Marketing Commons^™

2021-April-01-Board Of Trustees Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 1, 2021) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, April 23. 

All meetings will be conducted in person at the ETSU Alumni Association office located in the Model Mill . Attendance will be limited to Trustees, presenters and support staff. All meetings will be livestreamed for public viewing. 

Meetings are scheduled as follows:

• 
  Audit Committee – 8 a.m.
• Academic, Research, and Student Success Committee – 9:15 a.m.
• Finance and Administration Committee – 10:45 a.m.
• Board of Trustees Meeting – 1 p.m.

In compliance with the …

2021-April-01-Meet Joey Hinkle, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU was founded as a teacher’s college in 1911 with 29 students and one singular mission: to improve the quality of life for the people of the region.

Thousands of aspiring teachers have followed in those footsteps, but that mission of service has remained unchanged.  The Clemmer College continues to prepare teachers but has expanded to add a number of new programs.

The college’s Human Services program caught the eye of Elizabethton native Joey Hinkle when he was looking at colleges.  ETSU’s mission to improve the lives of others resonated with Joey, who wanted to earn a degree that would …

2021-April-01-The College Tour Media Kit, University Marketing And Communication, East Tennessee State University

ETSU News

A new nationally broadcast TV series created by Emmy-nominated and multi-award-winning producers, The College Tour, has released an episode featuring East Tennessee State University as told through the stories of eight students and two alumni who share their unique experiences and offer an inside look at life on campus and within the Johnson City community.  This page includes key resources for members of the media interested in ETSU’s episode of The College Tour.

For media inquiries, please contact:
Amanda Mowell, Director for Communications

For marketing questions, please contact:
Reagan Streetman, Director of Marketing

A landing page has been …

2021-April-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in March.  Thank you for your service!

Deborah Lynn Frakes – Office Coordinator, Experiential Programs, Pharmacy Practice, 19 years of service

Tonya Renee Ward – Information Research Technician, Biomedical Sciences, 29 years of service

Published April 1, 2021, as part of the Accent email newsletter for faculty and staff.

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Attracting Generation Z Students To Higher Education Institutions, Marcelyn Candace Nauman

Doctoral Dissertations and Projects

U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to Higher Education Institutions. The two research questions were: 1) What marketing strategies are successful HEIs using to attract Generation Z students? and 2) What are they doing differently to attract Gen Z compared to Gen X or Y? This study was based on marketing theory, generational …

The Role Of Comparison Sites And Image Features In Consumer Search, Peng Yam Koh

Dissertations and Theses Collection (Open Access)

Comparison sites are widely used by consumers. Theory assumes that consumers visit these sites to discover new alternatives, raising questions about the role of the initial consideration set (alternatives considered at the start of search) when comparison sites are available. Will consumers ignore their initial consideration set and directly explore new alternatives? Will consumers with large initial consideration sets avoid comparison sites? Utilizing search and incomplete knowledge theories, the authors intuit that consumers first search their initial consideration set, and visit a comparison site to reduce the search costs of doing so. If a suitable alternative is absent, consumers subsequently …

“Merry Christmas!” & “Happy Holidays!” Consumer Reactions To Holiday Advertising Messaging, Gaelle Moal – Ulvoas, Valerie A. Taylor, Elizabeth A. Minton

AMTP Proceedings 2021

No abstract provided.

Inefficient Allocation Of Marketing Budgets: Misunderstanding Corporate Sponsorships, Adam Ryan Stollings

Doctoral Dissertations and Projects

This dissertation explored the inefficient allocation of marketing budgets and the misallocation of corporate sponsorships. The researcher opened by discussing the foundation of the study and the underlying lack of understanding and measure of corporate sponsorships in corporate marketing. The study used a flexible multiple-case study design to explore corporate sponsorship allocations and measurements. The researcher provided two research questions to guide the study, along with underlying assumptions, limitations, and delimitations that may impact the study, before concluding the first section with a literature review. The review summarized the current practices of corporations for allocating and measuring sponsorships and revealed …

2021-March-31-Etsu College Of Nursing Named Top Rn To Bsn Program In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 31, 2021) – East Tennessee State University’s College of Nursing was recently named the No. 1 RN to BSN program in the state of Tennessee by NursingProcess.org.

To rank the programs, NursingProcess.org gathered a list of all nursing schools offering RN to BSN programs in every state and then ranked the best based on academic quality, affordability, reputation of the school, and editorial staff rankings.

ETSU’s RN to BSN program is focused on advancing the skills and preparation of current associate degree and diploma nurses seeking a baccalaureate degree. This program is completely online, offering convenience …

2021-March-31-Westover Settles In As Chair Of Literature And Language, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 31, 2021) – As he nears the end of his first year as chair of the Department of Literature and Language at East Tennessee State University, Dr. Daniel Westover is pleased with what the department has been able to accomplish despite the challenges of the pandemic.

Dr. Daniel Westover

These accomplishments …

2021-March-31-University School Tennis Team, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-March-30-Dr Michael Kruppa Awarded Etsus First Candida Auris-Related Grant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 30, 2021) – Dr. Michael Kruppa, an East Tennessee State University Quillen College of Medicine faculty member, has received a grant to study a global emerging fungal infection, Candida auris.

The National Institutes of Health, National Institute of Allergy and Infectious Disease, awarded a R21 grant to Kruppa for his study “Genetic Characterization of phosphomannan biosynthesis in C. auris.”  The two-year, $407,000 award is the first grant awarded to a researcher at ETSU to study Candida auris.

The incidence of Candida auris, a newly emergent species, has risen worldwide since its first recognition …

2021-March-30-Walk A Mile In Her Shoes April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 30, 2021) – Men from throughout the community are invited to “Walk a Mile in Her Shoes” at East Tennessee State University on Thursday, April 8.

OASIS (Outreach & Advocacy: Sexuality Information for Students) and ETSU Fraternity and Sorority Life are teaming up to host the International Men’s March to Stop Rape, Sexual Assault and Gender Violence from 11 a.m. to 3:30 p.m. to raise awareness about serious causes, effects and remediations to men’s sexualized violence. Participants will don high heels across the red carpet in the Cave, located on the first floor of the D.P. Culp …

2021-March-30-Middle School Girls Softball Victory, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-March-29-Etsu Health Hosting Covid-19 Vaccine Clinics For Anyone Age 18 And Older, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Health COVID-19 vaccine clinics are now full. Patients who wish to add their names to a waitlist in case of cancellations may do so at www.etsuhealth.org. 

JOHNSON CITY (March 29, 2021) – ETSU Health will host COVID-19 vaccine clinics on Thursday, April 1; Saturday, April 3; Tuesday, April 6; and Thursday, April 8, by appointment only. These clinics are open to anyone age 18 and older, regardless of health condition.

The ETSU Health vaccine clinic will administer Johnson & Johnson’s Janssen COVID-19 vaccine, which only requires one shot. Appointments are available online at ETSUHealth.org for April …

2021-March-29-Etsu Health Tendrá Cuatro ClíNicas De VacunacióN Covid-19 Para Cualquier Persona Mayor De 18 AñOs, University Marketing And Communication, East Tennessee State University

ETSU News

Las citas de las clínicas de vacunación contra COVID-19 de ETSU Health ahora están llenas. Los pacientes que deseen agregar sus nombres a una lista de espera en caso de cancelación pueden hacerlo en www.ETSUHealth.org.

JOHNSON CITY (29 de marzo de 2021) - ETSU Health organizará clínicas de vacunación contra COVID-19 el jueves 1 de abril; Sábado 3 de abril; Martes 6 de abril; y el jueves 8 de abril solo con cita previa. Estas clínicas están abiertas a cualquier persona mayor de 18 años, independientemente de su estado de salud.

La Clínica de Vacunas de Salud de ETSU …

Increasing Personal And Product Influence Through Background Auditory And Visual Cues, Zhihao Yu

USF Tampa Graduate Theses and Dissertations

Effective persuasion is indispensable for success in business and in life. People may have the best idea, the best product, and the best policy, but without persuading their target audiences to take actions, none of those would matter. However, getting people to say “Yes” is becoming harder and harder. We are living in a complicated world that is busy and crowded with too much information. People are getting more used to processing information in an automatic way and not bothering to scrutinize every bit of information. As a result, companies and individuals have fewer chances to influence their audiences through …

Editorial - Subsistence Marketplaces: Journal, Knowledge-Practice Portal, And Organization, Madhu Viswanathan

Subsistence Marketplaces

Subsistence Marketplaces: Journal, Knowledge-Practice Portal and Organization

2021-March-27-High School Boys Soccer Team Wins 5-1 Over Providence Adacemy, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.