Why Online Personalized Pricing Is Unfair, Jeffrey Moriarty

Philosophy Faculty Publications

Online retailers are using advances in data collection and computing technologies to “personalize” prices, i.e., offer goods for sale to shoppers at their reservation prices, or the highest price they are willing to pay. In this paper, I offer a criticism of this practice. I begin by putting online personalized pricing in context. It is not something entirely new, but rather a kind of price discrimination, a familiar pricing practice. I then offer a fairness-based argument against it. When an online retailer personalizes prices, it competes unfairly for the social surplus created by a transaction. I defend this argument against …

Effects Of Demography On Opportunistic Product Return Behaviors In E-Commerce, Nikhila Anand

Honors Undergraduate Theses

College student consumers are an increasingly important segment for marketers and scholars, particularly with the advent of online shopping. This research aims at exploring the effect of college students' decision-making styles on online purchase and return behavior. An online questionnaire survey was conducted on 1100 college students at the University of Central Florida to understand how respondents' return behavior changed with various scenarios and demographic factors. Analysis shows that scenarios involving late arrivals are the highest drivers of returns, while guilt and post- purchase regrets drove far fewer returns. Statistically significant differences in return behavior were found between demographic groups. …

2021-Pharmacy Spotlight Huntsman Leads Pharmacies Through Vision Mission Focus, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Walking into Mooney’s Pharmacy in Johnson City, Tennessee, on the day before Halloween, it’s clear that the locally owned pharmacy takes pride in how its staff serves its customers.

The store windows are painted in black and orange, decorative pumpkins and spider webs adorn the counters and shelves, and staff are dressed in a wide array of costumes.

According to Dr. Chad Huntsman—owner of Mooney’s, as well as P&S Pharmacy in Kingsport, and College Park Pharmacy in Morristown—the seasonal decorations at all three of his pharmacies not only help bring smiles to patients’ faces, but are part of a friendly …

2021-Etsu Pharmacy Students Serve Community As Part Of National Service Day, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY East Tennessee State University Bill Gatton College of Pharmacy students recently made an impact serving at four different independent community pharmacies across the region conducting blood pressure readings, immunizations and patient education. 

Participating as part of the ACT (Academia-CPESN Transformation) Pharmacy Collaborative National Day of Service, 15 ETSU pharmacy students provided outreach at Atchley Drug Center, Colonial Heights Pharmacy & Gifts, Olde Towne Pharmacy and West Towne Pharmacy. 

The ACT Pharmacy Collaborative is an operational learning and collaborative partnership between schools of pharmacy and established clinically integrated networks of community-based pharmacies that seek to transform community pharmacy practice …

2021-New Ipho Chapter, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students at East Tennessee State University Bill Gatton College of Pharmacy have created a group focused on preparing them for career opportunities in the growing pharmaceutical industry.

Joining as the 88th chapter of the Industry Pharmacists Organization (IPhO) National Student Chapter Network, the student group will be guided by Dr. Siva Digavalli, associate professor of Pharmaceutical Science. He has 18 years of drug discovery and development experience, including serving as a principal scientist at the global biopharmaceutical company Bristol Myers Squibb, where he led a team to develop a dozen new drugs, many of which are undergoing or completed early …

2021-January-01-Tennessee Climate Office, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – After several years of careful planning, the Climate Office for the state of Tennessee has been officially recognized at East Tennessee State University by the American Association of State Climatologists (AASC).

The Tennessee Climate Office (TCO) at ETSU has been fulfilling the basic responsibilities of a state climate office since its establishment in 2016, providing climate data services to state agencies, researchers and citizens and studying the impact of drought, extreme rainfall, severe storms and other hazards. An earlier state climate office had operated under the direction of the Tennessee Valley Authority but ceased operations in 2006. …

2021-Etsu Department Of Geosciences Department Of Psychology And College Of Public Health Participate In Covid Related Collaborative Publication., Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Andrew Joyner and Dr. Ingrid Luffman participate in COVID related collaborative publication.

Emergence of COVID-19 and Patterns of Early Transmission in an Appalachian Sub-Region appears in the 2021 Journal of Appalachian Health (volume 3, issue 3).  Click the link below to see the full article: 
 
Emergence of COVID-19 in Appalachian Sub-Region.pdf

2021-Alumni Reunion - Class Of '70, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Class of 70' reunion is now scheduled for March 12th, 2022, at Carnegie Hotel, Taylor room (basement), from 6:00-11:00 p.m.  Classes from 1966-1974 are invited.  The theme is "Happy 70th Birthday!".  (We are all 70 or will be in 2022).  The cost is $15 per person.  Snacks and music will be provided.  

Don Potter is the point of contact for the reunion.

V/R
Don Potter
(256) 509-9741
[email protected] 

2021-Track And Field, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-Bgcop Faculty Featured On Financial Management Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Original Article:  https://www.daveramsey.com/school/college/academic-affairs/case-studies/61

The best way to learn about money management is long before you have the opportunity to make big mistakes. Dr. Nick Hagemeier understands that truth, and that’s why he’s taken the lead in making sure his pharmacy school students at East Tennessee State University are prepared when they start their profitable careers. Many of these students will make six figures when they enter their profession, and Hagemeier wants to make sure they’re ready for that type of financial responsibility.

Along with Dr. Brian Cross, Hagemeier implemented Dave Ramsey’s Foundations in Personal Finance curriculum several years ago, and …

Effects Of Clickbait Headlines On User Responses: An Empirical Investigation, Supavich Fone Pengnate, Jeffrey Chen, Alex Young

Journal of International Technology and Information Management

This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait—to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories …

Trust Transfer And The Intention To Use App-Enabled Carpooling Service, Minhua Wu, Stern Neill

Marketing

In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to smartphone-enabled, ride-sharing services. Sharing economy requires trust in strangers. Based on trust transfer theory and a dyadic conceptualization of trust from cognitive to affective, the purpose of this study is to examine trust building through the use of Didi, a third-party, ride-sharing platform that mediates exchanges among strangers.

Collaboration Between Public Health And Marketing Experts As A Response To Covid-19, M. Courtney Hughes, Yihui Tang, Shupei Yuan

Faculty Articles, Papers, and Other Scholarship

Since the beginning of 2020, as the world’s population has dealt with COVID-19 and abrupt changes to the normal status quo, academic scholars are no exception, experiencing radical changes to their teaching modalities (remote versus in-person) and often major interruptions in their research. One month after the initial shift to working remotely in March, we obtained approval from Northern Illinois University’s Institutional Review Board to conduct a brief survey with recently published academic scholars in the fields of public health and marketing to understand their views of how this unprecedented time may affect their work. In examining patterns in the …

Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.

Perceptions On Implementing A Comprehensive Athletic Website And Online Streaming Service For Kentucky High Schools, Steve Chen, Adrienne Hall, Anna K. Gdovka, Eric Street

Atlantic Marketing Journal

Student participation in interscholastic athletics reached record levels in 2019-20 for the third consecutive year in Kentucky (KHSAA, 2020). Sport marketers have strongly advocated social media as a powerful and effective tool to promote sporting events at all levels. However, existing studies rarely focus on the trend for promoting interscholastic sports through social media platforms. This study examined the potential of an interactive website and online streaming service focusing on interscholastic sports may provide to high schools in Kentucky. After evaluating more than 102 high school athletic websites, the authors found schools were in need to improve the current website …

2021-January-01-Overcoming Implicit Bias And Racial Disparities In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The main project in one of Kamyl Harvey-Bogan’s classes at East Tennessee State University’s Quillen College of Medicine transformed into an opportunity for the fourth-year medical student to raise awareness about racial disparities in health care and bring attention to ways in which future physicians can overcome them.

Last summer, Harvey-Bogan took an elective course that taught the students how to build medical simulation cases for medical education. The students’ final assignment was to develop their own case by creating a patient, determining the patient’s background (including medical and social history), identifying the patient’s chief complaint, and …

Two Essays On Food Environment, Nutrition, And Food Insecurity, Suliman Abdulaziz Almojel

Theses and Dissertations--Agricultural Economics

A healthy food environment is fundamental to good health. It contributes to the reduction of obesity and the development of healthy eating habits. In spite of this, many people in the United States (US) have been hypnotized to become obese due to the current food environment. Recently, the US has consistently ranked high in the world in terms of obesity. The rising rate is symptomatic of consuming unhealthy diets. Besides, the double-edged crisis of the US food environment and obesity poses a major threat to food security and public health. Therefore, studying the US food environment is important to sustain …

Don't Call Us, We'll Call You: An Empirical Study Of Caller Behavior Under A Callback Option, Brett A. Hathaway, Seyed Morteza Emadi, Vinayak Deshpande

Faculty Publications

While call centers have recently invested in callback technology, the impact of this innovation on caller behavior and call center performance is not clearly understood. Using call center data from a US commercial bank, we perform an empirical study of the callers' decision-making process in the presence of a callback option. We formulate a structural model of the caller decision-making process, and impute their underlying preferences from the data. Our estimates show that callers experience substantially less discomfort per unit of time while waiting for callbacks than while waiting in queue. However, we also find that, after controlling for expected …

Crowdfunding Digital Platforms: Backer Networks And Their Impact On Project Outcomes, Yee Heng Tan, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

Crowdfunding platforms serve to connect project creators and backers. Previous research has explored several project and platform determinants that impact crowdfunding outcomes. However, there has been limited research on these determinants at an individual level. Our paper addresses how backers may influence the outcomes of projects in crowdfunding platforms. We explore several methods commonly used in the industry to identify influence and show that centrality measures through a backer affiliation network best exemplifies influence. Using data from Kickstarter, we construct a weighted backer network based on 52,678 common projects backed by 11,134 backers. Controlling for digital media mentions and project …

Reinforcing The Role Of Intellectual Property In The Battle Against The Pandemic: The Vowel Framework, Daniel S. Hofilena

DLSU Business & Economics Review

The intellectual property (IP) system plays a vital role in public health crises as everyone should have access to medicines and equipment to protect themselves. Thus, the State can utilize the system for the greater good. An IP-centric approach can be summarized using the simple letters of the vowels: Awareness – for the populace to respect IP rights, they must first be educated as to its value; Enforcement – for infringers to be discouraged, IP holders should have an avenue for the easy enforcement of their rights; Incentivize – for businesses to be encouraged to invest in certain forms of …