Marketing Commons^™

2021-January-21-Tiny Mammal Teeth Reveal Ancient Climates, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (January 21, 2021) – If you were planning a visit to Gray, Tennessee, five million years ago, you would want to dress like you were headed to Atlanta, Georgia, but pack rain gear like you would for Tampa, Florida. That’s according to an estimate of the ancient climate of the Gray Fossil Site, part of the results of a new study that uses fossil teeth to explore how climate has changed across North America over the past 37 million years.

It might not seem obvious at first, but teeth are related to climate. In any given place, the …

Buy Fresh, Buy Local: Nebraska Working Together For Local Food, Margaret Milligan

Cornhusker Economics

Direct market farms in Nebraska are made up of people passionate about raising good food for their fellow Nebraskans. They grow vegetables, fruits, meat, grains, and value-added products to sell directly to consumers in their communities.

During the pandemic, these small farms have experienced restaurant sales vanishing, farmers’ market attendance de-creasing, and slots filling up at the small meat processors where they take their livestock. At the same time, there has been a renewed interest from consumers seeking reliable, transparent food produced close to home. It’s been a volatile year, and it has required quick pivoting, group coordination and action …

2021-January-19-Tsbdc To Present Ppp Webinar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 19, 2021) – The Small Business Association in consultation with the U.S. Department of the Treasury recently announced the reopening of the Paycheck Protection Program (PPP) for new borrowers and certain existing PPP bowers. On Thursday, Jan. 21, the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University will hold a free webinar from 4-5 p.m. providing an overview of the re-launch.

In this webinar, attendees will learn how to:

• Apply
• Find a lender
• Navigate the request process
• Apply for forgiveness

There is no cost to attend, but registration is required. Webinar presenters are Aundrea …

2021-January-18-Rocket To Launch, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 19, 2021) East Tennessee State University’s esports varsity program will soon add a new team.

Plans were announced today to launch a Rocket League esports team, bringing the university’s number of esports programs to three.  Last year, ETSU began recruiting for its Overwatch and League of Legends teams, and esports Head Coach Jeff Shell said the search has already begun for the six students who will comprise the inaugural Rocket League team.

“Rocket League was already one of the most popular games available prior to last September when it became available for free to play,” Shell …

2021-January-15-2021 Spring Virtual Tour, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 15, 2021) – East Tennessee State University’s Student Government Association is bringing its Spring 2021 Virtual Music and Comedy Tour to campus for five consecutive Wednesday evenings of entertainment for students, faculty and staff.

This series of virtual performances and discussions with musicians and stars from television and Broadway is co-sponsored by Buctainment, Campus Recreation, the D.P. Culp Student Center, the Martin Center for the Arts, and Student Life and Enrollment. Each session will take place at 9 p.m. on Looped Live and includes a Q&A with the artist.

Kicking the series off on Feb. 3 will …

2021-January-15-Bettie Mae Fikes Virtual Talk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 15, 2021) – Bettie Mae Fikes, known as “The Queen of the Blues,” will give a live virtual lecture for East Tennessee State University on Thursday, Jan. 21, at 7 p.m. via Zoom.

This celebrated icon of the 1960s Civil Rights movement has sustained her public activity by frequently performing as a core member of the SNCC Freedom Singers and has graced the stages of Carnegie Hall, the Newport Jazz Festival and the Library of Congress. She is a recipient of the Long Walk to Freedom Award and was recently inducted into the Smithsonian Institute’s “Museum of …

Design Perception And Consumer-Brand Relationshipin Textile Apparel: Mediating Role Of Experiential Value And Moderating Role Of Openness To Experience, Rohail Jibran, Muhammad Ahmad Ur Rehman, Sadia Shaheen

Business Review

Pakistan's fashion and apparel market has shown comprehensive growth during the last decade. This paper aims to investigate the impact of design perception on consumer based brand equity and examines the mediating role of experiential value and moderating role of openness to experience. Data was collected from 210 consumers of textile apparel brands in Pakistan. Findings of the study reveal that there is a significant relationship between design perception and consumer based brand equity, experiential value mediates the relationship between design perception and consumer based brand equity. Furthermore, results reveal that the personality trait of openness to experience plays a …

2021-January-14-Etsu Graduate Commissions With Army Nursing Corps, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 14, 2021) – Azael Rodriguez-Roman has joined the ranks of more than 1,500 cadets commissioned at East Tennessee State University since its ROTC Program began more than 65 years ago.

Rodriguez-Roman was a member of the Eddie Reed Range Challenge Team and completed Nursing Summer Training at Fort Carson, Colorado, in summer of 2019. He took the oath of office earlier this month during a small ceremony led by Maj. Kent Monas, professor of military science at ETSU. Rodriguez-Roman commissioned as a second lieutenant into the Army Nursing Corps.

He received a bachelor’s of nursing degree …

2021-January-13-Human Services Program Ranked Sixth In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 13, 2021) A program at East Tennessee State University that prepares students to help others and to run agencies and programs that serve communities has been ranked among the nation’s best by the website Learn.org.

ETSU’s bachelor’s program in human services earned a sixth-place ranking at Learn.org.  The rankings examined the country’s top programs in the field of social work.  At ETSU, the program is offered in the Clemmer College’s Department of Counseling and Human Services.

“The ETSU Human Services program attracts students from across the nation,” said Dr. William Garris, associate professor and human services …

2021-January-13-Nature Dire Wolves, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 13, 2021) – Dire wolves were some of the largest and most significant predators of Ice Age North America between 250,000 and 13,000 years ago, but not much is known about the details of their evolution and extinction. It has long been thought that dire wolves were close relatives of the gray wolves that still live in North America today, but a surprising new study published in the journal Nature has found that is not the case at all.

This study, “Dire wolves were the last of an ancient New World canid lineage,” presents the collaborative work …

2021-January-12-Etsu Assists In Giving Regions First Covid-19 Vaccines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 12, 2021) — East Tennessee State University Bill Gatton College of Pharmacy has assisted in recent weeks giving the region’s first COVID-19 vaccines at hospitals across the region in collaboration with Ballad Health and ETSU Health. The events marked a historic moment for a region that has battled the pandemic since March and continues to set new records for COVID-19 case counts.

Over 50 ETSU student pharmacists and faculty have served more than 300 hours so far, distributing over 6,000 doses of the Pfizer-BioNTech COVID-19 vaccine at locations including Johnson City Medical Center; Holston Valley Medical …

2021-January-12-Chaos At The Capitol Virtual Panel Discussion, University Marketing And Communication, East Tennessee State University

ETSU News

Votes will host a panel discussion titled “Chaos at the Capitol: American Democracy at a Crossroads” on Wednesday, Jan. 13, from 5:30-6:30 p.m. via a Zoom webinar.

The discussion, moderated by Jeff Keeling, digital reporter with WJHL NewsChannel 11, will include several East Tennessee State University faculty members who will focus on the impact of the events of Jan. 6, the historical precedent, the media’s role in covering the events, and the future of American democracy.

Participants include Dr. Daryl A. Carter, a professor in the Department of History and interim director of Africana Studies; Dr. Frederick Gordon, …

2021-January-12-Etsu Assists In Giving Regions First Covid-19 Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 12, 2021) — East Tennessee State University Bill Gatton College of Pharmacy has assisted in recent weeks giving the region’s first COVID-19 vaccines at hospitals across the region in collaboration with Ballad Health and ETSU Health. The events marked a historic moment for a region that has battled the pandemic since March and continues to set new records for COVID-19 case counts.

Over 50 ETSU student pharmacists and faculty have served more than 300 hours so far, distributing over 6,000 doses of the Pfizer-BioNTech COVID-19 vaccine at locations including Johnson City Medical Center, Holston Valley Medical …

Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler

SMU Data Science Review

This study presents a novel approach to price optimization in order to maximize revenue for the distribution market of non-perishable products. Data analysis techniques such as association mining, statistical modeling, machine learning, and an automated machine learning platform are used to forecast the demand for products considering the impact of pricing. The techniques used allow for accurate modeling of the customer’s buying patterns including cross effects such as cannibalization and the halo effect. This study uses data from 2013 to 2019 for Super Premium Whiskey from a large distributor of alcoholic beverages. The expected demand and the ideal pricing strategy …

2021-January-07-Etsu Study Examines Health Literacy In Appalachia, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 7, 2020) – Dr. Hadii Mamudu, professor in the Department of Health Services Management and Policy in the East Tennessee State University College of Public Health, authored an article that examines the disproportionately burdened central Appalachian region’s health literacy about cardiovascular disease.

The article, which appeared in the October 2020 issue of the Southern Medical Journal, is titled “Cardiovascular Diseases Health Literacy among Patients, Health Professionals, and Community-Based Stakeholders in a Predominantly Medically Underserved Rural Environment.”

ETSU College of Public Health faculty emerita Dr. Mary Ann Littleton and CVD Appalachia project coordinator Amy Poole are co-authors. Additional …

2021-January-07-Garcia Receives Gilman International Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 7, 2021) – Samuel Garcia, a sophomore Roan Scholar at East Tennessee State University, was recently named a recipient of the U.S. Department of State's Benjamin A. Gilman International Scholarship.

Since 2001, Gilman Scholarships have assisted qualifying students with study or intern abroad experiences by providing them with skills critical to national security and economic prosperity. The program is administered by the Institute of International Education and congressionally funded by the Bureau of Educational and Cultural Affairs.

Given the current pandemic, the Gilman Program is offering flexibility to participants by allowing for deferrals through the end of …

2021-January-07-Masks Aren't Scary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 7, 2021) Infants, toddlers and pre-school children rely on facial cues from their teachers and even watch how their mouths move when words are formed.  And while masks are essential during this global pandemic, a grant awarded to the Little Bucs Childcare Program at East Tennessee State University is making it possible for teachers to wear clear facial masks in the classrooms.

Little Bucs is part of the Clemmer College and provides childcare for ETSU students.  The masks are funded through a grant from the Association of Infant Mental Health in Tennessee.

In addition to the …

2021-January-07-Masks Aren't Scary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 7, 2021) Infants, toddlers and pre-school children rely on facial cues from their teachers and even watch how their mouths move when words are formed.  And while masks are essential during this global pandemic, a grant awarded to the Little Bucs Childcare Program at East Tennessee State University is making it possible for teachers to wear clear facial masks in the classrooms.

Little Bucs is part of the Clemmer College and provides childcare for ETSU students.  The masks are funded through a grant from the Association of Infant Mental Health in Tennessee.

In addition to the …

Perceptions Of Women Elected Officials In Utah: Challenges, Benefits, And Lessons Learned, Candice B. Pierucci, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

For many years, Utah has been at the bottom of the rankings for women running for and serving in elected office. Although significant strides have been made in increasing the number of women serving in these roles in recent years, there is still work to be done. For example, Utah is currently ranked 32nd in the country for female representation in state and federal office, Utah has never elected a female governor or a US Senator, and only two women have served in statewide executive offices. In addition, research in recent years has documented lower percentages of women in county …

2021-January-04-Williams Becomes President Of Asha, University Marketing And Communication, East Tennessee State University

ETSU News

(Rockville, MD – January 4, 2021) A. Lynn Williams, PhD, CCC-SLP, took office this month as the 2021 president of the American Speech-Language-Hearing Association (ASHA).

In her term, Williams will work to advance the objectives of ASHA and its more than 211,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology support personnel; and students in communication sciences and disorders.

“I am honored to serve as ASHA’s 2021 President,” Williams said. “In my new role, I intend to focus on empowering ASHA members to advocate on behalf of the professions of audiology …