Marketing Commons^™

2020-November-06-Colin Glennon Named Department Chair, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 6, 2020) – Dr. Colin Glennon is serving his first semester as chair of the Department of Political Science, International Affairs and Public Administration at East Tennessee State University following the tenure of longtime department chair Dr. Andrew Battista.

Glennon, an associate professor, also serves as the pre-law advisor and coordinator of the legal studies minor.

“I am honored to lead the Department of Political Science, International Affairs, and Public Administration into the future as chair of the department. I am thankful for the contributions Dr. Battista made in that role for the previous seven years, which …

Women Leaders In Utah Government–Their Paths To Power, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

When both men and women work together in leadership roles, organizations thrive. This holds true for government—and democratic governance processes in general—and it supports the call to reflect gender diversity at all levels. Yet, typical conversations about women in government often focus on the need for women to run for elected office. While this is certainly important, little if no attention has been given to the lack of women leaders within the halls of government. In response to this, Utah Women & Leadership Project (UWLP) researchers recently conducted pioneering research resulting in three research briefs that, for the first time, …

Women Leaders In Utah Government – Their Paths To Power, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

When both men and women work together in leadership roles, organizations thrive. This holds true for government— and democratic governance processes in general—and it supports the call to reflect gender diversity at all levels. Yet, typical conversations about women in government often focus on the need for women to run for elected office. While this is certainly important, little if no attention has been given to the lack of women leaders within the halls of government. In response to this, Utah Women & Leadership Project (UWLP) researchers recently conducted pioneering research resulting in three research briefs that, for the first …

2020-November-03-Dr Erik Petersen Receives Grant To Study Salmonella Prevention, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 3, 2020) – Dr. Erik Petersen, assistant professor in East Tennessee State University College of Public Health’s Department of Health Sciences, has received $300,000 to study Salmonella sensing-based antibacterials for use in poultry. 

The award is a collaborative bi-national grant with Dr. Erez Mills from the Hebrew University of Jerusalem in Rehovot, Israel.

“Currently, among the food-borne zoonoses, or diseases that are spread between animals and people, Salmonellosis has become a frequent major public health concern,” Petersen said.

The U.S. Centers for Disease Control and Prevention estimates Salmonella bacteria cause about 1.35 million infections, 26,500 hospitalizations, and …

2020-November-03-Student Kevanté Drew Working To Increase Diversity In Slp, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 3, 2020) – East Tennessee State University graduate student Kevanté Drew is using his voice and experience to advocate for more diversity in the speech-language pathology profession on a national platform.

A second-year student in ETSU’s Speech-Language Pathology (SLP) Program, Drew was selected to be the Student State Officer for the National Student Speech-Language-Hearing Association (NSSLHA), which has more than 13,000 members.

Earlier this fall, he also received national exposure as an invited panelist for the NSSLHA, where he addressed racism within communication sciences and disorders programs. In addition, the National Black Association for Speech-Language and Hearing …

2020-November-03-Meet Austin Seay.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

(November 3, 2020) The opportunity to work as a graduate assistant at the Basler Center for Physical Activity was a deciding factor for Austin Seay when he was looking for a graduate program in sport management.

“I had worked in campus recreation while I was an undergraduate, and when I toured the ETSU facility and met the staff, it all clicked,” Seay said.  “I knew this campus was the place for me.”

Seay is currently the graduate assistant for business operations and helps oversee member services.  This includes providing leadership for the student staff, selling memberships to new patrons and …

2020-November-02-Pride Center Opens.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (November 2, 2020) The new Dr. Patricia Robertson Pride Center was recently dedicated in honor of a retired faculty member and department chair who was a strong advocate for diversity and inclusion at ETSU.

The Pride Center is located on the second floor of the D.P. Culp Student Center and offers a space for gathering, programming, support and resources for LGBTQ+ students, faculty, staff, and allies. The Pride Center is a popular gathering spot for students of all backgrounds and it facilitates an area for dialogue, support, and inclusion.

“Students who are struggling with sexual or gender identity, …

2020-November-02-Etsu Health Announces New Lucidity Clinical Study, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 2, 2020) – Dr. Ronald Hamdy, a physician at ETSU Health and professor at East Tennessee State University’s Quillen College of Medicine, has announced the start of patient recruitment for the LUCIDITY study (NCT03446001), a new clinical research study to evaluate an investigational drug in people who are experiencing memory loss, or have been diagnosed with Mild Cognitive Impairment (MCI or MCI-AD), Probable/Early Alzheimer’s disease (AD) or Mild-Moderate AD.

The LUCIDITY study, sponsored by TauRx Therapeutics Ltd., will evaluate the effects of this treatment in slowing or delaying memory loss in people who are not receiving other …

2020-November-01-Spotlight On Biomedical Communications, University Marketing And Communication, East Tennessee State University

ETSU News

Biomedical Communications Team

(Nov. 20, 2020) ETSU’s Biomedical Communications team is celebrating a national award from the In-Plant Printing and Mailing Association, recognizing their work bringing Dr. Karen Schetzina’s ReadNPlay children’s activity book series to life. The team received the 2020 Judges Recognition in the booklets category for excellence from small in-house print shops.

Located in the Learning Resources department with the Medical Library, Biomedical Communications was established to provide design and print services …

2020-November-01-Board Of Trustees Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 9, 2020) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Nov. 13.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, all meetings will be conducted permitting participation by electronic or other means of communication if necessary. 

Meetings are scheduled as follows:

• 
  
  Audit Committee – 8 a.m.
• 
  Academic, Research, and Student Success Committee – 9:15 a.m.
• 
  Finance and Administration Committee – 10:45 a.m.
• 
  Board of Trustees – 1 p.m.

Public attendance to all committee meetings and full board meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When …

2020-November-01-Meet Austin Ramsey, University Marketing And Communication, East Tennessee State University

ETSU News

Austin Ramsey’s world revolves around “crushing boxes.” He uses this analogy often when engaging with clients for his consulting business, Pointech, and to define his leadership philosophy. Obviously, Austin is doing more than programming his way through the information systems curriculum at East Tennessee State University. He says each opportunity to lead, learn and grow is a building block toward new experiences and even bigger opportunities, like being a member of the National 4-H GPS/GIS (geographic information systems) Leadership Team or the youngest person to receive the 40 Under Forty recognition from The Business Journal of Tri-Cities Tennessee/Virginia a short …

Hs Girls Basketball Meeting, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Uh Cross Country Runners Headed To State, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

R&D Investment, Business Performance, And Moderating Role Of Guanxi: Evidence From China, Chiquan Guo, Sudipto Sarkar, Jing Zhu, Yong J. Wang

Marketing Faculty Publications

Highlights

• Relationship duration with major clients not only has a direct, negative effect on total income (sales).

• Relationship duration has a negative moderating effect on the association between research & development (R&D) and total income.

• Relationship duration with major suppliers has a positive moderating effect on the association between R&D and total profits.

• Relationship with government has a positive effect on total income, and it also has a negative moderating effect on the R&D-performance chain.

• Chinese firms over emphasize the importance of guanxi with the government by going overboard or overspending on it.

Signaling Green: Investigating Signals Of Expertise And Prosocial Orientation To Enhance Consumer Trust, Stacie F. Waites, Jennifer L. Stevens, Tyler Hancock

Marketing Faculty Research and Publications

Prior research has established the positive effect of green marketing on purchase intentions. Less well known is why. Two empirical studies were conducted to investigate trust as an important mediator explaining the relationship between green marketing and purchase intentions. In study one, we successfully replicate prior research, again finding higher purchase intentions for companies that engage in green marketing. Additionally, trust in the company was found to mediate this relationship. Study two then examines the underlying mechanisms of expertise and prosocial orientation on the relationship between green marketing and trust, and then serially to purchase intentions. Demographic boundary conditions of …

Understanding And Motivating Salesperson Resilience, Valerie Good, Douglas E. Hughes, Alexander C. Labrecque

Peer Reviewed Articles

Prior research has shown that approximately half of salespeople fail to achieve their targets each year. Not only is the role difficult but also sales jobs are often marked by high levels of stress, rejection, and burnout. Thus, salesperson resilience is critical. However, a gap remains in our understanding of how resilience influences performance and how managers can motivate salespeople to be more resilient. To answer these questions, we collected survey data from 110 salespeople from a large firm based in the Midwest, along with objective effort and performance data provided by the company prior to and following a poor …

2020-November-01-Brett Young In Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Country music artist Brett Young will perform in an exclusive live virtual concert followed by a Q&A for East Tennessee State University students, staff and faculty on Friday, Nov. 13, at 7 p.m.

This Major Fall Concert sponsored by the ETSU Student Government Association is free to all university students and employees with ETSU Zoom registration required.

Young, whose hits include “Lady,” “Here Tonight,” “Catch,” “In Case You Didn’t Know” and “Mercy,” is known for his West Coast-meets-Southern, or “Caliville,” sound. He was the 2018 Academy of Country Music New Male Vocalist of the Year and the …

2020-November-01-Music Without Borders, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Music can change the world because it can change people,” Irish singer-songwriter Bono says.

The makers of the 2020 independent documentary “Fandango at the Wall” and musicians and fans at the annual Fandango Fronterizo count on that.

For 11 years, the masters of son jarocho Mexican music and fans have gathered on both sides of the Tijuana-San Diego border for the music and dance festival Fandango Fronterizo. The documentary “Fandango at the Wall” takes viewers on a journey through Mexico with Afro Latin Jazz Orchestra founder and conductor Arturo O'Farrill, where he meets and makes music with …

2020-November-01-Appalachia's Diseases Of Despair Mortality Rates Higher Than Rest Of The Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN—Appalachian Diseases of Despair, a new report from the Appalachian Regional Commission finds that despite overall declining mortality rates from diseases of despair (overdose, suicide, and liver disease) between 2017-2018, the Region’s diseases of despair mortality rate in 2018 was still 36 percent higher than the rate for the non-Appalachian United States. Moreover, among Appalachians in the prime working ages of 25-54, the diseases of despair mortality rate was 43 percent higher in the Region than the rest of the country. The report also found that for women, the diseases of despair mortality rate was 46 …

2020-November-01-Museum At Mountain Home Seeking Funds To Support Relocation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  The current Museum at Mountain Home tells the story of the development of health care in South Central Appalachia from the earliest practitioner to the present. 

Established in 1995 by the generous donation of the use of a historic building by the Veterans Affairs Medical Center (VAMC) and the continued support of East Tennessee State University’s Quillen College of Medicine, the Museum at Mountain Home now looks to transition into a new home in order to accommodate VAMC renovations.  The museum is working to identify a suitable new location.

“The Museum at Mountain Home is the result …