Marketing Commons^™

2021-January-15-Bettie Mae Fikes Virtual Talk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 15, 2021) – Bettie Mae Fikes, known as “The Queen of the Blues,” will give a live virtual lecture for East Tennessee State University on Thursday, Jan. 21, at 7 p.m. via Zoom.

This celebrated icon of the 1960s Civil Rights movement has sustained her public activity by frequently performing as a core member of the SNCC Freedom Singers and has graced the stages of Carnegie Hall, the Newport Jazz Festival and the Library of Congress. She is a recipient of the Long Walk to Freedom Award and was recently inducted into the Smithsonian Institute’s “Museum of …

2021-January-14-Etsu Graduate Commissions With Army Nursing Corps, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2021) – Azael Rodriguez-Roman has joined the ranks of more than 1,500 cadets commissioned at East Tennessee State University since its ROTC Program began more than 65 years ago.

Rodriguez-Roman was a member of the Eddie Reed Range Challenge Team and completed Nursing Summer Training at Fort Carson, Colorado, in summer of 2019. He took the oath of office earlier this month during a small ceremony led by Maj. Kent Monas, professor of military science at ETSU. Rodriguez-Roman commissioned as a second lieutenant into the Army Nursing Corps.

He received a bachelor’s of nursing degree …

2021-January-13-Human Services Program Ranked Sixth In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 13, 2021) A program at East Tennessee State University that prepares students to help others and to run agencies and programs that serve communities has been ranked among the nation’s best by the website Learn.org.

ETSU’s bachelor’s program in human services earned a sixth-place ranking at Learn.org.  The rankings examined the country’s top programs in the field of social work.  At ETSU, the program is offered in the Clemmer College’s Department of Counseling and Human Services.

“The ETSU Human Services program attracts students from across the nation,” said Dr. William Garris, associate professor and human services …

2021-January-13-Nature Dire Wolves, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 13, 2021) – Dire wolves were some of the largest and most significant predators of Ice Age North America between 250,000 and 13,000 years ago, but not much is known about the details of their evolution and extinction. It has long been thought that dire wolves were close relatives of the gray wolves that still live in North America today, but a surprising new study published in the journal Nature has found that is not the case at all.

This study, “Dire wolves were the last of an ancient New World canid lineage,” presents the collaborative work …

2021-January-12-Etsu Assists In Giving Regions First Covid-19 Vaccines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 12, 2021) — East Tennessee State University Bill Gatton College of Pharmacy has assisted in recent weeks giving the region’s first COVID-19 vaccines at hospitals across the region in collaboration with Ballad Health and ETSU Health. The events marked a historic moment for a region that has battled the pandemic since March and continues to set new records for COVID-19 case counts.

Over 50 ETSU student pharmacists and faculty have served more than 300 hours so far, distributing over 6,000 doses of the Pfizer-BioNTech COVID-19 vaccine at locations including Johnson City Medical Center; Holston Valley Medical …

2021-January-12-Chaos At The Capitol Virtual Panel Discussion, University Marketing And Communication, East Tennessee State University

ETSU News

Votes will host a panel discussion titled “Chaos at the Capitol: American Democracy at a Crossroads” on Wednesday, Jan. 13, from 5:30-6:30 p.m. via a Zoom webinar.

The discussion, moderated by Jeff Keeling, digital reporter with WJHL NewsChannel 11, will include several East Tennessee State University faculty members who will focus on the impact of the events of Jan. 6, the historical precedent, the media’s role in covering the events, and the future of American democracy.

Participants include Dr. Daryl A. Carter, a professor in the Department of History and interim director of Africana Studies; Dr. Frederick Gordon, …

2021-January-12-Etsu Assists In Giving Regions First Covid-19 Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 12, 2021) — East Tennessee State University Bill Gatton College of Pharmacy has assisted in recent weeks giving the region’s first COVID-19 vaccines at hospitals across the region in collaboration with Ballad Health and ETSU Health. The events marked a historic moment for a region that has battled the pandemic since March and continues to set new records for COVID-19 case counts.

Over 50 ETSU student pharmacists and faculty have served more than 300 hours so far, distributing over 6,000 doses of the Pfizer-BioNTech COVID-19 vaccine at locations including Johnson City Medical Center, Holston Valley Medical …

Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler

SMU Data Science Review

This study presents a novel approach to price optimization in order to maximize revenue for the distribution market of non-perishable products. Data analysis techniques such as association mining, statistical modeling, machine learning, and an automated machine learning platform are used to forecast the demand for products considering the impact of pricing. The techniques used allow for accurate modeling of the customer’s buying patterns including cross effects such as cannibalization and the halo effect. This study uses data from 2013 to 2019 for Super Premium Whiskey from a large distributor of alcoholic beverages. The expected demand and the ideal pricing strategy …

2021-January-07-Etsu Study Examines Health Literacy In Appalachia, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 7, 2020) – Dr. Hadii Mamudu, professor in the Department of Health Services Management and Policy in the East Tennessee State University College of Public Health, authored an article that examines the disproportionately burdened central Appalachian region’s health literacy about cardiovascular disease.

The article, which appeared in the October 2020 issue of the Southern Medical Journal, is titled “Cardiovascular Diseases Health Literacy among Patients, Health Professionals, and Community-Based Stakeholders in a Predominantly Medically Underserved Rural Environment.”

ETSU College of Public Health faculty emerita Dr. Mary Ann Littleton and CVD Appalachia project coordinator Amy Poole are co-authors. Additional …

2021-January-07-Garcia Receives Gilman International Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 7, 2021) – Samuel Garcia, a sophomore Roan Scholar at East Tennessee State University, was recently named a recipient of the U.S. Department of State's Benjamin A. Gilman International Scholarship.

Since 2001, Gilman Scholarships have assisted qualifying students with study or intern abroad experiences by providing them with skills critical to national security and economic prosperity. The program is administered by the Institute of International Education and congressionally funded by the Bureau of Educational and Cultural Affairs.

Given the current pandemic, the Gilman Program is offering flexibility to participants by allowing for deferrals through the end of …

2021-January-07-Masks Aren't Scary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 7, 2021) Infants, toddlers and pre-school children rely on facial cues from their teachers and even watch how their mouths move when words are formed.  And while masks are essential during this global pandemic, a grant awarded to the Little Bucs Childcare Program at East Tennessee State University is making it possible for teachers to wear clear facial masks in the classrooms.

Little Bucs is part of the Clemmer College and provides childcare for ETSU students.  The masks are funded through a grant from the Association of Infant Mental Health in Tennessee.

In addition to the …

2021-January-07-Masks Aren't Scary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 7, 2021) Infants, toddlers and pre-school children rely on facial cues from their teachers and even watch how their mouths move when words are formed.  And while masks are essential during this global pandemic, a grant awarded to the Little Bucs Childcare Program at East Tennessee State University is making it possible for teachers to wear clear facial masks in the classrooms.

Little Bucs is part of the Clemmer College and provides childcare for ETSU students.  The masks are funded through a grant from the Association of Infant Mental Health in Tennessee.

In addition to the …

Perceptions Of Women Elected Officials In Utah: Challenges, Benefits, And Lessons Learned, Candice B. Pierucci, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

For many years, Utah has been at the bottom of the rankings for women running for and serving in elected office. Although significant strides have been made in increasing the number of women serving in these roles in recent years, there is still work to be done. For example, Utah is currently ranked 32nd in the country for female representation in state and federal office, Utah has never elected a female governor or a US Senator, and only two women have served in statewide executive offices. In addition, research in recent years has documented lower percentages of women in county …

2021-January-04-Williams Becomes President Of Asha, University Marketing And Communication, East Tennessee State University

ETSU News

(Rockville, MD – January 4, 2021) A. Lynn Williams, PhD, CCC-SLP, took office this month as the 2021 president of the American Speech-Language-Hearing Association (ASHA).

In her term, Williams will work to advance the objectives of ASHA and its more than 211,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology support personnel; and students in communication sciences and disorders.

“I am honored to serve as ASHA’s 2021 President,” Williams said. “In my new role, I intend to focus on empowering ASHA members to advocate on behalf of the professions of audiology …

For Him It Rains, For Her It Pours: How Weather And Gender Impact Consumption, Singapore Management University

Perspectives@SMU

Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research

Turnover During A Corporate Merger: How Workplace Network Change Influences Staying, M. Woehler, Theresa M. Floyd, N. Shah, J. E. Marineau, W. Sung, Travis J. Grosser, J. Fagan, G. Labianca

Management and Marketing Faculty Publications

The upheaval created by a merger can precipitate voluntary employee turnover, causing merging organizations to lose valuable knowledge-based resources and competencies precisely when they are needed most to achieve the merger’s integration goals. While prior research has shown that employees’ connections to coworkers reduce their likelihood of leaving, we know little about how personal social networks should change to increase the likelihood of staying through the disruptive post-merger integration period. In a pre–post study of social network change, we investigate over 15 million email communications between employees within two large merging consumer goods firms over 2 years. We use insights …

The Ties That Bind: Knowledge-Seeking Networks And Auditor Job Performance, Monika Causholli, Theresa M. Floyd, Nicole Thorne Jenkins, Scott M. Soltis

Management and Marketing Faculty Publications

The dissemination of knowledge in audit firms is a critical process that has gone relatively unexamined by researchers. Using social network analysis to quantify the knowledge-seeking networks in a Big 4 audit firm in the U.S., we examine the association between the types and patterns of knowledge-seeking ties and individual auditor performance. Our initial finding is that auditor job performance is negatively associated with the number of knowledge-seeking ties. Further, our analyses demonstrate that this negative association is being driven by explicit knowledge-seeking rather than tacit knowledge-seeking activities and is stronger for higher-ranked auditors. Thus, knowledge-seeking by auditors may come …

Isolating Price Promotions: The Influence Of Promotional Timing On Promotion Redemption, Daniel Sheehan, Koert Van Ittersum

Marketing & Supply Chain Faculty Publications

This research investigates how the timing of the promotional encounter, whether consumers encounter a promotion in isolation or at the moment of choice alongside other products, influences how consumers evaluate and redeem a promotional offer. Three studies demonstrate that isolated promotions for premium brands are more effective than traditional shelf promotions in persuading consumers to purchase the promoted product as these promotions alter how consumers evaluate and justify purchasing the promoted products. Specifically, isolated promotions lead consumers to focus relatively less on the price of the promoted product compared to its quality. This reduced focus on price assuages the negative …

Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick

Mahurin Honors College Capstone Experience/Thesis Projects

This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …

Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.

Articles

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data-driven marketing roles. This study identifies the knowledge and skills marketing graduates require for analytics practice to bridge the theory-practice gap and increase students’ employability. Our research reveals that a blend of knowledge, soft and technical skills is needed, and that the ability to communicate insights from data to stakeholders …