Marketing Commons^™

2021-February-12-High School Boys Basketball Press, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Charles Wells, Charles Wells

Oral History

Charles Wells attended Pace from 1969 to 1972 and graduated with an MBA in Finance and Marketing.

Message Assertiveness And Price Discount In Prosocial Advertising: Differences Between Americans And Koreans, Hyejin Bang, Dongwon Choi, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim

Marketing Department Faculty Journal Articles

Purpose

Prosocial advertisers widely use assertive messages to encourage prosocial attitudes and behaviors, but ironically, assertive messages may cause reactance. By applying cultural theories and the reciprocity principle, this study aims to observe whether consumers’ responses to assertive messages hold across culturally different audiences (Americans vs South Koreans) and different consumption situations (price discount vs no discount).

Design/methodology/approach

American and Korean participants take part in three experimental studies examining the interactions of nationality, price discounts and assertive messaging for influencing consumer responses, first to a prosocial ad encouraging recycling (Study 1), the second for a campaign requesting donations for disadvantaged …

2021-February-12-Bedtime Stories, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 12, 2021) Looking for a special guest to read a favorite bedtime story?

Members of the Student Association for Young Children (SAYC) at East Tennessee State University are launching a new YouTube channel with a playlist called “Bedtime Stories.” Each week, the organization will post a video featuring an ETSU student, faculty or staff member or someone from the community reading a beloved children's story.

“We realize that the pandemic has created added stress for everyone,” said Virginia Holley, a Clemmer College graduate assistant in the Department of Early Childhood Education. “Our goal is to help …

2021-February-10-Quillen College Of Medicine Students Gain Covid- Research Experience, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 10, 2021) – A summer research program at East Tennessee State University’s Quillen College of Medicine led to an opportunity for medical students to gain COVID-19 research experience.

Dr. Donald Hoover, professor in the Department of Biomedical Sciences, mentored two second-year medical students, Fulton Robinson and Ryan Mihealsick, during Quillen’s Medical Student Summer Research Program held last summer. The students had the opportunity to participate in the conception, planning, implementation and publication of research focusing on cardiac morbidity and mortality related to COVID-19 infection.  

Their mini-review, “Role of angiotensin-converting enzyme 2 and pericytes in cardiac complications of …

2021-February-09-Board Of Trustees To Hold Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 9, 2021) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 19.

All meetings will be conducted in person at the Martin Center for the Arts. Attendance will be limited to Trustees, presenters and support staff. All meetings will be livestreamed for public viewing. 

Meetings are scheduled as follows:

• Audit Committee – 8 a.m.
• Academic, Research, and Student Success Committee – 9:15 a.m.
• Finance and Administration Committee – 10:45 a.m.
• Board of Trustees Meeting – 1 p.m.

Meeting livestreams may be viewed at etsu.edu/trustees/livestream.php. When …

2021-February-09-Fall Deans List, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (Feb. 9, 2021) – East Tennessee State University has announced the names of students from Bill Gatton College of Pharmacy who attained a grade point average qualifying them for inclusion in the dean’s list for fall 2020.

Students from Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of 3.5 or above with no grade below a B-.

TENNESSEE

Adams: Elizabeth P. Bashore

Antioch: Chukwunyere I. Umeh

Blaine: Dakota R. Rorie

Blountville: Sarah M. Arnold

Bristol: Stephen M. Crispi; Russell W. Fankhouser; Michael N. Smith; Parker R. Wade …

Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …

2021-February-05-Roan Scholars 2025, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 5, 2021) – The Roan Scholars Leadership Program has selected eight high school seniors for the incoming Roan Class of 2025. Those students will join 24 returning Roan Scholars at East Tennessee State University this fall as part of the prestigious four-year scholarship program.

 “This year’s selection process was unlike any other we’ve conducted, with all interviews and other activities being online,” said Roan Director Scott Jeffress. “The result was the same, though: another outstanding class of talented young leaders. These students are already making a positive impact on our region.”

The Roan Scholars Leadership Program empowers …

2021-February-05-College Of Public Health Hosts Webinar On Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

Leading Voices in Public Health

JOHNSON CITY (Feb. 5, 2021)  – As the nation moves through the vaccination phases of the coronavirus pandemic, East Tennessee State University’s College of Public Health is hosting a second installment of its popular “Coronavirus: Separating Fact from Fiction” webinar. This installment will focus solely on issues and questions related to the COVID-19 vaccines.

The webinar, which is part of the college’s Leading Voices in Public Health lecture series, will be …

2021-February-05-Etsu Hosts Black History Month Interview Series, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 5, 2021) – A Black History Interview Series will be held throughout the coming month by East Tennessee State University’s Mary V. Jordan Multicultural Center.

In commemoration of Black History Month, these five interviews with local African American leaders will be available for the campus community and the public on the Multicultural Center’s website and social media platforms. A new interview will be posted each Friday at noon.

This month, you will hear ...

2021-February-04-Etsu Hosts South Arts Film Screenings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 4, 2021)– Family, heritage and moving forward come into focus in a variety of ways in the three spring films from South Arts Southern Circuit Tour of Independent Filmmakers, an annual series that East Tennessee State University has presented free of charge for more than a decade.

All films in the ETSU circuit are being streamed online again this spring, but access has been extended to make the three films each available for four full days, rather than two evenings as in fall.

The first spring independent film, “Cane Fire,” will screen Feb. 7-10; “Warrior Women” will …

2021-February-04-Mba Program Best Value In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 4, 2021) – Recent college graduates and professionals considering Master of Business Administration programs across the state will find that East Tennessee State University is the best value, according to a list recently released by BestValueSchools.org.  

ETSU’s MBA program, housed within the College of Business and Technology, was selected the No. 1 best value out of 15 schools. ETSU offers a flexible learning experience with on-ground and online options and MBA concentrations in business analytics, cybersecurity management and health care marketing. Additionally, all students participate in a capstone experience in which student-led teams work with businesses …

The Status Of Women In Utah Politics: A 2021 Update, Hannah Payne, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The Utah Women & Leadership Project (UWLP) began reporting on the status of women in Utah politics in 2014, with updates in 2017 and now 2021. The first series of reports in 2014 were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also ranked Utah poorly, and most used the following four criteria: 1) gender wage gap, …

2021-February-03-Empowering Transitions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (Feb. 3, 2021) A faculty member at East Tennessee State University is participating in a major research project helping persons with disabilities transition from the K-12 environment to new settings such as independent living, employment or post-secondary education.

ETSU is part of the National Technical Assistance Center on Transition for Students and Youth with Disabilities, an initiative led by the University of North Carolina-Charlotte that also includes researchers from George Washington University, University of Kansas, Portland State University, University of Maryland and University of Oregon. The project is funded by the U.S. Department of Education.

The team …

2021-February-03-Etsu College Of Nursing Students Assisting With Covid- Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 3, 2021) – Students in East Tennessee State University’s College of Nursing have had the opportunity to assist with COVID-19 vaccinations during their clinical rotations in partnership with Ballad Health. 

“This is a historic moment for our nursing students,” said Dr. Kathryn Wilhoit, interim dean of the ETSU College of Nursing. “Nurses around the globe and right here in Appalachia were on the front lines of care during in the 1918 Spanish Flu pandemic, and now more than a century later, they are playing a critical role in vaccinating the community during the COVID-19 pandemic.”

Currently, approximately …

2021-February-02-Virtual Pharmacy Open House Events, Feb. 23 And Feb. 27, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Virtual Pharmacy Open House events, Feb. 23 and Feb. 27

JOHNSON CITY (Feb. 2, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering two free virtual Open House events for students interested in pursuing a career in pharmacy:

• Pre-Pharmacy Virtual Open House, Feb. 23, 4:30-6 p.m. for high school students

• PharmD Virtual Open House, Feb. 27, 10 a.m.-12:30 p.m. for students ready to begin classes in the Fall

The events will offer a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions …

2021-February-02-Grant To Provide Makeover At Etsus Johnson City Downtown Day Center, University Marketing And Communication, East Tennessee State University

ETSU News

A new look

JOHNSON CITY (Feb. 2, 2021) – East Tennessee State University’s Johnson City Downtown Day Center will receive a makeover thanks to a grant from the Johnson City Morning Rotary Club.

The Johnson City Morning Rotary club is donating $4,000 from its fundraising account. Under the direction of Dr. David Wood, the club’s grant committee …

2021-February-02-Etsu Alumni Elects New Board Officers Members, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 2, 2021) – The East Tennessee State University National Alumni Association announces the election of alumni board officers and new members, which took place during the recent annual board meeting.

2021 ETSU Alumni Board Officers and New Members

The Alumni Association elected Bryan Daniels of the classes of 1995 and 1997 to serve as president. He is the CEO of the Blount County Partnership in Maryville. Tom …

2021-February-02-Stories Of Resilience Competition Entries Sought, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 2, 2021) – “Stories of Resilience: Life and Identity in East Tennessee” is the theme of a story competition sponsored by East Tennessee State University’s Language and Culture Resource Center, along with the Regional Diversity and Inclusion Alliance and ETSU Film and Media Studies.

“Stories are what make us who we are,” says Dr. Felipe Fiuza, director of the LCRC and clinical assistant professor of Spanish in the ETSU Department of Literature and Language. “It is how we make sense of things, and by sharing our stories, we help others in their identity process formation, as well. …