking advantage of tutoring services provided through TRIO Programs at ETSU, as well as earning the 2020 Tennessee TRIO Adult-Learner Academic Scholarship, she now serves fellow students as a tutor herself. She is also a …

2020-October-01-Etsu Health Receives Cup Of Kindness Award For Community Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Highlights of Community Service

Early in the pandemic, ETSU Health worked to established the region’s first drive-through COVID-19 testing site. This site was instrumental in detecting the first cases of community spread in the area. Currently, ETSU’s Quillen College of Medicine is conducting vital research on COVID-19 using blood samples from local patients who have recovered from the disease.

As the pandemic progressed, ETSU Health became a go-to source of expertise for government and community leaders, our local media, and the public. Representatives from ETSU Health were called upon for interviews about various facets of COVID-19, and the ETSU College …

2020-October-01-Super South Heritage Day.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The George L. Carter Railroad Museum at East Tennessee State University will hold its Super South themed Heritage Day on the final day of the month, Oct. 31.

Special trains headed to Florida and other vacation destinations displayed advertisements such as “Come to the Sunshine” to lure travelers in the northern areas of New York, Chicago and Detroit where the cold winds of winter would drive thousands of passengers to travel South. Beyond the passenger operations, these lines were notable for moving vast amounts of produce – oranges, watermelons, peaches and more – to northern metropolitan regions. …

2020-October-01-Theatredance To Present Virtual Performance Of Appropriate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct 1, 2020) The Department of Theatre and Dance at East Tennessee State University will launch its fall 2020 season with a virtual performance of the drama “Appropriate” by Brandon Jacobs-Jenkins on Friday, Oct. 9, at 7 p.m. 

Tickets for the show are free but patrons will need to obtain a ticket in order to access the link. 

In “Appropriate,” every estranged member of the Lafayette clan has descended upon the crumbling Arkansas homestead to settle the accounts of the newly-dead patriarch. As his three adult children sort through a lifetime of hoarded mementos and junk, they …

2020-October-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following member of the East Tennessee State University family who retired in September.  Thank you for your service!

Thomas Russell Olmsted – Associate Professor, Department of Psychiatry and Behavioral Sciences

Published October 1, 2020, as part of the Accent email newsletter for faculty and staff.