Marketing Commons^™

When Consumers Live Several Experiences In One: Syncretic Thematization And Consumers’ Productive Use Of Free Time, Damien Chaney, Fuat Firat

Marketing Faculty Publications

In a culture of experiential consumption, themed consumer experiences have become highly marketable commodities, giving birth to new types of experiences. In this research, we explore these new forms of experiences that try to escape from commodification through syncretism. We conduct an ethnography of a highly themed festival, Hellfest in France. We identify that this festival offers an experience based on cognitive, sensory, and praxeological syncretism which aims to re-enchant as well as disorient consumers. Since syncretic experiences are perceived as several sub-experiences in one, we also show how these new types of experiences are rooted in a new conception …

2020-December-01-Dr Timir Paul Receives Grant To Study Peripheral Artery Disease Treatments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Timir Paul

JOHNSON CITY (Dec. 17, 2020)  – Dr. Timir Paul of East Tennessee State University’s Quillen College of Medicine has received a $200,000 research grant from the University of Texas Southwestern to evaluate the “real world” effectiveness and use of non-stent and stent-based therapies among patients treated with peripheral artery disease.

Peripheral artery disease (PAD) is a narrowing of the peripheral …

2020-December-01-Welcome To The Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

As the largest nursing program in Tennessee, the ETSU College of Nursing has a long history of preparing nurses and nurse educators to make a difference in health care in the Appalachian Highlands and beyond. A few of headlines from 2020 provide a glimpse of the College’s impact and reach.

Rankings & Accolades

Curriculum Innovation

Top in Tennessee: ETSU College of Nursing was recently named the No. 1 RN to BSN program in the state of Tennessee …

2020-December-01-Ibma Awards 2020, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (December 2020) – East Tennessee State University’s Bluegrass, Old-Time and Country Music Studies program won big earlier this fall in the virtual 2020 International Bluegrass Music Association (IBMA) Convention and Awards.

Haselden Ciaccio

The weeklong event was highlighted by the presentation of an IBMA Distinguished Achievement Award to the ETSU program’s founder, Jack Tottle. The IBMA Industry Awards are given each year to professionals dedicated to furthering bluegrass …

2020-December-01-Students Collecting Clothing Items For The Homeless Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 1, 2020)  – Students at East Tennessee State University are holding a donation drive this week to collect goods for the homeless community in the Appalachian Highlands. The drive is hosted by the Street Medicine Interest Group (SMIG), an interprofessional coalition of students from within the ETSU Health colleges.

The drive will take place Wednesday, Dec. 2 and Saturday, Dec. 5 from 10 a.m. until 4 p.m., and on Sunday, Dec. 6, from noon to 4 p.m. Donations can be dropped off at the ground level of the ETSU parking garage off Jack Vest Drive. This will …

2020-December-01-Meet Kristin Ridenour, University Marketing And Communication, East Tennessee State University

ETSU News

Like many students who come to East Tennessee State University from other regions of the country, physical therapy (PT) student Kristin Ridenour was drawn to both the program and the place.

“After visiting Johnson City for my interview, I knew this is where I belonged,” said Kristin, a Georgia native who completed her undergraduate degree at Jacksonville University in Florida. “I loved the town, the mountains, and most importantly, the PT staff and faculty, who were very welcoming.”

As a student in the Physical Therapy program, which is housed in the Department of Rehabilitative Sciences in the College of Clinical …

2020-December-01-Street Medicine Interest Group Forms To Help Homeless Population, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Street Medicine Interest Group (SMIG), a new student organization at East Tennessee State University, is building bridges with community partners to help people who are experiencing homelessness overcome barriers to health care.

The group hosted its first flu clinic on Friday, Dec. 18, at Munsey Memorial United Methodist Church. This event provided donations of warm clothing to many and flu shots to 12 individuals who are experiencing homelessness in the Appalachian Highlands.

The SMIG is an interprofessional student organization that is comprised of approximately 60 students representing ETSU’s five health sciences colleges including the Quillen College …

2020-December-01-Year In Review Etsu Strong In, University Marketing And Communication, East Tennessee State University

ETSU News

At East Tennessee State University we have a lot to be proud of this year.
We were challenged to do what would have been considered unthinkable and entirely impossible.
Out of the unexpected came innovation and we stood solid on our mission to improve the lives of the people of this region.

The year 2020 will be known for many things, but let's remember it as the year we were ETSU Strong.

How Does Choosing Fitness Labeled Food Affect Consumer’S Intention To Forgo Exercise, Mei Han

Theses and Dissertations

As one of the most widely used marketing techniques, the role and effects of food labels have received significant attention from researchers. Different labels have very different influences and implications. This dissertation focuses on a unique persuasive language label: fitness label. This dissertation starts with a discussion on self-regulation mechanisms and research on goals, and their implications on how choosing fitness labeled food affects subsequent intention to forgo exercise.

This dissertation finds that the existence of response conflict in food choice, as well as the magnitude of the response conflict affect consumer’s reaction mechanisms, which in turn affect consumer’s exercise …

Your Emerging Career Assignment Focused On Samuels And Associates, Katelyn Breen

School of Business Student Scholarship

Katelyn Breen ’24
Major: Marketing
Faculty Mentor: Dr. Mark DeFanti, Marketing The Your Emerging Career Report of Samuels and Associates’ Commercial Real Estate Company highlights the marketing strategies and global trends that S and A use. This report also takes into account my own strengths and weaknesses as well as what I learned from the journey of completing this assignment. Highlighted Global trends that provide both opportunities and threats for Samuels and Associates include divorce rates, polarization and the 2020-year interest rates. As the person who completed this assignment, the highlights include aptitude tests, job interviews and a pathway for …

Nato And The Ifrc: A Comparative Case Study, Abigail Kosiak

Undergraduate Honors Capstone Projects

This research analyzes the North Atlantic Treaty Organization's (NATO) Multinational Telemedicine System (MnTS) Project and works to answer five main questions:

1) What challenges did the NATO MnTS Project face that are directly related to the fact that the project included members from different countries and worked to create a system that operates across national borders?

2) How do these challenges compare to those faced by a non-governmental organization (NGO) like the International Federation of the Red Cross and Red Crescent Societies (IFRC)?

3) What successes has the IFRC had with its current operational model?

4) In what ways could …

2020 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2020.

Reflections Of A Chief Strategy Officer In A Diversified Conglomerate, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

After a lifetime as an academic, I was hired as Chief Strategy Officer (“CSO”) at Tata, a colossal $100 billion group with more than a hundred companies and 650,000 employees worldwide. At first sight, the job of being strategy head for the Tata Group may seem rather different from my academic role, with implementation responsibility and ability being the key difference. But, it did not require much of an adjustment for two reasons. First, I was not the typical academic. For twenty years, as an external consultant, I had been working with top executives and helping them think through their …

2020-November-30-Foster Inspiring Black Scientists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 30, 2020) – East Tennessee State University biologist Dr. Cerrone Foster was recently listed among “100 more inspiring Black scientists in America” by the science blog CrossTalk.

CrossTalk is the official blog of Cell Press, which publishes biomedical and physical science research and reviews. The blog “is fueled by a hunger for all things related to science, research, and publishing and is a home for scientists and science enthusiasts,” according to the CrossTalk website (https://crosstalk.cell.com/about).

Foster, an assistant professor in the ETSU Department of Biological Sciences, says it means a lot to her to be …

2020-November-30-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Nicole Aldana is an academic advisor in the College of Business and Technology after holding a like position at Georgia Southern University. She holds a bachelor’s degree in international studies and Spanish from Georgia Southern.

Becky Birdwell is a temporary executive aide in the College of Graduate and Continuing Studies after serving as a contract administrator. She holds a B.S. degree in elementary education from ETSU.

Tracy Dixon is a career specialist with the Center for Community Outreach and Applied Research. Before coming to ETSU, she was an operations manager at Leon Ella Enterprises. She holds a B.A. degree in …

2020-November-30-Thank You Quillen Meac Retirees, University Marketing And Communication, East Tennessee State University

ETSU News

Quillen College of Medicine and Medical Education Assistance Corporation (MEAC) would like to thank all of the employees who retired in 2020. When added together, their careers at Quillen and MEAC represent more than 1,000 years of service.
We appreciate your service and wish you well as you begin the next chapter.

January

Alice J. Terrell
Information Research Tech, Surgery

February

Mary Lou Hawk
Coordinator, Division of Lab Animal Resources

March

Lorena Alice McKinley Burton
Coordinator, Academic Affairs

Jerry Lee Keplinger
Coordinator, Biomedical Sciences

Stuart Leicht
Professor, Internal Medicine

Marcia Ray
Medical Records Clerk, Internal Medicine

Wanda Young
Coordinator, Psychiatry …

2020-November-23-Alabama Snake, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 23, 2020) – “Serpent Handling and Religious Expression,” a discussion between Drs. Thomas Burton and Ron Roach of East Tennessee State University, will be held via Zoom on Tuesday, Dec. 1, at 7 p.m.

Hosted by the ETSU Archives of Appalachia, the discussion will center on Burton’s research into the religious rituals and practices of southern Appalachia, particularly of “signs following” Holiness Pentecostal churches. A portion of Burton’s research is featured in the upcoming documentary, “Alabama Snake,” which will premiere on HBO on Wednesday, Dec. 9. Some segments of the HBO interview with Burton were filmed on …

2020-November-20-College Of Nursing Student Selected For Rural Health Fellows Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 20, 2020)  – Courtney Vance Burgin, a doctor of nursing practice (DNP) student at East Tennessee State University’s College of Nursing, is one of only 16 people in the country selected for the National Rural Health Association’s 2021 Rural Health Fellows program.

After a competitive review process, 16 fellows were selected to participate in this yearlong, intensive program aimed at developing leaders who can articulate a clear and compelling vision for rural America.

“As the only representative from the state of Tennessee, I am very excited to be working with people from rural areas across America,” said …

2020-November-20-Community Health Centers Welcome New Members Of Leadership Team, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Andrea Erb and Dr. Nicole Mancini

JOHNSON CITY (Nov. 20, 2020)  – East Tennessee State University’s Community Health Centers, managed by the College of Nursing, welcomed Dr. Andrea Erb and Dr. Nicole M. Mancini to the leadership team this fall.

Erb was appointed pharmacy director and began her new role on Sept. 1. Under the guidance of the executive director of the Community Health Centers, Erb is responsible for the pharmacy operations at the ETSU Charitable Pharmacy. Her role includes patient care as well as administrative tasks of the pharmacy.

“Our pharmacy team serves patients of the Community Health …

2020-November-19-Quillen College Of Medicine Students Planning Fun Runwalk Fundraiser, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 19, 2020)  – The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting a virtual 5K fundraiser on Saturday, Nov. 28, to benefit the Willow Unit at Woodridge Hospital.

“For the past 10 years, OSR has hosted a chili cook-off fundraiser event for the Willow Unit at Woodridge,” said first-year medical student and OSR representative Monika Jain. “Due to COVID-19, this year we planned a virtual event that promotes good health and still allows us to continue this tradition.”

Registration for the virtual 5K is $5 per person, and registration …