Marketing Commons^™

2021-May-24-Etsu Receives Final Approval For Four Academic Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 24, 2021) – At its spring commission meeting on May 20, the Tennessee Higher Education Commission (THEC) granted final approval for three new academic programs at East Tennessee State University as well as an off-campus instruction location in Chattanooga.

The new programs were previously approved by the ETSU Board of Trustees. With THEC approval in place, ETSU may now offer the following programs:

The Master of Fine Arts (MFA) in Digital Media combines art and technology curriculum to meet the growing industry need for highly qualified digital artists by providing an avenue for advanced graduate-level study in …

2021-May-23-High School Boys Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-21-Tennessee Climate Data Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 21, 2021) – The Tennessee Climate Office at East Tennessee State University, in partnership with NOAA’s National Centers for Environmental Information and the American Association of State Climatologists, will host Tennessee’s inaugural Climate Data Summit on Tuesday and Wednesday, May 25-26, via Zoom.

This event features two afternoons of sessions focusing on climate data services for the state of Tennessee and the surrounding region. Participants will have opportunities before, during and after the event to provide information about their unique climate-related needs.

The Climate Data Summit is designed to allow thinkers and leaders from government, business, academic …

2021-May-18-Paintings By Mcginnis And Rieben, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2021) – Two exhibitions of paintings are on display at the Reece Museum of East Tennessee State University – one by art professor Christian Rieben and another by Johnson City artist Joy McGinnis.

“Folly: recent work by Christian Rieben” is on exhibit through July 2, and “Moments of Illumination” by McGinnis continues through July 30. The museum is open Monday-Friday from 9 a.m.-4:30 p.m., and special Sunday hours will be held on June 6 and July 11 from 1-4 p.m. Admission is free.

"Folly"

2021-May-18-Tri-Cities Restaurant Resilience Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2021) – Tri-Cities area civic and business resource organizations, including the Tennessee Small Business Development Center, have partnered with Proof Incubator, a Tennessee-based accelerator and educational resource for food and beverage professionals, to launch a four-week course for restaurants impacted by COVID-19. 

“Restaurant Resilience” will launch in June. This virtual course is for owners and operators of restaurants and foodservice businesses. It provides the tools and resources to help adjust restaurant business models in response to the global pandemic and customers’ changing needs and expectations. 

“We are very excited to partner with Proof Incubator to bring …

2021-May-18-Etsu Health Offering Covid-19 Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

(May 18, 2021) There are several upcoming opportunities to receive the COVID-19 vaccination on the campus of East Tennessee State University:

• ETSU Health will offer the Johnson & Johnson COVID-19 vaccine on May 19, 20 and 21, from 2:30-4:30 p.m. on the second floor of the D.P. Culp Student Center. Enter on the second floor entrance off of Seehorn Drive (below the third-floor ramp). This single-dose vaccine is free and open to anyone age 18 and older. No appointments are required.
  
  
• In addition, ETSU Health will offer the Johnson & Johnson COVID-19 vaccine on Saturday, May 29, from 10 a.m. …

2021-May-18-End Of Season For Soccer Team, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-18-University High Wins District 1-A Soccer Title, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Lady Luck: Anthropomorphized Luck Creates Perceptions Of Risk-Sharing And Drives Pursuit Of Risky Alternatives, Katina Kulow, Thomas Kramer, Kara Bentley

Business Faculty Articles and Research

We examine decision-making under risk as a function of the degree to which consumers anthropomorphize their luck. We propose that consumers make riskier financial decisions when they anthropomorphize (vs. objectify) their luck and that this effect occurs because humanizing luck engenders a perceived sharing of risk in the presence of “lady luck.” A series of experiments shows that consumers among whom anthropomorphized versus objectified luck is salient display greater risk-taking in financial, but not social, decisions. These effects are heightened among consumers who frequently engage in risky decision-making and are driven by perceptions of risk-sharing produced by anthropomorphized luck. Collectively, …

A Guide To Digital Marketing For New Creators, Lexi Gerbino

Backstage Pass

This is a guidebook and primer in the use of social media for marketing music, arts or any product or service using freely available online resources. The author explains the basic approaches to building up an online audience and following, emphasizing do-it-yourself (DIY) organic, cost-effective outreach tactics. Paid strategies are also discussed. The author has been involved in various grass roots social media marketing campaigns and draws on their own experience, as well as that of other marketing practitioners who were interviewed as part of the project to inform the recommendations found in this guidebook.

2021-May-17-Rotc Spring Commissioning Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 17, 2021) – Twelve cadets in the Army ROTC Program at East Tennessee State University have taken the oath of office and were commissioned as second lieutenants. The new officers will serve in various branches of the United States Army.

Maj. Gen. Leslie A. Purser, whose résumé includes service as special assistant to the assistant secretary of the army for manpower and reserve affairs in Washington, D.C., addressed commissionees at the ceremony, held May 7 and available to view on the ETSU Army ROTC Facebook page at facebook.com/etsurotc. 

In addition to the pinning of the bars, …

2021-May-16-Meredith Signs With Tennessee Baseball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-13-Meet Cori Crocker, University Marketing And Communication, East Tennessee State University

ETSU News

(May 13, 2021) Cori Crocker is part of the growing and supportive Returned Peace Corps Volunteer (RPCV) community at East Tennessee State University’s College of Public Health.

Originally from Knoxville, Tennessee, Crocker majored in marine science and minored in French at the University of South Carolina. When she graduated, she began looking for opportunities that married these two interests and decided to join the Peace Corps as a secondary-education volunteer in the West African country of Guinea.

“The position was an opportunity to teach science courses in a country whose official language is French,” Crocker said. “I have always had …

2021-May-12-Track Team Times-News Relays - State Qualifier, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-11-Athletics Press Articles, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-11-Three From Etsu Rehabilitative Sciences Dietetics Program Receive State Honors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 11, 2021) – Two faculty members and a student from the East Tennessee State University Department of Rehabilitative Sciences Dietetics Program have received honors from the Tennessee Academy of Nutrition and Dietetics (TAND), state affiliate for the Academy of Nutrition and Dietetics.

• Dr. Whitney Bignell, assistant professor of Rehabilitative Sciences, was recognized as “Outstanding Dietetic Educator of the Year.”
• Dr. Elizabeth Hall, adjunct Rehabilitative Sciences assistant professor, was awarded “Emerging Dietetic Leader.”
• Peter Malanowski, dietetic intern and graduate student, was recognized as “Outstanding Student in a Dietetic Internship Program for Tennessee.”

 “These honors are …

2021-May-10-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 10, 2021) – East Tennessee State University’s Quillen College of Medicine hosted a Military Commissioning Ceremony for six members of the Class of 2021.

The following students were commissioned as captains in the May 6 ceremony, just a few hours before receiving their diplomas and doctoral hoods from Quillen College of Medicine:

• Joshua Coleman, of Cleveland, Tenn., U.S. Navy. He will complete his residency in anesthesiology at Vanderbilt University.
• Kristen Hancock, of Fayetteville, Tenn., U.S. Air Force. She will complete her residency in internal medicine at Mountain Area Health Center.
• Autumn LaRocque, of Surgoinsville, …

All About Flowers : James Vick's Nineteenth-Century Seed Company, Thomas J. Mickey

Ohio University Press Open Access Books

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.

“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.

Vick was genuinely passionate …

2021-May-06-Bill Gatton College Of Pharmacy Celebrates 12th Graduating Class, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2021) – The Class of 2021 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods this morning, officially becoming part of the college’s 12^th graduating class.

The commencement and hooding ceremony was held on Thursday, May 6, in ETSU’s Ballad Health Athletic Center (Mini Dome), where 72 student pharmacists walked across the stage.

This ceremony was part of ETSU’s commencement weekend, which was expanded to four days to allow in-person ceremonies with health and safety protocols in place. These measures include required face coverings, limited attendance, physically distanced seating, enhanced …

2021-May-06-Bill Gatton College Of Pharmacy Celebrates 12th Graduating Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2021) – The Class of 2021 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods this morning, officially becoming part of the college’s 12^th graduating class.

The commencement and hooding ceremony was held on Thursday, May 6, in ETSU’s Ballad Health Athletic Center (Mini Dome), where 72 student pharmacists walked across the stage.

This ceremony was part of ETSU’s commencement weekend, which was expanded to four days to allow in-person ceremonies with health and safety protocols in place. These measures include required face coverings, limited attendance, physically distanced seating, enhanced …