Marketing Commons^™

Shedding Light On Sales Relationships: What Effect Does The Sunshine Act Have On Salesperson Ethical Behavior And Customer Response?, Rebecca Burcham

PhD in Business Administration Dissertations

The financial relationship between physicians and pharmaceutical salespeople has long been scrutinized for the potential ethical issues that may arise from the influence that financial incentives have on physician prescribing behavior. Until recently, details of these financial incentives were only available to physicians and salespeople. In order to shed light on this relationship, Congress passed legislation, known as the Sunshine Act, with the intent to make transparent financial information. By shedding light on this information, the legislation’s intent is to mitigate the potential ethical issues that such a financial relationship poses. While previous studies examined the impact that the Sunshine …

2020-November-18-New Traditional Music Minors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 18, 2020) – Two new minors and new coursework are now available in the Bluegrass, Old-Time and Country Music Studies program in East Tennessee State University’s Department of Appalachian Studies.

In addition to majoring in bluegrass, old-time and country music, students can now minor in old-time music and in Scottish and Irish music.

New minors in old-time, Scottish and Irish music

New classes in these genres offer unique, hands-on experiences for students to learn the music of their choice while immersing themselves in the culture that surrounds the music. Classes are now offered in fieldwork, archives and …

The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor

Undergraduate Honors Theses

The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …

2020-November-18-Virtual Womens Entrepreneurship Day Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 18, 2020) – The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University and the Kingsport Office of Small Business Development & Entrepreneurship (KOSBE) will hold a Virtual Women’s Entrepreneurship Day Summit on Thursday, Nov. 19, featuring keynote speaker Tammy Hawes, an ETSU alumna and founder and CEO of Virsys12, an awarding-winning Salesforce Gold Consulting Partner. 

The virtual summit is free to attend and the Zoom webinar begins at 11 a.m. The purpose of the Virtual Women’s Entrepreneurship Day Summit is to help women entrepreneurs discover resources and tools to make better business decisions and …

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …

Rivalry Appeals In Advertising: Distinctiveness Versus Inclusiveness, David Stahr, Sukki Yoon, Kacy Kim

Honors Projects in Marketing

The main objective of the research is to study how convenience and shopping products impact how consumers react to rivalry appeals in advertisements. The authors examine the effectiveness of rivalry appeals in advertisements and how they are impacted by the product type considered by consumers. In two studies, a 2 (prime: distinctiveness vs. inclusiveness) x 2 (message: competition vs. collaboration) ANOVA methodology was conducted on survey data. In Study 1, participants primed with distinctiveness (inclusiveness) and considering convenience products experienced an assimilation effect where they preferred competitive (collaborative) rivalry appeals. In Study 2, participants primed with distinctiveness (inclusiveness) and considering …

2020-November-17-Town Hall Virtual Resilience, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 17, 2020) – “Cameras On versus Cameras Off: Virtual Resilience in the Appalachian Highlands” is the focus of the inaugural Town Hall sponsored by the ETSU Ballad Health Strong BRAIN Institute (SBI).

The SBI facilitates the development and dissemination of evidence-based practices that prevent, reduce and mitigate the negative effects of adverse childhood experiences (ACEs) on health and health disparities. It also strives to inform the citizens and workforce of the Appalachian Highlands region on the importance of being resilience-informed.

This free public discussion will be held Tuesday, Nov. 24, at 11 a.m. via Zoom. Those wishing …

2020-November-16-Etsu Student Organizations Sponsoring Ppe Collection Drive, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 16, 2020)  – Several student organizations at East Tennessee State University are sponsoring a collection drive for personal protective equipment (PPE) and hygiene products now through Friday, Nov. 20.

Students are collecting hand sanitizer, masks, face shield, gloves, and other PPE/hygiene products in donation bins on campus. The bins are located on the first floor of Sherrod Library and the D.P. Culp Student Center in the Starbucks common area and near the elevators on the 2nd and 3rd floors. The donations will benefit Hermitage Health and Rehabilitation Center.

“We are hosting this event to try and give …

2020-November-16-Etsu College Of Public Health Covid-19 Videos Surpass 25000 Views, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 16, 2020) – Throughout the pandemic, East Tennessee State University’s College of Public Health has mobilized its expertise and resources, posting almost 100 COVID-19 educational videos, updates, and public service announcements, which have surpassed 25,000 views.

“Our goal is to share useful information about the pandemic as widely as possible,” said Dr. Randy Wykoff, dean of the College of Public Health. “Since COVID-19 is the dominant public health concern currently facing our nation, we knew the videos would get attention. But when we decided to look at the numbers, we were excited to see how many times …

2020-November-15-A Piece Of Cake, University Marketing And Communication, East Tennessee State University

ETSU News

(November 15, 2020) Dr. Amy Malkus says when the COVID-19 pandemic hit she decided to revert to her comfort zone and do something she has always enjoyed doing.

“I have been baking since I was three years old and I come from a long line of women who thought that food cures everything,” she said.  “So I decided to bake my way out of the stress.”

Malkus is a faculty member in the Clemmer College at East Tennessee State University and was looking for ways to cheer up her students after classes were moved to all-remote learning.  In the beginning …

2020-November-13-Railroad Museum Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 13, 2020) – The George L. Carter Railroad Museum on the campus of East Tennessee State University will mark its 13^th year of operation on Saturday, Nov. 14. 

Dedicated by former ETSU President Dr. Paul E. Stanton Jr. in 2007, the railroad museum has continued to grow in size and popularity for more than a decade.  It hosts thousands of visitors annually even though it is only open to the public for five hours each Saturday.  It has become a vessel to remind the public of the importance of railroads in regional history. 

Johnson City was …

2020-November-13-Tniph To Expand Correctional Career Pathways, University Marketing And Communication, East Tennessee State University

ETSU News

Ginny Kidwell, TNIPH Executive Director

“Reintegrating inmates as contributing members of society will positively impact the social and economic well-being of participating communities by redirecting money and social capital and by strengthening families."

JOHNSON CITY (Nov. 13, 2020) – The Tennessee Institute of Public Health (TNIPH) at the East Tennessee State University College of Public Health has been awarded a second grant from the Appalachian Regional Commission (ARC) to further expand the Correctional Career Pathways program in Appalachian Tennessee.

The first of its kind in the state, and possibly nationally, the Correctional Career Pathways (CCP) program began in the Greene …

Corporate Brand Impact On Sales / Revenue Per Share, Brad A. Puckey

USF Tampa Graduate Theses and Dissertations

The purpose of this dissertation is to identify the linkage between the corporate brand and sales / revenue per share growth. Utilizing a unique database, the CoreBrand® Index, this study is a quantitative analysis of the interaction between the corporate brand and financial data. A relationship between corporate brand and financial data has been suspected by practitioners; however, it has never been proven. For the first time, quantitative analysis is conducted in this dissertation using this unique dataset.

This study is intended to help those responsible for managing corporate brands to better understand their impacts and benefits. The more that …

2020-November-12-Etsu Observes Veterans Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 12, 2020) – Members of the East Tennessee State University community observed Veterans Day through the launch of a special digital exhibit, opening applications for a veteran entrepreneurship program and a traditional ceremony to honor fallen alumni and all military service members.

Veterans Day Ceremony

As part of the Veterans Day Ceremony, cadets from ETSU Army Reserve Officers’ Training Corps (ROTC) conducted the Placement of the Wreath ceremony and Master Sgt. David Tirko led a roll call of fallen alumni. The ceremony concluded with “America the Beautiful” played on bagpipes. Event organizers were ETSU’s Veterans Affairs Standing …

2020-November-11-Digital Exhibit Of Wwii Memorabilia, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 11, 2020) – The Documents/Law/Maps Department of the Sherrod Library at East Tennessee State University has partnered with the Archives of Appalachia to curate a digital exhibit for Veterans Day.

Through this effort, six of the Library’s World War II Newsmaps, along with local materials that correspond to the dates on the maps, have been digitized and made available for public view.

According to Paul Nease of the Sherrod Library, the newsmaps, which were published by the U.S. Army Information Branch to motivate and inform American military personnel, summarize weekly developments of military action abroad. The local …

2020-November-11-Notable Women Of Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 11, 2020) – East Tennessee State University’s Women’s Studies Program has announced Dr. Martha Michieka and Dr. Judy McCook as 2020 recipients of the Notable Women of ETSU award.

The two award recipients will be honored during the 19^th annual Notable Women of ETSU Colloquium, which will be held virtually on Wednesday, Nov. 18, at 5 p.m. The awards and colloquium highlight the expertise and accomplishments of women at ETSU; provide a forum for the exchange of ideas, research and projects generated by women faculty; and identify women faculty whose work advances understanding of women and …

2020-November-11-Milton Marathon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 11, 2020) — East Tennessee State University will hold a virtual Milton Marathon, with a public reading of John Milton’s 1667 masterpiece, “Paradise Lost,” on Thursday, Nov. 19, from 8 a.m. to 8 p.m. on Facebook Live.

ETSU President Dr. Brian Noland will lead off the reading of the epic poem that features God, Satan, the war in Heaven and mankind’s loss of the Garden of Eden.

Guests are invited to stop by throughout the day to listen to the 10,000 lines of poetry. The poem will be on display so that guests can follow along on …

2020-November-09-Etsu Health Study Shows Neonatal Abstinence Syndrome Is Preventable, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 9, 2020) – A study by Dr. Martin Olsen of ETSU Health OB/GYN reveals new information about the prevention of neonatal abstinence syndrome (NAS), which occurs when infants go through withdrawal from an addictive drug they were exposed to in the womb.

Olsen’s study, published in the November 2020 issue of the Southern Medical Journal, reviewed the charts of 21 pregnant patients who were enrolled in an outpatient buprenorphine medication-assisted therapy (MAT) tapering program at ETSU Health.

“Many addicted pregnant patients receiving buprenorphine MAT wish to discontinue this medication while pregnant,” said Olsen, a physician and …

2020-November-09-Etsu Offering Free Pharmacy Dual Enrollment Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 9, 2020) – East Tennessee State University Bill Gatton College of Pharmacy is offering a dual enrollment class for high school students across the region to learn more about the pharmacy profession and how to get into pharmacy school. The course will be free for all students who have a 3.0 high school GPA or above.

This course will be online and asynchronous—meaning students can participate whenever, wherever they want.

“The COVID-19 pandemic has affected everyone, and I believe many students feel the calling to make an impact in health care and help patients,” said Dr. Debbie …

2020-November-09-Free Pharmacy Dual Enrollment Class, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 9, 2020) – East Tennessee State University Bill Gatton College of Pharmacy is offering a dual enrollment class for high school students across the region to learn more about the pharmacy profession and how to get into pharmacy school. The course will be free for all students who have a 3.0 high school GPA or above.

This course will be online and asynchronous—meaning students can participate whenever, wherever they want.

“The COVID-19 pandemic has affected everyone, and I believe many students feel the calling to make an impact in health care and help patients,” said Dr. Debbie …