For Him It Rains, For Her It Pours: How Weather And Gender Impact Consumption, Singapore Management University

Perspectives@SMU

Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research

Turnover During A Corporate Merger: How Workplace Network Change Influences Staying, M. Woehler, Theresa M. Floyd, N. Shah, J. E. Marineau, W. Sung, Travis J. Grosser, J. Fagan, G. Labianca

Management and Marketing Faculty Publications

The upheaval created by a merger can precipitate voluntary employee turnover, causing merging organizations to lose valuable knowledge-based resources and competencies precisely when they are needed most to achieve the merger’s integration goals. While prior research has shown that employees’ connections to coworkers reduce their likelihood of leaving, we know little about how personal social networks should change to increase the likelihood of staying through the disruptive post-merger integration period. In a pre–post study of social network change, we investigate over 15 million email communications between employees within two large merging consumer goods firms over 2 years. We use insights …

The Ties That Bind: Knowledge-Seeking Networks And Auditor Job Performance, Monika Causholli, Theresa M. Floyd, Nicole Thorne Jenkins, Scott M. Soltis

Management and Marketing Faculty Publications

The dissemination of knowledge in audit firms is a critical process that has gone relatively unexamined by researchers. Using social network analysis to quantify the knowledge-seeking networks in a Big 4 audit firm in the U.S., we examine the association between the types and patterns of knowledge-seeking ties and individual auditor performance. Our initial finding is that auditor job performance is negatively associated with the number of knowledge-seeking ties. Further, our analyses demonstrate that this negative association is being driven by explicit knowledge-seeking rather than tacit knowledge-seeking activities and is stronger for higher-ranked auditors. Thus, knowledge-seeking by auditors may come …

A Review Of Two Decades Of Research On Language In International And Multicultural Marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This comprehensive review piece investigates over two decades of research, reflecting on the crucial role of language in international marketing success. In coding and summarizing 181 articles, this work highlights how language has impacted international-marketing-related outcomes across 19 specific content areas. Those content areas are then grouped into seven broad research themes relating to language: Marketing Communications; Linguistics; Branding; Consumer Behavior; Servicescape and Retailing; Internationalization, Supply Chain and Sales; Bilingualism. We synthesize these themes and the common outcomes of the research. From these themes we highlight challenges to the field and explore future research in language in international marketing.

Isolating Price Promotions: The Influence Of Promotional Timing On Promotion Redemption, Daniel Sheehan, Koert Van Ittersum

Marketing & Supply Chain Faculty Publications

This research investigates how the timing of the promotional encounter, whether consumers encounter a promotion in isolation or at the moment of choice alongside other products, influences how consumers evaluate and redeem a promotional offer. Three studies demonstrate that isolated promotions for premium brands are more effective than traditional shelf promotions in persuading consumers to purchase the promoted product as these promotions alter how consumers evaluate and justify purchasing the promoted products. Specifically, isolated promotions lead consumers to focus relatively less on the price of the promoted product compared to its quality. This reduced focus on price assuages the negative …

Beyond Sustainable: An Analysis Of The Visual Rhetoric Behind The Branding Of Christy Dawn, Megan Mccormick

Mahurin Honors College Capstone Experience/Thesis Projects

This research project offers insight into the visual rhetorical of design decisions made in the marketing materials of Christy Dawn, a sustainable fashion brand. The primary goal of this research is to identify several motivators, based on prior studies, for the consumption of sustainable fashion and analyze the existing marketing visuals of Christy Dawn’s brand, specifically in how they appeal to these motivators, thus also communicating their sustainable rhetoric to consumers in the process. This project defines these motivators in detail and addresses them in relation to particular elements of design in Christy Dawn’s materials, such as images, color, and …

Analytics Capability In Marketing Education: A Practice-Informed Model, Justina Setkute, Simone Kurtzke Dr.

Articles

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in marketing education. However, it is unclear whether current curriculum approaches to marketing analytics equip students with the skills employers need and prepare them effectively for data-driven marketing roles. This study identifies the knowledge and skills marketing graduates require for analytics practice to bridge the theory-practice gap and increase students’ employability. Our research reveals that a blend of knowledge, soft and technical skills is needed, and that the ability to communicate insights from data to stakeholders …

Why Online Personalized Pricing Is Unfair, Jeffrey Moriarty

Philosophy Faculty Publications

Online retailers are using advances in data collection and computing technologies to “personalize” prices, i.e., offer goods for sale to shoppers at their reservation prices, or the highest price they are willing to pay. In this paper, I offer a criticism of this practice. I begin by putting online personalized pricing in context. It is not something entirely new, but rather a kind of price discrimination, a familiar pricing practice. I then offer a fairness-based argument against it. When an online retailer personalizes prices, it competes unfairly for the social surplus created by a transaction. I defend this argument against …

Effects Of Demography On Opportunistic Product Return Behaviors In E-Commerce, Nikhila Anand

Honors Undergraduate Theses

College student consumers are an increasingly important segment for marketers and scholars, particularly with the advent of online shopping. This research aims at exploring the effect of college students' decision-making styles on online purchase and return behavior. An online questionnaire survey was conducted on 1100 college students at the University of Central Florida to understand how respondents' return behavior changed with various scenarios and demographic factors. Analysis shows that scenarios involving late arrivals are the highest drivers of returns, while guilt and post- purchase regrets drove far fewer returns. Statistically significant differences in return behavior were found between demographic groups. …

Media Discourses On The Economy In Ireland: Framing The Policy Possibilities, Brendan K. O'Rourke

Books/Book Chapters

Ireland suffered a lot economically in the Great Recession, yet its policies continued on a neoliberal trajectory, making Irish neoliberalism less a non-dead Zombie and more like a reinvigorated Frankenstein’s monster, with ordoliberal transplants from Germany grafted into an Anglo-American neoliberal composite body. Yet along with these continuities come much change. There was political change in party strengths and personnel. There was change in the Irish state’s capacity for policy analysis (MacCarthaigh, 2017) an increase in the number of Ireland’s policy analysts and their specialisms, and an increased stress on evidence-based policy-making. How can we explain both these continuities and …

2021-Pharmacy Spotlight Huntsman Leads Pharmacies Through Vision Mission Focus, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Walking into Mooney’s Pharmacy in Johnson City, Tennessee, on the day before Halloween, it’s clear that the locally owned pharmacy takes pride in how its staff serves its customers.

The store windows are painted in black and orange, decorative pumpkins and spider webs adorn the counters and shelves, and staff are dressed in a wide array of costumes.

According to Dr. Chad Huntsman—owner of Mooney’s, as well as P&S Pharmacy in Kingsport, and College Park Pharmacy in Morristown—the seasonal decorations at all three of his pharmacies not only help bring smiles to patients’ faces, but are part of a friendly …

2021-Etsu Pharmacy Students Serve Community As Part Of National Service Day, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY East Tennessee State University Bill Gatton College of Pharmacy students recently made an impact serving at four different independent community pharmacies across the region conducting blood pressure readings, immunizations and patient education. 

Participating as part of the ACT (Academia-CPESN Transformation) Pharmacy Collaborative National Day of Service, 15 ETSU pharmacy students provided outreach at Atchley Drug Center, Colonial Heights Pharmacy & Gifts, Olde Towne Pharmacy and West Towne Pharmacy. 

The ACT Pharmacy Collaborative is an operational learning and collaborative partnership between schools of pharmacy and established clinically integrated networks of community-based pharmacies that seek to transform community pharmacy practice …

2021-New Ipho Chapter, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Students at East Tennessee State University Bill Gatton College of Pharmacy have created a group focused on preparing them for career opportunities in the growing pharmaceutical industry.

Joining as the 88th chapter of the Industry Pharmacists Organization (IPhO) National Student Chapter Network, the student group will be guided by Dr. Siva Digavalli, associate professor of Pharmaceutical Science. He has 18 years of drug discovery and development experience, including serving as a principal scientist at the global biopharmaceutical company Bristol Myers Squibb, where he led a team to develop a dozen new drugs, many of which are undergoing or completed early …

2021-January-01-Tennessee Climate Office, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – After several years of careful planning, the Climate Office for the state of Tennessee has been officially recognized at East Tennessee State University by the American Association of State Climatologists (AASC).

The Tennessee Climate Office (TCO) at ETSU has been fulfilling the basic responsibilities of a state climate office since its establishment in 2016, providing climate data services to state agencies, researchers and citizens and studying the impact of drought, extreme rainfall, severe storms and other hazards. An earlier state climate office had operated under the direction of the Tennessee Valley Authority but ceased operations in 2006. …

2021-Etsu Department Of Geosciences Department Of Psychology And College Of Public Health Participate In Covid Related Collaborative Publication., Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Andrew Joyner and Dr. Ingrid Luffman participate in COVID related collaborative publication.

Emergence of COVID-19 and Patterns of Early Transmission in an Appalachian Sub-Region appears in the 2021 Journal of Appalachian Health (volume 3, issue 3).  Click the link below to see the full article: 
 
Emergence of COVID-19 in Appalachian Sub-Region.pdf

2021-Alumni Reunion - Class Of '70, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Class of 70' reunion is now scheduled for March 12th, 2022, at Carnegie Hotel, Taylor room (basement), from 6:00-11:00 p.m.  Classes from 1966-1974 are invited.  The theme is "Happy 70th Birthday!".  (We are all 70 or will be in 2022).  The cost is $15 per person.  Snacks and music will be provided.  

Don Potter is the point of contact for the reunion.

V/R
Don Potter
(256) 509-9741
[email protected] 

2021-Track And Field, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-Bgcop Faculty Featured On Financial Management Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Original Article:  https://www.daveramsey.com/school/college/academic-affairs/case-studies/61

The best way to learn about money management is long before you have the opportunity to make big mistakes. Dr. Nick Hagemeier understands that truth, and that’s why he’s taken the lead in making sure his pharmacy school students at East Tennessee State University are prepared when they start their profitable careers. Many of these students will make six figures when they enter their profession, and Hagemeier wants to make sure they’re ready for that type of financial responsibility.

Along with Dr. Brian Cross, Hagemeier implemented Dave Ramsey’s Foundations in Personal Finance curriculum several years ago, and …

An Exploration Of Experiential Marketing In The Fast-Moving Consumer Goods Industry: Development Of The Experiential Marketing Implementation Model And The Return On Integrated Experience Formula, Holly Anne Barry

Theses

The nature of brand-customer relationships has long been the focus of marketers’ attentions, however, the competitive environment of the Fast-Moving Consumer Goods industry in the modern era, has significantly elevated the importance of that relationship in the literature. This is primarily due to the evolution of consumers’ needs and wants and their growing expectation of brands playing a key role in their daily lives. As a result, brands face the challenge of trying to communicate with their target audience through a multitude of marketing communications tools that both engages and excites them, while at the same time building effective memory …

Effects Of Clickbait Headlines On User Responses: An Empirical Investigation, Supavich Fone Pengnate, Jeffrey Chen, Alex Young

Journal of International Technology and Information Management

This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait—to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories …