Marketing Commons^™

2021-March-19-Johnson City Male Bald Eagle Has A Name, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 19, 2021) – The nesting pair of American Bald Eagles that the East Tennessee State University Department of Biological Sciences has been livestreaming in Johnson City since 2015 was struck with a potential disaster late in the spring of 2020, when the male parent, Noshi, failed to return to his nest that held Shima and their three very large nestlings. Finding herself a single parent, Shima continued to bring fish to feed her young birds and successfully fledged them from the nest.

The director of the EagleCam project, Dr. Fred Alsop, states that even though an extensive …

2021-March-18-125-The Next Chapter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 18, 2021) A new strategic visioning process for East Tennessee State University – the Committee for 125 Chapter II – is being launched this month by President Dr. Brian Noland.

The initiative will build upon the foundation of the Committee for 125 effort that began in 2012 outlining strategic goals the institution hoped to achieve upon its 125^th anniversary in 2036.  The goal of the new initiative is to develop a future-focused vision for ETSU that maximizes the power of the collective talent of the university and surrounding community to improve the lives of the …

2021-March-18-Caton Named Mtna National Teacher Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – National Teacher of the Year honors for 2021 were bestowed upon Dr. Benjamin D. Caton III of East Tennessee State University by the Music Teachers National Association (MTNA) during its virtual annual conference.

Caton’s unanimous selection by the MTNA for this award “testifies to his unparalleled dedication to education and service in music,” according to his colleague, Dr. Esther Park, associate professor of piano in the ETSU Department of Music. “This honor is only bestowed upon the best of the best teachers, and the fact that the MTNA unanimously voted to honor him is …

2021-March-18-Etsu Respiratory Therapy Program Ranked Among Best In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 18, 2021) – Intelligent.com recently ranked East Tennessee State University’s Respiratory Therapy Program 26th among the top 50 respiratory programs in the country and 28th among the best online respiratory therapy programs. There are more than 500 respiratory programs nationwide.

“Respiratory therapists have always been an integral part of patient care, and during the COVID-19 pandemic, their role in health care has received more attention than perhaps ever before,” said Dr. Don Samples, dean of the ETSU’s College of Clinical and Rehabilitative Health Sciences. “I am proud of the faculty and students who make our program …

2021-March-18-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

An Exploratory Examination Of The Impact Of Customer Service Features On Conversion Rates For Online Retailers, Richard Heiens, Ravi Narayanaswamy, Emily Siegfried

AMTP Proceedings 2021

The present study explores the link between customer service features and conversion rates for the 500 largest online retailers in the U.S. market. Twelve distinct customer service features were examined, including auto-replenishment, co-branded credit cards, currency conversion tools, free shipping, free return shipping, in-home services such as product installation or in-person consultations, live chats, providing website content in multiple languages, next-day delivery, online return processing, paid memberships with enhanced customer services, and same day delivery. Consistent with previous studies that indicate typical conversion rates in the range of 2-4 percent, the mean conversion rate for the firms in our sample …

An Exploratory Examination Of The Relationship Between Digital Traffic Channels And Web Sales For Hedonic Products, Ravi Narayanaswamy, Richard Heiens

AMTP Proceedings 2021

The present study explores the relationship between digital traffic channels and Web sales for online retailers of hedonic-type products. The hedonic product categories studied include Flowers/Gifts, Jewelry, Sporting Goods, and Toys/Hobbies. The digital traffic channels incorporated in the analysis include direct traffic to a marketer’s website, display ads, email marketing, organic search engine results, paid search engine results, and referrals from other sites. Our preliminary findings indicate that each of these traffic channels is in fact significantly correlated with both monthly website visits and Web sales. However, the traffic channels with the strongest correlations with Web sales were shown to …

Spatial Expressions And Consumer Perceptions Of Quantity, Scott D. Swain, Danny Weathers

AMTP Proceedings 2021

Marketplaces and media sources frequently present consumers with information or measurements that involve “extreme” quantities (e.g., the size of the national debt or the number of pounds of plastic in the Earth’s oceans). Often, communicators express these quantities in spatial terms in an effort to influence the perceptual impact of the information (e.g., expressing the national debt in terms of the number of miles it would extend if laid out in paper currency form). Across three experiments, we find evidence that perceptual impact diminishes with spatial dimensionality (e.g., expressing a quantity as a length makes it seem larger than expressing …

2021-March-16-Etsu Health Organiza Centro De VacunacióN Contra La Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

Las citas para la Clínica de Vacunas COVID-19 del 20 al 21 de marzo están completas. En este momento, no sabemos si ETSU Health o cuándo recibirá vacunas adicionales.

JOHNSON CITY (16 de marzo de 2021) – ETSU Health organizará un centro de vacunación contra la COVID-19 este fin de semana del 20 y 21 de marzo. Los miembros de la comunidad están elegibles para vacunarse solo por medio de citas programadas según el plan de vacunación del Tennessee (actualmente los individuos 65+ y los que están en los grupos 1a1, 1a2, 1b y 1c).

El centro de vacunación de …

2021-March-16-Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Innovation And Competitiveness Of The Wood Furniture Industry In Kenya, Gilbert Osoro Ototo

LSU Doctoral Dissertations

The wood furniture industry in Kenya has been growing rapidly despite a decline in domestic timber supply. Although most furniture is made locally, a larger share is increasingly being imported from other countries, creating competition for domestic manufacturers. The government aims at shifting most of the demand to domestic producers to protect the sector and create jobs. However, lack of innovation has been cited as the main cause of diminishing competitiveness of the sector. Studies have shown that innovation plays a key role in creating new products, improving production processes, and establishing better business systems.

Innovation in the furniture sector …

2021-March-15-Etsu Pharmacy Partners With Area Pharmacies For Mass Covid-19 Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 15, 2021) — East Tennessee State University Bill Gatton College of Pharmacy partnered with three area community pharmacies to hold a mass COVID-19 vaccination clinic at First Baptist Church in Greeneville, Tennessee, on Saturday, March 6, administering over 500 vaccines.

The independent community pharmacies included Atchley’s Drug Center, Corley’s Pharmacy and Corley’s Pharmacy Solutions, all located in the Greeneville area.

Since December, Gatton College of Pharmacy has volunteered at independent pharmacies, grocery stores, assisted living facilities, hospitals and health departments from Chattanooga, Tennessee, to Hillsville, Virginia, administering over 25,000 COVID-19 vaccinations. The college volunteered more than 150 …

2021-March-12-Gatton Partners With Area Pharmacies For Mass Covid-12 Clinic, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 12, 2021)— East Tennessee State University Bill Gatton College of Pharmacy partnered with three area community pharmacies to hold a mass COVID-19 vaccination clinic at First Baptist Church in Greeneville, Tennessee, on Saturday, March 6, administering over 500 vaccines.

The independent community pharmacies included Atchley’s Drug Center, Corley’s Pharmacy, and Corley’s Pharmacy Solutions, all located in the Greeneville area.

Since December, Gatton College of Pharmacy has volunteered at independent pharmacies, grocery stores, assisted living facilities, hospitals and health departments from Chattanooga, Tennessee, to Hillsville, Virginia, administering over 25,000 COVID-19 vaccinations. The college volunteered over 150 hours at …

2021-March-11-Nursing Receives Usda Distance Learning And Telemedicine Grant, University Marketing And Communication, East Tennessee State University

ETSU News

Distance Learning and Telemedicine Grant

JOHNSON CITY (March 11, 2021) –  East Tennessee State University’s College of Nursing recently received a $121,069 Distance Learning and Telemedicine Grant to enhance clinical and educational opportunities for patients and students.

The grant was awarded by the U.S. Department of Agriculture Rural Development and Rural Utilities Service.

“This grant will allow our college to improve the delivery of care to our communities through advanced telehealth, create more opportunities for students to collaborate with …

2021-March-10-Strive For Success, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (March 10, 2021) A new student mentoring initiative that pairs students of color with an upperclassman mentor will launch this fall in the Clemmer College at East Tennessee State University.

The program, called STRIVE (Students Teaching and Representing Inclusive Values and Excellence), will be available to all students of color in the Clemmer College.  The program will match freshmen with sophomore, junior or senior students of color who will serve as a mentor for the next year. After that year, mentees will become mentors to the next class of students, bringing the program full circle.

“The freshman …

2021-March-09-Etsu Distributing 5.5 Million, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 9, 2021) – More than 11,800 East Tennessee State University students are being notified this week they will be receiving financial assistance from the Higher Education Emergency Relief Fund II (HEERF II).  Approximately $5.5 million in HEERF II funding is being dispersed to eligible ETSU students.

The funding from the U.S. Department of Education is made possible through the Coronavirus Response and Relief Supplemental Appropriations Act, 2021 that was approved last December in response to ongoing challenges presented by the COVID-19 pandemic.  The law includes stimulus funding for colleges and universities to provide emergency grants to college …

2021-March-09-Etsu's Generation Rx Committee Earns 4th National Win, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 9, 2021) –  A student organization at East Tennessee State University Bill Gatton College of Pharmacy has earned its fourth national win, honored for educating the community about prescription drug misuse.   

The college’s American Pharmacists Association-Academy of Student Pharmacists Generation Rx committee was awarded the APhA-ASP National Generation Rx Chapter Achievement Award for 2019-2020. This is the eighth year in a row that the chapter has been recognized either nationally or regionally and the fourth time the chapter has been named winner in the category. Overall, ETSU Generation Rx has earned first or second runner-up or winner …

Bong Joon Ho, Okja (2017): Wounding The Feelings, Nagehan Uzuner

Markets, Globalization & Development Review

Okja is a cute fictitious pig which is created in the laboratory as a solution for the meat industry to prevent hunger, which is one of the important problems of our contemporary century and the near future of the humanity. This pig-like, depicted as an ecological food source of the industrial society, is commodified for the mediation of the spheres within the society. Okja, as a film, falls within the intersections of food industry, feminism, orientalism, mediatization and globalization concepts. I try to understand and redefine the movie through contradictions such as East-West, women-men, good-evil. The review reexamines multiple interacting …

Tanner Colby, Some Of My Best Friends Are Black (2012), James W. Gentry

Markets, Globalization & Development Review

No abstract provided.

Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu

Markets, Globalization & Development Review

No abstract provided.