Marketing Commons^™

2021-March-25-Centriworks Teams With Etsu's Project Earth, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 25, 2021) –  Centriworks, a locally-owned company and nationally recognized business technology leader, recently donated access to KnowledgeWave software to East Tennessee State University’s Project EARTH (Employing Available Resources to Transform Health), a part of the ETSU College of Public Health.

Housed at the ETSU/Eastman Valleybrook campus, Project EARTH prepares public health graduates to work in almost any environment, especially the kinds of low-resource environments that might exist in rural areas, overseas and in post-disaster settings.

“Centriworks is pleased to announce their partnership with ETSU’s Project EARTH,” said Steve Sumner, Centriworks president. “Being an environmentally responsible company …

Un/Re/Doing Gender In Consumer Research: In Conversation With Pauline Maclaran, Lisa Peñaloza, And Craig Thompson, Jenna M. Drenten, Pauline Maclaran, Lisa Peñaloza, Craig J. Thompson

School of Business: Faculty Publications and Other Works

This article documents a panel conversation with three exceptional scholars in the domain of gender and consumer research— Pauline Maclaran, Lisa Peñaloza, and Craig Thompson. The panel was moderated by Jenna Drenten.

2021-March-23-Etsu Health Covid-19 Vaccine Clinic March 20-21, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">(March 23, 2021) More than 40 student and faculty volunteers from ETSU Health helped administer nearly 500 Johnson & Johnson Janssen COVID-19 vaccines at a community-wide vaccine clinic held at ETSU’s The James and Nellie Brinkley Center on Saturday, March 20 and Sunday, March 21.

“We thought it would be helpful and fulfill a need in the community to offer the vaccine on the weekend, when people might not be able to get it otherwise,” said Dr. Adam Welch, associate dean for assessment and academic affairs at Bill Gatton College of Pharmacy.

Appointments for the clinic filled up …

2021-March-23-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 23, 2021) – “Designing and Creating Costumes for Performance: Artistic, Technical, and Education” will be discussed by Bethany Skinner in a free virtual talk at East Tennessee State University on Wednesday, March 31, at noon via Zoom.

Bethany Skinner

This talk is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s Studies Program. The meeting ID for the event is 968 5111 …

2021-March-19-Civility Week 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Updated March 19, 2021) – “Be the Light: Listen, Learn, Love” is the theme of East Tennessee State University’s 2021 Civility Week, which is planned for March 22-26.

The week features a variety of events planned by ETSU’s Student Government Association to encourage civil dialogue to bridge the current political, cultural and religious divisions of society.

Civility Week activities include:

• “Race and Democracy: America is Always Changing, but America Never Changes,” a virtual discussion to kick off Civility Week with Dr. Eddie Glaude, the James S. McDonnell Distinguished University Professor and chair of the Department of African American …

2021-March-19-Quillen College Of Medicines Class Of 2021 Takes Part In Match Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 19, 2021) – The Class of 2021 at East Tennessee State University’s Quillen College of Medicine found out today where they were matched for their residencies upon their upcoming graduation.

Like many medical schools across the country, Quillen College of Medicine cancelled its in-person Match Day celebration held for students and their families due to the COVID-19 pandemic and hosted a virtual Match Day experience via Zoom, which friends and family could watch online.

The National Resident Matching Program (NRMP) pairs graduating medical students with residency programs throughout the country. The Class of 2021 enjoyed a successful …

2021-March-19-Kacl Spring 2021, University Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (March 19, 2021) – The Kingsport Alliance for Continued Learning (KACL) will offer a series of informal in-person and virtual class options beginning March 23 focusing on a variety of subjects such as state and county election processes, coal mining in Appalachia, an opportunity to go “behind the curtain” with Symphony of the Mountains and more. 

Classes are open to anyone and will continue for six weeks. The KACL, in partnership with East Tennessee State University at Kingsport, provides non-credit courses, lectures and special events for adults, regardless of age or educational background. There are no homework assignments, grades …

Illusional Marketing: The Use Of Storytelling, User Experience And Gamification In Business, Adnan Veysel Ertemel

Zea E-Books Collection

“This book is a must-have for marketers who need to use a composite set of tools to break through the attention economy. The book is also for the general public who might be concerned about the growing and numbing screen time that takes people away from doing other things.” — Philip Kotler on Illusional Marketing

Digital platforms know how to “hook” consumers and keep them glued to the screen. These products were developed based on psychologists’ research into the way the human brain works. These are new weapons in the marketing toolkit that will become even more effective when combined …

2021-March-19-Johnson City Male Bald Eagle Has A Name, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 19, 2021) – The nesting pair of American Bald Eagles that the East Tennessee State University Department of Biological Sciences has been livestreaming in Johnson City since 2015 was struck with a potential disaster late in the spring of 2020, when the male parent, Noshi, failed to return to his nest that held Shima and their three very large nestlings. Finding herself a single parent, Shima continued to bring fish to feed her young birds and successfully fledged them from the nest.

The director of the EagleCam project, Dr. Fred Alsop, states that even though an extensive …

2021-March-18-125-The Next Chapter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 18, 2021) A new strategic visioning process for East Tennessee State University – the Committee for 125 Chapter II – is being launched this month by President Dr. Brian Noland.

The initiative will build upon the foundation of the Committee for 125 effort that began in 2012 outlining strategic goals the institution hoped to achieve upon its 125^th anniversary in 2036.  The goal of the new initiative is to develop a future-focused vision for ETSU that maximizes the power of the collective talent of the university and surrounding community to improve the lives of the …

2021-March-18-Caton Named Mtna National Teacher Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – National Teacher of the Year honors for 2021 were bestowed upon Dr. Benjamin D. Caton III of East Tennessee State University by the Music Teachers National Association (MTNA) during its virtual annual conference.

Caton’s unanimous selection by the MTNA for this award “testifies to his unparalleled dedication to education and service in music,” according to his colleague, Dr. Esther Park, associate professor of piano in the ETSU Department of Music. “This honor is only bestowed upon the best of the best teachers, and the fact that the MTNA unanimously voted to honor him is …

2021-March-18-Etsu Respiratory Therapy Program Ranked Among Best In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – Intelligent.com recently ranked East Tennessee State University’s Respiratory Therapy Program 26th among the top 50 respiratory programs in the country and 28th among the best online respiratory therapy programs. There are more than 500 respiratory programs nationwide.

“Respiratory therapists have always been an integral part of patient care, and during the COVID-19 pandemic, their role in health care has received more attention than perhaps ever before,” said Dr. Don Samples, dean of the ETSU’s College of Clinical and Rehabilitative Health Sciences. “I am proud of the faculty and students who make our program …

2021-March-18-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

An Exploratory Examination Of The Impact Of Customer Service Features On Conversion Rates For Online Retailers, Richard Heiens, Ravi Narayanaswamy, Emily Siegfried

AMTP Proceedings 2021

The present study explores the link between customer service features and conversion rates for the 500 largest online retailers in the U.S. market. Twelve distinct customer service features were examined, including auto-replenishment, co-branded credit cards, currency conversion tools, free shipping, free return shipping, in-home services such as product installation or in-person consultations, live chats, providing website content in multiple languages, next-day delivery, online return processing, paid memberships with enhanced customer services, and same day delivery. Consistent with previous studies that indicate typical conversion rates in the range of 2-4 percent, the mean conversion rate for the firms in our sample …

Spatial Expressions And Consumer Perceptions Of Quantity, Scott D. Swain, Danny Weathers

AMTP Proceedings 2021

Marketplaces and media sources frequently present consumers with information or measurements that involve “extreme” quantities (e.g., the size of the national debt or the number of pounds of plastic in the Earth’s oceans). Often, communicators express these quantities in spatial terms in an effort to influence the perceptual impact of the information (e.g., expressing the national debt in terms of the number of miles it would extend if laid out in paper currency form). Across three experiments, we find evidence that perceptual impact diminishes with spatial dimensionality (e.g., expressing a quantity as a length makes it seem larger than expressing …

An Exploratory Examination Of The Relationship Between Digital Traffic Channels And Web Sales For Hedonic Products, Ravi Narayanaswamy, Richard Heiens

AMTP Proceedings 2021

The present study explores the relationship between digital traffic channels and Web sales for online retailers of hedonic-type products. The hedonic product categories studied include Flowers/Gifts, Jewelry, Sporting Goods, and Toys/Hobbies. The digital traffic channels incorporated in the analysis include direct traffic to a marketer’s website, display ads, email marketing, organic search engine results, paid search engine results, and referrals from other sites. Our preliminary findings indicate that each of these traffic channels is in fact significantly correlated with both monthly website visits and Web sales. However, the traffic channels with the strongest correlations with Web sales were shown to …

2021-March-16-Etsu Health Organiza Centro De VacunacióN Contra La Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

Las citas para la Clínica de Vacunas COVID-19 del 20 al 21 de marzo están completas. En este momento, no sabemos si ETSU Health o cuándo recibirá vacunas adicionales.

JOHNSON CITY (16 de marzo de 2021) – ETSU Health organizará un centro de vacunación contra la COVID-19 este fin de semana del 20 y 21 de marzo. Los miembros de la comunidad están elegibles para vacunarse solo por medio de citas programadas según el plan de vacunación del Tennessee (actualmente los individuos 65+ y los que están en los grupos 1a1, 1a2, 1b y 1c).

El centro de vacunación de …

2021-March-16-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Innovation And Competitiveness Of The Wood Furniture Industry In Kenya, Gilbert Osoro Ototo

LSU Doctoral Dissertations

The wood furniture industry in Kenya has been growing rapidly despite a decline in domestic timber supply. Although most furniture is made locally, a larger share is increasingly being imported from other countries, creating competition for domestic manufacturers. The government aims at shifting most of the demand to domestic producers to protect the sector and create jobs. However, lack of innovation has been cited as the main cause of diminishing competitiveness of the sector. Studies have shown that innovation plays a key role in creating new products, improving production processes, and establishing better business systems.

Innovation in the furniture sector …

2021-March-15-Etsu Pharmacy Partners With Area Pharmacies For Mass Covid-19 Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 15, 2021) — East Tennessee State University Bill Gatton College of Pharmacy partnered with three area community pharmacies to hold a mass COVID-19 vaccination clinic at First Baptist Church in Greeneville, Tennessee, on Saturday, March 6, administering over 500 vaccines.

The independent community pharmacies included Atchley’s Drug Center, Corley’s Pharmacy and Corley’s Pharmacy Solutions, all located in the Greeneville area.

Since December, Gatton College of Pharmacy has volunteered at independent pharmacies, grocery stores, assisted living facilities, hospitals and health departments from Chattanooga, Tennessee, to Hillsville, Virginia, administering over 25,000 COVID-19 vaccinations. The college volunteered more than 150 …