Marketing Commons^™

Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu

Markets, Globalization & Development Review

No abstract provided.

Building City Identities: A Consumer Perspective, Delphine Godefroit-Winkel, Marie Schill, Cristina Longo, Martin Chour

Markets, Globalization & Development Review

This study complements current knowledge on city identity and city attachment through a phenomenological inquiry among 22 Casablanca consumer residents. Five Casablanca identities emerge: City of Escape, Busy Isolating City, Clustering City, Small City, and Dark City. The findings illuminate (1) how consumers build specific types of city identities; (2) demonstrate city identity as the outcome of interplays between various consumption experiences, perceived characteristics of spaces and places, and ambivalent emotions; and (3) update current knowledge on city attachment. This work further provides valuable recommendations to public authorities who are willing to leverage specific identities.

The Perceived Ethics Of Artificial Intelligence, Ross Murray

Markets, Globalization & Development Review

Artificial Intelligence (AI) is being used by millions of consumers in their daily lives. Although this technology is providing convenience, information, and instant gratification the underlying moral framework that AI uses remains largely unknown to the consumers of the technology. Two of the mostly widely used moral approaches (deontology and teleology), and their implications for AI, are discussed. The context of chatbots that use AI is examined, specifically exploring Amazon’s Alexa. The context illustrates the issue of the latent moral frameworks that AI technologies use when interacting with consumers or the environment. Although AI holds the promise of many potential …

Hidden Sugar And Its Bitter Obstacles For The Wellbeing Of Consumers, Ai Nhan Ngo

Markets, Globalization & Development Review

This research paper explores issues pertaining to, and raises awareness about, high sugar intake among consumers, which causes several consequential health risks. The paper also points out various obstacles preventing consumers from reducing their high sugar consumption. These obstacles come from policymakers, policy influencers, the sugar industry, the food industry, and consumers themselves. For some obstacles, involvement of multiple parties was found. The research also discusses several possible solutions for improving a healthy consumption environment for consumer wellbeing.

The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

2021-March-08-Bluecross Etsu Launching Bluesky Tennessee Institute, University Marketing And Communication, East Tennessee State University

ETSU News

CHATTANOOGA, Tenn. (March 8, 2021) — BlueCross BlueShield of Tennessee has partnered with East Tennessee State University to create BlueSky Tennessee Institute. This groundbreaking collaboration will provide Tennessee students the opportunity to earn a bachelor’s degree in computing and a job offer at BlueCross – all in just two years.

BlueSky Institute’s accelerated bachelor’s degree will provide a new pathway into one of the fastest-growing careers in the nation. The program will help develop much-needed technology talent for BlueCross – and prepare the next generation of technology leaders.

“In developing BlueSky Institute, we sought out a program partner that …

2021-March-08-Inaugural Health Equity And Inclusion Lecture Featuring Dr Cara V James, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 8, 2021) – East Tennessee State University is hosting an inaugural Health, Equity and Inclusion Lecture featuring Dr. Cara V. James, president and CEO at Grantmakers In Health (GIH), an educational organization dedicated to helping foundations and corporate giving programs improve the health of all people.

The lecture, titled “Understanding Health Disparities and What it Takes to Achieve Health Equity,” will be presented via Zoom on Tuesday, March 23, from 6-7:30 p.m. It is co-sponsored by the ETSU College of Public Health and the Office of Equity and Inclusion and is part of the College …

2021-March-05-Dr Steph Frye-Clark, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 5, 2021) – Dr. Steph Frye-Clark will perform in a Faculty Recital titled “Music Through a Queer Lens” on Friday, March 19, at 7:30 p.m. via YouTube.

Dr. Steph Frye-Clark

Frye-Clark, an assistant professor of tuba and euphonium in the East Tennessee State University Department of Music, will present a musical showcase exploring low brass artistic expression, gender and sexual orientation. This recital is comprised of works written exclusively by queer individuals with the exception of gay, cisgender men. These …

2021-March-05-The Fever Of 1721, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 5, 2021) – Award-winning author Stephen Coss will present research from his book, “The Fever of 1721: The Epidemic that Revolutionized Medicine and American Politics,” in a free virtual talk in the East Tennessee State University Department of History Speaker Series.

Author Stephen Coss

His talk will be given Wednesday, March 17, at 7 p.m. via Zoom.

In his 2016 book published by …

2021-March-05-Super Saturday Enrichment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 5, 2021) – Renaissance Child Super Saturday Enrichment activities are planned this spring, offering hands-on science activities for children in kindergarten through seventh grade.

Making science fun

Presented by the Office of Professional Development in East Tennessee State University’s College of Graduate and Continuing Studies, these programs will take place from 10 a.m.-3 p.m. on the ETSU campus (location TBA).

The first Super Saturday on March 20 will be an introduction to energy, with …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Program: Senior Projects (Public)

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

2021-March-04-New Pre-K - 12 Esl Minor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 4, 2021) How can educators help students in their classrooms for whom English is not their first language?

“Schools are seeing a dramatic increase in the number of multilingual students,” said Dr. Natalia Ward, an assistant professor of Curriculum and Instruction at East Tennessee State University.  “In many cases, the students are still working to develop their understanding of the English language. This is happening across the nation and is also happening here in our region.”

In fall 2021, the ETSU Clemmer College will launch a new minor in PreK-12 English as a Second Language (ESL) …

2021-March-04-Etsu Upward Bound Accepting Applications, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 4, 2021) – Students in ninth or 10th grade at one of 14 area high schools who are interested in achieving their dream of attending and graduating from college may be eligible to apply for the Upward Bound program at East Tennessee State University.

Upward Bound is one of seven federally funded TRIO programs at ETSU targeted to serve and assist low-income individuals, first-generation college students and individuals with disabilities. Activities are provided at no cost. High school students who enroll in Upward Bound are four times more likely to earn an undergraduate degree than students from …

2021-March-03-Etsu Adds New Nutrition Minor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 3, 2021) –  East Tennessee State University will offer a minor in Nutrition beginning fall 2021 in order to meet a growing demand in the health care workforce and among its students.

The new minor will be housed in the ETSU College of Clinical and Rehabilitative Health Sciences (CCRHS). To complete the minor, students will take 18 credit hours with courses addressing topics such as community nutrition, nutrition in sports and health, communication in nutrition, and others. 

“Nutrition science is complementary to many medical professions, including rehabilitative sciences, allied health, speech-language pathology, and exercise science and kinesiology,” …

2021-March-02-Finance And Administration Committee To Hold Called Meeting March, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 22, 2021) — East Tennessee State University’s Board of Trustees will hold a called meeting of the Finance and Administration Committee on Friday, March 26 at 10 a.m.  

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php.   

When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”  

For more information, call 423-439-4317.  For disability accommodations, call …

2021-March-02-French Spring Cooking Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 2, 2021) – A French Spring Cooking Course taught by Chef Sheridan is offered this spring by East Tennessee State University’s Office of Professional Development.

Sheridan Nice will teach this course virtually. Recipes will be provided, so participants may cook along with her, or simply enjoy her show.

In this four-part series, Nice will put aside the “comfort foods” of winter and take inspiration from nature, with a focus on the tender green early vegetables of printemps, or spring. These include new potatoes, young sweet carrots, crunchy peas and asparagus, along with fragrant herbs. An emphasis …

In The Driver's Seat: A Case Study On George P. Johnson Experience Marketing, Kira Butz

Experience Industry Management

Experiential marketing is a modern form of marketing that utilizes live, interactive experiences to immerse a consumer into a brand. These experiences cause the consumer to exhibit multisensory stimulation, bodily performance, social interaction, and discovery/learning. Experiential marketing is apparent in the automotive industry because automotive products can be used to create an engaging, memorable experience. The purpose of this study was to examine automotive-focused marketing strategies of George P. Johnson Experience Marketing. Research for this study was conducted using a case study. The results indicated that George P. Johnson capitalizes on product presence that engages the senses of the consumer …

2021-March-01-One Year Later - Etsu Responds To Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

A look back at the first year of the COVID-19 pandemic shows the many ways that East Tennessee State University prioritized the health and safety of the campus community while continuing to serve its students and the Appalachian Highlands community. A COVID-19 Medical Response Team was formed to make recommendations to university administration regarding modifications to campus operations, and a Future Operations Workgroup developed a series of operational stages to provide levels of restrictions and other health and safety guidelines. The Bucs are Back website was created  and continues to keep the campus community informed of new protocols, testing initiatives, …

2021-March-01-Etsu Health Hosting Weekend Covid- Vaccine Clinic March -, University Marketing And Communication, East Tennessee State University

ETSU News

Appointments for the COVID-19 Vaccine Clinic March 20-21 are full. At this time, we do not know if or when ETSU Health will receive additional vaccines. Please check ETSU News and ETSUHealth.org for updates.

JOHNSON CITY – ETSU Health is hosting a weekend COVID-19 vaccine clinic March 20-21 by appointment only for members of the community who are eligible for a vaccine under Tennessee’s roll-out plan (currently individuals 65+ and those in groups 1a1, 1a2, 1b and 1c).

The ETSU Health vaccine clinic will administer Johnson & Johnson’s Janssen COVID-19 vaccine, which only requires one shot. Appointments are available …

2021-March-01-Creative Skills Training Inside And Outside The Classroom, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When the onset of the COVID-19 pandemic forced classes at East Tennessee State University to move to an online format last spring, the ETSU College of Nursing faculty had to come up with creative solutions so that students could practice the skills that they usually did in a laboratory setting.

“In those first months of the pandemic, we had to redesign our lab curriculum, making up things that that students could do at home” said Dr. Melessia Webb, associate dean of Undergraduate Programs in the College of Nursing. “For example, we used a pasta noodle and straw …