Marketing Commons^™

2021-April-12-Etsu Launches The Center For Cardiovascular Risks Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 12, 2021) – East Tennessee State University’s College of Public Health has launched a new research center that aims to reduce cardiovascular disease and associated risk factors in Central Appalachia, while addressing the health disparities and health care inequities experienced by residents of the region.

The Center for Cardiovascular Risks Research (CCRR) is a cross-disciplinary, interprofessional research center led by Dr. Hadii Mamudu, professor in the Department of Health Services Management and Policy. The center’s co-director is Dr. Timir Paul, cardiologist and associate professor at ETSU’s Quillen College of Medicine.

Drs. Krishna Singh (Quillen College of Medicine), …

Exploring Research Methods Workshop Presentation Tu Dublin - An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis), Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy Dr

Other Resources

This study aims to further the overall understanding of Social Media Influencers (SMIs) and to specifically predict who will be susceptible to influence by them. The main objective of this research relies on to determine whether there is a specific personality profile that predisposes young people to undue influence by social media influencers. Based on previous research published by the journal Frontiers in Psychology titled “The Role of Social Media Influencers in the Lives of Children and Adolescents ¹”, a list of potentially harmful content will be compiled. Participants (N=40) in phase one will then be given …

2021-April-09-Etsu Health Covid-19 Vaccine Clinics April 10 And 13, University Marketing And Communication, East Tennessee State University

ETSU News

Following federal guidance released from the FDA and the CDC this morning, ETSU Health is canceling its Johnson & Johnson Janssen COVID-19 vaccine clinic scheduled for Tuesday, April 13, 2021.  All patients who had appointments today will be notified via text messaging and are encouraged to schedule vaccines at alternative vaccine sites that are offering either the Moderna or Pfizer COVID-19 vaccines. To learn where you can receive a Pfizer or Moderna vaccine, go to www.vaccinefinder.org. To schedule an appointment to receive a Pfizer vaccine from Ballad, go to https://www.balladhealth.org/medical-services/infectious-disease#schedule. Ballad currently has sites in Elizabethton, Kingsport, and …

2021-April-09-Etsu Health Tendrá ClíNicas De VacunacióN De La Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (9 de abril de 2021) - ETSU Health albergará clínicas de vacunación contra la COVID-19 el sábado 10 de abril y el martes 13 de abril. Estas clínicas están abiertas a cualquier persona mayor de 18 años, independientemente de su estado de salud.

La clínica de vacunas de ETSU Health administrará la vacuna Janssen COVID-19 de Johnson & Johnson, que solo requiere una inyección. Las citas están disponibles en línea en ETSUHealth.org para el 10 de abril de 10 a.m. a 2 p.m. y el 13 de abril de 15 a 19 h.

Las clínicas de vacunación se …

2021-April-09-Financial Aid Priority Date Is April 15, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 9, 2021) – At East Tennessee State University, April 15 isn’t “Tax Day” – it is Financial Aid Priority Date. This is the priority date for current and incoming students to have their financial aid ready for fall 2021.

“It is so important that students meet this priority date,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “For one thing, doing so will help ease some stress and allow students to breathe a little easier as the fall semester approaches. For another, some funding opportunities are limited, operating on a first-come, first-served basis.”

Students, …

2021-April-07-National Leadership Post, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 7, 2021) Dr. Cathy Galyon, a faculty member in the Clemmer College at East Tennessee State University, has been elected incoming chair of the American Council on Rural Special Education (ACRES).

ACRES is a national organization of nearly 200 members dedicated to advancing the delivery of special education in rural locations.

Galyon, who teaches in ETSU’s Department of Educational Foundations and Special Education, says that while there is a high turnover of special education teachers across the country, the issue is especially problematic in rural areas.

“In some places, there may be only one special education …

2021-April-07-Etsu Releases Modified Stage 4 Operations Plan, University Marketing And Communication, East Tennessee State University

ETSU News

Wednesday, April 7, 2021

Dear ETSU community,

News of expanded access to the COVID-19 vaccine brings renewed hope to our campus and our nation as we make plans to move forward from the pandemic. Throughout these challenging times, our priority has always been ensuring the health and safety of our campus and our community. A complete timeline of our response to the COVID-19 pandemic can be found here. 

I am pleased to report that based on the guidance from the Senior Leadership Team and our Medical Response Team, East Tennessee State University will begin transitioning to the next phase …

2021-April-07-Dr Daryl Carter Named To Ths Board, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Daryl A. Carter

JOHNSON CITY (April 7, 2021) – Dr. Daryl A. Carter of East Tennessee State University was recently selected to serve a three-year term on the Tennessee Historical Society (THS) board of directors.

Founded in 1849, the THS is the oldest continually operating historical organization in Tennessee. Its early collection of documents and artifacts related to the state’s natural, aboriginal and civil history became the basis for the Tennessee State Museum, and the documents, which include manuscripts dating …

Consumer Experience Of Animal Crossing: New Horizons Players During Covid-19 Lockdowns, Raquel Holliday, David Rogers, Natalie A. Mitchell

Showcase of Osprey Advancements in Research and Scholarship (SOARS)

Project of Merit Winner

The Consumer Experience of Animal Crossing: New Horizons Players During COVID-19 Lockdowns Raquel Holliday, David Rogers, Dr. Natalie A. Mitchell Abstract Due to COVID-19 global lockdowns in March 2020, Nintendo’s spring release game, Animal Crossing: New Horizons (ACHN), garnered massive popularity and unprecedented sales. The simulation game involves creating a new life on an island. As life events such as high school and college graduations, proms, weddings were cancelled, and consumers experienced anguish due to isolation, consumers took to ACHN to recreate the same life events within a digital world. Instant success led to broad acceptance …

The Impact Of Covid-19 On Utah Women And Work: Changes, Burnout, & Hope, Jared Hansen, Chris Hartwell, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 has impacted all Utahns in profound ways. Yet, a host of national and global reports have argued that women’s employment and careers have been disproportionately impacted during this time. For example, a McKinsey & Company and Lean In report stated that women are more likely to have been laid off or furloughed, leading to greater financial instability and stalled careers. The Institute for Women’s Policy Research reported that women, and particularly women of color, have unduly experienced job losses and have had greater struggles with managing paid work, caregiving responsibilities, and other types of unpaid …

2021-April-06-Laura Martin Chosen As Delegate For American Dental Hygienists Association, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 6, 2021) – Laura Martin, a junior in East Tennessee State University’s Dental Hygiene Program, was selected as the 2021 American Dental Hygienists’ Association (ADHA) District VI Delegate.

As the delegate, she will represent dental hygiene students from Tennessee, Alabama, Arkansas, Louisiana and Mississippi at the ADHA’s National Conference, which will be held in person and virtually this year.

“My district has chosen to attend the virtual conference, which will take place June 28-30,” Martin said. “At the virtual conference, I will get to voice my opinions on policies that will affect dental hygienists and dental hygiene …

2021-April-05-Emergency Notification Systems Test, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 5, 2021) – As part of its continued emphasis on campus safety, East Tennessee State University will test its emergency mass notification systems on Tuesday, April 6, at 9 a.m.

ETSU’s mass notification systems were installed in 2008, and include an outdoor warning siren system with five large speakers strategically placed on the main campus and on the VA campus, emergency text and email messaging, desktop messaging for computers connected to the ETSU system, an alert message on the ETSU homepage, and a public address system in select university buildings.

ETSU’s outdoor siren system will sound at …

Impact Of Celebrity-Endorsed Products On Consumer's Purchase Intention, Syeda Hiba Badar

CBER Conference

Consumer Perception about the brand does not create a significant impact on Purchase Intention if the brand is endorsed by a celebrity. (P>0.05) 2. Consumer's Trust upon a celebrity is 33.6% effective with respect to their Purchase Intention. 3. Consumer Skeptism does not have a significant impact on Purchase Intention. 4. Brand Awareness does not have a positive impact on Purchase Intention of consumers when it is endorsed by a celebrity. 5. Consumers’ Purchase Intention is influenced 22.4% to Follow the celebrity Influencer. Majority agrees to the statement and says that celebrities influence the brand image to a greater …

2021-April-02-Martin To Speak In Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 2, 2021) – “Fostering Inclusion and Belonging for Our ETSU Diverse Populations” is the focus of a free virtual talk by Carshonda Martin at East Tennessee State University on Wednesday, April 7, at noon via Zoom.

Carshonda Martin

In this talk, which is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s Studies Program, Martin will share efforts and strategies that can be used by …

2021-April-02-Message From President Noland, University Marketing And Communication, East Tennessee State University

ETSU News

The following is a message from ETSU President Brian Noland to students, faculty and staff on April 2, 2021. 

Dear Members of the ETSU Community,

I hope that on this holiday weekend you are enjoying time with loved ones. I would like to take this opportunity to talk about the feelings that many are expressing over the decision by Coach Jason Shay to resign as the head coach of the men’s basketball program. 

Over the course of the past few weeks, significant internal and external focus has been placed upon the campus of East Tennessee State University.  The diversity and …

The Comparison Of Effectiveness Of Social Media Marketing By Brands And Influencers For Organic Cosmetics, Alyssa Belanger

Honors Projects in Marketing

The cosmetics industry, one of the largest industries in the world, has taken a major shift toward organic products. Consumers prefer these products because they are safer on the human skin, have longer lasting positive effects, and do not harm animals in the creation of the product. Marketing strategies have taken a major shift toward social media. Partnering with influencers to promote products has become increasingly popular because it can be more effective by creating a deeper, more personal relationship with consumers (Glucksman, 2017). However, distrust has been growing toward influencer marketing because their recommendations are not always authentic (Kowalewisc, …

An Examination Of Sustainable Marketing And Fan Engagment Within The Sports Industry, Caroline Meizen

Honors Projects in Marketing

The goal of this research-based thesis was to uncover the prominent methods of connecting with fans and recognizing preferences of marketing messages to see if sustainable marketing will increase engagement on game-day or have a neutral impact. Research was conducted through an analysis of case studies from the perspective of teams, athletes, and venues. A survey was distributed to analyze fan behaviors related to the importance of sustainability, engagement preferences with marketing messages and overall impact of the sports space as a platform for sustainable messages. Survey results of sports fans showed that the connection with their favorite teams and …

Impact Of Fashion Advertisements On Consumers, Kathryn Sweeney, Kacy Kim, Sharmin Attaran

Honors Projects in Marketing

This paper sets out to investigate the expectations, satisfaction, and retention of fashion advertising. The purpose of this paper is to determine if ad type (traditional models vs. plus-size models) and brand type (luxury vs. non-luxury) have impacts on consumers’ perceptions, attitudes, purchase intention, and overall expectations of the advertisements and brands. Two-hundred fifty-six participants (62.5% males, 37.5% females) (mean age = 19.9) were recruited from Bryant University and received extra credit in their MKT201 course for completing the survey. Each participant was randomly assigned one stimulus advertisement and was then asked to answer a questionnaire that featured measures of …

A Study Of The Technology Acceptance Model For Social Media Adoption In Small & Medium Enterprises, Lily Iacurci

Honors Projects in Marketing

While some small businesses adopt social media into their business practices, others do not. This study utilizes the Technology Acceptance Model (TAM) to discover what factors or elements influence the adoption of social media within small and medium enterprises (SMEs). An extended version of the TAM was created to examine several factors that may influence SMEs’ adoption of social media. Through an empirical analysis, several findings were uncovered. It was found that compatibility, perceived ease of use and cost all had a significant effect on SME’s owner or marketers’ attitudes toward adopting social media. The implications of these findings for …

2021-April-01-Appalachian Awakening, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Appalachian Awakening,” a short film giving an intimate look at the springtime wildlife of East Tennessee, is being featured online through the month of April. In addition, viewers will be able to join a virtual interview and Q&A with the producer on Earth Day – Thursday, April 22.

East Tennessee Wildlife

Producer Mauricio Antón is a paleoartist based in Madrid, Spain, who served …