Marketing Commons^™

2021-March-03-Etsu Adds New Nutrition Minor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 3, 2021) –  East Tennessee State University will offer a minor in Nutrition beginning fall 2021 in order to meet a growing demand in the health care workforce and among its students.

The new minor will be housed in the ETSU College of Clinical and Rehabilitative Health Sciences (CCRHS). To complete the minor, students will take 18 credit hours with courses addressing topics such as community nutrition, nutrition in sports and health, communication in nutrition, and others. 

“Nutrition science is complementary to many medical professions, including rehabilitative sciences, allied health, speech-language pathology, and exercise science and kinesiology,” …

2021-March-02-Finance And Administration Committee To Hold Called Meeting March, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 22, 2021) — East Tennessee State University’s Board of Trustees will hold a called meeting of the Finance and Administration Committee on Friday, March 26 at 10 a.m.  

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php.   

When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”  

For more information, call 423-439-4317.  For disability accommodations, call …

2021-March-02-French Spring Cooking Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 2, 2021) – A French Spring Cooking Course taught by Chef Sheridan is offered this spring by East Tennessee State University’s Office of Professional Development.

Sheridan Nice will teach this course virtually. Recipes will be provided, so participants may cook along with her, or simply enjoy her show.

In this four-part series, Nice will put aside the “comfort foods” of winter and take inspiration from nature, with a focus on the tender green early vegetables of printemps, or spring. These include new potatoes, young sweet carrots, crunchy peas and asparagus, along with fragrant herbs. An emphasis …

In The Driver's Seat: A Case Study On George P. Johnson Experience Marketing, Kira Butz

Experience Industry Management

Experiential marketing is a modern form of marketing that utilizes live, interactive experiences to immerse a consumer into a brand. These experiences cause the consumer to exhibit multisensory stimulation, bodily performance, social interaction, and discovery/learning. Experiential marketing is apparent in the automotive industry because automotive products can be used to create an engaging, memorable experience. The purpose of this study was to examine automotive-focused marketing strategies of George P. Johnson Experience Marketing. Research for this study was conducted using a case study. The results indicated that George P. Johnson capitalizes on product presence that engages the senses of the consumer …

2021-March-01-One Year Later - Etsu Responds To Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

A look back at the first year of the COVID-19 pandemic shows the many ways that East Tennessee State University prioritized the health and safety of the campus community while continuing to serve its students and the Appalachian Highlands community. A COVID-19 Medical Response Team was formed to make recommendations to university administration regarding modifications to campus operations, and a Future Operations Workgroup developed a series of operational stages to provide levels of restrictions and other health and safety guidelines. The Bucs are Back website was created  and continues to keep the campus community informed of new protocols, testing initiatives, …

2021-March-01-Etsu Health Hosting Weekend Covid- Vaccine Clinic March -, University Marketing And Communication, East Tennessee State University

ETSU News

Appointments for the COVID-19 Vaccine Clinic March 20-21 are full. At this time, we do not know if or when ETSU Health will receive additional vaccines. Please check ETSU News and ETSUHealth.org for updates.

JOHNSON CITY – ETSU Health is hosting a weekend COVID-19 vaccine clinic March 20-21 by appointment only for members of the community who are eligible for a vaccine under Tennessee’s roll-out plan (currently individuals 65+ and those in groups 1a1, 1a2, 1b and 1c).

The ETSU Health vaccine clinic will administer Johnson & Johnson’s Janssen COVID-19 vaccine, which only requires one shot. Appointments are available …

2021-March-01-Creative Skills Training Inside And Outside The Classroom, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When the onset of the COVID-19 pandemic forced classes at East Tennessee State University to move to an online format last spring, the ETSU College of Nursing faculty had to come up with creative solutions so that students could practice the skills that they usually did in a laboratory setting.

“In those first months of the pandemic, we had to redesign our lab curriculum, making up things that that students could do at home” said Dr. Melessia Webb, associate dean of Undergraduate Programs in the College of Nursing. “For example, we used a pasta noodle and straw …

2021-March-01-Etsus Generation Rx Committee Earns Th National Win, University Marketing And Communication, East Tennessee State University

ETSU News

Generation Rx Serving the Community

JOHNSON CITY –  A student organization at East Tennessee State University Bill Gatton College of Pharmacy has earned its fourth national win, honored for educating the community about prescription drug misuse.   

The college’s American Pharmacists Association-Academy of Student Pharmacists Generation Rx committee was awarded the American Pharmacists Association-Academy of Student Pharmacists for 2019-2020. This is the eighth year in a row that the chapter has been recognized either nationally or regionally and the fourth time the chapter has been …

2021-March-01-Joy Fulkerson, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 1, 2021) – Joy Fulkerson of East Tennessee State University has been selected to serve on the board of directors of the National Conference on Citizenship (NCoC) for a term of four years.

Joy Fulkerson

A native of Rogersville, Fulkerson currently serves as director of Leadership and Civic Engagement in the university’s Division …

2021-March-01-Meet Julie Ngendo, University Marketing And Communication, East Tennessee State University

ETSU News

What led you to ETSU?  

Around March of 2020 is when I realized that COVID-19 was going to be a huge thing and so at that time I started to regroup and think about what I wanted to do after I graduate. By May 2020 I knew I was going to be graduating in December and that was not a very large time frame for me to look at different schools. I wasn’t able to visit schools because of the pandemic, but I decided to look into ETSU because I had been to Johnson City before and have friends who …

2021-March-01-Mobalytics Partnership, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 1, 2021) East Tennessee State University and Mobalytics, an analytics-based gaming companion, have formed a new partnership dedicated to growing and improving the ETSU esports program.

Mobalytics, the winner of Techcrunch 2016, has since become a leader in helping professional teams with roster building and scouting reports by using their cutting-edge tools.

ETSU, which competed in its inaugural season in Fall 2020, looks to bolster their ability to scout new talent and develop current team members with the help of Mobalytics.

“We’re incredibly excited to become more involved in the League of Legends (LoL) collegiate …

2021-March-01-Two From Etsu Selected For Eab Rising Higher Education Leaders Fellowship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two leaders from East Tennessee State University, Dr. Chassidy Cooper and Dr. Nicholas Hagemeier, will participate in the 2021 EAB Rising Higher Education Leaders Fellowship. This select group of leaders from across the country will meet for the next nine months to explore challenges and creative solutions in higher education. 

EAB is a Washington-based education research company that partners with education leaders, practitioners, and staffs to accelerate progress and drive results across three key areas – enrollment management, student success, and institutional operations and strategy.

This nine-month, cohort-based experience aims to build community, develop a depth of …

2021-March-Press Articles For Baseball And Softball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Laudato Si’ – A Macromarketing Manifesto For A Just And Sustainable Environment, Thomas A. Klein, Gene R. Laczniak

Marketing Faculty Research and Publications

This paper posits that Pope Francis’ 2015 encyclical on environmental climate change, Laudato si’ (“Praise be to you, my Lord”), or LS for short, provides a compelling and multi-faceted framework for co-creating a just and sustainable environment. LS includes considerable commentary about how markets and marketing impact the physical and social environment. Additionally, the document provides religion-inspired ethical norms for market conditions, actions, and performance that reflect both (a) the social teachings of the Catholic Church as they have evolved over the past 125 years and, as we will explain, (b) a foundational predicate of macromarketing scholarship – that is, …

Exploring The Effects Of For-Profit And Nonprofit Size Congruency: An Exchange Perspective On Cause-Related Marketing, Anne Hamby, Niusha Jones, Guohong Yu

Marketing Faculty Publications and Presentations

Prior research on cause-related marketing (CM) shows that congruencies between for-profit and nonprofit organizational missions and target markets affect consumers' perceptions of the partnership fit, and their subsequent response to CM promotions. The current work explores how congruencies between for-profit and nonprofit sizes influence consumers' perceptions of the partnership fit, and subsequently, their attitudes toward CM efforts. Study 1 shows that consumers perceive a low degree of organizational partnership fit between a small for-profit and large nonprofit (relative to other partnership configurations). Study 2 shows the nature of donated resources can affect organizational partnership fit perceptions, such that donations of …

2021-March-01-Etsu Ranked For Serving Students With Learning Disabilities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University ranks sixth in the nation on a listing of the Most Affordable Online Colleges for Students with Learning Disabilities published recently by Education Reference Desk (EduRef.net), a nationally recognized provider of college planning resources.

This ranking is provided to assist students with learning disabilities, such as ADHD, dyslexia, oral and written language disorders, and more, in finding schools equipped to meet their particular needs at an affordable price.

Schools considered for this ranking were collected from official accrediting agency websites, are regionally or nationally accredited, and offer at least one fully online disability-friendly …

2021-March-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following member of the East Tennessee State University family who retired in February.  Thank you for your service!

Anne Sparkman – WIOA Career Specialist, Families First, one year plus 20 years of service to the state of Tennessee

Published March 1, 2021, as part of the Accent email newsletter for faculty and staff.

2021-March-01-Study Of Journalists' Approach To Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Mildred F. (Mimi) Perreault of East Tennessee State University is the coauthor of an article examining how journalists approached coverage of the COVID-19 pandemic, which was recently published in American Behavioral Scientist.

Dr. Mimi Perreault

“Journalists doing journalism during COVID experience a high level of personal responsibility to provide information to the public because it could save lives,” Perreault says. “People could be in a better place if I’m really careful about how I write what I write and I emphasize the facts and …

2021-March-01-Steam-Up 21 Brings Popular Annual Event Back To Carter Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY – The George L. Carter Railroad Museum, located in the Campus Center Building of East Tennessee State University, brings the enjoyment of steam locomotion in miniature form back to the Tri-Cities on Saturday, March 27, from 10 a.m. to 3 p.m.

Following the canceled 2020 Heritage Days season impacted by the COVID-19 pandemic, the museum and its fans are planning for this year’s day of recalling the steam engines that once knit the nation and the industrial world together. 

From the smallest work units to the magnificent giants that headed up crack express trains and “hot …

Building Toward A Solid Foundation: The Effect Of Thinking Concretely About The Future, Stacie F. Waites, Adam Farmer, Carol L. Esmark Jones

Marketing Faculty Research and Publications

According to construal level theory, consumers tend to think about their future abstractly, making it unclear and inexact. Here, a new approach is developed to help people enhance their future‐oriented outcomes by priming them to think about their future concretely. Two experiments show that priming a concrete mindset about the future leads to enhanced future‐oriented outcomes. Specifically, the studies show that participants discounted current funds in favor of future gains less when they were primed with a concrete mindset. Opportunity cost consideration is shown to be the mechanism driving this effect. Though research suggests that most consumers do not consider …